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#JobInterview : “But Wait, There’s More!” Your 60 Second Commercial. How to Answer – “Tell Me About Yourself”.

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This is the first question in any interview, where the applicant has the opportunity to brand themselves, deliver skill sets and achievements and create an agenda of points they can refer back to throughout the interview. Most job applicants fail to take advantage of this perfect opportunity to make a great first impression. Out of nervousness, they may talk excessively and reveal personal information, which can be damaging.

Interviews are performances and performances must be practiced. You are being judged the minute you open your mouth. Like it or not, you are performing – so know your audience. Be sure to address their needs, find their pain and show them how you can solve their problems. Everything that you share should be relevant to the job and the company.

When one of our clients delivers their TMAY, the interviewer’s jaw usually drops. That’s a good thing. The interviewer is delighted to hear a structured statement that is personalized to the company and the position. The applicant has immediately established a rapport and created an agenda of what they will discuss throughout the interview. They have taken control in the first minute of conversation. They can now expand on the skills and talents that they advertised in their opening statement and can easily refer back to the accomplishments that they strategically inserted in their TMAY.

 

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Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

 

Article continued …

We put our clients through a process that starts with a formal script. The content is structured and organized and includes a power close. It is important to have a definitive close – wrap up the TMAY with what you can offer the organization:

 “With my PMP certification, expertise in lean manufacturing, and application of Six Sigma principles, I will increase productivity and profits for a progressive organization.”

 

We then have the client read the script word for word. They sound scripted, awkward and over-rehearsed – but they are familiarizing themselves with the structured beginning (branding statement), middle (their accomplishments), and end (a power close), which were all customized for the job opportunity.

 

We now discuss their performance. Did she remember her Three Es? Energy – Enthusiasm and … Energy?  Was she confident and believable? How was her pacing and enunciation? Was her energy consistent from beginning to end?

 

The client then reduces the script to four bullet points:

  • Opening (branding statement)
  • What they do

  • How they do it

  • Power Close

We then turn the script over, and the client presents their opening statement from the bullet points. This allows them to speak naturally, use their personality, and powerfully close their statement in under one minute. It’s amazing to watch this transformation. The client speaks with confidence, maintains eye contact, and delivers the message with clarity and conviction.

Few job applicants open with clear and concise statements. When you are preparing for the interview and organizing your thoughts for your TMAY, ask yourself the following questions:

  1. How am I branding myself for this position?
  2. What are the key components they are seeking for the perfect applicant?
  3. How can I close by showing them that I am qualified to fill this position?

If you know yourself as a professional and know how you can successfully accomplish the company’s goals and objectives, you can deliver your TMAY credibly, anytime, anywhere.

*Visualize Yourself at Your Best.

 

FSC Career Author:   John Singer is a Career Coach (Professional Development Strategies), Speaker and author of Resume DNA – Succeeding in Spite of Yourself. Professional Development Strategies provides Outplacement Services and Career Development Workshops for Companies, Universities and individuals throughout the United States.   www.pdscareers.com

 

FSC Career Blog –  October 28, 2021