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#Leadership : 6 Effective Ways To Get What You Want In Life…Gratitude is the Greatest Drug on the Planet . And there is no side effect. From Hand-Written Thank-You Notes to Taking Two Minutes and Writing Down as Many Things you’re Grateful For as Possible: When we Actually take a Moment to Focus Exclusively on Gratitude, it Shifts our Mood. This is Real Stuff. This Really Works.

Here are the highlights from my recent interview with Dave Kerpen, New York Times NYT +0.85% bestselling author and founder of Likeable Media, and his thoughts on outsourcing social media, being selfless, differentiating, staying top of mind and gratitude.

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William: Let’s talk about the connection between your new book, The Art of People,and the kind of work that you’re doing in the social media space.

Dave: How can you really even think about people skills without considering social media today? So many businesses want to grow, and they want to figure out how to use social media, but they don’t really have a lot of time. And that’s where our software comes in. But there are certain things that you can’t automate. And people skills are one of those things. No matter how much you take advantage of technology, tools, software, at the end of the day you still have to be a person, and you have to relate to other people.

You can outsource content, advertising, and paid tools to help grow your social media presence. What you really can’t outsource is your individual responses to people and how you talk to individuals. It’s impossible to outsource the one-to-one conversations. It’s okay to have a social media assistant, but you’ve got to be transparent about it.

William: You have identified the most important question you can ask if you want to stand out in a meeting. I’d love for you to share that.

Dave: I can’t have meetings with salespeople every day. But there was this one guy, Michael Kiplin, who said, “Dave, I have one question for you, and I promise I will not try to sell you anything.” This got my attention.

So I sat down with him, and he said, “Any thoughts as to how I can help you?” I said, “I happen to be fundraising right now. You could be helpful by introducing me to a venture capitalist.” So he said, “You got it. I’ll introduce you to a VC.” And I said, “Well, thank you. Tell me about yourself. Like, what do you sell? How much is it?” And he said, “You know what, Dave, I told you I wasn’t going to come in here and do that today.”

So he basically refused to sell. He followed up by introducing me to a VC who didn’t invest in us, but the sentiment was there. A few months later, I called Michael up, and he became our financial planner.

 

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If you act selflessly at first, it’s very powerful. That kind of thing is unforgettable. But you have to do it authentically. You have to truly want to help and have some ideas about how you can help. That’s the difference between somebody who’s going through the motions and somebody who’s very successful with this tip.

William: Is there another “people skill” that you get especially excited about?

Dave: I think that listening is the single most important skill in social media and business and really in life. I recommend truly zoning in, making eye contact, focusing exclusively on that person. And by the way, there’s an enormous difference between listening and waiting to talk. Most people are thinking of what they’re going to say next, and they’re planning. The true listener is really just seeking to understand and will think about what to say next after they’re done listening to what the person has to say.

William: You have techniques for effective networking. Can you share one?

Dave: Sure. I have a chapter in the book called “Wear Orange Shoes: The Secret to Networking.” When I was first fundraising for Likeable Local, I was trying to track down this one particular venture capitalist named Dave McClure out of Silicon Valley. He was in New York, where I lived, for a conference. There were probably over 500 entrepreneurs at this conference, so I found myself really struggling throughout the day to meet him. I was kind of bummed out. And I hear, as I’m staring down at my phone, “I need to meet the man that’s wearing those *** shoes.” And there’s Dave. And of course, I was wearing bright orange shoes as I tend to do. Within several weeks, Dave invested hundreds of thousands of dollars in our business. In a crowded place, having a specific personal brand that helps differentiate you is a very powerful thing.

William: For those of you who’ve never seen Dave in person, he always has on a lot of orange. It’s the brand color for Likeable. Let’s talk a little bit about how to stay top of mind. We get 8 million emails and phone calls. And we’re tweeting and we’re Facebooking and we’re in meetings. It’s pretty hard to stay top of mind.

Dave: Social media has brought an opportunity for you to stay top of mind by essentially staying top of feed, on top of people’s newsfeeds on Facebook FB -0.31%, onLinkedIn LNKD +0.07%, on Twitter, on Instagram. And the way to do that is to curate and share awesome content. We have found that it doesn’t even need to be original content, by the way.

Dentists typically send two postcards a year. You think, “Well, that probably costs a lot.” And it does. But what if you could send two postcards a week? And what if that was basically free? Well, it starts to get pretty interesting. Social media allows you to stay top of mind as long as you’re adding value. I’m not talking about trying to sell stuff every day.

William: You must have a mind-shifting takeaway for folks.

Dave: Gratitude is the greatest drug on the planet . And there is no side effect. From hand-written thank-you notes to taking two minutes and writing down as many things you’re grateful for as possible: when we actually take a moment to focus exclusively on gratitude, it shifts our mood. This is real stuff. This really works.

William Arruda is a personal branding guru and co-founder of CareerBlast, a video platform and virtual coach that helps you get promoted faster. Download his free eBook 13 Things All Successful Professionals Do To Fuel Their Careers.

 

Forbes.com | August 21, 2016 | William Arruda

#Strategy : This Is What Happens To Your Brain When You Fail (And How To Fix It)…Failure is Inevitable. How we Move Forward from Failure Determines whether Failure becomes a Biologically Ingrained Habit or a Spotty Memory. What Will you Choose?

Four months after graduating college among the top of my class, I failed. Imoved to Vancouver to be with my boyfriend and travel somewhere. I tried to be Lululemon’s Senior Director of Marketing, but somehow that didn’t work out. So I wound up a legal secretary—a job that was, for me, unfulfilling and unrelated to my passions.

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It got worse. I scrambled to sidestep my situation and applied to several top tier PhD programs. I didn’t get in to any. I’d been so promising.

After nine months in Canada, I moved back home and flunked my seven-year relationship.

Nietzsche claimed—now a cliché—that what doesn’t kill you makes you stronger. And that year did yield some good: if I hadn’t experienced it, I couldn’t empathize with my millennial readers; I might not have even begun writing for them. But overall it was a failure on all fronts. My soggy year in Vancouver was the embodiment of when it rains, it pours.

I’ve since learned I wasn’t alone. In fact, not only is this kind of failure spiral common, it’s biological.

When animals, be them tadpole or human, win at something, their brains release testosterone and dopamine. With time and repetition, this signal morphs the brain’s structure and chemical configuration to make successful animals smarter, better trained, more confident and more likely to succeed in the future. Biologists call it the Winner Effect.

The not-yet-named Loser Effect is equally cyclical: contrary to Nietzsche’s adage, what doesn’t kill you often makes you weaker. In one study, monkeys who made a mistake in a trial—even after mastering the task on par with other monkeys—later performed worse than monkeys who made no mistakes. “In other words,” explains Scientific American, they were “thrown off by mistakes instead of learning from them.” Some research similarly suggests that failure can impede concentration, thereby sabotaging future performance. Students arbitrarily told they failed compared to their peers later displayed worse reading comprehension.

Finally, when we fail once, we’re more likely to fail again at the same goal—and sometimes more catastrophically. In one study, dieters fed pizza and convinced they’d “ruined” their daily diet goal ate 50% more cookies immediately afterward than those not on diets at all. When we fall short of our goals once, our brains say “Abandon ship!”

This spiral explains why one failure can seem to set many others in motion. Unfortunately, we often do exactly the wrong things after failing, thereby perpetuating our failure . The next time you fall short of your expectations, refrain from these three instinctual reactions to preserve your progress:

  1. Don’t dwell on it.

We’re told to learn from our failures, so we fixate on them. But multiplestudies show that worry, anxiety and focusing on failure are primary sources of impaired performance. Internalizing failure makes us less effective problem solvers, according to neurologist Judy Willis:

As you internalize your thwarted efforts to achieve your goals and interpret them as personal failure, your self-doubt and stress activate and strengthen your brain’s involuntary, reactive neural networks. As these circuits become the automatic go-to networks, the brain is less successful in problem-solving and emotional control.

Long term, stress can literally “kill brain cells” and “erode higher-brain networks, inhibiting you from succeeding,” writes Don Goewey, author of The End of Stress, 4 Steps to Rewire Your Brain.

Instead, reframe and reimagine your failure: Research suggests you can “edit out” previous failures by visualizing them getting smaller and dimmer or infusing your memories of them with funny or improbable details. Each time we recall something, we change our memory of it. By associating your failure with something less weighty, you may dull its detriment on your brain and improve subsequent performance.

In short, resist dwelling on your failure once you’ve extracted the necessary lessons. Choose optimism: research shows that when people work with positive mindsets, performance in nearly every aspect improves. Happiness researcher Shawn Achor explains, “I could focus on the one failure in front of me, or spend my brain’s resources processing the two new doors of opportunity that have opened. One reality leads to paralysis, the other to positive change.”

 

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  1. Don’t wing it.

When we fail, sometimes we’re tempted–and even encouraged—to say, “Screw it!” We blindly pursue a new path, determined to succeed but directionless. This attitude echoes “Take the leap!”, a mantra to overcome fear of failure. But, in fact, the most successful people plan for failure. This doesn’t mean they planto fail; it means they carefully plot and predict the results of their goals. They have backups in the event of failure. Without a plan, our brains typicallychoose the path of least resistance and the easiest possible outcomes–which often oppose our long-term goals.

Instead, set highly specific, far-reaching goals: A comprehensivereview revealed that, in 90% of studies, specific and challenging goals resulted in higher performance than did easy, imprecise goals. One study found that even defining “where” and “when” parameters of a task increases one’s likelihood of completing it.

Research furthermore indicates that planning for failures (e.g. “in the case of an emergency…”) helps people stay on task when challenged. One way to build a backup plan into your goals is by anticipating your future self not wanting to fulfill them due to procrastination, laziness, lack of self-control or any combination of self-sabotaging behaviors. Author Kevin Kruse explains, “Our future self is the enemy of our best self.” For example, if I wanted to write for two hours every morning before getting sucked into emails, Twitter, etc., I could disconnect my computer from wifi the night before. Then, my tomorrow self won’t be distracted by a million notifications the moment I open my computer.

  1. Don’t threaten yourself

After experiencing failure, we never want to fail again—particularly at the thing we failed at. As a result, we sometimes set subconscious goals like, “Do this right, or you’ll end up like last time.” This is what psychologists call “avoidance” or “prevention” motivation. But research shows that avoidance motivation tends to induce anxiety from fear of the potential negative outcome, which consequently impairs performance. This connection explains why athletes motivated by avoidance are more likely to choke under pressure.

nstead, set positive goals and celebrate small progress: More effective than avoidance is its opposite: “approach” or “promotion” motivation. When you’re determined to do something, remember that we’re more motivated by positive, specific goals than by vague threatening ones (e.g. “I want to write a bestselling book that gives millennials a new sense of urgency and personal power in their careers” not “I want to make a name for myself so I won’t die unacknowledged”).

Recognizing your progress, however small, does two things: first, it extends the enjoyment of our achievement and, secondly, it increases our motivation. Our brains accelerate as we perceive success to be closer; rats run faster at the end of the maze, and marathoners speed up after 26.1 miles in “the X-spot.” One study calls this the “goal looms larger” effect: as we move closer to our goals, both motivation and performance surge. Measuring and celebrating our progress can help us capitalize on this acceleration.


Failure is inevitable. How we move forward from failure determines whether failure becomes a biologically ingrained habit or a spotty memory. What will you choose?

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Businessinsider.com | April 7, 2016 | Caroline Beaton