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Your #Career : What #Recruiters Pay Attention To When They Look At Your #SocialMedia …Great REad!

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You probably already know recruiters are looking at your LinkedIn page, but what about your other social media platforms? You know, the ones where you post pictures of your latest vacation, share what you had for dinner and occasionally tag your friends in memes. Why, you might wonder, would a recruiter possibly be interested in viewing things like that?

As it turns out, those personal details are precisely why recruiters and hiring managers keep tabs on applicants’ social media accounts, says career coach Hallie Crawford. “It can help them get a more accurate idea about who you are outside of your resume–a more personal view into your life,” she explains. “A resume can tell them your qualifications, but your social media profile can help them determine your personality type and if you would be a good fit for company culture.”

Related:How To Tidy Up Your Digital Footprint Before Your First Job Search 

Plus, recruiters are looking for red flags–risqué photos, bad language, signs of drugs use–that would show them you’d be a less than ideal man or woman to have in their offices.

So now that you know why they’re looking, how about knowing what they’re looking at?

FACEBOOK

According to Crawford, recruiters and hiring managers are concentrating their efforts on two sections of your Facebook page–your “about me” section, and your photo albums.

About Me: “They will want to see how you describe yourself and if it matches up [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][with] how you have described yourself in your cover letter and resume,” Crawford says. Any discrepancies could cost you points pre-interview. What’s more, Crawford says, “they will also be looking for proper spelling and grammar” in this section, to see how seriously you take those skills.

Photos: When it comes to your photos albums, “a hiring manager will be checking not only your photos but also your descriptions,” Crawford warns. “A hiring manager wants to see if you represent yourself in a professional way.” To come off in the most positive pre-meeting light, “you will want to avoid using profanity, sexual or drug references,” Crawford says.

Related:Here’s How To Use Social Media At Every Stage Of Your Career 

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TWITTER

Who You’re Following: “Recruiters like to see if you have any mutual connections and if you are connected with others in your industry,” Crawford explains. Following others in your industry is a smart thing to do no matter what–watching their feeds can give you a scoop on a new job opening, company announcements, the latest tech and much more.

Tweets: “Recruiters will be checking to see if you share useful information, if you share information relevant to your trade or if you just use tweets to fight with others,” Crawford says. If you’re applying for a job, take a look at your tweeting history and consider deleting anything that won’t show your best–and most thoughtful self to a potential employer.

Related:This Is What Recruiters Look For On Your LinkedIn Profile

INSTAGRAM

Followers: Recruiters will check out the kind of followers you attract, Crawford says. Plus, they’ll want to see “how friendly and social you seem to be with your followers,” she says. What you say to them and what you say back, she explains, “can also give them insight [into] your personal relationships and if you would be a good cultural fit for the company.”

Pictures: You probably figured this, right? But recruiters are looking to see more than your photography skills (or lack thereof). “They will want to see how you represent yourself,” Crawford says. For example, “if you are at a party, do you represent yourself in a dignified way?” Crawford asks, or, “do you post things that others would consider inappropriate?”

This article originally appeared on Glassdoor and is reprinted with permission. 

 

 

FastCompany.com | March 26, 2018 | BY JILLIAN KRAMER—GLASSDOOR 3 MINUTE READ

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Your #Career : 9 Reasons To Love #LinkedIn … Study conducted by ROI Research, 59 percent of Respondents said LinkedIn is Their Most Important Account on Social Networks.

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It is one of any career-minded professional’s most important personal branding tools because it is replete with features that not only help you stand out and get noticed, they help you do your job better.

Linkedin Coffee

Here’s why:

1. It’s big! In fact, it is the largest professional network with over 400 million members (and growing). That means it gives you access – and makes you visible – to people from all around the world who can help you be successful.

2. It shows up first. When someone googles you, your LinkedIn profile is likely to show up at the top of the search results – making it a key tool for influencing those who want to get to know you. Since almost two thirds of all clicks go to the top three results, LinkedIn is the place where people will learn about you.

3. It helps you stay in touch. In a world where it is getting harder and harder to maintain contacts, LinkedIn provides the best way to keep in touch. When your former colleagues change companies, you don’t need to worry about finding their new email address. You can maintain all those professional relationships by being connected on LinkedIn.

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4. It provides Google juice. The links you provide from LinkedIn, leading people to your website and other sites that are important to you (LinkedIn allows you to include three outbound links in your profile), make the sites more valuable to Google. This makes them even more visible to people who are searching for what you have to offer; traffic generates more traffic when it comes to search-result rankings. Links to your website have more value with an inbound link from LinkedIn – just make sure you have your profile visible to everyone. Here’s how to do that.

5. It’s comprehensive. It’s your one-stop shop for managing all your contacts. You can organize your contacts using tags so you can communicate with subsets of them at a time. And they don’t even need to be LinkedIn connections. You can upload your Gmail contacts and iphone contacts too – keeping your entire professional network in one place.

6. It lets others speak for you. Personal branding is not all about you telling the world how great you are. It helps to get others help you tout your accomplishments. There are two ways LinkedIn lets you validate what you say about yourself –endorsements and recommendations. These features make you more credible to those who are checking you out. Just be sure to get endorsements for key skills and have recommendations from respected leaders in your industry.

7. It’s always available. The new version of the LinkedIn app gives you access to everything you need when you are on the move and gives you an opportunity to use those minutes (while waiting for the plane to take off or standing in line at Whole Foods) to reach out to connections – keeping those relationships in shape.

8. It’s exclusively focused on business. There are lots of social networks where you can post a picture of your family outing or your dog doing stupid tricks, but LinkedIn is truly the most powerful professional network for people who are serious about their career.

9. It helps you keep the saw sharp. LinkedIn Pulse provides access to luminaries and their latest thinking. Participating in groups and being engaged in conversations with your connections helps you learn and grow, benchmark processes, and innovate. You can also find mentors, source staff, and find people to coach and mentor outside your company – even outside your industry.

William Arruda is a partner in CareerBlast, a video platform and virtual coach that helps you get promoted faster.

Forbes.com | August 14, 2016 | William Arruda

#Leadership : Craft a Legal, Effective Employee Social Media Policy With These 5 Steps…Social Media has the Power to Boost a Brand’s Image, Reinforce Relationships with Customers and Increase Sales. When Abused by Employees, however, It can Cause Irreversible Damage.

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Take KitchenAid, for example. In October of 2012, the company tweeted out an offensive comment about President Barack Obama’s grandmother. As a result, it faced a huge backlash and received a plethora of negative media attention. This happened simply because an employee tweeted his or her opinion from the brand account, rather than from a personal one.

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Just this past summer, Anthony Cumia from the popular radio show “Opie & Anthony” was fired for tweeting profane remarks about a woman who allegedly confronted him on the street. It reflected poorly upon SiriusXM, the company that broadcasts the show. Not wanting to face overwhelming criticism, SiriusXM immediately terminated their relationship with Cumia.

There are countless examples of social media faux pas over the years. They can easily happen anytime, and to any brand.

To protect your company, you must create and enforce social media policies. These policies should let employees know what can and can’t be said, as well as how to act appropriately on Facebook, Twitter, Instagram, Pinterest or any other site your company utilizes.

To get started on a social media policy, study and consider implementing the following instructions:

1. Research state and federal rules on free speech.
Though social media policies are imperative, they may end up getting companies in trouble. Large corporations such as General Motors and Target have been asked to revise their policies because they went too far.

Before writing one, it’s important to look into federal and state laws regarding speech on sites such as Facebook and Twitter, along with rules for accessing employees’ personal accounts. Business owners putting the policy together can research social media laws on the National Labor Relations Board or, better yet, hire a lawyer who specializes in it.

 

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2. Involve employees every step of the way.
A social media policy should not be produced without input from employees. Ask employees what they’re comfortable with, which might include whether they want to sign their initials on posts, and if they’d be fine with refraining from talking about the company on their personal accounts.

You may also want to specify when social media can be used at work, as well as how employees are expected to interact with customers online. Throughout the process, employees should be encouraged to ask questions. When the document is completed, employees need to sign off on it to ensure that they are on board with the new rules.

3. Tailor the policy to the job.
Instead of handing out the same social media policy to everyone, you may want to tailor it according to what department someone is in. Employees who manage the different accounts will need a more specific set of directions and guidelines, while those in sales, IT or HR would just require a policy regarding their personal use.

4. Include business privacy issues.
A big reason for formulating a social media policy is to protect a brand’s privacy. If company practices and secrets are revealed online, it can give competitors an edge and cause extensive damage.

The policy should highlight what would hurt the company and why. Employees must know where to draw the line when revealing information about the company. For example, it might be fine to post photos of the business’ office and holiday parties online, but it would be detrimental to disclose how many sales were made in the fourth quarter.

For a good frame of reference on setting rules for privacy concerns, check out the “What You Should Never Disclose” section of Best Buy’s social media policy.

5. Preparing to write the policy.
A social media policy should be seen as a helpful addition to the company. It is not meant to make employees feel stifled or condescended to.

Before you start thinking about the rules you’re going to include in the policy, determine what positive results you hope to achieve. Perhaps you want employees to feel free to post on the various accounts. Or you want to improve customer service online.

By keeping these goals in mind, you can decide upon the best ways to phrase and formulate social media policies.

 

Entrepreneur.com | March 12, 2015 | Michael Roy