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#JobSearch : Best Practices for a Job Seeker’s Cover Letter. Great Eight(8) Points Checklist.

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In this technology-based age, many companies are foregoing cover letters in the electronic uploads for digital resume storage, but some systems allow cover letters to be added separately.

Recruiters may review the cover letter for various reasons, but here are a few discriminators used to consider or to reject a candidate. 

1- What positive things do recruiters want to see in cover letters?  The ability to write an idea concisely, proper grammar, spelling, and punctuation demonstrate a well-rounded education.  Aesthetic placement of type font, white space, centering (vertical and horizontal) demonstrates a technical skill to use word processing software and awareness of creating a professional look and feel.

It’s hard to address a ‘real human being’ in any HR department. A Boolean search might bring up a point of contact in the company on social sites (company website, LinkedIn, or Facebook).  If your query and find an employee’s name, they may be willing to share an HR rep’s name and contact info.  ‘Dear sir or madam,’ is the professional alternative, if you can’t find any names.

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What Skill Sets do You have to be ‘Sharpened’ ?

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2- Cover letters should be one page – no more – with one-inch margins and 11 or 12-point type font (Arial or Times New Roman).  If you can’t get the message across in three paragraphs, it’s too wordy.   The contents of a cover letter should be concise and within those three paragraphs. A well-written paragraph has at least three sentences.  Don’t start sentences or paragraphs with prepositions (e.g., and, but, because, etc.).

Recruiters prefer resumes and cover letters uploaded into Automated Tracking Systems (ATS) resume databases or may ask for an e-mailed resume.  Copy and paste it within the body of the email, but place it after your signature line.  You should have a very short notification, e.g., “Per request, please find my cover letter and resume after my signature for your consideration.”  Computer viruses make recruiters nervous about attachments.  Recruiters would rather have an opportunity to scroll down for information versus opening documents to save time and effort.

3- The first paragraph emphasizes the applicant’s interest in the company.  Explain why you are targeting the employer and the job title.  ‘Name drop’ a mutual contact if you have that advantage.  “I am applying for the Whiffle Ball hole-driller position because your company’s reputation is stellar in the junior-league baseball industry for making the highest quality play equipment.  Your emphasis on quality makes my skills as a driller a good match for (name of company)’s strategic objectives noted on your website.”  This shows the applicant has performed research and shows the ability to communicate a point effectively.

4- Name-dropping might be impolite in some circles, but for job shopping, it might get your foot in the door.  Mention a common contact to attract the attention of the recruiter.  “Joe Bob, Pellet Supervisor in your molding plant, suggested my candidacy for this position.”  Additionally, some companies provide incentives such as cash bonuses for employees, so this gives the recruiter documentation of the referral.

The cover letter is not your resume – provide a few salient points of interest in the second paragraph not already explained in the resume.  “A recent trip to the Congo provided valuable experience in creating Whiffle Ball leagues for schools in a district with three different languages.  This experience has enriched my capability to use diverse communications skills to ensure your company has effective methods of obtaining customer suggestions for where Whiffle holes are drilled in the balls.  This explains the gap in employment for the summer of YYY and the change in my career from nursing hamster pups to drilling Whiffle balls.”

5- The third paragraph should emphasize availability and refer to attached (or uploaded) resume and availability for interviewing (either telephonically or in person), accompanied by phone and e-mail information.  The applicant’s return address is already in the resume – don’t waste precious text or white space on repeat information.

6- The cover letter is not a place to try sarcastic or witty humor.  With no context or visible body language, the attempt at humor may backfire.  Write professionally.  Emphasize what you can do for the employer versus asking them to do you a favor.  Try to avoid using the word ‘I’ in the cover letter – it is, but it is not about you – it is about the company’s need to find a qualified candidate for a position.

7- Even English professors can misspell words or get a comma in the wrong place.  Send the cover letter through the grammar and spell check several times and then read the letter out loud to a peer to ensure it makes sense.  Just because a word is spelled correctly, doesn’t mean it’s correctly used (e.g., granite = granted, fast paste = fast-paced).  Get an unbiased outsider to proof the letter, a teacher, mentor, or a student in AP courses to check the spelling.  Look for sample letters on the Internet to compare.

8- The final piece of your cover letter is your signature.  If you have your address on the resume and telephone number and/or email address in the third paragraph, all that is needed is a full name under a ‘wet’ signature.  Applicants can scan a copy of their signature and insert the graphic to look like a real signature, which enables them to send the letter digitally without further scanning.

 

FSC Career Blog Author: Ms. Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, social media management, and print-on-demand author coaching and consulting. Reach her at: Dawn.Boyer@DBoyerConsulting.com or http://dboyerconsulting.com.

 

FSC Career Blog |  April 12, 2020

#BestofFSCBlog : How Often Should I Be Posting (job boards) Resumes for My Job Search?

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When searching for a new career position, the job seeker has two options – as an active search or passive candidate.  A passive candidate will update their resume, ensure their LinkedIn profile is robust and complete, and post their resume online to the big resume databases (e.g., Monster, Indeed), but then sit back and wait for folks to find them.

 An active candidate will update their resume constantly (especially if still employed) and consistently post to open positions. They will also upload resumes into company resume databases, regardless of whether the business has an open requisition that matches their skills.  The purpose of loading resumes into company databases is to help recruiters ‘harvest’ skills of qualified candidates from their ‘resume farm’ when that new job requisition is posted.

An active job seeker should be seriously networking with friends, peers, co-workers, clients, and industry group members. Statistics seem to support networking will result in hires for about 65% of the time.  It’s also productive to be a part of a trade group or industry organization. For instance, MeetUp.com has trade groups from computer geeks and coding programmers to quilters and writers and website designers and marketers.  Members in these network groups join to learn something new or interact with like-minded folks. Recruiters may pop in to scope potentially qualified candidates for future positions.   The human resources organization, SHRM, has job opening posted on their website, as well as monthly meetings for continuing education credits, where sometimes as many as a few hundred HR-related members will show up, including recruiters.

Sales reps should track top clients’ point of contact – not just to respond to work-related communications, but to develop friendships beyond work. If the job seeker is an amazing salesperson or customer service rep, that customer will remember you and maybe a great source for industry job openings – as well as being able to provide work referrals.

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What Skill Sets do You have to be ‘Sharpened’ ?

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One overlooked source is state employment agencies. The Virginia Employment Commission is an example.  Job seekers can visit the website, create a profile, upload a resume, and post to positions online or wait until an employer reaches out.  Some companies post open jobs to this resource to save recruiting costs (its free to Virginia-based companies).  Other companies use this option to ensure Affirmative Action Plan goals by postings jobs to reach the minority, disabled, and veteran job seekers.

There is nothing wrong with driving around a geographic area and looking at businesses located within the desired commute.  Alternatively, use Google maps to search.  For instance, a Computer Scientist with a desired commute of no more than an hour from Gloucester uses the search term ‘Software Development.’ They may find a few software or IT companies in Gloucester, as well as a dozen potential employers in Richmond, Williamsburg, and Newport News.

So, the answer to the question, “how often should I be posting my resume into databases?” is varied.  If you are unemployed, and a serious job seeker, then your full-time job is ‘looking for work.’ You should be posting resumes to job announcements and uploading the resume into company resume databases (ATS) for between 10-20 resume uploads and applications daily.  Your goal is to get your resume into as many company databases as physically possible to increase the potential for ‘being seen’ by recruiters.

If you are a passive job seeker, then post your resume to the big databases once and ensure your LinkedIn Profile is ‘open for inquiries from recruiters.’ Both active and passive job seekers should revisit resume databases every 30 days to update (just add a line or space) by reloading the ‘updated’ resume to ‘trick’ the system into thinking it’s an entirely new resume.  (Most job board or resumes systems push resumes down in the results queue as they age.)

How long should a job seeker expect to search for a position?  If you have a well-written resume and are posting to the perfectly matched job descriptions and getting phone calls from employers for interviews (and you interview well), there is a loose standard for time expectations.

Before the 2009 market crash, during the economic boom, the expectations were an average of one month of job searching for every $10K in salary expectations over $40K annually. The present economic environment is similar, so if the job seeker is looking for a minimum of $60K annually, then about two months would be the average search.  To reduce that time factor, it’s vital to post hard, post fast, and apply for the maximum daily time allowance daily.  It usually takes about a week for valid job inquiries to come back from most recruiters who are actively searching for keywords and phrases in the resume.

 

FSC Guest Author: Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, and editing/publishing/print-on-demand consulting in the Hampton Roads and Richmond metropolitan areas. Reach her at: Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com.

 

FSC LinkedIn Network |  February 19, 2020

 

 

 

 

 

Number of words, including title and POC info:  ~829

 

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Bio: Dawn D. Boyer, Ph.D., has been an entrepreneur and business owner 20+ years, with her own consulting firm (CEO) in Hampton Roads and Richmond, VA.  Her background experience is 24+ years in the Human Resources field, of which 12+ years are within the Federal & Defense Contracting industry.   She is the author of 822+ books on the topics of business, human resources research, career search practice, women and gender study, genealogy and family lineages, quotes for motivation and self-improvement, and Adult Coloring Books.  Her books can be found on Amazon.com under Dawn D. Boyer, Ph.D.