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Are You Showing Your True Personal Brand? Personal Branding is a Larger Aspect of ‘Today’s’ Job Search.

A major part of a job search involves making your personal brand appear to be what you want it to be. However, executives often make the mistake of gearing their c-level personal branding more toward what they want others to perceive them, rather than showing who they really are. The problem with this is recruiters and hiring managers can see right through it. All it takes is a little bit of inconsistency and your job search could be ruined.

Personal branding is a much larger aspect of a job search today than it was several years ago. Sometimes all it takes is optimizing your LinkedIn profile, while other times you may need to work on your entire online presence to show your true brand.

 

So when it comes to personal branding for senior-level managers, being truthful and honest are the best ways to go. 

Why Some People Are Hesitant To Show Their True Brand

Some people resist demonstrating their true brand because they don’t want the world to know what their personality is. If you haven’t conducted a job search in several years, you may remember thinking your resume needs to follow a certain pattern or standard and shouldn’t deviate from the norm. Times have changed now and hiring managers want to know who they are hiring as a person and a professional. While it’s understandable to be uncomfortable showing your brand, it’s important to also know that differentiation is critical when it comes to being recognized.

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A Personality Fit is Important to Employers

When you show some of your personality on your LinkedIn profile, recruiters will get a glimpse into who you are as a person. A solid mix of professional achievements and personal experiences will bode well on your LinkedIn profile and will increase the chances of you getting noticed. The more natural the language in your profile sounds, the better your c-level personal branding efforts will be, especially when you back it up in your verbal language and your resume. Companies prioritize hiring people with good personality fits now, so never hesitate to show a little. 

Your Personal Brand Presents Unique Value

Without c-level personal branding, executives have no real way of standing out among dozens of other job applicants. You have a great opportunity to distinguish yourself with your personality and tie in how your personality offers value to the company. This could mean working well as a team, the ability to think creatively, be a leader or anything else. Professional achievements for executives often seem similar on paper, so your personal brand could be what sets you apart and gives you a better chance of landing the job you want.

Personal branding is a much larger aspect of a job search today than it was several years ago. Sometimes all it takes is optimizing your LinkedIn profile, while other times you may need to work on your entire online presence to show your true brand.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  April 13, 2020

LinkedIn Tips: Are You Building Your Executive Personal Brand with LinkedIn Comments? Great 2 Min Read!

Your executive LinkedIn profile brings you more benefits than simply the ability to connect with other professionals. When you incorporate LinkedIn comments into your job search strategy, you can give your online presence a boost, naturally grow your network, demonstrate your expertise and always be at the top of the mind of other professionals. Of course, the type of comments you leave makes a difference as well, so never post anything negative about anyone.

Here are some effective ways LinkedIn comments can help with your c-level personal branding efforts:  

Comment On Original Articles

Part of your LinkedIn profile development may be to publish original articles periodically. It’s a good strategy to implement and you’ll notice others have a similar strategy. One way to earn even more credibility is by commenting on those articles by your peers. You should only write a few short sentences about the article, stating what you liked most, what you agreed with, what you found or anything else you deem to be appropriate. The author will appreciate the time you took to comment on it and will likely return the favor at some point.

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What Skill Sets do You have to be ‘Sharpened’ ?

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Be Active in Group Discussions

LinkedIn groups are also a great place to build your c-level personal branding. People who actively comment in groups can demonstrate their brand and what they represent as a person and a professional. The biggest challenge with LinkedIn groups is finding the ones relevant to you and your job search and knowing who to communicate with. You never know whom you may encounter in these groups, but active communication can open up many doors.

 

Always Look Out For Updates From Connections

When your connections post significant updates, don’t hesitate to comment and congratulate them on an achievement or start a discussion with them. Also, be sure to post updates on your executive LinkedIn profile as well so people have the opportunity to comment on your updates. You don’t want to go overboard with your updates at any given time, but it is valuable to post an update once a week or so. When your connections see you comment on their updates, your c-level personal branding efforts will get a boost since they believe you have a genuine interest in what’s going on in their professional life.

Something as simple as commenting on someone’s original article can go a long way in boosting your c-level personal branding efforts and can promote great discussions. Being active on LinkedIn can tap you into the hidden job market in many different ways, so schedule time every week to make sure you are staying current and active on this all important branding platform.

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

                                                                                                          FSC Career Blog | March 14, 2020

Your #Career : 12 Secrets to Supercharging Your Personal Brand…How a Powerful Personal Brand can Help your Business Achieve Massive Success.

Look at anyone who’s crushing it in business and life and you’ll usually see it’s not just their business that’s doing well; they also have a powerful personal brand.

Free- Man at Desktop

These veteran entrepreneurs share their top strategies to supercharge your personal brand. In the process, you’ll create diehard customers who buy from you for years to come.

1. Turn yourself into a superstar.

Grant Cardone

The best way to build your brand is to become a freakin’ superstar where you are. Quarterback Tom Brady became so unbelievable the New England Patriots built the entire franchise around him. Don’t try to go out and build a name. Your name is only as good as your accomplishments. Grant Cardone, top sales expert who has built a $500 million real-estate empire, NYT bestselling author of Be Obsessed or Be Average, and host of The Cardone Zone; follow Grant on Facebook orYouTube

 

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2. Publish, publish, publish.

Publish books, articles in top publications, video, etc. These tools build your credibility, make you stand out from your competition and enhance your reputation. Before publishing my first book, I helped build the brands of major celebrities like Tony Little and Billy Mays. Although I was able to raise their profiles tremendously, no one knew who I was. That’s when I knew I had to start publishing my own content so that I could build my brand and propel myself into new markets. Make it a goal to publish your own book, but start small with articles, features and digital magazines. Kevin Harrington, inventor of the infomercial, pioneer of the “As Seen On TV” industry, and original Shark on Shark Tank with a $450 million net worth

3. Pretend you’re making a blockbuster show.

Most people try to build their personal brand through random social-media posts about whatever is going on in their life. But your most important strategy is to tell great stories, same as blockbuster shows like Game of Thrones do. Start with something catchy—I posted a Lamborghini YouTube video that went viral, for instance.

Like all great stories in a movie or book, there’s rarely just one character. There’s a central plot with drama, suspense, surprise, character development and some form of resolution—that’s how the Kardashians became a colossal brand. It’s more than just Kim Kardashian; it’s the family, their history, the people they date, and even the bodyguard. My Snapchat feed is never just about me, and your personal branding should never just be about you. Create great stories by consistently posting about the main people in your life (e.g. spouse, kids, dog and gardener). Tai Lopez, investor and partner or advisor to many multimillion-dollar businesses; connect with Tai on Facebook orSnapchat

4. Publish your own report.

Publish an industry statistical report and name it after yourself. Reporters and producers always need statistics to back up the stories they want to write or produce, so give them the statistics and they’ll give you the quote. When I first published The Corcoran Report on the NYC real-estate market, it was based on only 11 sales but it put me on the front page of the New York Times as the industry expert. Barbara Corcoran, founder of The Corcoran Group and Shark on Shark Tank

5. Speak everywhere your audience attends.

Nothing builds a personal brand more than adding massive value to your audience via education. Speak at events, webinars, conferences and hangouts. Create a master list of people hosting these get-togethers in your network. Create a simple communication approach: reach out to them and include your testimonials, credentials and track record. Then, get out there and speak, educate and add value. Your personal brand will begin to grow, along with your audience and revenue. Com Mirza, CEO of Fitness Expo Dubai and “The $500 Million Man”; failed in eight companies back-to-back and today runs a nine-figure empire with over 600 employees

6. Make it personal.

Everyone is unique in their own way and people like to connect with other genuine people. Share your story. I share my story often about how I started at 14 years old and went nearly bankrupt twice before reaching my current success. Manny Khoshbin, president of The Khoshbin Company and author of Contrarian PlayBook; arrived in America at 14 nearly homeless and now has a nine-figure net worth; follow Manny’s incredible adventures on Instagram

7. Get in the best shape of your life.

Maximize your physical health. When you feel great, you’re in a great mood and that shines through allowing people to fully resonate with you. Looking great with a healthy glow and a brain that performs at 10X gets everyone’s attention. Ian Clark, founder and CEO of Activation Products

8. Get in front of your audience, consistently.

The biggest thing you can do to enhance your personal brand is get in front of people regularly. Speak at events, run your own events, distribute marketing videos of yourself. By doing this, your own personal brand will grow as people will begin associating you with your product or service instead of just your company. Kim Barrett, owner of Your Social Voice

9. Live stream daily on Facebook.

Seth Godin says the best way to create a brand is through creating trust in the marketplace. To create trust, you must gain attention and add value. For me, there is no substitute for Facebook Live. If you’re not doing a live stream on Facebook Live every day with content and value, you’re leaving a lot of value on the table and getting left behind. Calvin Coyles, CEO of Young & Wildly Successful; 26-years-old and grew YWS to nine figures in 10 months

10. Improve by one percent every day.

If you can improve every single thing you do throughout the day by just one percent, then the collective gains add up to something incredible. By adopting this concept of marginal gains, you are going to start making better decisions and, over time, those continuous improvements will positively enhance your life and image more than almost anything else you could do. Josh Black, investor, entrepreneur, and CEO of GroupM Content in Asia; GroupM is the world’s largest media investment group with more than $100 billion in billings

11. Create brand-building systems.

It’s important to develop systems that consistently build and reinforce your brand—no matter how busy you are. Depending on your business, you’ll likely need systems for publishing fresh blog content, pursuing speaking engagements, and networking regularly. But your system needn’t be complex, it could simply be adding “social media” to your daily calendar, and “write blog entry” to your weekly schedule. Rhonda R. Swan, founder and CEO of Your Brand Is My Business and The Freedom-Preneur Movement

12. Find and nurture your tribe.

Gaining the trust and relationships necessary to build a personal image comes from years of intentional and purposeful execution. It’s built off a small, loyal tribe of people who took your advice and made money with it. My tribe was built from the ones I coached who took massive action. There were a few I invested more time in because I saw potential to make them successful. The result? Viral word of mouth about my willingness to truly see people succeed, and knowledge of a particular skillset in ecommerce that was in demand. —Neil Twa, cofounder of eCom Pro Academy

 

Entrepreneur.com | December 1, 2016

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