#ResumeWriting : What is an ATS? What is SEO? What are Keywords in Resumes? Think your Resume Got Read? Think Again!
Job seekers and resume owners are often confused about the terms and definitions of ATS, SEO, and keywords. Some clients think there is a certain set of standardized words you insert into the resume to get seen after they upload the resume into an online system.
Here is an easy breakdown of the terms and how these resume elements are used by recruiters in the job placement industry.
ATS is the acronym for Automatic Tracking System. The ATS is the software application (often cloud-based) that recruiters use to receive, house, sort, document applicants who apply to specific job requisitions. Recruiters also perform a procedure called a Boolean search in the SQL database to find applicants with keywords or key phrases in their resumes. The Boolean search is an automated, and faster method to reduce the number of actual resumes recruiters have to read by identifying the ‘more qualified candidates’ in the system by keyword inclusion.
SEO is the acronym for Search Engine Optimization. Using an Internet browser (e.g., Google, Bing, Opera) to find information means implementing Boolean search using key words to find Search Engine Optimized pages or documents. The search engine will look for websites with the keywords or phrases and the sites with the ‘most number’ of those keywords or phrases will show up in a result queue, with the most optimized websites at the top of the list.
Recruiters use the same Boolean search process in an ATS (resume database) as an Internet search. Once the recruiter conducts the search either in the entire database or only within applicants to the specific job requisition, then resumes with the ‘most mentions’ of a key word or phrase will rise to the top of the result queue. Recruiters don’t have time to read 100, 200, 300 resumes, so rely on SEO keywords to find the ‘most qualified’ candidate based on the higher number of mentions of those keywords in the resume. They will glance through the top 5-10 resumes in the results queue, and if these candidates fulfill the minimum qualifications, they will proceed to interview or push the resumes to hiring managers for decisions. It is likely the remaining 90, 190, or 290 resumes will never be read and ‘marked’ en masse as ‘other candidates more qualified.’
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Keywords are single words or phrases directly relevant to a job-seeker’s career, skills, experience, and/or education. For instance, a computer programmer should mention all the programming languages s/he uses as keywords. Logistics careerists should use the words supply chain, logistics, supply, warehousing, and inventory as keywords, with metrics, to describe their job tasks and achievements. Salespersons should include keywords related to revenue, sales, marketing, advertising, and income streams. Property managers should include metrics for units rented, the values of rental properties, descriptions of how they manage or provide maintenance of facilities and vendors contracting for repairs as keywords and phrases.
Executives (C-suite) should not mistake words like ‘leadership,’ ‘guiding,’ and ‘support’ as keywords – these are vague and subjective. Corporate executives and/or financial directors should have action verbs as keywords and phrases, including development, research, accounting, finance, investments, mergers and acquisitions, supervision, management, director (of something), and/or project or program management.
The action verbs at the beginning of a bullet should be followed with a documentable, objectively written action with a result. One example, loaded with metrics, would be, “Managed >$20M in contracts for services, current, and future deployment projects including aircraft support equipment, office supplies, and electronics; managed and monitored contracts valued at
~$2.14M for parts and required services, $3.02M in Aircraft Ground Support Equipment requirements, and >$10M in electronics and future deployment components.”
Knowing what these terms mean, and how to use the processes to your advantage, will assist in writing a more objectively-worded, keyword-loaded, and action-based descriptors of your career and experience. The more keywords, phrases, objective language, documentable metrics, and easy to read bullets in the resume, the faster recruiters will be able to find you, consider your strengths, and pick up the phone to interview.
SEO Key Words for web post: achievements, action verbs, applicants, ATS, Automatic Tracking System , Boolean search, career , cloud-based, definitions, descriptors, experience, hiring managers, Internet browser, Internet search, interview, job description, job placement, job requisitions, key phrases, keyword inclusion, keywords, metrics, objective language, online system, optimized websites, phrase, qualifications, recruiters, result queue, resume database, Resumes, Search Engine Optimization, Search Engine Optimized, SEO, skills, software application, SQL database, subjective, system, terms, websites. Examples below:
Key Word Hash-Tags (#): #achievements, #actionverbs, #applicants, #ATS, #AutomaticTrackingSystem, #Booleansearch, #career, #cloud-based, #definitions, #descriptors, #experience, #hiringmanagers, #Internetbrowser, #Internetsearch, #interview, #jobdescription, #jobplacement, #jobrequisitions, #keyphrases, #keywordinclusion, #keywords, #metrics, #objectivelanguage, #onlinesystem, #optimizedwebsites, #phrase, #qualifications, #recruiters, #resultqueue, #resumedatabase, #Resumes, #SearchEngineOptimization, #SearchEngineOptimized, #SEO, #skills, #softwareapplication, #SQLdatabase, #subjective, #system, #terms, #websites
FSC Career Blog Author: Ms. Dawn D. Boyer, Ph.D., an Associate with First Sun, has a successful business and consulting firm in Norfolk, Richmond, Colonial Beach (Dahlgren), and Gloucester, VA. Her background is 24+ years in the Human Resources field, of which 12+ years are within the Federal & Defense Contracting industry. She is the author of 940+ books on business, human resources research, career search practice, women’s studies, genealogy lineages, and has illustrated ~118 adult coloring books. Her books are listed on Amazon.com under her author’s page for Dawn D. Boyer, Ph.D.
Dawn Boyer, Ph.D., owner of D. Boyer Consulting, and an associate with First Sun Consulting, provides resume writing, editing, publishing, and print-on-demand consulting. Reach her at: Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com.
FSC Career Blog – July 31, 2022
