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#CareerAdvice : #JobSearch – How to Use #LinkedIn to Add Cold Contacts…Your #Career is About Who you Know, Sure. But it’s Also about Who You can Get to Know. That’s where LinkedIn Comes In.

With over 400 million users, there’s no question LinkedIn reigns supreme as the go-to professional network. From your former roommate to the stranger with your dream job, every savvy woman (and man) seems to have an active account where they regularly post references, professional recommendations, and recommended reads.

If you’re like most users, you’ve probably taken a laissez-faire approach to LinkedIn networking up until now, accepting connection requests from friends or former coworkers when they turn up in your inbox or maybe using LinkedIn’s recommendations to add some people yourself. But that means you’re missing a hugely underutilized opportunity: the network of professionals in your field who you just haven’t met yet.

Navigating that world of untapped connections with poise often brings uncertainty. After all, it’s arguably as hard to reach out to strangers online as it is in person. That’s exactly why we’re breaking down how to use LinkedIn to add cold contacts to three easy steps. Follow these and you’ll significantly up your LinkedIn game. Ready?

HOW TO USE LINKEDIN TO ADD COLD CONTACTS (3 STEPS)

1. FIND A SHARED LINKEDIN CONNECTION OR GROUP

One of the biggest benefits of using LinkedIn to make new contacts? You can visually see connections that you share with others. For example, if you come across a profile of someone you’d like to contact, LinkedIn offers a convenient chart of your mutual connections. Use this to your advantage by reaching out to one of these shared contacts to ask for a virtual introduction, either through LinkedIn or via email.

Obviously, you won’t always have a direct personal connection with someone you’d like to meet, but that’s not the only way forward. Next up, check to see if you’re part of any of the same LinkedIn groups as the person in question. Perhaps you’re members of a professional association, or maybe you both graduated from the same university.

Finding common ground can quickly evolve a cold contact into a warm one. In fact, if you and the person are both members of a group, you can send them a message directly through LinkedIn without having to connect first. Think of it as cutting out the social media middle man.

Charm cold contacts with a personalized connection request. LinkedIn limits you to 300 characters here, but that’s still plenty of space to impress.

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2. PERSONALIZE YOUR CONNECTION REQUEST

If you aren’t able to turn the cold contact into a warm one through a virtual introduction, your next step is to send a personalized connection request.

LinkedIn allows you to send a connection request when you’d like to add someone new to your network. These potential connections will then receive a notification asking them to accept or decline your invitation. Because the process counts on their approval, without any type of background or explanation, many people are likely to decline an invitation from a stranger.

For this reason, under no accounts send the default “I’d like to add you to my professional network on LinkedIn” message. Trust us on this.

Instead, charm them with a personalized one. LinkedIn limits you to 300 characters here, but that’s still plenty of space to impress them with a short and sweet intro.

The Classic Approach

Hi Jane,
Came across your profile and work at XYZ Company. I’m a fellow aspiring marketing professional and would love to connect.
Regards, 
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The Admirer Approach

If you’ve seen the person’s work elsewhere (i.e. a publication, conference, networking event, or even through social media), mention it. People love when someone appreciates their hard work. Try something like this:
Hi Jane,
Saw your recent presentation at XYZ conference. I got a lot out of it and would love to chat with you to discuss some questions I had about your work.
Regards,
[Your Name]
Once you’ve successfully connected to someone, you can now send the person a direct message—and you should take advantage of this opportunity every time.

3. SEND A FOLLOW-UP LINKEDIN MESSAGE OR EMAIL

Once you’ve successfully connected to someone, don’t call it a day. You can now send the person a direct message, and you should take advantage of this opportunity every time. Let her know you admire her work or would like to learn more about her career path.

Ask for either an in-person or phone meeting where you can gain more information. Here are some approaches:

The Classic Reach-Out

Hi Jane,
Thank you for connecting with me on LinkedIn. I see that you’ve had a lot of work experience in corporate marketing, a field that I’m hoping to break into. I’ve done a couple of internships in the field and would love your advice on this topic. Would you be willing to speak with me over the phone for 20-30 minutes in the next few weeks? Thanks for your consideration.
Regards,
[Your Name]

The Hybrid Reach-Out

In the case where you’re able to send a message directly without connecting first (i.e., you both share a group), your initial message will look a bit different. Think of it as a combination of Steps 2 and 3. Here’s a good example:
Hi Jane,
I’m a fellow Rice University alumnus who recently graduated with a degree in Marketing. I came across your LinkedIn profile through our alumni group and was intrigued by your work experience in marketing.
I’d love to learn more about your career path and get your perspective on how to best break into the field as a new grad. Would you be willing to speak with me over the phone for 20-30 minutes in the next few weeks? Thanks for your consideration.
Regards,
[Your Name]

BONUS: THE SINGLE BEST TIP WE’VE GOT

In no context should your end goal of adding cold contacts be asking for a job.

You read that right. That part comes later, long after a cold contact warms up. Treat this as your opportunity to ask instead for information and learn more about the person. Informational interviews are great relationship builders, which both expand your network and provide you with tons of helpful career advice and insight from others.

Adding cold contacts on LinkedIn takes more time and effort than simply hitting the “connect” button over and over, but you reap what you sow. Put the time into turning a cold contact into a strong connection that you can keep in touch with over time.

Still feeling shaky about how to master the art of LinkedIn? Enroll in our online course, The LinkedIn Lab, and become a LinkedIn master.
CareerContessa.com | August 29, 2016 | BY KATHERINE NOBLES 

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Your #Career : Critical #JobSearch Technique- How to Land an #InformationalInterview …Here’s How and Why to Set one Up, Plus What to Do Once you’ve Actually Landed the Meeting.

Many people see informational interviews as tricky. What are they for, really? They’re definitely for gathering information about a certain industry, job role or career path, but they’re also valuable in helping you get a job. Not only can they inform your job hunt with insider information in a way that the internet sometimes just can’t, but they also can lead to job opportunities that are only available for those who are “in-network,” so to speak.

Here’s how and why to set one up, plus what to do once you’ve actually landed the meeting.

1. Understand the Benefits

Informational interviews can be used as a crucial component of any job search mainly because they provide an opportunity to build relationships with networking contacts. “Unfortunately, informational interviews tend to be underutilized by many job candidates because their effectiveness in leading to a job is not always so apparent,” explains Richard Orbé-Austin, Ph.D., of Dynamic Transitions Psychological Consulting, LLP. That is, the results of informational interviews aren’t always direct or immediate. But they can lead to positions in what experts call the “hidden job market.”

“I have often seen opportunities created when there is a great connection made between the interviewer and interviewee, or the interviewee happens to fit a skill set that is needed in the organization,” Orbé-Austin says. So don’t think of informational interviews as simply exploratory; take them seriously and be aware that they sometimes also lead to new employment opportunities.

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2. Start With Your Network

One thing candidates often struggle with is who to ask for an informational interview. To put it simply, you should start with the people you know. “If you are in college or more junior in your career, ask your family and family friends to help connect you,” suggests Lori Scherwin, founder of StrategizeThat. “As you get more senior, leverage current colleagues, former colleagues and others up and down the value chain of the industry you are looking to get into.”

If you want to reach out to someone but don’t know them directly, try to have a mutual contact introduce you. “Cold emails are possible, but your ‘hit rate’ goes up if you get an introduction,” Scherwin says.

Lastly, don’t be shy. “All too often, people don’t reach out — when they have so many people who could help them — out of fear of looking uninformed, desperate or needy,” Scherwin notes. “But more often than not, these fears are unfounded. People actually enjoy helping others, and it’s likely that the person you want to talk to has used that approach in their career as well.”

3. Respect Their Time When Making Your Ask

When reaching out to someone for an informational interview (regardless of whether you’re cold emailing or someone has connected you), there are a few important guidelines to follow. “You want to always keep the email brief, make a connection apparent (be specific about who referred you to him/her or what you have in common and why you are reaching out), be respectful (address them by their title unless told otherwise) and be specific that the ask is for an informational meeting of 15 to 20 minutes,” Orbé-Austin advises.

In other words, acknowledge that this person is not a career counselor, and that they would be doing you a favor by meeting with you. By keeping your contact with them short and to-the-point, you’re setting the tone for the entire conversation. Carry that tone through to the actual meeting by arriving early and not taking up more than the allotted amount of time, Orbé-Austin recommends.

4. Don’t Go in Cold

Just like a job interview, you need to do some prep work for an informational interview. “First and foremost, figure out what you are hoping to accomplish,” says Natalie Ledbetter, VP of People Operations at Stash. What do you want to learn in this meeting? “From there, come to the table with questions and a very solid understanding of the business, products and services that the company offers.” Your questions should be thoughtful and reference projects and news you’ve read about the company to show genuine interest, she says.

Make sure your questions are specific, too. “There is nothing worse than wasting someone’s time who is trying to help you,” Scherwin says. “Don’t show up and say ‘okay, tell me everything.’ Have targeted questions, and do your homework.”

5. Establish a Relationship

During the actual interview, don’t just ask questions and wait for responses. “Focus on more than just content; use the time to build a relationship,” Scherwin recommends. “While you are there asking questions, you still have the opportunity to make a great impression through your professionalism.” If you see an opportunity to contribute your expertise to the conversation, and you have the relevant experience to back up your comments, go for it.

That being said, don’t ask for a job right off the bat or treat the interview like a sales pitch. “If you establish a strong connection, an opportunity might unfold, but you are there to learn, not position yourself. That might be an end goal of yours, but be careful about turning an informational interview into a job referralor request.”

6. Remember: Relationships Go Two Ways

“As you are listening — particularly if you are more senior in your career — think about how you can give back,” Scherwin says. “Ask how you can help the person you are meeting with. Actively listen to what they tell you, and instead of just thinking about how the info affects you, think about how your background fits in with what they are saying, how you could be a valuable person for them to stay in touch with going forward or someone in your network you want to introduce them to.”

There’s no need to force it, but be mindful of the fact that the best relationships are two-way streets. “Bottom line: Treat this informational interview as relationship building rather than just information gathering. It’s both.”

7. Leave the Interview With Next Steps in Place

This is the key to making your informational interview useful. “Set yourself up for success by ensuring you leave that meeting with a next step already in place so you have a reason to follow up. Create it,” Scherwin says. Maybe it’s an introduction to someone else based on something from your conversation that you want to learn more about, or perhaps it’s talking to someone else on their team about their role. Maybe it’s even asking for their advice about what skills to develop to land a role at their company.

However you do it, the takeaway is the same: “Do not leave that meeting without a follow-up in place, already knowing the next reason for you to reach out.” As an added bonus, it creates a reason to write a thank-you note or email that doesn’t feel forced, which can then naturally turn into a longer, ongoing conversation.

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