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#YourCareer : The Value of Personal Branding for Executives. Benefits you May Not have Considered when Thinking about your Own Personal Brand.

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Once someone reaches the level of executive, they may not see the value or importance of focusing on their brand, though there are differing view on this. Some see it as the best way to show who they really are and the value they brand, while others see it as being overly self-promoting. If your views fall into the latter category, then it’s important to understand personal branding for senior level managers is about much more than simply self-promotion.

Here are some benefits you may not have considered when thinking about your own personal brand.

Pinpoint Your Skills for Career Fulfillment

Many executives focus on c-level personal branding because it helps them learn more about themselves. Personal branding is about knowing your skills and what you have to offer to an organization. You may want to be a leader, but if you become increasingly uncomfortable when put into leadership roles, you may soon realize that your personality and skillset isn’t reflective of this trait. On the other hand, you may thrive when unexpectedly thrust into a position of leading others. The point is, when personal branding is at the forefront of your mind, you can learn a lot about yourself and ultimately, experience a more fulfilling and successful career as a result.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

 

Article continued …

 

Determine Your Company Culture Fit

With employees focusing more on being happy in the workplace, the concept of culture is becoming even more important. If your personal brand involves interacting with co-workers and constantly collaborating as a team, then you probably won’t want to work for a company where the employees sit in their offices all day without coming out. Focusing on c-level personal branding can help you clearly identify which type of culture you belong in. Researching company culture, mission, and values is critical during a job search to ensure you find your fit.

 

Build on Your Strengths And Improve Your Weaknesses

By the time you reach executive-level positions, you likely know what your main strengths and weaknesses. But chances are, you will discover even more as your career progresses and you take on more responsibilities. When you truly prioritize c-level personal branding, you can reflect on how your strengths can bring value to the table. It’s also important to evaluate and understand your weaknesses, improving on them. Neither is possible without understanding your personal brand.

 

Become An Established Leader

Executives need to be go-to people for others within a company and even outside the company. Understanding why people seek you out is crucial in determining your personal branding. It is also important when crafting your LinkedIn profile. When people view your LinkedIn profile, they should be able to clearly see your leadership qualities and see you as a valuable resource. If yours doesn’t show those qualities, then it may be time to work with an executive LinkedIn profile writer to help show your brand.

Professional Resume Services sees c-level personal branding as much more than just self-promotion. In fact, it’s actually the opposite. Sure, you have to tell people why you are valuable in order to promote your brand, but there are many more benefits to personal branding than just making yourself look good. To learn more about the concept of personal branding and some strategies to go with it, feel free to reach out to us at any time.

 

FSC Career Blog Author:   Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog – December 28, 2021

 

Your #Career : 7 Steps to Rebrand Yourself for a #CareerChange …Just Because you Don’t have Experience in a New Field Doesn’t Mean your #Skills aren’t Valuable in that Field. Here’s What to Do Before you Make a Move.

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Ready for a career change, but worried you don’t have the experience or skills to land a job in your desired field? Filling your resume with your previous work experience that has no similarity to the job you’re applying for is likely to land your resume in the trash can. But that doesn’t mean you’re stuck in a career you hate forever.

Dawn Graham, PhD, career coach, psychologist, and author of the book Switchers: How Smart Professionals Change Career–and Seize Success, says rebranding your professional experience is key to a successful career switch. “When you’re making a switch, you need to be a good fit for the role, and while some of your skills and experiences may be transferrable, many may not be,” she says. Here’s how you can prove that you’re worthy of the title, even when your resume shows no previous experience in the field.

1. CHANGE YOUR SOCIAL PRESENCE

Use social media to your advantage to rebrand yourself in your new career area. Follow thought leaders in your target industry and comment on their posts. Connect with relevant industry groups and associations, share relevant and interesting articles within your online network, comment on posts, attend the biggest industry conferences, and develop a network of contacts in the industry. “Technology makes it easier than ever to market yourself in a way that appeals to the audience you choose,” says Graham. The more you can demonstrate that you’re serious and invested in your new target industry, the more credible you will seem.

Related: Changing careers? Here’s exactly what to put on your resume

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of article:

2. FIND YOUR TRANSFERRABLE SKILLS

Rebranding yourself takes time and introspection. Everyone has transferrable skills, even if you think you don’t. Graham gives the example of a recruiter who wants to move into social media marketing. “You can show off your customer research, analytics, and technical savvy skills,” she says. Demonstrating how you can reach new customers using the same skill set you used to uncover qualified candidates is a way to prove that your experience is relevant.

To determine your skills, Graham recommends breaking down achievements. “If you contributed to saving a large client, consider the steps that got you to that result–perhaps problem solving, diplomacy, creativity, and influencing.” Do the same with other accomplishments and you’ll soon notice a pattern of core strengths. Try going through this exercise with a colleague or manager who may be able to see strengths that you are overlooking.

3. DO YOUR RESEARCH

In order to find out what skills and experiences are most relevant to your new career choice, spend time learning as much as you can about your target position. Speak with professionals in your target industry, look for volunteer positions in the industry, take courses, and attend professional events to learn what experiences and skill sets are most valuable in the new industry.

Related: When to ignore the most common piece of career advice

4. DON’T LEAD WITH YOUR TITLE

While most of us use our job title when introducing ourselves, this can be an error when you’re switching careers. Many companies use language that doesn’t translate outside the industry. A title can cause confusion for someone in another industry, and biases their opinion toward your application. They may think right away that you’re not a good fit without reading further into your experiences. Instead of focusing on your title, place the emphasis on your value–the skills you developed in that position.

5. KNOW YOUR AUDIENCE

In order to highlight your value and position yourself as a good fit for the job, you need to know the challenges the hiring manager is trying to solve. “Many job seekers have incredible accomplishments, but without knowing what is important to your audience, you risk leading off with accomplishments that, while impressive, lead the hirer to think you’re not a fit for the role,” says Graham.

When in a job interview, make one of your first questions about the challenges the company or department is facing at this time. Once you find out the hiring company’s pain points, you can select the achievements from your background that best align with what the hiring manager is looking for in the role.

6. CHERRY-PICK EXPERIENCES

Some of your best accomplishments and achievements may not be impressive to the hiring manager if they have no relation to the job you’re applying for. To be most effective in rebranding yourself professionally, select the parts of your experience that align most closely with your target role. To make your application in this new field stronger, highlight these experiences in your LinkedIn profile. If hiring managers are reviewing your resume and then jump over to LinkedIn and see a whole different type of experience highlighted, they may be confused and cause them to put aside your resume. Rebranding your professional experience may mean dropping what you think are some of your best accomplishments, but by focusing on “fit” first, you will have a better chance of a recruiter recognizing you as a potential candidate for the position.

Related: What career changers wish they knew before making the switch

7. JUSTIFY THE SWITCH

“Every hiring manager wants to know why this job at this company at this time,” says Graham. Your answer to this question will be especially important if you’re a career switcher. Graham argues that switchers can have the upper hand in answering this question because they have most likely spent a great deal of time studying the industry, thinking about what they want in a job when making their career switch decision.

 

 

FastCompany.com | June 28, 2018 | BY LISA EVANS 4 MINUTE READ