Online branding is hard to avoid if you are going to be involved with society. It’s actually happening whether you want it to or not, because some of your information is probably online already. Don’t believe me?Try doing a search on your name — I’ll wait.
This is why you need to “own” your online brand. Maybe there was a lot of entries with your name, maybe just a few, but when you submit your resume to a company, the name on your resume is what they will search. It’s a very important part of your professional package. But sometimes, you need to get help in order to get your online brand where it needs to be.
Here are three possible reasons to ask for that help:
You are overwhelmed with all that is going on in your life right now. Sometimes life throws a real curve ball, something like a global pandemic, and you are starting over from square one. It could be something more personal, like a divorce or a death. Maybe you were laid-off recently or took time off due to health reasons or some other reason. No matter the reason, there may be just too much on your plate right now to add this to the pile. Know what things only you can do, and do those things. Delegate other tasks to professionals who are better equipped to handle jobs that aren’t in your wheel-house.
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Technology seems daunting. You are learning, but you are afraid of making a mistake. I always tell newbies to the computer age, ‘You can’t break it!’ Getting professional help will give you a confident start, and you can take it from there. Or you can learn as you go and try it out. Either way, it’s a reality you will need to face –e-commerce, for example– you can’t go to an actual Amazon “store”… you need to order online to get what you want from there. Start small and work your way up to profile creation.
You now realize that you blew it big time. You have been buzzing along posting selfies and crazy party photos, and now you wish you’d listened when your mom told you to be discreet. She was right, and now you are sorry, but you have no idea what to do about it. A professional has experience in this area and can help. We help with reputation management and can help you clean up your digital dirt. Then you can tell all the tweens you know to heed your warning.
Whether you need coaching to get your LinkedIn profile fully optimized, or you just need assistance with online branding, we can help. And if you decide to tackle it yourself, the first step is to just right in.
FSC Career Blog Author:Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog – January 30, 2021
https://www.firstsun.com/wp-content/uploads/2016/03/Free-Thinking-Plasma-Ball.jpg11011650First Sun Teamhttps://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpgFirst Sun Team2021-01-30 17:05:392021-01-30 17:05:39#YourCareer : Signs it’s Time to Send out an “SOS” to Help with Online Branding. Don’t Believe Me? Try Doing a Search on your Name — I’ll wait.
Ready for a career change,but worried you don’t have the experience or skills to land a job in your desired field? Filling your resume with your previous work experience that has no similarity to the job you’re applying for is likely to land your resume in the trash can. But that doesn’t mean you’re stuck in a career you hate forever.
Dawn Graham, PhD, career coach, psychologist, and author of the book Switchers: How Smart Professionals Change Career–and Seize Success, says rebranding your professional experience is key to a successful career switch. “When you’re making a switch, you need to be a good fit for the role, and while some of your skills and experiences may be transferrable, many may not be,” she says. Here’s how you can prove that you’re worthy of the title, even when your resume shows no previous experience in the field.
1. CHANGE YOUR SOCIAL PRESENCE
Use social media to your advantage to rebrand yourself in your new career area. Follow thought leaders in your target industry and comment on their posts. Connect with relevant industry groups and associations, share relevant and interesting articles within your online network, comment on posts, attend the biggest industry conferences, and develop a network of contacts in the industry. “Technology makes it easier than ever to market yourself in a way that appeals to the audience you choose,” says Graham. The more you can demonstrate that you’re serious and invested in your new target industry, the more credible you will seem.
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Rebranding yourself takes time and introspection. Everyone has transferrable skills, even if you think you don’t. Graham gives the example of a recruiter who wants to move into social media marketing. “You can show off your customer research, analytics, and technical savvy skills,” she says. Demonstrating how you can reach new customers using the same skill set you used to uncover qualified candidates is a way to prove that your experience is relevant.
To determine your skills, Graham recommends breaking down achievements. “If you contributed to saving a large client, consider the steps that got you to that result–perhaps problem solving, diplomacy, creativity, and influencing.” Do the same with other accomplishments and you’ll soon notice a pattern of core strengths. Try going through this exercise with a colleague or manager who may be able to see strengths that you are overlooking.
3. DO YOUR RESEARCH
In order to find out what skills and experiences are most relevant to your new career choice, spend time learning as much as you can about your target position. Speak with professionals in your target industry, look for volunteer positions in the industry, take courses, and attend professional events to learn what experiences and skill sets are most valuable in the new industry.
While most of us use our job title when introducing ourselves, this can be an error when you’re switching careers. Many companies use language that doesn’t translate outside the industry. A title can cause confusion for someone in another industry, and biases their opinion toward your application. They may think right away that you’re not a good fit without reading further into your experiences. Instead of focusing on your title, place the emphasis on your value–the skills you developed in that position.
5. KNOW YOUR AUDIENCE
In order to highlight your value and position yourself as a good fit for the job, you need to know the challenges the hiring manager is trying to solve. “Many job seekers have incredible accomplishments, but without knowing what is important to your audience, you risk leading off with accomplishments that, while impressive, lead the hirer to think you’re not a fit for the role,” says Graham.
When in a job interview, make one of your first questions about the challenges the company or department is facing at this time. Once you find out the hiring company’s pain points, you can select the achievements from your background that best align with what the hiring manager is looking for in the role.
6. CHERRY-PICK EXPERIENCES
Some of your best accomplishments and achievements may not be impressive to the hiring manager if they have no relation to the job you’re applying for. To be most effective in rebranding yourself professionally, select the parts of your experience that align most closely with your target role. To make your application in this new field stronger, highlight these experiences in your LinkedIn profile. If hiring managers are reviewing your resume and then jump over to LinkedIn and see a whole different type of experience highlighted, they may be confused and cause them to put aside your resume. Rebranding your professional experience may mean dropping what you think are some of your best accomplishments, but by focusing on “fit” first, you will have a better chance of a recruiter recognizing you as a potential candidate for the position.
“Every hiring manager wants to know why this job at this company at this time,” says Graham. Your answer to this question will be especially important if you’re a career switcher. Graham argues that switchers can have the upper hand in answering this question because they have most likely spent a great deal of time studying the industry, thinking about what they want in a job when making their career switch decision.
ABOUT THE AUTHOR
FastCompany.com | June 28, 2018 | BY LISA EVANS 4 MINUTE READ
https://www.firstsun.com/wp-content/uploads/2017/05/Change-Direction.jpg450970First Sun Teamhttps://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpgFirst Sun Team2018-06-28 13:25:042020-09-30 20:46:52Your #Career : 7 Steps to Rebrand Yourself for a #CareerChange …Just Because you Don’t have Experience in a New Field Doesn’t Mean your #Skills aren’t Valuable in that Field. Here’s What to Do Before you Make a Move.
Once you announce that you’re looking for a new gig, unsolicited job search advice is inescapable: “Video resumes are the future!” “Go back to school!” “Talk to my cousin’s best friend’s son, he knows someone who used to intern there!”
While all of the people sharing job search advice like this are well-meaning, they’re usually not career connoisseurs — just friends and family who want to help you out. As a result, the quality of their advice is often suspect.
There’s plenty of good job search tips out there, but if you really want to identify the advice that’s worth your time, you’ve got to get it from a credible source. And who better to weigh in than professional career coaches, HR consultants and other subject-matter experts?
We reached out to nine career experts to learn their best advice on how to find a job in today’s market — here’s what they had to say.
1. Have a Job Target You Believe In
“Be clear on what you want, why you want it and what qualifies you… Without clarity from the very start, virtually every stage that follows will be based on little more than a hunch — and that is an extremely fragile foundation for navigating a dynamic job search. You begin by engaging in some form of assessment. It could involve taking a standardized assessment instrument, keeping a journal or talking with people whose advice and feedback you value — friends, family, or a career coach. The goal is to achieve self-awareness in the form of a career target. The next, and equally important, step is a reality check. Here is where you determine that the goal you selected makes sense. Is it appropriate for you and is it attainable?” —Roy Cohen, career coach and author of The Wall Street Professional’s Survival Guide
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“Identify a few key features, such as, why is finding a new job important to you? What is your ideal time-frame for finding a new job? …What are types of companies you’d like to work for? When will you perform job searches — is there a day of the week that you will meet for coffee with your networking connections? What’s your timeline for updating your resume and cover letter? Post the plan somewhere you will see it and put important dates on your calendar. This is my favorite advice because most people don’t plan their search; they simply go about it in a haphazard fashion, [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][so] you’ll be ahead of the game. If you plan your search, you’re committing to a new job and will be more likely to find the job that you love.” —Mary Warriner, career coach
3. Develop Your Career Story
“A branded career story helps differentiate you from the competition, provide clarity for yourself and showcases your unique value proposition to the employer. The people that are most successful in their job search are those people who are able to first clearly articulate what they’ve done, how it’s been impactful and how it can benefit a future employer. From there, the resume tweaking, network building and LinkedIn optimizing become a lot easier and more effective.” —Jena Viviano, career coach
4. Apply Even If You’re Not a 100 Percent Match
“Job seekers (especially women more than men) may be underestimating the value they can bring into a role. For many roles, hiring managers are looking for people who will be quickly deployable to do the work and usually the tasks you need to complete on a regular basis are learned or refined on the job. If you meet the majority of the qualifications for a job you are interested in and are confident you can quickly learn the remainder, apply for that job, but make sure your resume demonstrates your past success in learning new skills.” —Mary Grace Gardner, career strategist at The Young Professionista
5. Go on Informational Interviews
“The best way to get a meeting with decision makers is to ask for informational meetings with them. Rather than the ‘hard sell’ of ‘I’m looking for a job, do you know of anything,’ this informational meeting takes the ‘soft-sell’ approach of asking for information and for them to share their story so you gain advice for your job search and career journey. People who are happy in their work generally love to talk about what made them successful, so if you reach out to decision makers and ask for informational meetings, it’s only a matter of time.” —April Klimkiewicz, career coach and owner of bliss evolution
“You need a brand in the digital age because while your job is what you do, your brand is who you are… By branding yourself properly in the digital age (think: elevator pitch with a digital footprint on LinkedIn), and combining it with true networking strategies, you will rank yourself higher in the job search potential.” —Wendi Weiner, Resume Writer & Career Transition Coach
7. Supplement Online Applications With Offline Efforts
“Sites like Glassdoor provide so much great information about job postings, salaries and company reviews. We’ve never had more good information at our fingertips. But, don’t rely on the internet [entirely]. Hiring managers are bombarded with hundreds of resumes that come in through the internet. When you’re searching, apply online. But, then think about what you can also do offline. For example, do you have contacts at the company that you could network with? Could you reach out to the hiring manager directly? When you connect to the company offline, you become a real person… These straightforward offline steps will put you in the fast lane when it comes to hiring.” —Angela Copeland, career coach
8. Become a Star Performer at Your Current Job
“Assuming you can do the work, the most important differentiator that will land you a sought-after gig is to establish yourself as the positive, collaborative, authentic and trustworthy co-worker/boss everyone would love to have. And you only do that by cultivating professional relationships and acting from a place of authenticity and integrity. Like attracts like, and people who are themselves authentic and trustworthy are looking to hire and work with people who show the same commitment to a positive work environment… show in every interaction you are the type of colleague or boss who keeps her word, values the team and contributes to a positive work environment… Focus on people and opportunities will open up.” —Aurora Meneghello, career coach and founder of Repurpose Your Purpose.
9. Network With Everyone — Not Just the Bigwigs
“I think the most effective networking includes the informal kind which happens in daily life — at your kid’s soccer game, at the dentist’s office, at parties, etc. If someone says, ‘What do you do for work?’ you can say something like ‘I’m a project manager at a large industrial manufacturer but I’m looking to make a move to XYZ, do you know anyone in that industry?’ It may smack of the ‘putting it out into the universe’ kind of advice but you honestly never know who will have a connection for you, so I’m a firm believer in working any and all angles… As a consultant, I’m always interviewing for jobs, in a way, so I treat every baby shower, swim class and vet visit as a chance to meet potential clients and get that job.” —Jill Santopietro-Panall, HR consultant and owner of 21Oak HR Consulting, LLC
“Companies today receive a high volume of resumes. With the increased use of online applicant tracking systems even among smaller companies, it means the recruiter or hiring manager may not see your resume unless you use just the right keywords… Referrals [also] increase the likelihood that a recruiter will see your resume. If you don’t have a personal connection, use social media to find out who does. Don’t be embarrassed to ask someone to make an introduction on your behalf, people do this all the time. If you’re uncomfortable asking for favors include an easy way for them to say no, like ‘If you’re not comfortable connecting me, I completely understand.’” —Mikaela Kiner, Founder/CEO of UniquelyHR
https://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpg00First Sun Teamhttps://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpgFirst Sun Team2018-02-09 14:22:262020-09-30 20:48:56Your #Career : 10 #CareerExperts Share Their #1 Piece of #JobSearch Advice…. We Reached Out to Nine #CareerExperts to Learn their Best Advice on How to Find a Job in Today’s Market — Here’s what They Had to Say.
Look at anyone who’s crushing it in business and life and you’ll usually see it’s not just their business that’s doing well; they also have a powerful personal brand.
These veteran entrepreneurs share their top strategies to supercharge your personal brand. In the process, you’ll create diehard customers who buy from you for years to come.
1. Turn yourself into a superstar.
The best way to build your brand is to become a freakin’ superstar where you are. Quarterback Tom Brady became so unbelievable the New England Patriots built the entire franchise around him. Don’t try to go out and build a name. Your name is only as good as your accomplishments. —Grant Cardone, top sales expert who has built a $500 million real-estate empire, NYT bestselling author of Be Obsessed or Be Average, and host of The Cardone Zone; follow Grant on Facebook orYouTube
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2. Publish, publish, publish.
Publish books, articles in top publications, video, etc. These tools build your credibility, make you stand out from your competition and enhance your reputation. Before publishing my first book, I helped build the brands of major celebrities like Tony Little and Billy Mays. Although I was able to raise their profiles tremendously, no one knew who I was. That’s when I knew I had to start publishing my own content so that I could build my brand and propel myself into new markets. Make it a goal to publish your own book, but start small with articles, features and digital magazines. —Kevin Harrington, inventor of the infomercial, pioneer of the “As Seen On TV” industry, and original Shark on Shark Tankwith a $450 million net worth
3. Pretend you’re making a blockbuster show.
Most people try to build their personal brand through random social-media posts about whatever is going on in their life. But your most important strategy is to tell great stories, same as blockbuster shows like Game of Thrones do. Start with something catchy—I posted a Lamborghini YouTube video that went viral, for instance.
Like all great stories in a movie or book, there’s rarely just one character. There’s a central plot with drama, suspense, surprise, character development and some form of resolution—that’s how the Kardashians became a colossal brand. It’s more than just Kim Kardashian; it’s the family, their history, the people they date, and even the bodyguard. My Snapchat feed is never just about me, and your personal branding should never just be about you. Create great stories by consistently posting about the main people in your life (e.g. spouse, kids, dog and gardener). —Tai Lopez, investor and partner or advisor to many multimillion-dollar businesses; connect with Tai on Facebook orSnapchat
4. Publish your own report.
Publish an industry statistical report and name it after yourself. Reporters and producers always need statistics to back up the stories they want to write or produce, so give them the statistics and they’ll give you the quote. When I first published The Corcoran Report on the NYC real-estate market, it was based on only 11 sales but it put me on the front page of the New York Times as the industry expert. —Barbara Corcoran, founder of The Corcoran Group and Shark onShark Tank
5. Speak everywhere your audience attends.
Nothing builds a personal brand more than adding massive value to your audience via education. Speak at events, webinars, conferences and hangouts. Create a master list of people hosting these get-togethers in your network. Create a simple communication approach: reach out to them and include your testimonials, credentials and track record. Then, get out there and speak, educate and add value. Your personal brand will begin to grow, along with your audience and revenue. —Com Mirza, CEO of Fitness Expo Dubaiand “The $500 Million Man”; failed in eight companies back-to-back and today runs a nine-figure empire with over 600 employees
6. Make it personal.
Everyone is unique in their own way and people like to connect with other genuine people. Share your story. I share my story often about how I started at 14 years old and went nearly bankrupt twice before reaching my current success. —Manny Khoshbin, president of The Khoshbin Company and author of Contrarian PlayBook; arrived in America at 14 nearly homeless and now has a nine-figure net worth; follow Manny’s incredible adventures on Instagram
7. Get in the best shape of your life.
Maximize your physical health. When you feel great, you’re in a great mood and that shines through allowing people to fully resonate with you. Looking great with a healthy glow and a brain that performs at 10X gets everyone’s attention. —Ian Clark, founder and CEO of Activation Products
8. Get in front of your audience, consistently.
The biggest thing you can do to enhance your personal brand is get in front of people regularly. Speak at events, run your own events, distribute marketing videos of yourself. By doing this, your own personal brand will grow as people will begin associating you with your product or service instead of just your company. —Kim Barrett, owner of Your Social Voice
9. Live stream daily on Facebook.
Seth Godin says the best way to create a brand is through creating trust in the marketplace. To create trust, you must gain attention and add value. For me, there is no substitute for Facebook Live. If you’re not doing a live stream on Facebook Live every day with content and value, you’re leaving a lot of value on the table and getting left behind. —Calvin Coyles, CEO of Young & Wildly Successful; 26-years-old and grew YWS to nine figures in 10 months
10. Improve by one percent every day.
If you can improve every single thing you do throughout the day by just one percent, then the collective gains add up to something incredible. By adopting this concept of marginal gains, you are going to start making better decisions and, over time, those continuous improvements will positively enhance your life and image more than almost anything else you could do. —Josh Black, investor, entrepreneur, and CEO of GroupM Content in Asia; GroupM is the world’s largest media investment group with more than $100 billion in billings
11. Create brand-building systems.
It’s important to develop systems that consistently build and reinforce your brand—no matter how busy you are. Depending on your business, you’ll likely need systems for publishing fresh blog content, pursuing speaking engagements, and networking regularly. But your system needn’t be complex, it could simply be adding “social media” to your daily calendar, and “write blog entry” to your weekly schedule. —Rhonda R. Swan, founder and CEO of Your Brand Is My Businessand The Freedom-Preneur Movement
12. Find and nurture your tribe.
Gaining the trust and relationships necessary to build a personal image comes from years of intentional and purposeful execution. It’s built off a small, loyal tribe of people who took your advice and made money with it. My tribe was built from the ones I coached who took massive action. There were a few I invested more time in because I saw potential to make them successful. The result? Viral word of mouth about my willingness to truly see people succeed, and knowledge of a particular skillset in ecommerce that was in demand. —Neil Twa, cofounder of eCom Pro Academy
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