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#ResumeWriting : What is an ATS? What is SEO? What are Keywords in Resumes? Think your Resume Got Read? Think Again!

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Job seekers and resume owners are often confused about the terms and definitions of ATS, SEO, and keywords.  Some clients think there is a certain set of standardized words you insert into the resume to get seen after they upload the resume into an online system.

Here is an easy breakdown of the terms and how these resume elements are used by recruiters in the job placement industry.

ATS is the acronym for Automatic Tracking System. The ATS is the software application (often cloud-based) that recruiters use to receive, house, sort, document applicants who apply to specific job requisitions.  Recruiters also perform a procedure called a Boolean search in the SQL database to find applicants with keywords or key phrases in their resumes.  The Boolean search is an automated, and faster method to reduce the number of actual resumes recruiters have to read by identifying the ‘more qualified candidates’ in the system by keyword inclusion.

SEO is the acronym for Search Engine Optimization. Using an Internet browser (e.g., Google, Bing, Opera) to find information means implementing Boolean search using key words to find Search Engine Optimized pages or documents.  The search engine will look for websites with the keywords or phrases and the sites with the ‘most number’ of those keywords or phrases will show up in a result queue, with the most optimized websites at the top of the list.

Recruiters use the same Boolean search process in an ATS (resume database) as an Internet search.  Once the recruiter conducts the search either in the entire database or only within applicants to the specific job requisition, then resumes with the ‘most mentions’ of a key word or phrase will rise to the top of the result queue. Recruiters don’t have time to read 100, 200, 300 resumes, so rely on SEO keywords to find the ‘most qualified’ candidate based on the higher number of mentions of those keywords in the resume.  They will glance through the top 5-10 resumes in the results queue, and if these candidates fulfill the minimum qualifications, they will proceed to interview or push the resumes to hiring managers for decisions.  It is likely the remaining 90, 190, or 290 resumes will never be read and ‘marked’ en masse as ‘other candidates more qualified.’

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

Article continued …

Keywords are single words or phrases directly relevant to a job-seeker’s career, skills, experience, and/or education.  For instance, a computer programmer should mention all the programming languages s/he uses as keywords.  Logistics careerists should use the words supply chain, logistics, supply, warehousing, and inventory as keywords, with metrics, to describe their job tasks and achievements.  Salespersons should include keywords related to revenue, sales, marketing, advertising, and income streams.  Property managers should include metrics for units rented, the values of rental properties, descriptions of how they manage or provide maintenance of facilities and vendors contracting for repairs as keywords and phrases.

Executives (C-suite) should not mistake words like ‘leadership,’ ‘guiding,’ and ‘support’ as keywords – these are vague and subjective.  Corporate executives and/or financial directors should have action verbs as keywords and phrases, including development, research, accounting, finance, investments, mergers and acquisitions, supervision, management, director (of something), and/or project or program management.

The action verbs at the beginning of a bullet should be followed with a documentable, objectively written action with a result.  One example, loaded with metrics, would be, “Managed >$20M in contracts for services, current, and future deployment projects including aircraft support equipment, office supplies, and electronics; managed and monitored contracts valued at

~$2.14M for parts and required services, $3.02M in Aircraft Ground Support Equipment requirements, and >$10M in electronics and future deployment components.”

Knowing what these terms mean, and how to use the processes to your advantage, will assist in writing a more objectively-worded, keyword-loaded, and action-based descriptors of your career and experience.  The more keywords, phrases, objective language, documentable metrics, and easy to read bullets in the resume, the faster recruiters will be able to find you, consider your strengths, and pick up the phone to interview.

SEO Key Words for web post:  achievements, action verbs, applicants, ATS, Automatic Tracking System , Boolean search, career , cloud-based, definitions, descriptors, experience, hiring managers, Internet browser, Internet search, interview, job description, job placement, job requisitions, key phrases, keyword inclusion, keywords, metrics, objective language, online system, optimized websites, phrase, qualifications, recruiters, result queue, resume database, Resumes, Search Engine Optimization, Search Engine Optimized, SEO, skills, software application, SQL database, subjective, system, terms, websites. Examples below:

Key Word Hash-Tags (#):  #achievements, #actionverbs, #applicants, #ATS, #AutomaticTrackingSystem, #Booleansearch, #career, #cloud-based, #definitions, #descriptors, #experience, #hiringmanagers, #Internetbrowser, #Internetsearch, #interview, #jobdescription, #jobplacement, #jobrequisitions, #keyphrases, #keywordinclusion, #keywords, #metrics, #objectivelanguage, #onlinesystem, #optimizedwebsites, #phrase, #qualifications, #recruiters, #resultqueue, #resumedatabase, #Resumes, #SearchEngineOptimization, #SearchEngineOptimized, #SEO, #skills, #softwareapplication, #SQLdatabase, #subjective, #system, #terms, #websites

 

FSC Career Blog Author:  Ms. Dawn D. Boyer, Ph.D., an Associate with First Sun, has a successful business and consulting firm in Norfolk, Richmond, Colonial Beach (Dahlgren), and Gloucester, VA.  Her background is 24+ years in the Human Resources field, of which 12+ years are within the Federal & Defense Contracting industry.  She is the author of 940+ books on business, human resources research, career search practice, women’s studies, genealogy lineages, and has illustrated ~118 adult coloring books.  Her books are listed on Amazon.com under her author’s page for Dawn D. Boyer, Ph.D.

Dawn Boyer, Ph.D., owner of D. Boyer Consulting, and an associate with First Sun Consulting, provides resume writing, editing, publishing, and print-on-demand consulting.  Reach her at: Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com.

 

                                                                                                                                          FSC Career Blog – July 31, 2022

 

 

 

#JobSearch : Déjà Vu All Over Again – Good News, Bad News for Employers and Job Seekers.

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I remember…  with trepidation … the market events in the fall of 2008 caused the real estate crash in 2009 and the resulting rise in unemployment with hundreds of thousands of workers losing their jobs. (I was one of them. As a HR director, I had to write my own layoff letter!)  The recent pandemic is not quite the same, but the impact is eerily similar and much worse for workers who are now unemployed. With luck, this time, the economy will swing back quickly once folks get back to their office or location work sites as cures, vaccines, and plasma infusions are deemed safe and made available to inoculate the general population.

When economic crisis upheavals create market impacts and job losses, it’s best to be prepared for the ‘what ifs?’

In 2009, the bad news was employers laid off, terminated, or furloughed workers with no known return-to-work date.  This was a crisis for the company and its workers. The events affected stability, growth, and/or revenue for the business, but also provided a unique opportunity to enrich the workforce and gain more valuable employees in the long run.  Companies initially targeted ‘slackers,’ ‘redundant,’ or unskilled (untrained) employees in the mass layoffs. Workers able to do the work of others had to cross-train, or who were more productive were more likely to be retained.

Use the lessons learned from the 2009 economic crash to preparing for the current pandemic-related crisis, and/or future events with equitable impact on worker’s careers.

Those laid off or terminated were often the workers with the lowest return on investment (ROI) for the business model.  Unfortunately, it was also a great opportunity to drop what the company determined were ‘troublemakers,’ ‘high maintenance employees,’ and those who had reached a salary ceiling for their job level.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article:

When the economy picked up again, the company had a choice of rehiring the furloughed workers. In some cases, companies found more productive replacements for the past terminated workers.  Some businesses chose to continue to pay unemployment taxes on furloughed workers and hired fresh employees to train to higher standards and productivity.  This may happen again in 2020. If fresh, new workers can provide a higher rate of productivity after training, the companies could turn a higher profit, faster, and decide not rehiring the furloughed workers is worth the business risk.

The good news is some workers ‘sent home’ during this pandemic event may not have been fired.  Companies recognized some work (telework) could continue if workers had the right equipment and access to work-related applications from home.  The scramble to set the employees up to work from home may result in long-term and increased ROI based on lower overhead costs. This event may help business leaders see the opportunity to keep workers, monitor productivity, and simultaneously reduce overhead costs by continuing to keep employees working at home.

It is bad news for the workers who are permanently laid off or furloughed. The economic crisis does provide opportunities for those who lost their jobs to go back to school, take more technical or trade training, and refresh their resume(s) for more practical or higher-level educational opportunities.

The good news is, even though the furloughed worker may have been highly productive, this is the perfect opportunity to use one’s advanced experience and skills to search for a new career position. Shop for that new job with companies who terminated the ‘redundant’ workers and are looking for that higher productivity employee.  When an employee is laid off it’s the perfect timing to refresh their resume to identify their strongest skills and their greatest weaknesses.

It is vital to showcase on the resume the job seeker’s achievements and accomplishments to document the metrics and capabilities of the worker in past and potentially future work environments.  Review the education section to decide when, where, and what to add to skill sets by taking online classes, going back to schools (colleges, universities – online courses where available), or targeting technical schools for updated trades training.

When economic crisis upheavals create market impacts and job losses, it’s best to be prepared for the ‘what ifs?’ in one’s career path.  Use the lessons learned from the 2009 economic crash to preparing for the current pandemic-related crisis, and/or future events with equitable impact on worker’s careers.  Keep updating one’s work skills, ensure your productivity at work is at its high level and makes a profit (or reduce overhead expenses) for your company. Continue to learn or take training in a variety of skills to make yourself non-expendable to your employer.  If you are not constantly improving yourself, you will not survive or do well in the worst-case economic scenarios of the future.

FSC Career Blog Author: Ms. Dawn Boyer, Ph.D., owner of D. Boyer Consulting in Hampton Roads and Richmond, VA – provides resume writing, and editing / publishing / print-on-demand consulting. Reach her at: Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com.

 

FSC Career Blog| April 14, 2020

#CareerAdvice : #ResumeTips – #Recruiters Nightmares: The Copy and Paste Resume

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“I was told to copy the job description online to ensure key words were in my resume …” is something I often hear from resume clients. Job seekers copy and paste ‘everything’ from the online announcement but can’t understand why they are ignored.  Copying and pasting a job description won’t help.

When recruiters see ‘copy & paste’ resumes, they recognize and reject the resume. Recruiters want to read applicant job accomplishments, task capabilities, and achievements … written uniquely to a job seeker’s specific background, skills, and experience.

Job seekers can analyze the important words from an open position announcement by scrutinizing the job requisition for general and specific requirements sections.  Ignore the benefits and company description.  Target the ‘must have’ qualifications for clues to key words recruiters are seeking.  For example, the job requisition “Budget Analyst” (posted on usajobs.gov) notes:

  • Assist in work to be accomplished; communicate assignments, problems to be solved, issues, and deadlines.
  • Coach team in selection and application of appropriate problem solving methods and techniques; resolve employees complaints.
  • Maintain program and administrative reference materials, project files / relevant documents; prepare reports; maintain records of accomplishments / administrative information.
  • Represent the team for the purpose of obtaining resources; securing needed information or decisions from the supervisor on major work problems / issues.
  • Represent team findings and recommendations in meetings; deal with issues that have an impact on the team’s objectives, work products and/or tasks.
  • Research a wide range of qualitative and quantitative methods to identify, assess, analyze and improve team effectiveness, efficiency and work products.

This description is in the generalized job section.  “Assisted in work” could equate to a team member assigned specific workload assignments to research, analyze, identify, and implement solutions to problems, methods, and technical issues. “Represent the team” can be interpreted as presenting reports on specific topics to a group.  “Maintain program and administrative reference materials” could equate to a document-database librarian or database maintenance tech with software skills, and alphabetical- and numeric-filing capabilities, and ability to recognize documents ‘classes.’ “Prepare reports and maintain records” of work accomplishments equates to filing documents in a manual or in digital format (e.g., create electronic files on a server or SharePoint website in a logical organized manner.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of article:

“Research qualitative and quantitative” equates to an ability to ask questions, perform statistical analysis, and possibly conduct Lean Six Sigma studies or process improvements to work tasking, production (lowered man-hours), recommending automation processes for work-task processing, and improving customer service timing and services.  “Resolve simple complaints” could equate to ‘being a people person’ (please don’t use that cliché’ term!) able to provide diplomatic work-place resolutions fair to all parties.

What is missing in this ‘general’ job description? Anything related to financials, accounts receivables or accounts payables, budget oversight, monetary or financial analysis.  Now review the ‘must have’ job description details:

“Knowledge of budget concepts, process, financial coding structure and the interrelationships among appropriations; interpret budgetary aspects of laws, regulations, policies, procedures and provide guidance; interpret / apply budget instructions, administrative memoranda, and regulatory guidelines from procedural, technical standpoint; analyze and relate financial data to work plans, business plans, Strategic Plans, and organizational accomplishments” notes specific key words the job applicant must ensure is describing past and current experience in their resume to catch the eye of the recruiter.

Target the mandated job skill requirements and write about tasks accomplished related directly to that experience using the key words.  “Knowledge of budget concepts, process, financial coding structure and the interrelationships among appropriations” means describe the accounting system (name brand software) and the line item coding, accounts receivables / accounts payable, budget appropriations (funding) and funding designations (to / from business units) and obtaining approvals for expenditures.

The section noting: “interpret budgetary aspects of laws, regulations, policies, procedures, and provide guidance” means detailing knowledge of Generally Accepted Accounting Practices (GAAP), and experience as a Subject Matter Expert (SME) on Internal Revenue Service (IRS) law, regulatory compliance (including Sarbanes-Oxley; SOX), and internal company policies and procedures related to taxes, budgeting, finances, and accounting to advise peers and management.  The ability to “analyze and relate financial data to work plans, business plans, Strategic Plans …” means data research, analysis, auditing, and compiling reports to share in group presentations.

The remainder of the job description is more ‘generic’ capabilities. The ability to “communicate orally and in writing; make presentations clearly; manage time, balance priorities, and work under tight timeframes and conditions; use of computer for word processing, spreadsheets, graphics, and communications programs; use of analytical and problem-solving techniques; use of automated financial systems” can easily be interpreted as strong work capabilities that are discussed in the same bullets explaining specific skill requirements.

Copying and pasted the original job description won’t help job seekers.  Describe ‘how’ a specific task or responsibility matches the job description’s mandatory experience requirements to showcase an ability to interpret, analyze, and write to satisfy the recruiter’s need for documented capabilities.  Recruiters can read between the lines for skills, experience, and education via those key words describing experience.

Guest Author of the FSC Career Blog: Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, and editing / publishing / print-on-demand consulting. Reach her at: Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com. 

 

FSC Career Blog | July 30, 2019 

 

 

Number of words, including title and POC info:  ~871

Sent to: Inside Business, Virginian Pilot, Ron Crow via ron.crow@insidebiz.com

 

SEO Key Words for web post:

 

ability, accomplished, accomplishments, achievements, analysis, capabilities, Copy and Paste Resume, experience, improvements, interpret, Job description, job requisition, key words, position announcement, processes, qualifications, recruiter, requirements, resources, resume, skills, solutions, Subject Matter Expert (SME), tasks

 

Key Word Hash-Tags (#):

 

ability, #accomplished, #accomplishments, #achievements, #analysis, #capabilities, #CopyandPasteResume, #experience, #improvements, #interpret, #Jobdescription, #jobrequisition, #keywords, #positionannouncement, #processes, #qualifications, #recruiter, #requirements, #resources, #resume, #skills, #solutions, #SubjectMatterExpert(SME), #tasks

 

Bio: Dawn D. Boyer, Ph.D., has been an entrepreneur and business owner 20+ years, with a successful business in Richmond, and in her own consulting firm (CEO) in Virginia Beach, VA.  Her background experience is 24+ years in the Human Resources field, of which 12+ years are within the Federal & Defense Contracting industry. She is the author of 750+ books on the topics of business, human resources research, career search practice, women and gender