#YourCareer : Signs it’s Time to Send out an “SOS” to Help with Online Branding. Don’t Believe Me? Try Doing a Search on your Name — I’ll wait.

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Online branding is hard to avoid if you are going to be involved with society. It’s actually happening whether you want it to or not, because some of your information is probably online already. Don’t believe me? Try doing a search on your name — I’ll wait.

This is why you need to “own” your online brand. Maybe there was a lot of entries with your name, maybe just a few, but when you submit your resume to a company, the name on your resume is what they will search. It’s a very important part of your professional package. But sometimes, you need to get help in order to get your online brand where it needs to be.

Here are three possible reasons to ask for that help:

  • You are overwhelmed with all that is going on in your life right now.  Sometimes life throws a real curve ball, something like a global pandemic, and you are starting over from square one. It could be something more personal, like a divorce or a death. Maybe you were laid-off recently or took time off due to health reasons or some other reason. No matter the reason, there may be just too much on your plate right now to add this to the pile. Know what things only you can do, and do those things. Delegate other tasks to professionals who are better equipped to handle jobs that aren’t in your wheel-house.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

  • Technology seems daunting. You are learning, but you are afraid of making a mistake. I always tell newbies to the computer age, ‘You can’t break it!’ Getting professional help will give you a confident start, and you can take it from there. Or you can learn as you go and try it out. Either way, it’s a reality you will need to face –e-commerce, for example– you can’t go to an actual Amazon “store”… you need to order online to get what you want from there. Start small and work your way up to profile creation.
  • You now realize that you blew it big time. You have been buzzing along posting selfies and crazy party photos, and now you wish you’d listened when your mom told you to be discreet. She was right, and now you are sorry, but you have no idea what to do about it. A professional has experience in this area and can help. We help with reputation management and can help you clean up your digital dirt. Then you can tell all the tweens you know to heed your warning.

Whether you need coaching to get your LinkedIn profile fully optimized, or you just need assistance with online branding, we can help. And if you decide to tackle it yourself, the first step is to just right in.

FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog – January 30, 2021