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#CareerAdvice : #CareerChange -10 Obstacles That Keep You From #ChangingCareers — and How to Overcome Them.

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Raise your hand if you are thinking of changing careers! Or maybe you are in the midst of it, but something is holding you back. Whatever the case, you are not alone. Many people who want to change careers get stuck along the way.

Let’s look at some of the most common obstacles career changers face, whether before or during their career transition, and how you can overcome each one of them.

1. Focusing on What You Lack

This has to be mentioned right at the top — almost everyone I talk to who is thinking of changing careers but feels stuck is focusing on all the things they do not know how to do, or on all the resources they don’t have. This is completely backward — no one hires you based on what you do not know or have. The only things that matter are what you do know, what you have already accomplished and what you are interested in learning. Focus on what you can alreadycontribute to any profession and you’ll find yourself much more empowered in your career journey.

Imposter Syndrome: You are Not a Fraud

2. Not Knowing What You Want

Do you feel confident you can get whatever you want… except you don’t know what that is? If this sounds familiar when it comes to your career transition, dig deep: is it really true that you don’t know what you want? In my experience most people know what they want, but might not know what it looks like in a job. For example, you might know you would be happy working from home and writing, but you are not sure what kind of job would pay you to do just that. If this is you, stop saying you don’t know what you want and instead address the real question, which is that you are not sure what career could give you what you want. Or it might be that you know what you want, but are so afraid you wouldn’t succeed that you don’t let yourself admit that’s what you want. In that case your issue is fear, not lack of clarity.

If you really don’t know what you want, take this moment in time as an opportunity to try anything that feels interesting. Have fun exploring, and you’ll discover in the process what feels best. (Hint: you will not find the answer in your head — you need to get out and in action!)

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What Skill Sets do You have to be ‘Sharpened’ ?

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3. Lack of Information

In my work helping people change careers I often hear about different jobs… and sometimes encounter professions I didn’t even know existed! The truth is that you were probably exposed to only a few possible career options while growing up, and don’t know much about a wide variety of professions. Add the fact that technological innovation is creating many more opportunities that didn’t even exist just a few years ago, and chances are there are at least a few options that could be a good match for you, but you’ve never heard of. Most career changers don’t have enough information to make an informed decision — this is why you need to research and test possible professions and business ideas to gain real knowledge of what they are really like before committing to a new career.

4. Money Worries

We all know the drill: you should have at least 6 months of savings, no debt, a full-time job or at least a steady part-time income… in other words, you should be in a strong financial position before embarking on a career change. If you are, and you still feel stressed over money, keep reading for more tips on how to overcome fear. Focus on doing the work, and as long as you keep your financial acumen you’ll be fine.

If you are one of the 65 percent of Americans without significant savings, or one of the 48 percent of Americans who carry credit card debt or belong to the estimated 33 percent of college graduates who are underemployed, this is for you: I get it. I know it’s scary, and I know changing careers for you comes with added obstacles. Here’s the deal, though — you can’t afford more of the same exactly because it’s not working financially. Feeling worried or anxious about your finances will not help you — in fact, it will probably make it harder for you to make good decisions. Only your actions matter: learn to negotiate, say No to extra work that is underpaid or, if you are unemployed, volunteer and take on any type of work you are interested in rather than staying at home (it will also help you with your resume). Meet people, network, apply to jobs, start a side business. If you are already working like crazy and still struggling, commit to just a few hours each week to dedicate to your career transition. Do not let the lack of money stop you — instead, use it as powerful fire to light up your search for a new career. You can’t afford not to.

5. Unhealed Trauma

I personally think this is the big elephant in the room — the one thing we don’t talk about when discussing career-related issues. And we should. Our past, if not properly dealt with, can have an immense impact on how we relate to others. So how does unhealed trauma affect your career change? When you embark on any transition, including a career change, you are very likely to face rejection and failure — and these can be tough for everyone, but if you carry a lot of weight from the past, a negative experience can feel much worse once unhealed trauma is triggered. This is why it is so important to deal with your past. Treat your career change as part of a wider process of healing and start working with a therapist or healing professional of your choice right away. Your deep healing will help you better weather the ups and downs of your career change, and will expand your life beyond what you think is possible. Your desire to change careers could be part of a deeper calling to finally let go of what has been holding you back — so you can finally soar.

6. Lack of Role Models

Some of us are lucky enough to have knowledgeable and supportive family members, or maybe we had a cool teacher in the past or a boss who believed in us. Sometimes, though, that doesn’t happen, or the people who cheer us have no knowledge of the field we want to enter. If that’s the case, you need to go out and expand your network. This can mean finding someone who “officially” becomes your mentor (check out SCORE) or meeting people who are further ahead in your chosen career and learning from them through your interactions, deep conversations and rapport. I also recommend joining a group that is all about empowering its members. For example, there are many groups that support women in technology: by joining one, attending events and networking, you can find a lot of helpful information and resources to help you enter a new field. And through those interactions, you might also end up meeting a wonderful mentor or role model in a more traditional sense of the word.

5 Ways to Grow Your Network From Scratch In a New Industry

7. Analysis Paralysis

This has got to be my favorite one, as I used to be a chronic sufferer from the condition! Some of us tend to get stuck trying to figure out every single step from now until we retire in our head. And of course, as each step comes with imaginary catastrophes, a lack of real information and often fear, we never feel we can make a decision, let alone know enough to take action. Argh!  Here’s the good news: this approach doesn’t work. Once you realize that it’s impossible to plan your entire career change in your head, you will finally give yourself permission to take one step at a time. What is the next thing you know you need to do in order to move forward? Focus on that. And trust that as you take that one step, you will be able to see the next, and then the next and so forth until you can reach your destination.

8. You Think the Past Is a Preview of What’s to Come

Just because every boss you had so far was unsupportive, it doesn’t mean that your next boss will be; just because you have always made little money, it doesn’t mean you will always be underpaid. We don’t know what the future has in store for us, but the good news is you can always work towards a different outcome. Bad bosses? I bet you can now spot the early signs! Underpaid? Use that as motivation to say ‘No’ to positions that pay too little and to move into a career or industry that pays what you need, learn to negotiate, update your skills, etc. Acknowledge what happened in the past, learn from it and then focus on what you want moving forward. Give the future a chance!

9. Trying to fit in

“I should be more open, I should go to more networking events, I am too much of an introvert, people like me don’t usually…” Stop right there! I am all for self-improvement, but there is a difference between wanting to grow as a person and imagining everyone else is better than you. Chances are, you already have all if not most of what you need to succeed: embrace who you are. Love yourself, focus on what you enjoy doing and are naturally good at, have fun learning new skills and getting out of your comfort zone, but do not think you need to be like someone else in order to be fulfilled in your career. You will be able to live a fulfilled life, including in your career, when you accept yourself as you are. From that place, you will become more open to new opportunities, flexible on the things you can be flexible about and someone people will want to be around. Trust me: Once you stop trying to fit in, you will find a career that is a good fit for you.

What to Do if You Don’t Fit in at Work

10. Don’t Make It All About Yourself

Last, but not least, it’s not just about you. In fact, the more you make it about you, the more insecure and stressed you will feel. Who do you want to serve? What lights you up? What difference do you want to make? These questions don’t have to have world-changing answers to motivate you: You can choose a career to provide your family with a stable environment, or you can commit to creating a business that offers employees great health insurance from day one because you believe in providing such benefits. There is no “small” purpose: Focus on the why, and you will find you have in you more courage and resilience than you ever thought possible.

Author: Aurora Meneghello is a Los Angeles-based career coach and the founder ofRepurpose Your Purpose. She works with groups and individuals who want to change careers.

 

GlassDoor.com | March 7, 2019

#CareerAdvice : #YourCareer – Do These Things to Stay Competitive in the Job Market.

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Between artificial intelligence, big data, machine learning, the Internet of Things, and more, many of today’s most cutting-edge technological advances are iterating at a dizzying pace. Add to that fears of automation and an upcoming recession, and employees are facing serious pressure to stay relevant in an ever-changing work environment. But what exactly is on the horizon, and how can you prepare for it now?

To find out, we turned to the winners of Glassdoor’s Best Places to Work in 2019, some of the most innovative organizations out there today. Here’s what they said employees need to know–master these skills now, and you’re guaranteed to stand out above the rest.

SHARPEN YOUR DATA SKILLS

At this point, “data” has become a ubiquitous buzzword in the business world–but for good reason. Technological advances over the past couple of decades have provided companies with an unprecedented level of information, and even the most traditional companies are embracing it in order to make more strategic decisions.

“I’m seeing a few key trends continue and emerge as we look ahead to the new year, including the importance of being data-led. As a team, we’re leveraging our data to field new ideas and innovation and inform decisions,” said Rick Jensen, senior vice president, People & Places at Intuit.

“Developing digital skills is more important than ever,” agreed Kevin Peesker, Microsoft Canada president. “I am not speaking about coders or programmers–the shift is every role being impacted by digital, and possessing an awareness of technical and data-infused possibility will be fundamental to making an impact.”

Data proficiency means more than just glancing at numbers and drawing a conclusion, though. Matin Movassate, CEO of data analytics firm Heap, points out that today’s employees need to be able to determine whether or not their data is reliable.

“This grand, AI-driven future can’t happen without a complete, trustworthy dataset,” Movassate said. “So if prospective data engineers, data analysts, data scientists, and business intelligence leaders can maintain a maniacal focus on the completeness and quality of their data, they’ll be well-prepared for anything the future has in store.”

 

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COMMIT TO CONTINUOUS LEARNING

Data interpretation/analysis is certainly one skill that will be essential to the future, but with how rapidly technology is evolving, today’s workers need to stay abreast of as many cutting-edge areas as possible. After all, any one of them could completely rewrite the rules of work.

“If you think about certain roles today–cognitive data scientist, machine learning engineer–many of those roles didn’t exist 10 years ago, and not only did they not exist, we hadn’t even imagined what they could be. We believe it will be the same 10 years from now,” Peesker said.

A few trends to stay on top of in particular include “SaaS, cloud computing, mobile, user experience, AI, and machine learning,” shared Aron Ain, CEO of HR technology company Kronos Incorporated.

“New ways of working will include more design thinking and working in an agile environment. The rapid development and creative application of new technologies will be applied across the business spectrum, from blockchain to supply chain,” added Manny Maceda, worldwide managing partner at Bain & Company. “Job seekers can prepare by committing to ongoing, self-directed learning.”

Not sure where to start? Subscribing to publications that delve into these topics is always a good idea–a quick Google search should yield plenty of results–as is exploring relevant courses on online platforms like Coursera, edX and Udacity.

DEMONSTRATE ADAPTABILITY

With all of the rapid innovation occurring today, it’s critical that workers are able to keep up the pace when the inevitable changes occur.

“Technology is changing at a breathtaking pace, both with the products we develop and offer, as well as the products we use to run our business. We remain deeply focused on embracing new technology, innovating in all areas, breaking what is not broken to make it better, [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][learning] from our competitors as a means to improve, and on and on,” Ain said. “We’re not only going to be part of the future of work–we’re focused on helping to shape it.”

This breakneck speed isn’t just limited to technology companies, though. Other industries, like aviation, have adopted a nimble mind-set as well.

“To be successful in [the aviation] industry, one must be agile and able to manage large volumes of change,” explained Greg Muccio, director of people at Southwest Airlines. “There are many variables that are outside of our control that impact our operations, so there is more pressure to adapt. Change is constant in the airline industry.”

PUT CUSTOMERS FIRST

It might seem counterintuitive, but as technology continues to revolutionize the way we work, a human-centered approach becomes increasingly important. That’s why Intuit puts such an emphasis on what they call “customer obsession.”

“Intuit was customer-obsessed before it was popular, but we’re continuing to hire for, and teach, capabilities that fall in love with the customer problem–not the solution. We want and need all of our employees to really fall in love with the problem in order to best solve it,” Jensen shared. “Diversity of thought, background, and craft will help us move the needle on solving problems for our customers quickly.”

Human connection is especially crucial in industries like healthcare, where positive patient-provider relationships are key to favorable outcomes.

“At the end of the day, healthcare candidates must be able to stay connected to the human side of research and patient care. Approaching patients with care and compassion are traits that technology can never replace,” said Dana Bottenfield, VP of human resources at St. Jude Children’s Research Hospital.

BUILD STRONG RELATIONSHIPS WITH COLLEAGUES

A people-centric approach isn’t just for those outside of your organization, however.

“Successful job seekers need to have a balance of strong subject matter expertise with a focus on getting results through teamwork,” Bottenfield explained.

“Job seekers need to be comfortable working collaboratively with a broader range of people–data scientists, software developers, and design thinkers–to deliver results,” Maceda elaborated. “The new norm is being able to work in new ways and with a more diverse set of talent.”

And as companies grow larger and more complex, maintaining this connection–no matter your location–is imperative.

“As companies continue to move to platforms with more interdependencies across the entire organization, top talent needs the ability to work seamlessly across the organization,” Jensen added.

The key to doing that? Trust, Ain said.

“Technologies like our own are empowering employees to work their way, from anytime, anywhere. Trust is a two-way street, one that’s earned through transparency, reliability, communication, and performance. This world of flexibility can be wonderful–and trust is key to making it work.”

 

FastCompany.com | January 24, 2019 | BY EMILY MOORE—5 MINUTE READ

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#CareerAdvice : #CareerDirection – Take these 5 Things into Consideration When you’re Trying to Find your Calling.

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If, like many, you are searching for your calling in life–perhaps you are still unsure which profession aligns with what you most care about–here are five recent research findings worth taking into consideration.

First, there’s a difference between having a harmonious passion and an obsessive passion. If you can find a career path or occupational goal that fires you up, you are more likely to succeed and find happiness through your work–that much we know from the deep research literature. But beware–since a seminal paper published in 2003 by the Canadian psychologist Robert Vallerand and colleagues, researchers have made an important distinction between having a harmonious passion and an obsessive one.

If you feel that your passion or calling is out of control, and that your mood and self-esteem depend on it, then this is the obsessive variety, and such passions, while they are energizing, are also associated with negative outcomes such as burnout and anxiety. In contrast, if your passion feels in control, reflects qualities that you like about yourself, and complements other important activities in your life, then this is the harmonious version, which is associated with positive outcomes, such as vitality, better work performance, experiencing flow, and positive mood.

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Secondly, having an unanswered calling in life is worse than having no calling at all. If you already have a burning ambition or purpose, do not leave it to languish. A few years ago, researchers at the University of South Florida surveyed hundreds of people and grouped them according to whether they felt like they had no calling in life, that they had a calling they’d answered, or they had a calling but had never done anything about it.

In terms of their work engagement, career commitment, life satisfaction, health and stress, the stand-out finding was that the participants who had a calling they hadn’t answered scored the worst across all these measures. The researchers said that this puts a different spin on the presumed benefits of having a calling in life. They concluded: “Having a calling is only a benefit if it is met, but can be a detriment when it is not as compared to having no calling at all.”

The third finding to bear in mind is that, without passion, grit is “merely a grind.” The idea that “grit” is vital for career success was advanced by the psychologist Angela Duckworth of the University of Pennsylvania, who argued that highly successful, “gritty.” people have impressive persistence. “To be gritty,” Duckworth writes in her 2016 book on the subject, “is to fall down seven times, and rise eight.”

Many studies certainly show that being more conscientious–more self-disciplined and industrious–is associated with more career success. But is that all that being gritty means? Duckworth has always emphasised that it has another vital component that brings us back to passion again–alongside persistence, she says that gritty people also have an “ultimate concern” (another way of describing having a passion or calling).

However, according to a paper published last year, the standard measure of grit has failed to assess passion (or more specifically, ‘passion attainment’)–and Jon Jachimowicz at Columbia Business School in New York and colleagues believe this could explain why the research on grit has been so inconsistent (leading to claims that it is an overhyped concept and simply conscientiousness repackaged).

Jachimowicz’s team found that when they explicitly measured passion attainment (how much people feel they have adequate passion for their work) and combined this with a measure of perseverance (a consistency of interests and the ability to overcome setbacks), then the two together did predict superior performance among tech-company employees and university students. “Our findings suggest that perseverance without passion attainment is mere drudgery, but perseverance with passion attainment propels individuals forward,” they said.

Another finding is that, when you invest enough effort, you might find that your work becomes your passion. It’s all very well reading about the benefits of having a passion or calling in life but, if you haven’t got one, where to find it? Duckworth says it’s a mistake to think that in a moment of revelation one will land in your lap, or simply occur to you through quiet contemplation–rather, you need to explore different activities and pursuits, and expose yourself to the different challenges and needs confronting society.

If you still draw a blank, then perhaps it’s worth heeding the advice of others who say that it is not always the case that energy and determination flow from finding your passion–sometimes it can be the other way around and, if you put enough energy into your work, then passion will follow. Consider, for instance, an eight-week repeated survey of German entrepreneurs published in 2014 that found a clear pattern–their passion for their ventures increased after they’d invested more effort into them the week before.

A follow-up study qualified this, suggesting that the energising effect of investing effort arises only when the project is freely chosen and there is a sense of progress. “Entrepreneurs increase their passion when they make significant progress in their venture and when they invest effort out of their own free choice,” the researchers said.

Finally, if you think that passion comes from doing a job you enjoy, you’re likely to be disappointed. Consider where you think passion comes from. In a preprint paper released at PsyArXiv, Jachimowicz and his team draw a distinction between people who believe that passion comes from doing what you enjoy (which they say is encapsulated by Oprah Winfrey’s commencement address in 2008 in which she said passions “bloom when we’re doing what we love”), and those who see it as arising from doing what you believe in or value in life (as reflected in the words of former Mexican president Felipe Calderón who in his own commencement address in 2011 said “you have to embrace with passion the things that you believe in, and that you are fighting for”).

The researchers found that people who believe that passion comes from pleasurable work were less likely to feel that they had found their passion (and were more likely to want to leave their job) as compared with people who believe that passion comes from doing what you feel matters.

Perhaps this is because there is a superficiality and ephemerality to working for sheer pleasure–what fits the bill one month or year might not do so for long–whereas working towards what you care about is a timeless endeavour that is likely to stretch and sustain you indefinitely. The researchers conclude that their results show “the extent to which individuals attain their desired level of work passion may have less to do with their actual jobs and more to do with their beliefs about how work passion is pursued.”

This is an adaptation of an article originally published by The British Psychological Society’s Research Digest. This article was originally published at Aeon and has been republished under Creative Commons.

 

FastCompany.com | January 10, 2019 | BY CHRISTIAN JARRETT—AEON5 MINUTE READ

#CareerAdvice : #YourCareer – These are the Career Mistakes you Should Stay Away from This Year. Great & Must REad!

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The start of a new calendar year is a good time to reflect on the previous 12 months and devise a plan to improve things going forward. Whether you experienced a few career mishaps last year or progressed as expected, it never hurts to strive to do better.

With that in mind, here are a few critical mistakes you should avoid this year at all costs.

1. AVOIDING RISKS

It’s not easy to step outside your comfort zone and put yourself in a position where you might fail. On the other hand, if you don’t take any risks on the job, you might quickly end up stuck in a rut. The next time a great idea pops into your head, don’t ignore it. Rather, run with it and see where it leads. Even if it doesn’t work out, your boss will likely appreciate your ingenuity.

2. NOT CONTINUING TO LEARN

It’s easy enough to coast at work when things are going smoothly. After all, why shake things up when your boss seems pleased with your performance?

But if you don’t push yourself to keep learning and growing professionally, you’re likely to stunt your career growth and miss out on key opportunities to get promoted. So figure out which areas you’re lacking knowledge in and take steps to bridge those gaps, whether it means signing up for courses, attending conferences and seminars, or enlisting the help of a mentor.

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What Skill Sets do You have to be ‘Sharpened’ ?

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3. GETTING EASILY FLUSTERED

It’s hard to keep your cool at work when deadlines loom and projects are dumped on you at the last minute. But if you don’t figure out a way to cope with job-related stress, you’re less likely to move forward at your company. As you ease your way into the new year, practice different stress-relief techniques until you find the one that’s most effective for you. At the same time, train your brain to better handle heated situations so that you come off as competent and collected.

4. NEGLECTING YOUR BUSINESS RELATIONSHIPS

When it comes to furthering your career, the people you know are often just as important, if not more so, than the things you know. That’s why you can’t afford to neglect your business contacts, even if making time for them is challenging in its own right. Though you may not manage to sit down for lunch with your various associates on a monthly basis, you should, at the very least, reach out to each person in your network every few months to check in–especially since you never know when those folks might have a solid job opportunity that’s perfect for you.

5. ALLOWING YOURSELF TO BE UNHAPPY AT WORK

It’s an unfortunate fact that a large chunk of workers today are unhappy at their jobs. If you’ve taken steps to make your role better and nothing seems to be doing the trick, don’t resign yourself to another 12 months (or more) of misery. Instead, dust off your resume, reach out to your contacts, and seek out a job that you’ll find more fulfilling. The longer you allow yourself to stay at a job that makes you miserable, the more your performance is likely to suffer, and that’s a good way to hurt your reputation and get yourself fired.

6. NOT ASKING FOR A RAISE

Many people shy away from negotiating their salaries at work because they don’t want to come off as greedy or anger their managers. But you know what they say: If you don’t ask, you (often) don’t get.

Furthermore, if you approach that conversation the right way, you can pull it off in a manner that doesn’t damage your relationship with your boss. That means researching salary data so you’re able to present a reasonable number to your manager and going in prepared with a list of reasons why you deserve a boost. Either way, don’t avoid that discussion just because it makes you uncomfortable. In doing so, you’ll not only potentially lose out on money that could’ve been yours, but also create a situation where you might start to resent coming to work.

Now’s the time to evaluate your on-the-job habits and strive to do better. Steer clear of these blunders and with any luck, 2019 will be your most successful one yet.

 

FastCompany.com | January 9, 2019 | BY MAURIE BACKMAN—THE MOTLEY FOOL 3 MINUTE READ

#CareerAdvice : #YourCareer – Follow these 5 Steps to Future-Proof your Career.

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The marketplace for talent is changing rapidly, and experts say it’s about time the way we approached our own careers caught up.

After a couple of decades defined by disruption, automation, and job displacement, many still aren’t convinced that their job could be at risk. Studies conducted by Gallup, Quartz, and the Pew Research Centre have all found that a majority of Americans believe automation and AI will displace a significant number of jobs; just not their own.

The lack of response to this new dynamic has become a key concern for career transition coach and best-selling author Ines Temple. In her book, You, Incorporated: Your Career Is Your Business, Temple explains how every employee should approach their career like a small business, with themselves as a provider of a service to a single client. She adds that any business that depended entirely on one client would be aggressively looking to diversify, and in today’s career landscape, employees should be equally as proactive when it comes to exploring their own career opportunities.

“A lot of people have allowed companies to manage their careers; they don’t take a proactive approach to them,” she says. “When companies change their plans and need to let them go, they are not ready to find a new job, they’re not employable, because their skill sets aren’t up to date. They don’t have metrics ready to demonstrate those skills, and they don’t have a strong network of contacts that will help them in a job search.”

Temple and other career experts recommend taking the following five steps to ensure your career is prepared to overcome the challenges of a rapidly evolving talent marketplace.

1. ASSESS YOUR CURRENT LEVEL OF BEING FUTURE-PROOFED

The first step in improving your career’s resiliency, according to Temple, is determining where you currently stand. She believes that those who are most prepared to evolve are those that love what they do, as they are often most willing to go the extra mile in order to continue doing it.

“Ask yourself, ‘Am I really happy here?’ ‘Is this what I want?’ ‘Is this really my passion?’” she says. “I know that’s a hard thing to worry about when you have bills to pay, but without that, it’s very hard to plan for your future career.”

Being too satisfied with your current employment, however, may also be a sign that you should be doing more to prepare for your future. “A very simple litmus test is: If you’re comfortable, you should start learning something new,” says Darren Raycroft, a partner with the Bedford Consulting Group, an executive search and talent management company.

Raycroft explains that with the rapid pace of technological advancement, the value placed on many skills today lacks the longevity that comparable skills had in previous generations. “Those periods of comfort and normalcy are getting shorter and shorter,” he says.

Raycroft recommends keeping an eye on relevant job postings—even during periods of comfortable employment—to better understand where your industry is heading, and what skills are in highest demand.

 

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2. COMMIT TO LIFELONG LEARNING

In today’s rapidly changing employment landscape, it’s easier than ever to fall behind, especially if you haven’t recently updated your skills.

“There’s this delineated ‘learning time’ in our lives, and then we move into a position, and if you choose to take some courses to get ahead, you may do so,” explains Raycroft. “I think that’s changing: Learning is and will continue to be an ongoing process with a degree of propensity that we haven’t yet experienced in our lifetimes.”

Raycroft believes that in order to stay ahead of the changing needs of the talent marketplace, employees need to be proactive in updating their skills. “That ability to learn and use judgment has been and will continue to be necessary for success,” he says.

3. NEVER STOP NETWORKING

The worst time to start building a network is when you desperately need one. Professional relationships are typically stronger when they’re built on mutual interest, rather than urgent need. “A lot of people only do a lot of networking when they need a new job, but on a daily basis, we don’t invest enough time in people, building a relationship based on trust,” says Temple. “It’s all about relationships with people, because people will recommend us, promote us, or let us go.”

Not only do those who take a break from networking risk weakening some of their existing relationships, but they can also begin to lose their networking skills. Temple emphasizes the importance of keeping those skills sharp and those relationships strong by building them in the low-pressure periods of career stability.

4. WORK ON YOUR SOFT SKILLS

Building that network often requires strong interpersonal skills, something that Temple believes is sorely lacking in most of today’s workers. “We really need to work on our warmth, our charisma, how much energy we give to people, because those things will make a difference between those who have a chance for a better career and those who don’t,” she says.

Furthermore, if our most robotic and repetitive tasks are bound to be automated, those quintessentially human traits may soon become our greatest assets.

“Young professionals understand that soft skills will be critical to thrive in the Fourth Industrial Revolution,” says Michele Parmelee, Deloitte’s global chief talent officer. “According to Deloitte’s seventh annual Millennial Survey, young professionals identified softer skills like confidence, interpersonal skills and—particularly for gen-Z—ethics and integrity aptitude as skills they feel are important to develop in order to succeed in the future.”

5. FIND A MENTOR

Not only can mentors use their experience to help their mentees navigate a quickly changing employment landscape, but they can also help them develop some of those vital soft skills in a low-pressure environment.

“It’s a safe place, so you won’t feel embarrassed asking your mentor questions that you might be embarrassed to ask in a group setting,” says millennial and gen-Z engagement expert Ashira Prossack. “You’ll also get that practice, and they’ll give you immediate feedback and one-on-one attention, because you can’t just read about how to communicate, you need to actually do it.”

Jared Lindzon is a freelance journalist born, raised and residing in Toronto, covering technology, entrepreneurship, entertainment and more for a wide variety of publications in Canada, the United States and around the world. When he’s not playing with gadgets, interviewing entrepreneurs or traveling to music festivals and tech conferences you can usually find him diligently practicing his third-person bio writing skills.

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FastCompany.com | December 21, 2018

#CareerAdvice : #ChangeJobs – 9 Perfect #Jobs for #CareerChangers …We Spoke with a Handful of Career Experts to Identify the Best of the Best Jobs for #CareerChangers — Here’s What Made the Cut.

/in /by

Whether you aren’t being challenged enough, don’t see potential for growth or can’t stop thinking the grass might be greener on the other side, it’s natural to feel restless in your career at some point or another. This doesn’t necessarily mean that you should jump ship immediately, but if your frustration drags on for months (or even years), it could be a sign that it’s time to start looking for a more fulfilling career.

But of course, transitioning careers isn’t always simple. In many fields, career changers encounter high barriers to entry, from required degrees and certifications to minimum years of experience. The good news? There are plenty of jobs out there where those without direct experience are welcomed and celebrated.

We spoke with a handful of career experts to identify the best of the best jobs for career changers — here’s what made the cut.

 

Project Coordinator

Number of Open Jobs: 51,617

Median Base Salary: $58,390

Why It’s Great for Career Changers: “Sometimes a position is listed as a project manager, but it’s actually more akin to a lower-stakes program coordinator role. This means focusing more on the administrative tasks involved and, because of that, makes a fantastic option for administrative or other professionals looking for a career stepping stone. A great candidate is someone who is organized, responsive, adaptable and a good communicator. Down the road, you can evolve to a higher-level Project Manager role. Or, because the position is so versatile and the skills are so valued, it may open doors in other industries.” —Beth Tucker, CEO of KNF&T Staffing Resources

See Open Jobs 

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Salesperson

Number of Open Jobs: 542,273

Median Base Salary: $52,000

Why It’s Great for Career Changers: “As long as you have good listening skills and a willingness to learn, most anyone can succeed in sales as a career transition. For example, let’s say you love and have worked in construction. You could retool yourself as a real estate agent. If you love cars, consider selling classic cars or RVs. Even selling jobs that require licenses, like a financial plannerand insurance agent, are easy jobs to transition into with just a few months online training and certification.” —Laura Handrick, Career Analyst at FitSmallBusiness.com

See Open Jobs 

 

Developer

Number of Open Jobs: 90,047

Median Base Salary: $81,209

Why It’s Great for Career Changers: “The tech industry is among the most open to career changers. And it generally values results above linear career paths or university degrees. Case in point: just recently Google, Apple, IBM and other top tech companies announced they won’t require a college degree anymore. There are many different career options available, so take some time to choose what is most appealing to you (and in demand!) and start learning; you can find several alternative ways to learn new skills and get your foot in the door, from programs that aim to increase diversity in STEM, to free or paid online courses.” —Aurora Meneghello, career coach and founder of Repurpose Your Purpose

See Open Jobs 

 

Data Analyst

Number of Open Jobs: 7,069

Median Base Salary: $83,878

Why It’s Great for Career Changers: “The world is a data minefield. Leaders lean on insights from data to make business decisions. If you are analytical, love Excel, prefer to work with facts, logic and numbers and often alone, you might transfer into a Data Analyst role. There is demand for these skills, so it is a great choice for career changers.” —Ellie Eckhoff, Senior Vice President at career transition firm Clear Rock

See Open Jobs 

 

Social Media Manager

Number of Open Jobs: 16,818

Median Base Salary: $59,965

Why It’s Great for Career Changers: “Having a vibrant social media presence is essential for most businesses. Your success building across social media platforms for a non-profit where you volunteer could be transferable to many industries. If you built an Instagram account for foodies with a huge following or write blogs on your LinkedIn profile that [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][are] widely read, you have experience in Social Media.” —Terri Wein, CEO of career coaching firm Weil & Wein

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Recruiter

Number of Open Jobs: 12,819

Median Base Salary: $55,869

Why It’s Great for Career Changers: “Recruiting can be a great field. You will need to have or build a network, so this is a great career for someone who is a natural connector. You can work for yourself, for recruiting companies or in-house. Recruiters can specialize in specific roles (e.g. engineering, technical roles, etc.) or hire across different positions, fields and skill levels. If you are a people-person and love to take initiative, this can be a fun career that will challenge you to be your best.” —Aurora Meneghello

See Open Jobs 

 

Consultant

Number of Open Jobs: 73,545

Median Base Salary: $88,395

Why It’s Great for Career Changers: “Are you an expert in the financial, construction or healthcare industries? These are growing sectors in the economy and there are opportunities for people to insert themselves into a business temporarily. Clearly, you need to be a subject matter expert. On top of that, you must be willing to share your advice and recommendations and find comfort in working with some uncertainty about the work and ambiguity about what’s next. This is a great option because workers get to ‘try out’ companies before they commit, and they can build their own business.” —Ellie Eckhoff

See Open Jobs 

 

Digital Marketer

Number of Open Jobs: 27,644

Median Base Salary: $71,127

Why It’s Great for Career Changers: “I find digital marketing to be a fantastic field for any career changer who loves storytelling, communication and business… Because marketing moves so fast, colleges and universities usually take a few years to catch up with it — this means most graduates with formal marketing degrees might not have learned what is just now starting to emerge. And many seasoned professionals do not always keep up with the latest trends. That’s your opportunity to enter the field.” —Aurora Meneghello

See Open Jobs 

 

Teacher

Number of Open Jobs: 46,242

Median Base Salary: $52,363

Why It’s Great for Career Changers: “Due to the current teacher shortage in many states, those with industry experience can often fast track into teaching roles. In fact, private schools aren’t required to abide by state certifications in many locations. If you like teaching others, whether kids or adults, teaching jobs are out there — and the requirements are not as restricting as you might think. Perhaps you’re an expert on WordPress? With as little as a bachelor’s degree, you could teach at the community college. Or maybe you love and played college softball? Consider teaching sports at the high school. There are lots of openings in STEM subjects. If you have experience in science, technology, engineering or math, transitioning to a role with summers off is not a bad option.” —Laura Handrick

See Open Jobs 

 

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 [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

#CareerAdvice : Take These Steps if you’re Looking to Make a #CareerChange …Time & Money can Get in the Way of a #CareerMove, But by Taking some Small Actions, You can Make it Happen.

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While the popular adage is true, sometimes the time spend and money send can get in the way of truly following a new path. With technology, making a career change (within reason) has never been easier. Using tools like LinkedIn, Udemy, and, yes, even YouTube, you can learn the skills of a trade and connect with the masters within it.

Use these steps to learn how to gather the skills, resources, and connections to make a meaningful career move within months (without incurring another wave of student debt!).

ASSESS YOUR CURRENT JOB AND YOUR SKILL

Maybe you hate your current job. Maybe you’re simply nonplussed with the day-to-day work and you want something more. Maybe you actually like the function of your job, but dislike your current company. Whatever it is, make sure to identify the why of your desired career move before you take action.

From there, asses your best skills along with your passions. Perhaps you’ve been drafting press releases or doing ad hoc social media work for your current company. Maybe you’ve done a little graphic work as needed outside of your otherwise administrative roles. Assess your interests and relative experience in order to determine your desired career direction.

Related: I used design thinking to reinvent my career–here’s why it worked 

 

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ACTIVATE YOUR CONNECTIONS

So you want to be a graphic designer? Awesome! You know those LinkedIn connections you made in college; the friend of a friend of a former coworker?

Rifle through these connections. You might be surprised what you find hiding in your own LinkedIn connections or Facebook friends. Speaking of friends, speak to them, too. More often than not, someone will know someone who is open to talk to you. Reach out to see if they’d be willing to meet with you. While they might not have a job hot and ready, it’s a perfect opportunity to ask a few questions over a coffee.

Related: 7 steps to rebrand yourself for a career change 

TAKE A CLASS

Unless you’re looking to become an anesthesiologist or a trial attorney, you can likely build your skill set without applying to graduate school.

There are boundless opportunities to learn things on the internet (we rounded a ton of them up here). Resources like Udemy, Coursera, and Alison offer hundreds of free classes–you can learn anything from project management to web design.

Even if you’re not looking to change your career (why are you reading this?) you should take advantage of these free classes. Heck, we all should learn about probabilistic graphical models because, why not?

Related: 5 books to read when you’re considering making a big change 

SEND SOME COLD EMAILS

This is my personal favorite thing to do, so approach with wary pessimism if you must. Once you have a clear idea of the position you want and type of company you’d like to work for, considering reaching out to the employees there. A personalized, well-researched cold emailcan be the perfect way to garner a new relationship.

You don’t have to come in too hot, revealing that you went 80 weeks deep into a CEO’s Instagram, but you can express a knowledgeable, thoughtful sentence or two. In addition, lay out your interest in the company and inquire as to whether they will be hiring for *your role* in the near future. If you see a gap in the team roster, you might even suggest the need for *your role* and why.

Consider sending out a few cold emails to your dream companies that might hold your dream future job. You can even reach out to employees at your dream company using LinkedIn. At best, you will manifest a miraculous job opening in your field. At worst, you will receive no reply.

 

FastCompany.com | August 25, 2018 | BY CAILEEN KEHAYAS—CAREER CONTESSA 3 MINUTE READ

Your #Career : Ask These 3 Questions To Learn Something New At Any #CareerStage …You Need to Shake Off your Inertia Before you Can Start to Vacuum Up New Knowledge and Skills. This Quick Exercise in Self-Examination can Help you Do That.

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Forget what you’ve heard about old dogs and new tricks. Even if it were true–and it isn’t–it wouldn’t help you out. The fact is that you’ll need to adapt in order to thrive in the future workplace. And the good news is that our minds are wired with an unquenchable desire to learn, whether we recognize it or not.

To help you tap into your learning potential, keep these three fundamental questions on standby–and revisit them whenever you start feeling worried that your skills or knowledge might be getting stale.

1. AM I STUCK IN A RUT?

Sometimes it can be hard to tell, unless you take a step back to consider it. Think about any habits or patterns you’ve fallen into: Do they feel tedious, dull, and less productive than they could be? Do your work routines feel hard to change, even if you wanted to? Take a hard look at your daily, weekly, and monthly to-do lists: Are you doing the same things over and over again, but not making career progress? Are you talking to the same people, doing the same tasks, and sitting at the same desk day after day?

Picking up new skills and knowledge can help you shake things up and eventually move forward. But first you’ve got to just switch up your routine. Try getting up an hour earlier, taking on a passion project (something you’ve been meaning to dip into for the last few years but just haven’t yet), making new friends, or setting one new goal for yourself–and ditching an old one. Avoid ruminating over how long–or why–you’ve been in the rut. Just start taking the steps necessary to get out of it.

2. WHAT AM I REALLY AFRAID OF?

Career-related fears can be downright paralyzing no matter how far along you are in your professional life. When the change you’re contemplating involves a financial impact, lifestyle adjustments, or what other people might think, there’s a chance you’re exaggerating the negative consequences and failing to act as a result.

So start small. Always been interested in learning more about data analysis but haven’t found the time? Find a class online or at your local community college that you can take at your own pace. Think some new photography skills might add to your portfolio as a creative professional? A nearby workshop, short-term class, or instructional session can help you get started. Once you make change a priority–and take a clear step toward it–those initial fears will start to look like speed bumps instead of towering obstacles. You’ll be able to tackle unfamiliar new experiences headfirst, knowing it will just take a little effort to ramp up the learning process.

Related: These Are The Most Important People In Your Network At Each Stage Of Your Career

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3. DO I HAVE THE RIGHT HEROES?

No one’s an island, as the saying goes, and it’s good news for picking up new skills at any stage of your career. Mentors, coaches, bosses, and colleagues are all good candidates to help you along. Don’t hesitate to reach out–or consider whether you know the right people to reach out to in the first place. If you don’t, think more broadly than your existing network (but also refresh your networking efforts): Your “heroes” can include authors, athletes, entrepreneurs, inventors, or public servants–folks you might not know personally, but whose ideas and instruction can help you chart a new direction.

For whatever reason, we tend to give up on the idea of “role models” after early adulthood; once we start mentoring younger people, it may feel odd to hold others up as your own “heroes.” That’s a mistake. Anyone you can gain insight or knowledge from–whether it’s through firsthand conversation, webinars, books, or any other medium–counts as a career hero who can help you progress. Study their work, learn what makes them successful, figure out who theirmentors are, and then apply those lessons in your own life.

Prying yourself out of familiarity or mediocrity isn’t always easy, but it’s completely doable at any age or experience level. Challenge yourself to do something new and even a little scary every day, and you’ll start to feel revitalized. But it all starts with a little introspection. When things get boring or monotonous, ask yourself these three questions so you can set a new course.

 

FastCompany.com | May 3, 2018 | BY FAISAL HOQUE 3 MINUTE READ

Your #Career : These Are 4 Types Of #Bosses You’ll Have, And How To Deal With Them…Most Bosses you’ll have Fit into One of These Categories. Here’s How to #Manage Each–and When to Jump Ship.

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Many types of people become managers, and they employ many different leadership styles once they do. And considering the wide spectrum of personality traits there are out there, you’d think that would lead to a multitude of managerial types. But according to Ximena Vengoechea, you’d be wrong.

A design researcher at Pinterest as well as a Fast Company contributor who writes prolifically about management, work culture, and mentorship, Vengoechea believes most bosses basically fit into four categories:

  1. Hands on, and in it for themselves
  2. Hands on, and it it for you
  3. Hands off, and in it for themselves
  4. Hands off, and in it for you

“Obviously,” she adds, “the ones where they are in it for themselves are less effective for the individual.” Also a talented illustrator, Vengoechea maps out this framework like so:

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Illustration: Ximena Vengoechea]

Here’s her take on what employees need to know in order to deal with each type of boss.

1. HANDS ON, IN IT FOR THEMSELVES

Vengoechea doesn’t mince words: “Get a new manager!” Bosses who hover and nitpick, either because they’re on a power trip or they just assume you’ll screw it all up, are bad at the fundamentals of supervising other people. “It’s hard to grow when you’re being micromanaged and your manager is taking all the credit,” she points out. You can’t work for someone who doesn’t trust you and only looks out for their own interests.

Related:This Is How To Handle A Boss Who Overcommunicates

Of course, bad bosses who fall into this category can be broken down a bit further by their other quirks and habits. Some, for example, may be highly indecisive; others might set habitually unrealistic expectations. There are a few ways you can try to adapt to each of these habits, but that’s really just in order to make work livable while you finagle a transfer to another team internally or look for a new job altogether.

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2. HANDS ON, IN IT FOR YOU

Yes, this type of boss may have some micromanaging tendencies, but as Vengoechea cautions, “Don’t assume the worst from ad hoc check-ins. Your manager may just be proactive about helping you grow.”

Give this type of boss the benefit of the doubt (sometimes micromanaging is a symptom of work-related stress, by the way) and use it as an opportunity to improve how you communicate. “Let them know where you need their help and brainpower,” Vengoechea advises. That includes sharing when you don’t need it.

But as long as you can tell that your boss has your best interests at heart, try to see their hands-on approach as an opportunity for mentorship. As Vengoechea explained previously in Fast Company, “If a manager checks in outside of your normally scheduled one-on-one meeting, relax. Don’t automatically assume the worst and put your guard up. Consider the possibility that rather than trying to micromanage, your new boss may be trying to find ways to help, so be more receptive.”

Related:These Are The 3 Traits Of Bosses That Everyone Wants To Work For

3. HANDS OFF, IN IT FOR THEMSELVES

If your boss seems mostly concerned about their own status and advancement and uninterested in yours, that’s of course not an ideal situation. But it doesn’t necessarily mean you should run for the hills.

Vengoechea suggests first trying to test your theory about why your boss is keeping their distance–and, as she explained in a separate Fast Company story, it’s usually due to one of two reasons: “They’re either checked out at work in general, or they totally trust you.” She breaks down the best strategies for both scenarios here, but claims that in general, it’s smart to “be proactive about following up, show that one-on-ones matter, [and] widen their window onto your work.”

These efforts can all help build a bridge to a distant manager. But if you don’t make progress at deepening your rapport, Vengoechea says it’s time to look for a different boss. “It’s hard to grow if your manager doesn’t have your best interests at heart.”

4. HANDS OFF, IN IT FOR YOU

It’s not the worst thing in the world to have a boss who keeps their distance simply because they trust you to get the job done.

Here, too, the onus is on you to communicate what you need. Vengoechea suggests expressing gratitude for their trust and “share when you want more input, check in on their goals and how you can help, [and] ask for feedback.” As she put it in her previous article, it’s all about “acknowledg[ing] that you feel empowered to make decisions and run with ideas autonomously, thanks to their support. But don’t be afraid to spell out scenarios where their perspective might be helpful and productive for you.” Typically, a manager who cares about your professional development will make a greater effort to get more involved when you need that.

Related:The Management Formula Every Leader Should Know (In One Easy Chart)

“Researchers have found that employees’ relationships with managers is one of the most decisive factors in the decision to look for another job versus stay put,” Vengoechea points out, “which means that the type of manager you have matters a lot–it’s going to determine your growth in a role or in a company, as well as your happiness and fulfillment day-to-day.”

So no matter what type of manager you have, Vengoechea says, “make sure you are following the key tenets of ‘managing up’ : Understand their goals, and how you can help; learn what communication style works for them (and you!), give feedback on them, and on what you need; [and] share your wins.” Not all boss-employee relationships are win-wins, but for those who keep these basic rules in mind, more of them can be.

FastCompany.com | April 23, 2018 | BY RICH BELLIS 4 MINUTE READ

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Your #Career : How To Tell The Difference Between A Career Pivot And A Distraction…When you’re Unhappy at Work, Quitting for Something Else can be Tempting. But here’s How to Tell If you’re Chasing a Rabbit or Heading Down the Right Path.

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Rather than look for a new job, Chon put her energy into volunteering at Dawg Squad, a Los Angeles rescue organization, taking head shots of dogs to help them get adopted. The photos became so popular that pet owners asked Chon to photograph their dogs, and eventually ad agencies sought out her work, too.

Chon soon realized that her side hustle wasn’t just a distraction from her full-time job, but an opportunity for a purpose-driven career pivot into pet photography. “I realized I was at a crossroads when I started have to turn down opportunities because I had a day job,” Chon says. “I started to think, What would happen if I could put 100% of my attention into this side business?”

BE INTENTIONAL

What makes Chon’s experience a successful pivot is she deliberately moved toward something, not away from something, says Alison Cardy, career coach and author of Career Grease: How to Get Unstuck and Pivot Your Career.  When you only focus on moving away from something, such as a job you don’t like or career that doesn’t satisfy you, you’re more likely to jump into something that is familiar and feels secure, such as going back to school or starting a business, and that can be a big distraction, Cardy says.

It’s important to take time to understand what you want from your career, and to consider whether you know what you want to do, or if you’re feeling stymied. “If you know what you want, by all means, go for it,” Cardy says. “But if you’re feeling stuck or confused, that is a good signal that it would be helpful to bring in some support.” But, she says, if you seek assistance from a career coach, be sure he or she specializes in helping people figure out what they want to do, not the just how to navigate the nuts and bolts of a job search, because if you don’t know where you are going, all that information won’t be helpful.

 

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of article:

APPLY REVERSE ENGINEERING

We often confuse passion and purpose, says Melissa Bradley, managing director of Project 500. “You might be passionate about something, but will it get you to your goal?” she asks. And what exactly is your goal? Rather than using an activity to determine your goal, Bradley recommends using metrics to define what will change externally when you reach your goal. Bradley started her career working with low-income families in Washington, D.C., and transitioned into policy work but found she couldn’t make as large of an impact on bringing equity and equality to people of color. “Policy work was a distraction,” she admits, noting she is back to working directly with community members. She helps them receive the training and support they need to advance their businesses and improve their communities.

STAY LASER FOCUSED

Distractions are all around us, and it’s easy to follow a job opportunity that looks or sounds good down a rabbit trail, even when it’s not the right fit for us, says Robb Holman, founder and CEO of Holman International and author of Lead the Way. “You want to make the best career decision that is the most efficient and effective use of your time,” he says. Before pursuing a new opportunity, he recommends asking these five questions:

1. Does it help me achieve my priorities?
2. How much time and effort will this take?
3. Will it help me to gain new skills or improve existing skills?
4. Will this opportunity evolve into something I truly want to do?
5. What is the short-term and long-term payoff?

If your answers to these questions aren’t all positive, it might be best to let that opportunity pass, he says.

DISTRACTIONS AREN’T ALL BAD

Don’t discount every distraction, warns Tracey Adams, PhD, founder of ThriveOn Seminars. “Career development isn’t linear anymore,” she says. “You don’t move up, you move to different organizations.” If you’re unsure about your next career move, Adams recommends asking yourself what brought you joy to do as a child.

For instance, when Nerea Gibson, a molecular biologist working in the biotech industry, found she couldn’t get into a PhD program, she went back to an early interest, fashion design, and started designing wallets and bags as a respite from everything else in her life. Gibson decided to leave her full-time job when she realized she was putting equal amounts of energy into her design work as her full-time job. “The passion, design, and potential were too great for me to ignore,” Gibson says. She started her company Aeren Waters last year and was invited to present her designs at London Fashion Week last fall.

We can label distractions as bad, or we can label them as getting more information about who we are today, says Adams.

 

 

FastCompany.com | March 27, 2018 | BY LISA RABASCA ROEPE 4 MINUTE READ