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Tag Archive for: #selling

You are here: Home1 / FSC Career Blog – Voted ‘Most Read’ by LinkedIn.2 / #selling

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#Strategy : Former FBI Hostage-Negotiation Trainer Shares 6 Tricks for Getting People to Do What you Want…When you’re Trying to Persuade People, more Often than Not they Feel you’re Being Pushy. When you Focus on Influencing Them, They’re much Less Defensive & Open to Hearing What you Have to Say.

January 24, 2016/in First Sun Blog/by First Sun Team

Mark Goulston spent two years role-playing for a living. He’d pretend to be a suicidal policeman, holding a gun to his neck, threatening to take his own life.  His job was to challenge his audience — a room full of FBI agents and police officers — to talk him out of it.

Free- Barbed Wire

“In the end, I always pulled the trigger, and then, from the point of view of that role play, I would tell them what they could have asked and could have said that would have caused me to give up and surrender,” explains Goulston, a psychiatrist and former FBI hostage-negotiation trainer.

Today, Goulston is a business adviser and consultant, using the skills he honed in his negotiation-training job to coach executives and employees at big corporations, including GE, IBM, and Goldman Sachs. He’s also the author of “Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life.”

We recently spoke to Goulston to learn how to get people — clients, colleagues, employees, or a boss — to do what you want at work. Here’s what he said:

1. Get them to talk

After you make a request — or subtly hint at what you want someone to do — stop and let that person do all the talking.

“When they start talking, they will self-discover the urgency of your request,” he explains. They’ll decide on their own that they should oblige, without you having to beg.

If you do all the talking, they may tune you out or feel like they’re being told (rather than asked) to do something, which will make them not want to do it.

 

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2. As they are speaking, pay attention to the adjectives and adverbs they use 

“An adjective is a way to embellish a noun, and an adverb is a way to embellish a verb — and both modifiers indicate something that the person has some ’emotional juice’ on,” Goulston explains. “After the other person stops talking — even if they ask you a question — pause for a few seconds, and instead of answering it, respond with: ‘Hmmm …’ (This communicates that you have listened and considered what they are saying.) Then, say more about the adjective or adverb they used.”

By doing this they will reveal what really matters to them and be more invested in the conversation, and therefore more interested in helping you.

For example, if someone you are speaking to uses the adjective “amazing” with regard to an opportunity and asks you a question after they finish speaking, try responding with, “I can answer your question, but before I do, tell me more about this amazing opportunity.”

“This will cause them to open up more to you and at a deeper level than if you had just directly answered their question,” Goulston says. “The more they open up to you, the more invested they’ll be in hearing what you have to say.”

3. Use ‘fill in the blanks’

“When you ask someone a question, you trigger an unconscious flashback of their having been put on the spot earlier in life by a teacher, parent, or coach, and you create a syntactical ‘you versus me’ disconnect,” Goulston says. This can lead to a reflexive “pull back” by them, he explains.

To avoid this, mix in with questions or requests a “fill in the blank,” he suggests. “For instance, it is more confrontational to ask someone, using a ‘you better know the answer to this’ tone, ‘What are you going to do about x situation?’ than it is to say, using and inviting ‘want to know’ tone, ‘What you’re planning to do about x situation is … ?'”

When you use the latter approach you have syntactically invited the other person into a sentence with you instead of asking a question, “which may cause them to think it is you versus them,” says Goulston.

4. Try to trigger positive flashbacks

Believe it or not, whenever you say, do, or ask something, you almost always trigger unconscious flashbacks for the person you’re speaking to. “The key is to try to trigger positiveflashbacks, not negative ones,” Goulston says.

If the person associates you, your question, or your request with something good, they’re more likely to comply.

For instance, when making a request of a colleague you can try something like: “The last time we worked together on a pitch, we secured three new clients. So I’m wondering if you’d be able to help me with this project?”

5. Be a ‘plusser,’ not a ‘topper’

One key to getting people to do what you want is to make them feel good and important.

“In conversations, ‘plussers’ build on or add to what the other person is saying; while ‘toppers’ either hijack the conversation abruptly to make it be about them or try to top what the other person is saying as in, ‘Ah, that sounds like a nice trip you took to Florida. We went to Fiji.'”

Plussers, he says, cause others to feel that what they’re saying matters; toppers cause others to think that you were only listening to them to get your turn to speak “and even worse, make them feel less than,” Goulston says.

For an example, a plusser would say: “Wow, that’s a great idea! Really smart and creative. We could even go one step further and try X, if you think that would work.” While a topper would say: “Your idea is good but I actually ran my idea by our CEO already and he loved it — so maybe we should go with mine.”

6. Focus on the future — not past failures

People don’t love criticism. They tend to get defensive when you bring up any situation in which they failed, Goulston says. So if you’re trying to get someone to do something differentlyin the future, don’t focus on the past.

Try something like, “Going forward, something that I would greatly appreciate would be if you could do X because it would be really helpful to the entire team.”

“Letting them know you’d appreciate it, and why, is important because it allows them to feel like they’re making a valuable contribution and a positive impact,” Goulston explains.

“When you’re trying to persuade people, more often than not they feel you’re being pushy,” he says. “When you focus on influencing them, they’re much less defensive and open to hearing what you have to say.”

 

Businessinsider.com | January 19, 2016 | Jacquelyn Smith

https://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpg 0 0 First Sun Team https://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpg First Sun Team2016-01-24 13:45:042020-09-30 20:54:08#Strategy : Former FBI Hostage-Negotiation Trainer Shares 6 Tricks for Getting People to Do What you Want…When you’re Trying to Persuade People, more Often than Not they Feel you’re Being Pushy. When you Focus on Influencing Them, They’re much Less Defensive & Open to Hearing What you Have to Say.

#Leadership: 9 Brilliant Business Books you can Read in an Afternoon…Best Business Books under 150 pages. All you Need is an Afternoon to Read Through these Greats.

June 12, 2015/in First Sun Blog/by First Sun Team

Starting a new book can seem daunting and overly time-consuming. The good news is there are several short business books loaded with powerful information about selling, managing, and investing. We compiled a list of the best business books under 150 pages that you can start and finish in an afternoon.

man reading book london

All you need is an afternoon to read through these greats.

It’s no secret that reading can help you get ahead. The most accomplished people tend to love to read.

However, starting a new book can seem daunting and overly time-consuming. The good news is there are several short business books loaded with powerful information about selling, managing, and investing. We compiled a list of the best business books under 150 pages that you can start and finish in an afternoon.

 

‘Who Moved My Cheese?’ by Spencer Johnson

'Who Moved My Cheese?' by Spencer Johnson

Penguin Books/Amazon

“Who Moved My Cheese?” made it on “Shark Tank” investor Daymond John’s list of business books that changed his life.

Johnson’s parable was an instant hit when it came out in 1998 and has continued to be a bestseller over the past decade. It tells the story of two mice, Scurry and Sniff, and two sprite-like people, Hem and Haw, living in a maze where the location of the cheese suddenly begins changing every day.

Johnson wrote the book as the internet started becoming more accessible, causing companies around the world to adapt and learn new ways of doing business. Its lessons on how to let go of a fear of change are timeless.

‘As a Man Thinketh’ by James Allen

'As a Man Thinketh' by James Allen

Tribecca Books/Amazon

This short classic should be on every entrepreneur’s bookshelf. Published in 1902, “As a Man Thinketh” contains wisdom that transcends time. Author and coach Tony Robbins says he often recommends it to people “because it’s so small and easy to read and so profound.” He’s read it at least a dozen times.

In the book, Allen emphasizes that your life is completely under your control rather than in the hands of fate, luck, or external circumstances. To be successful, he says you must first be successful in your mind.

 

‘How to Lie with Statistics’ by Darrell Huff

'How to Lie with Statistics' by Darrell Huff

W.W. Norton & Company/Amazon

If “How to Lie with Statistics” worked for Bill Gates, it could work for you. The business magnate and bookworm included Huff’s 150-page book about how statistics can be deceptive on his list of summer must-reads.

Although it was written in 1954, Gates promises it doesn’t feel dated. Rather, it will make you feel smarter and more skeptical of the things you read.

‘The Greatest Salesman in the World’ by Og Mandino

'The Greatest Salesman in the World' by Og Mandino

Bantam Books/Amazon

To be great in business, you need to be a great salesman. If you can’t sell your ideas, product, or services, you won’t make it.

In “The Greatest Salesman in the World,” which has been around since 1968, Mandino offers several simple, yet powerful, truths in a very clear and compelling style. His parable takes place in ancient Jerusalem and is about a camel boy, Hafid, who’s master is a very wealthy trader. Hafid hopes to uncover his master’s key to success, and the trader guides him by passing on 10 scrolls filled with wisdom.

 

‘The One Minute Manager’ by Kenneth Blanchard and Spencer Johnson

'The One Minute Manager' by Kenneth Blanchard and Spencer Johnson

Blanchard Family/Amazon

Another one of Daymond John’s picks, “The One Minute Manager” is a guide to effective communication between bosses and their employees.

Blanchard and Johnson say managers can explain a task to employees within a minute, as well as take just 60 seconds to offer praise or criticism. In addition to describing the “one-minute manager,” the authors offer advice about lowering barriers between managers and their employees, and how to communicate as directly as possible.

A new and updated edition of this business bestseller, “The New One Minute Manager,” came out in May.

‘The Investment Answer’ by Daniel C. Goldie and Gordon S. Murray

'The Investment Answer' by Daniel C. Goldie and Gordon S. Murray

Hachette Book Group/Amazon

Goldie and Murray’s guide to investing, “The Investment Answer,” is under 100 pages and focuses on five decisions every investor has to make. These include whether to invest alone or with a professional; how to allocate among stocks, bonds, and cash; and when to sell or buy assets.

Murray, a Wall Street veteran, and Goldie, a financial adviser, keep their guide brief and jargon-free for any investor — experienced, beginner, and everyone in between.

‘The Richest Man in Babylon’ by George S. Clason

'The Richest Man in Babylon' by George S. Clason

Classic House Books/Amazon

Clason’s celebrated bestseller will teach you everything you need to know about personal finance through a compelling series of parables that take place in the historical city of Babylon.

“The Richest Man in Babylon” teaches you the principles of paying yourself first, living below your means, and investing in yourself, among other timeless financial lessons.

‘Marketing: A Love Story’ by Bernadette Jiwa

'Marketing: A Love Story' by Bernadette Jiwa

Bernadette Jiwa/Amazon

Jiwa compiles several popular blog posts in her book about great marketing in a digital age.

“Marketing: A Love Story” encourages a different approach to business and entrepreneurship: to stop selling things and start telling stories. In a day when consumers are much more aware about how they’re being marketed to, it is becoming more important to see through the eyes of customers and convey exactly how they are going to feel if they buy into your product or idea.

‘Rich Habits: The Daily Success Habits of Wealthy Individuals’ by Thomas Corley

'Rich Habits: The Daily Success Habits of Wealthy Individuals' by Thomas Corley

Langdon Street Press/Amazon

To be successful in business, it’s important to establish good personal finance habits.

“Rich Habits” author Thomas Corley spent five years studying the lives of both rich people and poor people, and managed to segment out what he calls “rich habits” and “poverty habits,” meaning the tendencies of those who fit in each group.

His 94-page book outlines these findings and shows how even the simplest of habits, such as regular exercise or calling friends on their birthdays, could increase your chances of attaining wealth.

 

Now check out the best business books to read in your 20s:

Now check out the best business books to read in your 20s:

Flickr / Francisco Osorio

30 business books every professional should read before turning 30

http://www.businessinsider.com/9-brilliant-business-books-you-can-read-in-an-afternoon-2015-6?op=1#ixzz3crgB9Dlz

https://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpg 0 0 First Sun Team https://www.firstsun.com/wp-content/uploads/2018/05/logo-min-300x123.jpg First Sun Team2015-06-12 16:12:092020-09-30 20:56:45#Leadership: 9 Brilliant Business Books you can Read in an Afternoon…Best Business Books under 150 pages. All you Need is an Afternoon to Read Through these Greats.

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