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Your #Career : 5 Hiring Trends To Watch In 2016… #3- Social media will be Increasingly Used to find Candidates. (i.e. your LinkedIn Profile)

As 2016 gets into full swing, we’re beginning to see several key hiring trends develop. Based on my insights as a former recruiter, I believe these themes bode well for job seekers looking to make the most of their career this year by finding a new job.

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Here are five trends job seekers can leverage in finding their next great role:

1. Job offers will include more perks and benefits. According to Mercer, salary increases this year are projected to be 2.9%. So, if you’re planning on remaining in your current job, chances are your raise will not be significant (if you receive one at all).

As such, job seekers looking to increase their earning power by pursuing external opportunities should also focus on negotiating more bells and whistles in their offer. In light of the current talent shortage, employers are generally hungry for quality candidates. Seekers should leverage this not only in negotiating financial benefits like base compensation, a sign-on bonus and relocation allowance – which may be more difficult to attain in the current economic climate – but also for perks like flexible work schedules and additional time off. Candidates can expect to see offers that include ramped up benefits like unlimited personal time and extended maternity and personal leaves.

 

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2. Increased interest in boomerangs. The trend of employees considering returning to their former employers is on the rise. In a recent Monster poll, more than half of participants revealed that they’d consider returning to a former employer.

To that point, an additional 28% reported that they are already boomerangs. As more recruiters (and therefore employers) tap into this potential gold mine of rehires, they’re discovering the benefits of a former employee: boomerangs already know the company culture and infrastructure, which can help reduce their time to hire as well as their ramp up period.

We can expect to see more companies hosting in-person and virtual alumni events to network and re-establish rapport with their former employees, and, most importantly, build a pipeline of valuable potential rehires.

3. Social media will be increasingly used to find candidates. Back in the day, employers could only rely on resumes and cover letters to get a sense of a candidate’s qualifications. As we all know, the Internet and social media have made it much easier for them to find and research potential candidates – especially elusive talent that may not be actively looking for a job.

While resumes and cover letters are still staples of the process, expect recruiters to check out your online profiles in addition to what you have submitted – or even before you submit anything at all.

The really good news? Whether you’re looking for a job, applying or simply networking, having an active, polished online presence can make it easier for recruiters to find you and reach out about opportunities you may not have even known existed. Be reachable and, more importantly, be responsive to their emails, even if you’re not interested at the time.

4. More lucrative employee referral programs – and beyond. When I worked in corporate recruiting, all of my hiring managers shared one common hiring metric: the number one source of new hires was employee referrals.

In 2016, it’s likely employers will ramp up their referral programs for employees, as well as start extending referral bonuses externally, such as offering $100 to $500 to friends of the company and former employees. As the war for talent heats up, keep your eyes open for opportunities to refer friends and colleagues.

5. More offers will include flexibility. Until recently, it was common for candidates to be nervous about asking potential employers for flexible work arrangements.

Now more and more employers are offering flexibility as part of their employment package up front. And the options will continue to expand this year – from occasional telecommuting to staggering work hours and more. As the workplace continues to evolve, hiring practices will change along with them.

Vicki Salemi is a career expert for Monster, author, public speaker and columnist.

 

Forbes.com | February 18, 2016 | Vicki Salemi

Your #Career : How To Wow A Job Interviewer When Changing Careers…The Trick is to Convince an Employer that your “Old” Skills/Experiences Can be Just as or even More Valuable in a New Industry or Role.

According to a new AARP survey, four out of 10 experienced workers will be looking for a job this year, and of those, a quarter are considering a complete career change. If you’re one of those eager to change careers in 2016, what can you do to improve your odds of success?

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The trick is to convince an employer that your “old” skills and experiences can be just as — or even more — valuable in a new industry or role. Or, as my colleague Kathryn Sollmann, founder of the career advisory firm 9 Lives for Women (and an expert on women’s career change issues), puts it: “You can change industries when you connect the dots.”

The Connect the Dots Approach
I find Sollmann’s “connect the dots” approach spot-on (pardon the pun).

Once you thoroughly research your desired field, learn its lingo and identify commonalities between your previous experiences and your target employer’s needs, you’ll know which accomplishments and experiences to highlight during the interview process and on your resumé. In turn, you’ll be more likely to convince prospective hiring managers that your skills really do transfer well.

“The fact is that it’s easier for employers to settle into default mode and hire cookie-cutter candidates who all have the same background and experience. The trick is to remind employers that quick studies can learn the language of a new industry. Then through research and networking, prove you know the very specific ways your skills can be transferred to get the job done.”

In her instructive blog post detailing this “connect the dots” method, Sollmann shared the steps she took early in her career to progress from being a newly minted college grad with an English degree (aka Unemployment 101) to a job editing and writing training programs for a Big 8 accounting firm to tripling her salary in a job as a conference organizer for an investment publication.

 

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To summarize, Sollmann successfully made the leap between industries by doing two key things:

She thoroughly researched the specific needs of employers in her target industry.

She carefully reframed her experience in a way that proved to employers that her skills and experiences were relevant to their industry.

In other words, she made it really easy for employers to understand why they needed her.Continued from page 1

“I didn’t just say that I had the research, writing and event planning skills to do the job. I connected the dots, showing that the way I applied skills to responsibilities X, Y and Z for the training job would be applied the same way to do A, B and C in the conference-planning job,” writes Sollmann.

How to Research and Network Well

Research and networking are especially critical before you enter a job interview to change careers; they’ll help you know what to say to convince the interviewer that your seemingly inappropriate background is actually a great fit.

So I asked Sollmann how to dig up what you need to persuade an employer in another field to hire you. Here’s her advice:

Identify through LinkedIn, school alumni networks, and elsewhere a few people who work in the field you want to switch into. Then, ask for a 15-minute phone appointment with each to help you understand how you can prove that your skills are transferable.

 Before you meet for this informational interview, distill your expertise into three or four major skill areas. Then, during your talk, bring up a major project or initiative you worked on that exemplified these skills and ask about parallels to the initiatives where these contacts work.

Some questions you might want to ask during your phone calls:

  • How is your type of expertise used where they work?
  • Did most of the employees “grow up” at this employer?
  • Does the firm or nonprofit value having employees with varying professional backgrounds and perspectives?
  • Can you connect me with someone who was hired from an entirely different industry so I can find out how they adapted?

Cutting Through the Cookie Cutter Mentality

If this sounds like a lot of work, well, it is. But this informational-interview research will increase your likelihood of finding appropriate job opportunities and help you make your strongest case to hiring managers.

As Sollmann concludes in her post: “The fact is that it’s easier for employers to settle into default mode and hire cookie-cutter candidates who all have the same background and experience. The trick is to remind employers that quick studies can learn the language of a new industry. Then through research and networking, prove you know the very specific ways your skills can be transferred to get the job done.”

Good luck with your career switch in 2016!

 

Forbes.com |  January 25, 2016 | 

 

Your #Career : New Year, New Strategy, New Job…So the Good News for Job Seekers is that Many People are Looking & Planning to Leave their Current Positions, which in Turn Creates Turnover

Whether you are thinking about finding a new job or contemplating a career shift to another field, the start of a new year is actually a good time to embark upon your search. Making a career change ranks high on many people’s list of New Year’s resolutions. A large spike in people searching on-line job boards, reaching out to contacts on various social platforms, and applying for new positions has marked the first week in January during the last three years.

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So the good news for job seekers is that many people are looking and planning to leave their current positions, which in turn creates turnover and an enormous number of openings. The number of people leaving their jobs voluntarily in the U.S. has been increasing steadily. Once the impact of these resignations is felt, many companies will be searching for new talent to fill these vacant slots and it is expected to create a very robust job market in a wide range of industries.

There is also a sense that this year, more young and mid-level professionals will be looking for the “next” job or making a change, faster than previous generations. As Millennials are now the largest generation represented in the work-place, there is a great deal of evidence to suggest that Gen Y professionals get “job restless” quickly, especially if they feel under-valued, perceive that they don’t have enough visibility, and don’t feel that they are challenged and are learning enough from their current employer. Quite frankly, even if they are happy and like the people they work with, Millennials are often seeking to make a change because they have FOMO (fear of missing out) more than any other generation in history.

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Whether you are part of this demographic or not, all of this means an extremely positive outlook for would-be job seekers. So now that the conditions are positive for your job search, how do you make it happen? What will it really take? Here are some tips that should help you land a great new job in the New Year: 

  1. First, even though there are positive conditions for job seekers, don’t be over confident and make the mistake of under preparing or under estimating the amount of time and energy a true job search takes.
  2. Do your research when you are applying for jobs and demonstrate a real interest and knowledge of the employer. Elevate this to an even higher level of preparation for an interview. Recruiters are completely turned off when you don’t even know what the company does.
  3. Make sure that you have “good job search habits”. What I mean by this is that you should view your search as a job that you literally get up for each day of the week, get dressed and get to work. You set goals for the day of applying for positions that aren’t random, but you are truly interested in and qualified for and you keep a record of these and dates to follow up. You reach out to a number of contacts in your network and set up as many calls and “coffees” as possible.
  4. If you haven’t already, establish an email account that is professional and can handle large files. If you have been using your nickname @ AOL AOL +%, it’s time to set up a Gmail or similar large email account with your real name.
  5. Make sure you name your resume with your actual name, not “my resume”. You would be shocked at how many job seekers don’t do this and then wonder why they never hear back on a job they seem qualified for. It’s often because recruiters can’t find them.
  6. Master social. Utilize social media in strategic ways. Find companies and organizations that you are interested in and follow them on Twitter TWTR +0.00% andLinkedIn LNKD +0.00% and comment appropriately. Look out for tweets or job announcements and follow up.
  7. Utilize your college/university connections. The career center, alumni relations, and LinkedIn university pages are fantastic ways to find alumni from your Alma Mater who may be working in companies or industries that you are interested in. They can often offer advice and support as well as help connect you to additional opportunities.
  8. Speaking of networking, do it in person as well as online. Getting in front of people and being able to articulate what you are interested in, and a little about your background in a short amount of time (60-90 seconds), is an important “pitch” strategy to develop.
  9. Always be ready. Whether it’s a phone call, text, or other communication. In other words don’t pick up the phone if you are half asleep or at some loud social gathering. Rather, let the call go to your professional voice mailbox and then call the recruiter back when you have had a cup a coffee and are in a quiet area with strong cell phone reception.
  10. Keep up your energy, determination, and positive attitude. Job searching can be a very humbling experience, but no one wants to hire someone who appears frustrated and desperate.  Demonstrating your genuine interest and enthusiasm are key. Exercise, get plenty of sleep and talk to friends and job search professionals to get encouragement, vent and keep up your spirits.Depending on what positions and organizations you are applying for, your geographic location, and your flexibility, job searches can take a while. The good news is that there is a great deal of movement and opportunity on the horizon, and if you follow these tips, you can land that great new job in 2016.

    Forbes.com | January 13, 2016 | Trudy Steinfeld @nyuwasserboss

Your #Career : Beyond #LinkedIn — Using Social Media For Your Job Search…It’s no Secret that LinkedIn is a Powerful Job Search Tool. It Can Help you Expand your #Network, gain Job Prospects, Grab the Attention of #Recruiters & More.

It’s no secret that LinkedIn is a powerful job search tool. It can help you expand your network, gain job prospects, grab the attention of recruiters and more. There are many other ways to leverage social media to give your job hunt a boost, though. Try these tips during your job search in 2016, to get a leg up on the competition.

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Scope out Instagram. If a potential employer has a company Instagram account, the photos can offer some serious intel into the day-to-day happenings of its office. The No. 1 question an Instagram account will answer: What is the dress code really like? This helps get rid of any confusion or anxiety over an appropriate interview outfit. Additionally, you might also find that the company is hosting an event, supporting a charity or partaking in fun team-building exercises. These are all great for giving you a better understanding of the culture and helping you make genuine conversation during an interview.

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Read the blog of an insider. Find a list of employees who work within your desired department via LinkedIn to see if any promote themselves as bloggers or keynote speakers. If yes, reading an employee’s industry blog can provide insight into how the people at a potential employer think and work. And if your hiring manager is the one with a blog, it will offer a wealth of information and ideas to discuss during your interview, making you look incredibly smart and tuned in to the company.

Follow on Twitter. A Twitter account can provide an up-to-date feed of important news, trends and even job opportunities. Plus, if the company is small, interacting on Twitter could help provide you with name recognition for when you submit a resume. However, make sure that your Twitter page is squeaky clean and reflects your professional goals before connecting.

Take LinkedIn even further. Many people use LinkedIn as only a digital version of their resume, but there are so many other ways to showcase your skills and experience on the social platform. For example: Ensure you’re getting the most out your LinkedIn recommendations. Upload portfolio examples. Join industry groups. Follow prospective employers and influential people in your industry.

And my final piece of advice: Social media is a quick and easy way to gain information and make connections, but don’t take it too far. You shouldn’t be hounding a hiring manager via Twitter after an interview, sending messages on LinkedIn when it’s not appropriate or stalking employees through Instagram.

Lisa Quast, author of the book, Secrets of a Hiring Manager Turned Career Coach: A Foolproof Guide to Getting the Job You Want. Every Time. Join me on Twitter @careerwomaninc

Forbes.com | December 27, 2015 | Lisa Quast

Your #Career : This One Skill Can Get Your #Résumé to the Top of the Pile… #Networking is One of the Most Valuable Skills that an Individual can Have these Days, in Terms of Getting Where you Want to Go, Be it a Selective School, or Landing a Competitive Job.

If you’re looking for a job, or simply re-evaluating your current career trajectory, having a coherent and clear strategy is essential. That can include a number of things — getting the perfect résumé put together, knowing the right people, and even having at least some grasp as to what industries are growing or shrinking, or what cities and states are seeing the most economic growth.

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But more than anything, you’ll want to have a solid set of skills and competencies that will win over hiring managers, and show businesses that you can and will be an asset to their growth and long-term strategy. 

Your résumé should include all of the traditional core competencies that businesses are looking for, including punctuality, solid industry experience, and maybe even a college degree. It’s all going to depend on what you’re looking for, of course, but there’s some new insight that is giving job-seekers — that may mean you — a bit of insider information that may put you in the upper echelon of applicants.

Businesses want employees with social skills.

This is the conclusion of a slew of new research into labor economics. The New York Times’ Upshot recently did a story covering the phenomenon, which included diving into a new study from David Deming, associate professor of education and economics at Harvard University. Deming’s paper, The Growing Importance of Social Skills in the Labor Market, says that social skills and an ability to bring a “human touch” to the workplace is becoming more important as automation and technology render many positions obsolete.

 

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“While computers perform cognitive tasks of rapidly increasing complexity, simple human interaction has proven difficult to automate,” his paper reads. “Since 1980, jobs with high social skill requirements have experienced greater relative growth throughout the wage distribution. Moreover, employment and wage growth has been strongest in jobs that require high levels of both cognitive skill and social skill.”

Networking is one of the most valuable skills that an individual can have these days, in terms of getting where you want to go, be it a selective school, or landing a competitive job.

It’s an interesting development and hypothesis, and the data seems to support Deming’s findings.

As we know, automation is rapidly encroaching on many industries. Over the next few decades, the economy is going to be going through some drastic changes as a good deal of the labor needed across many industries is taken out of human hands, and put into the hands of robots and artificial intelligences. It’s happening at fast food restaurants, and it’s happening in the finance industry. There’s really no stopping it.

That’s what makes social skills so important. We’re going to need people — actual flesh, blood, and the ability to empathize and understand — to work in concert with the metal and circuits doing the heavy lifting. So, all that time you spent screwing around with your buddies instead of paying attention during math class? You may have been polishing the skills that will actually find you work in a rapidly changing economy.

Think about it — one of the most foolproof ways to actually get a job is to have a connection through some sort of social networking. In fact, networking is one of the most valuable skills that an individual can have these days, in terms of getting where you want to go, be it a selective school, or landing a competitive job.

And those networking and social skills are the ones we have learned from an early age. As The New York Times puts it, “what you learned at preschool.”

So, if you were more apt to screw around during your formative years, rather than be a serious student, this might be some good news. Albeit it was hard to see this coming, but still, it’s a silver lining. The bad news is that you’ll still have to couple those social skills with some sort of training or education. The jobs that are disappearing are the ones that require little training or skill, or that can be easily automated. You may be a chatterbox at your jobat the local Taco Bell drive-thru, but that doesn’t mean your position isn’t going to be automated in the near future.

For job seekers — which all of us either are, or will be at some point in the future — don’t forget to take stock of your social skills as an asset. What if you’re not a social person? Make it a point to work on those skills, as they may be more valuable in the future than anyone would’ve imagined a decade or two ago.

Follow Sam on Twitter @SliceOfGinger

 

CheatSheet.com | December 22, 2015 | Sam Becker

Your #Career : How to Figure Out Who the #HiringManager is When it’s not Listed in the Job Post … You’ll Always want to Direct your #CoverLetter to a Specific Individual (unless the posting is anonymous). Otherwise, you Might give the Impression that you Didn’t Put any Effort into your Application or you Don’t Pay Attention to Detail.

Just because a job posting omits the name of the person in charge of the hiring process doesn’t mean you should address your cover letter “To Whom It May Concern.”

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According to Amanda Augustine,career advice expert forTopResume, you’ll always want to direct your cover letter to a specific individual (unless the posting is anonymous). Otherwise, you might give the impression that you didn’t put any effort into your application or you don’t pay attention to detail.

So how do you figure out who’s doing the hiring? Augustine shares her top strategies:

1. Reread the job description.

Before you panic and conclude that there’s no name listed, go back and reread the job postingvery carefully. There might be a name and email address lurking at the bottom of the posting that you missed the first time.

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2. Use the email address provided to search for a name.

Sometimes companies will direct candidates to send their applications to a specific email address, without providing a name to go along with it.

That’s a big clue. There’s a good chance the email address is the person’s first initial and last name (for example, mine is slebowitz@businessinsider.com), or maybe just their first name. Once you have that information, you can run a Google search for “S Lebowitz Business Insider” or “Shana Business Insider” and see what you come up with.

3. Look for the person who created the posting.

If you found the job posting on LinkedIn, oftentimes you’ll see it was created by a specific recruiter or hiring manager, depending on the size of the company.

In that case, you should address your cover letter to him or her because that person is obviously directly involved in the hiring process.

4. Look for information about who you’d be reporting to.

Maybe the job posting says you’d be reporting to the director of marketing analytics, but doesn’t give that persons’ name. Run an advanced search on LinkedIn for any current directors of marketing analytics at the company and see who comes up.

linkedin advanced search screenshot

LinkedInRun an advanced search on LinkedIn with the title of the person you’d be reporting to.

If that doesn’t work, you can run a standard Google search for “director of marketing analytics” and the company name. You might even find that person’s spoken at a recent conference, for example, which would give you some insight into what interests her and what kinds of information you should include in your cover letter.

5. Search the recruiting agency’s website.

If the job posting was created by a specific recruiting agency, go to that agency’s website and look at the bios of all the recruiters who work there. See which one works primarily with the company you’re applying to.

6. Google part of the job posting.

It’s possible that the website where you spotted the job opening isn’t where it was originally posted.

To find out, take a portion of the job description that describes the specific role or requirements, put it in quotation marks, and hit search. You might find the original posting, which includes the name and/or email address of the person in charge of the hiring process.

7. Leverage your network.

Here’s where a large professional network comes in handy.

Run an advanced search on LinkedIn to see if you have any connections who currently work at the company you’re applying to. Ask that person if he or she a) knows who you should address your cover letter to and b) would be willing to pass your application onto the appropriate person.

You can use the same strategy if there’s a company employee you met once at a networking event. Simply email that person: “I don’t know if you’ll remember me, but…” Express your interest in the position and ask if he or she can direct you to the appropriate person.

This tactic is especially effective, since studies suggest that applicants with someone to vouch for them are more likely to land the job.

Make sure you submit your application through the standard method as well as through your mutual connection. The company may want to track each application that comes in for their records.

Businessinsider.com | December 11, 2015 | 

Your #Career : 5 Things You Should Never Lie About On a #Résumé ..More than Half of the #Employers in the Survey have Caught a Lie on a Résumé, Including an Applicant Claiming to be a Former CEO of the Company He was Applying

First impressions are critical during a job hunt. Seven in 10 employers spend fewer than five minutes reviewing a résumé,

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Your #Career : College Students: These 7 Industries Are Hiring Like Crazy… Here are 7 Industries that Expect to Significantly Increase their Hiring of New Grads with Bachelor’s Degrees

College seniors, it’s time to get cracking on your resumes. The job market for the class of 2015-16 is strong, according to Michigan State University’s Recruiting Trends survey, with hiring projected to increase 15% over last year.  “Most signs point to another explosive year of growth in the job market for college graduates,” said Phil Gardner, a Michigan State economist and the survey’s lead author.

 

Researchers asked 4,700 employers in every state about their hiring plans for this year. They found that employers in virtually all industries are expecting to expand their payrolls this year. Increased turnover, baby boomer retirements, and strong business growth are all driving increased hiring.

While the overall outlook for hiring is good, the future looks especially bright for graduates in fields like hospitality, business, and finance, which all expect to boost hiring by 20% or more. Even construction businesses, which have struggled post-recession, expect to increase their hiring of graduates by 19% this year.

People seeking jobs with non-profits, the government, and real estate may struggle more to find work. Hiring should be up in those fields, but only in the single digits. People looking for work in the mining and oil industries may want to start panicking now, though. Hiring looks to be down 47% compared to last year. Meanwhile, companies that manufacture chemicals and pharmaceuticals are dialing back hiring by 40%.

One area where newly minted grads won’t see a big increase? Their salaries. Starting salaries should grow by 2% to 5% this year, according to the survey.

Here are seven industries that expect to significantly increase their hiring of new grads with bachelor’s degrees this year compared to last.

1. Educational services

Hiring increase: 73%

Education majors have had a tough go of it in recent years, as school districts slashed jobs and cut budgets. But things seem to finally be turning around. California alone planned to hire more than 21,000 teachers for the2015-16 school year.

Education graduates might want to expand their job search beyond the traditional school environment. While there should be more jobs available for elementary and high school teachers, companies that provide other educational services like alternative learning, online content development, and tutoring expect to increase hiringby 73%.

 

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2. Management services

Hiring increase: 64%

Hiring is strong in the professional, business, and scientific sector, where jobs should increase by 38% for new bachelor’s degree holders. Things are looking especially good for the future managers of the world; the number of jobs available is expected to double compared to last year.


3. Accounting

Hiring increase: 63%

Number-crunching students, rejoice. Hiring for new accountants should be up 63% this year. The average starting salary for accounting majors in 2014 was $48,420, according to the National Association of Colleges and Employers.


4. Insurance

Hiring increase: 49%

Job growth in the financial industry is strong, with hiring up 28% over last year. But the real bright spot is the insurance industry, which plans to boost job offers to new grads by 49%. Jobs in depository banks, in contrast, are disappearing, with hiring in that sector down 26% from 2014-15.

5. Administrative services

Hiring increase: 40%

The broad category of administrative services, which includes jobs in office administration, employment services, and business support, is doing well. Hiring of recent grads should increase by 40% this year.


6. Utilities

Hiring increase: 35%

Jobs for bachelor’s degree holders in the electric power, natural gas, water supply and sewage, and airconditioning industries should increase by more than 30% this year. People with less than four years of experience who work in the water utilities industry earn about $50,000 annually, according to Payscale, while those in electric power distribution earn about $61,000 per year.


 7. Internet services

Hiring increase: 34%

Most people won’t be surprised to see that hiring at Internet-related businesses is up this year. In fact, jobs at these companies are responsible for almost all the growth in the broader information services sector. Little or no growth is expected in the publishing, film, and broadcasting industries.

Follow Megan on Twitter @MeganE_CS

 

Cheatsheet.com | November 1, 2015 | 

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Your #Career : 19 Terrible #LinkedIn Mistakes you’re Making…There Are Some Things you Just Shouldn’t Do on LinkedIn.

Kim Brown is an Assistant Director for Syracuse University’s Career Services Department. She spends a good portion of her day looking over LinkedIn profiles for job seekers and students.

LinkedIn coffee

She makes sure candidates are putting their best foot forward on LinkedIn.  Here are the most common mistakes Brown sees job seekers make on LinkedIn.

Your profile is full of typos

Brown says she’s spotted typos in company names, job titles, and even in the user’s name.

Unfortunately, LinkedIn doesn’t have a built-in spell checker, but your browser might. Safari, Chrome, and Firefox underline misspellings in red. Bottom line, whatever you use: Be as careful on LinkedIn as you would be with a paper resume.

 

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You have no picture in your profile

You have no picture in your profile

LinkedIn

Adding a picture to your LinkedIn profile can make a world of difference to a recruiter. Studies have shown that LinkedIn profiles with pictures are much more likely to get clicked on than those without.

LinkedIn says you’re 14 times more likely to be viewed if you have a photo.

You have a profile picture, but it’s a photo of you and your significant other (or worse)

Do not get LinkedIn and Facebook confused, says Brown.

Facebook is for personal pictures, LinkedIn is for professional ones.

Brown recalls one student who came to her, frustrated because he couldn’t find a job. When she checked out his LinkedIn, she saw that he had chosen a photo of himself doing The Chicken Dance at a wedding. Oof.

Stereotypical, duck-faced selfies are another big no-no that Brown’s started noticing more often.

She also says she sees a lot of people link to their Facebook profiles from their LinkedIn pages. Don’t do this. It’s best to keep the two profiles separate.

 

You don’t have a background photo or any other visuals either

You don't have a background photo or any other visuals either

LinkedIn

You can now add a background photo to make your profile stick out, too. You should pick something that matches your brand, Brown says — for example, hers is of the SU campus — and make sure that your file is big enough that it doesn’t end up looking stretched and pixelated.

LinkedIn also allows you to upload all sorts of rich media — like documents, photos, links, videos, and presentations — to your profile, and if you don’t take advantage of that you’re missing out.

“Your LinkedIn isn’t just words anymore,” Brown says. “You should really be paying attention to the visuals you can add to your profile.”

 

You haven’t put any thought into your profile headline

You haven't put any thought into your profile headline

LinkedIn

Brown says she sees a lot of people simply put “Student at X University” as their lead LinkedIn headline. She also sees a lot of professionals who are looking for jobs with old titles as headlines.

You have a lot of room to be descriptive in this area of your profile!

“If you’re a job seeker and you have a [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][vague or outdated] title, I have no idea you’re looking for work,” says Brown.

So, it’s better for a student to write that they’re an “Advertising major at Syracuse University who has experience with nonprofit work” or for a job seeker to write, “Experienced advertising professional looking for a opportunities in the med-tech space.” Her official job title comes in the “Experience” section of her profile.

Even people with concrete job titles should use the headline space to give more detail about what they do and are passionate about. Brown’s headline, for example, reads “I help SU students and alumni to craft their career stories | Connector | Speaker | LinkedIn Trainer | CNY Promoter.”

Never, never write “unemployed” — highlight what you’re looking for, instead. 

 

Very Important: You’re not reaching out to people through LinkedIn Groups 

You're not reaching out to people through LinkedIn Groups

LinkedIn can be a great tool for networking, but messaging a complete stranger can be awkward. Try finding people who are in a group you share in common. This helps break the ice, says Brown.

For example, if you’re a Syracuse University alumnus, message a fellow Syracuse person from the Alumni Network before sending a blind InMail.

But pick and choose your recipient carefully: You’re only allowed to send 15 messages a month to other group members.

 

You’re not personalizing LinkedIn connection requests

You're not personalizing LinkedIn connection requests

LinkedIn

When you connect to someone for the first time on LinkedIn, don’t just use the generic message option, “I’d like to add you to my professional network on LinkedIn.”

Take a few moments to write something personalized, says Brown. It will make the recipient more open to your request and the message feel less spammy.

Also, never lie about how you know the person. Lying is almost a guaranteed way to kill your chances at connecting.

You’re “connecting” with people from LinkedIn on your phone

You're "connecting" with people from LinkedIn on your phone

LinkedIn

LinkedIn’s now has a whole suite of useful apps. The flagship lets you connect to people with a click—but you can’t customize the message.

“People will say to me, ‘Well, I didn’t personalize my message because I couldn’t on my phone,'” says Brown. “It’s not an excuse. Get on your computer and connect that way.”

Wiggle room: The nice thing about connecting via smartphone is that you can do it immediately after meeting someone, in which case a message isn’t as important.

You also run a greater risk of typos on your phone though.

You haven’t created a unique LinkedIn URL

You haven't created a unique LinkedIn URL

LinkedIn

“The head of business development for a big company contacted me, and he had his LinkedIn profile link in his signature,” says Brown. “It was [Joe]-[Smith]-8346974. Who would think [all those numbers] look okay? It looks terrible. Definitely customize your URL.”

To customize your LinkedIn URL, press the “Edit Profile” button. Click the gear symbol next to your URL, which will take you to a separate page where a “Your public profile URL” box will let you change the link. Try to get as close to your first and last name as possible. Avoid cutesy nicknames or usernames.

You never bothered to fill out a summary

You never bothered to fill out a summary

LinkedIn

Filling out the summary portion of your LinkedIn profile is crucial if you want to pop up in search results.

“The summary is the most important part,” says Brown. “Having search terms and key words in your summary that are related to the job you’re doing or want to do is going to make you more likely to be found by the recruiters and hiring managers who are searching LinkedIn for talent.”

You don’t “stalk responsibly” or take advantage of it when someone’s checking *you* out

You don't "stalk responsibly" or take advantage of it when someone's checking *you* out

LinkedIn

Any LinkedIn user can see who’s viewed their profile recently, but if you limit your public profile settings, less of your information will be revealed to the person you’ve checked out on LinkedIn. The trade-off: You won’t see as many details about who’s visiting your profile, either.

Getting insights can be super valuable, so being public is a plus. Just stalk responsibly.

“If you’re job seeking and you’re looking at the same person’s profile 59 times in a two-week period, you should probably make yourself anonymous,” says Brown. “Don’t be creepy.”

If you’ve noticed someone checking out your profile in a field or at a company that interests you, though, it can’t hurt to message them to start a dialogue.

 

You haven’t broken your profile out into sections

You haven't broken your profile out into sections

LinkedIn

It’s not just about your summary and work experience: You can add volunteering experiences, organizations you’re part of, honors you’ve received, projects you’ve worked on, and more to your LinkedIn.

A lot of profiles are just one long block of text, but breaking it into different parts makes it easier for people to scan and for you to highlight certain parts that you think are particularly important.

“Don’t be afraid to play around with the order of the sections,” Brown says.

For example, if you’re a recent grad and your course work is more valuable than any of your previous jobs, drag the “projects” section above the “experience” section.

You list “skills” that LinkedIn doesn’t recognize

You list "skills" that LinkedIn doesn't recognize

LinkedIn

Adding a bunch of skills to your profile is a good way to easily flaunt your chops and make yourself more searchable, but if you write something obscure that LinkedIn doesn’t recognize, it doesn’t do you much good.

When you start typing a skill on your LinkedIn profile, make sure it appears in the dropdown menu. If it doesn’t, it may be spelled wrong, or it’s not a frequently searched item, which won’t help your resume get found by recruiters.

Stick to the thousands of skills LinkedIn already has in the system and your profile will pop up more often in search results. You can also allow people to “endorse”

You don’t have (credible) recommendations

You don't have (credible) recommendations

LinkedIn

Brown says it’s important to have recommendations on your LinkedIn profile. But not just any old recommendation—it should come from someone who’s reputable and it should speak to your specific qualifications.

“A lot of times recommendations are really generic,” says Brown. “Such as, ‘Alyson would be an amazing asset to your company because she is a hard worker and a wonderful addition to our office.’ Well, great. How about something more detailed, like about that time you worked on a specific project together?”

Make sure the recommendation someone writes for you isn’t applicable to every other candidate.

Getting these recommendations may require asking for them. Navigate to the “Privacy and Settings” tab, then to “Profile,” and you will see a link for “Manage my recommendations.” That section will prompt you to send a message to a boss or coworker.

You’re not posting photos, posts, or work-centric updates

You're not posting photos, posts, or work-centric updates

LinkedIn

Don’t fill out your profile and then forget about LinkedIn. Radio silence on your feed is bad news.

More than ever before, the site makes it easy to keep your network up-to-date on what’s going on in your professional world through updates, photos, posts, and comments.

“Make it a point to once a week do something,” Brown advises. “Share an update with your network. Put up a photo of an event that you attended. Comment on someone’s post. You want to show up in the network feed, and the way you show up is by doing those things.”

You can solidify yourself as an expert on a topic by publishing posts, too, which often get thousands of views from professionals across LinkedIn.

You’re not engaging with your network

You're not engaging with your network

LinkedIn

“The ‘Keep in touch’ section is a lazy networker’s dream,” Brown says.

Under the “Connections” tab, LinkedIn makes it dead simple to find little ways to connect with people in your network. You can see congratulate someone on a work anniversary, new job, or switching cities.

There’s no excuse to feel overwhelmed by the prospect of maintaining a relationship.

You haven’t left yourself helpful little reminders or scheduled reconnection nudges

You haven't left yourself helpful little reminders or scheduled reconnection nudges

LinkedIn

Every time you connect with someone new on LinkedIn, you should get into the habit of feeling out information in the “Relationship” tab that will appear on their profile.

You can add notes about their interests, info about how you met, and even reminders to reach out to them again in a week, a month, or on a recurring cycle.

“Don’t worry, it’s only visible to you,” Brown says.

You’re not exporting all your contacts

You're not exporting all your contacts

LinkedIn

Want to make it easy to take your LinkedIn conversations off the site, or make sure that you’ll still have access to your contacts if you lose access to your account?

You can export all of your contacts into an Excel file with their name, job title, and email.

Go to the main Connections tab, press the gear symbol in the right-hand corner, and then click “Export LinkedIn Connections” under “Advanced Settings.”

Viola! There are a bunch of different file formats you can use when exporting

“This is one of the biggest ‘a-ha’ moments that everybody has when I teach LinkedIn classes,” Brown says.

BONUS: You’re not using advanced search tools when hunting for a job

BONUS: You're not using advanced search tools when hunting for a job

This one may seem a little obvious, but if you use the advanced search tab, you’re much more likely to turn up relevant career opportunities than if you just conduct broad queries.

Instead of just searching by the name of the company or person, you can search by keyword, industry, location, and more.

You can also save searches, save jobs you’re interested in, and even apply, right through the site.

You’re not taking advantage of the “Find alumni” option

You're not taking advantage of the "Find alumni" option

LinkedIn

Recently, LinkedIn has really amped up the way it lets you find people who went to your university.

You can see all the people who attended your college who studied a certain major or were in your year. You can even search for a specific company, and see all the alumni who worked there. This is great for networking, reconnecting, or planning reunions.

“You can use it for a ton, a ton of different purposes,” Brown says. “It’s like an in-depth yearbook.”

Businessinsider.com | July 17, 2015 | 

 

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Your #Career : 20 Words you Should Never Put On your #Résumé …Avoiding Overused Terms can Help #Job Seekers Convey their Message & Stand Out From the Crowd.

While Any Large Companies Use Automated Résumé Screener Software to Cut Down the Initial Pool of Job Applicants, Loading your Résumé with Meaningless Buzzwords is Not theSsmartest Way to Get Noticed. 

Woman Using Laptop at Home

Get ready to start hitting the ‘delete’ button.

Nearly everyone is guilty of using buzzwords from time to time, but professionals are evaluated increasingly on their ability to communicate,” says Paul McDonald, senior executive director for professional placement firm Robert Half.

One of the major problems with using buzzwords and terms, according to Mary Lorenz, a corporate communications manager at CareerBuilder, is they have become so overused that they’ve lost all meaning.

Another issue, she explains, is that many of these words don’t differentiate the job seeker from other candidates because they’re so generic. Instead, Lorenz says job seekers should speak in terms of accomplishments and show rather than tell.

“Avoiding overused terms can help job seekers convey their message and stand out from the crowd,” McDonald says. Here’s what you should avoid:

1. ‘Best of breed’

1. 'Best of breed'

When CareerBuilder surveyed more than 2,200 hiring managers last year, it found “best of breed” to be the most irritating term to be seen on a résumé.

“Anyone can say they are ‘best of breed,’ a ‘go-getter,’ a ‘hard worker,’ or a ‘strategic thinker,'” Lorenz says. “Employers want to know what makes the job seekers unique, and how they will add value to the specific organization for which they’re applying.”

 

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2. ‘Phone’

2. 'Phone'

Career coach Eli Amdur says there is no reason to put the word “phone” in front of the actual number.

“It’s pretty silly. They know it’s your phone number.” The same rule applies to email.

3. ‘Results-driven’

“Instead of simply saying that you’re results-driven, write about what you did to actually drive results — and what those results were,” Lorenz suggests.

 

3. ‘Responsible for’

Superfluous words like “responsible for,” “oversight of,” and “duties included,” unnecessarily complicate and hide your experience says Alyssa Gelbard, founder and president of Résumé Strategists.

“Be direct, concise, and use active verbs to describe your accomplishments,” she suggests. Instead of writing, “Responsible for training interns …,” simply write, “Train interns …”

5. ‘Highly qualified’

McDonald saying using terms like “highly qualified” or “extensive experience” won’t make you seem better-suited for the job — in fact, it could have the opposite effect. Instead, he suggests you focus on the skills, accomplishments, and credentials you bring to the role.

6. ‘Seasoned’

“Not only does this word conjure up images of curly fries,” says Rita Friedman, a Philadelphia-based career coach, “it is well-recognized as a code word for ‘much, much older.'”

 

7. ‘References available by request’

This outdated phrase will unnecessarily age you, Gelbard says. “If you progress through the interviewing process, you will be asked for personal and professional references.”

8. ‘NYSE’

Vicky Oliver, author of “Power Sales Words” and “301 Smart Answers to Tough Interview Questions,” says you should spell out any acronyms first and put the initials in parentheses. For example, “NYSE” would read “New York Stock Exchange (NYSE).”

“For starters, acronyms are capitalized, and all caps are harder to read than upper and lower case,” she explains. “It’s also really difficult to wade through a piece of paper that resembles alphabet soup.”

 

9. ‘Team player’

9. 'Team player'

TaskRabbit

“Who doesn’t want to be a team player? If you’re not a team player, you’re probably not going to get the job,” McDonald says.

But using this term isn’t going to make you stand out from other candidates. “Instead, use an example of how you saved a company time, money, and resources on a team project or in collaboration with others.

10. ‘Ambitious’

10. 'Ambitious'

“Of course you would never say you’re ‘lazy’ either, but calling yourself ambitious doesn’t make any sense on a resume,” Friedman says.

“It can imply that you’re targeting this job now, but will quickly be looking to move up in the company because you won’t be satisfied in the role, leaving the employer stuck with doing a new job search in the very near future.”

11. ‘Microsoft Word’

Yea, you and everyone else.

It’s assumed that you have a basic proficiency in Microsoft Office, Gelbard says. Unless you have expert proficiency, there’s no need to include it on your résumé.

12. ‘Interfaced’

“Words like this make you sound like an automaton,” Oliver says. “Most recruiters would rather meet with a human being. Keep your verbs simpl

 

13. ‘Hard worker’

13. 'Hard worker'

War Production Co-ordinating Committee

It’s true that a company is less likely to consider you if you haven’t worked hard or don’t come across as someone who will put in what it takes to get the job done, but that doesn’t mean writing “hard worker” will convince hiring managers of your efforts.

“Give concrete examples of how you’ve gone the extra mile, rather than using a non-memorable cliché,” McDonald suggests.

14. ‘Honest’

14. 'Honest'

Screenshot

Honesty is one of those things you have to show, not tell, Friedman says.

“It’s not as if there are some other candidates out there vying for the job who are describing themselves as ‘duplicitous’ or ‘dishonest.'”

15. ‘Punctual’

15. 'Punctual'

Daniel Goodman / Business Insider

Being punctual is great, but it’s also pretty basic to holding down a job. Don’t waste the space on your résumé.

 

16. ‘@’

Unless it’s in your email address, avoid casual texting language like @.

“A resume is a formal document and is often the first impression a potential employer has of you,” Gelbard stresses. “Business language should be used to reinforce that first impression and text-style or casual words should be avoided.”

17. ‘People person’

Cliches like “people person” are impossible to prove, Oliver says, and recruiters have heard these phrases so many times they’re likely to feel their eyes glaze over as soon as they see them.

18. ‘Hit the ground running’

“This one is a pet peeve of mine,” McDonald says. “The expression is unnecessary and doesn’t add value. A recruiter isn’t going to be able to place you if you’re not eager to start the j

 

9. ‘I’

Avoid using personal pronouns like I, me, my, we, or our, Gelbard says.

“A person reviewing your resume knows that you’re talking about your skills, experience, and expertise or something related to the company for which you worked, so you don’t need to include pronouns.”

20. ‘Successfully’

20. 'Successfully'

Dogma / Wikimedia, CC

“It’s generally assumed that you were successful at whatever you are including on your resume,” Gelbard says. “There is no need to say that you successfully managed a marketing campaign or successfully led annual budget planning.”

 

Businessinsider.com | July 10, 2015 |