#JobSearch : 5 LinkedIn Profile Hacks That Help Recruiters Find You. In an Over-Saturated Market Like This One.
In an over-saturated market like this one, by far the easiest way to find a job is for a recruiter to see you. Now that LinkedIn membership has grown to more than 1 billion people globally, your discoverability on the platform is more crucial than ever before.
Regular users of the platform can see first, second- and third-degree connections. Recruiters using the LinkedIn Recruiter tool are able to surface every user worldwide, which is obviously an overwhelmingly large talent pool. LinkedIn in has a series of powerful algorithms that help recruiters surgically refine their outreach: understanding how these work enables you to optimize your profile for maximum discoverability:
1. Utilize The Skills Functionality
LinkedIn recently increased the number of skills you can include on your profile from 50 to 100. You can append skills to three areas on your profile: against each role you’ve held, against any volunteer positions and against your education. Utilizing the skills functionality is increasingly critical, as platform-wide 40% of recruiter searches now begin with skills (as opposed to beginning with job title and company). Wherever possible avoid generic skills like “project management” and opt for greater specificity such as “agile,” “waterfall” or “scrum.”
2. Interact With Places Where You Want To Work
Whether a recruiter search begins with job title or with skills, the first returned universe of candidates tends to be fairly broad. One of the ways LinkedIn Recruiter offers to slice the data is offering up a subset of candidates that are “engaged with your talent brand.” Users that have applied for jobs, followed the company page on LinkedIn or engaged with posts made from the company page show up in this pool. You’re more likely to hear from a recruiter at AppleApple 0.0% if you’re engaged with Apple’s talent brand, so be sure to follow all the pages of the companies you’d like to work at.
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3. Utilize The Open To Work Feature
Recognizing that not everyone wants to advertise that they’re ready for their next role, LinkedIn offers up two related pieces of functionality. The green, visible to all users, “Open To Work” banner stirred up outsized controversy, even though LinkedIn’s own data shows it’s delivering exactly the outcomes it was designed for. Whatever you decide about the public banner, you should absolutely use the private notification that lets recruiters know that you’re interested in new opportunities: users that do so receive 40% more outreach from recruiters than those that don’t.
4. Upload Your Resume To LinkedIn
Uploading your resume serves two important functions: it enables you to apply for roles directly from the app, and as long as you’ve selected the toggle to “share resume data with recruiters” it significantly enhances your discoverability. You can rest assured that your resume is only visible to recruiters using the LinkedIn Recruiter product and is not visible to ordinary users.
5. Regularly Check All Your Message Inboxes
In both the app and desktop versions of LinkedIn, messages are now sorted in to “focused” and “other” subfolders, and you should get into the habit of regularly checking both. Across the whole of LinkedIn, the average response rate for recruiter outreach is just 30%. For every ten candidates recruiters send messages to, only three respond, and that includes folks responding to say they’re not interested.
Whether or not you’re in the market for a job right now, you almost certainly know someone who is. Get into the habit of responding to recruiters that reach out to you so that you can both connect folks in your network with opportunity, and crucially establish relationships with recruiters that may well serve you in the future.
The post-pandemic talent market is incredibly difficult to navigate, allowing your LinkedIn profile to do some heavy lifting for you helps to differentiate you from the competition.
