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#BestofFSCBlog : LinkedIn is Key to Attracting Recruiters During Your Job Search. A Must Read!

With about 87% of recruiters using LinkedIn to find viable candidates, this platform should be at the top of your job search strategy. And with today’s social distancing guidelines, LinkedIn is an even more useable job search platform, as there are less and less face-to-face interactions available. Whether you were hit hard by the recent economic crisis and are actively looking for a job, or are considering your options for the future and dipping your toes into the job search arena, LinkedIn is a valuable resource for you.


Recruiters are constantly searching on the platform to find the candidates they think would fit the opportunity they have available. When you optimize your LinkedIn profile in the right way, your name will show up in the searches more often than not. Simply having a profile isn’t good enough nowadays, so working with a professional LinkedIn profile writer can help take yours to the next level. 

With the competition for high-level jobs being at an all-time high, attracting recruiters is more critical now than ever before. Don’t neglect this key part of your job search strategy.

Complete Your Profile

During your LinkedIn profile development, you’ll see a status bar on the right-hand side of the page telling you how complete your profile is. Follow the basic steps to make your profile 100% complete. The reason is that completed profiles are more visible in searches, and will be more attractive to recruiters. Sometimes you might only get to 85 or 95%. Don’t sweat it if that is where you are at. Often times, LinkedIn wants you to include things that just don’t make sense to add (in my case… early experience that was basically waitressing while in college).

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

Think About What Recruiters Search For

Once you’ve completed the basics of your LinkedIn profile development, it’s time to take it to the next level. Using keywords and buzzwords relevant to your job or industry throughout your profile will make your profile show up more often in searches.

One secret I’ve learned from recruiters is they often don’t search for job titles since titles can vary among different companies. Instead, recruiters search for specific skills and expertise, so those are more important than trying to match a title to what you think a recruiter wants to see. While you want to make sure all of your skills are displayed, you also want to make sure the text in your profile flows naturally. 

Always Develop Your LinkedIn Profile

While LinkedIn may indicate your profile is complete, you should always look for ways to develop and enhance it. A professional LinkedIn profile writer may suggest being active on your profile at least weekly or more often if you’re in the middle of a job search. This doesn’t mean you have to do a complete overhaul, but it could simply mean joining a new relevant group and making new connections in the group.

LinkedIn is a living document, so keep it updated with recent training you’ve completed, volunteer work you’ve done, or your most recent certification or project. There are many ways to optimize your LinkedIn profile, and all of them are important for attracting the attention of recruiters. Make sure that even if you become employed, you stay active on LinkedIn meaning commenting or posting. You don’t want to neglect your network, you want to nurture it.

Your executive resume is a critical part of your job search, but LinkedIn is becoming equally important. With the competition for high-level jobs being at an all-time high, attracting recruiters is more critical now than ever before. Don’t neglect this key part of your job search strategy.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

#JobSearch : Leverage LinkedIn During Your Job Search. Great Two(2) Min Read!

During our current health care pandemic, many individuals are either laid-off or are considering what the future holds for their careers long-term. If you are in the middle of a job search or are thinking you may be in the near future, you want to consider how to maximize the #1 tool recruiters and hiring managers to use to find potential candidates. Having a job search strategy is imperative when you plan to start the process of looking for a new job. LinkedIn should be at the top of that strategy.

Here are a few effective ways to make the most out of your LinkedIn profile during an executive job search.

Find Networking Opportunities

Any good professional LinkedIn profile writer will suggest using the platform as a way to reach out to people and discover networking opportunities. One of the worst things you can do is find people who work at the company you’re interested in and messaging them to let them know you’re searching for a job. The better approach would be to do your research and find mutual connections so you have a way to connect with the person. Invite them to a networking event you will be attending in the near future, or maybe even invite them to coffee or lunch just to discuss career opportunities.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

Complete Your Profile With Relevant Keywords

Your LinkedIn executive profile won’t help your job search if you don’t have the right amount of relevant keywords. Employers have a specific set of search terms they likely use to find qualified candidates, so working with a professional LinkedIn profile writer to ensure they are incorporated properly is very valuable. The keywords themselves are important, but the location of the keywords is also an overlooked factor. SEO is a big part of LinkedIn, so focusing on it as part of your LinkedIn profile development is critical. 

Inform Your Connections of Your Job Search

There’s usually no harm in letting your connections know you’re actively looking for a job. Of course, the only problem this could cause is if you’re still employed and your current employer somehow finds out about your messages. But if you’re unemployed, a professional LinkedIn profile writer may suggest putting a message in your contact section indicating you’re open to opportunities. Sometimes recruiters will only reach out to people if they know for sure they are looking for a new job.

Whether you are actively in a job search or not, there will come a time that you will be. LinkedIn should be a key strategy in your search plan. If you aren’t familiar with all that LinkedIn offers, go to their Job Search section and spend some time learning how to navigate through all the filters they have. You don’t want to be left behind when the economy opens up and recruiters are back at it trying to fill roles that have been vacated. Get ahead of the curve.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  May 1, 2020

Job Search: The Value of Your Online Presence Being Up-to-Date. Your Online Presence is as Vital Today as Having a Current Resume.

Many executives don’t appreciate the importance of having a positive online presence. And some don’t understand their online presence should always be kept up-to-date. If you’re actively looking for a job, you’re putting yourself in a big hole if recruiters can’t find you online.

Having a clean and updated executive LinkedIn profile is a necessity today rather than a luxury. It’s worth hiring a professional LinkedIn profile writer if you’ve never developed one before, and there are plenty of other ways to develop and maintain a positive online presence. Here are some reasons why it’s so important. 

Recruiters Always Look For An Online Presence

One of the first things a recruiter will do when they receive a resume is to conduct an online search for the person’s name. If you have a negative online presence, or no online presence at all, then your chances of moving to the next step in the hiring process are slim. At the very least, develop your executive LinkedIn profile to the point where it shows up at the top of the search results. That way, you’ll know exactly what recruiters are seeing when they search for your name.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article: 

Tips For Enhancing Your Online Presence

With the high level of importance of personal branding for senior-level managers, there is always room to improve your online presence. Being active on LinkedIn and other social media platforms will increase your visibility. You can also publish original articles to your blog or social media profiles. Joining LinkedIn groups and participating in discussions on professional forums can also help promote your name. Just be sure to think carefully about everything you post online, as anything you say can be used against you. 

Monitor Your Online Presence Regularly

Once you feel comfortable with your online presence, you can’t get complacent. You should always be looking to improve your presence and brand. Monitoring your brand online is critical since anyone can post negative information about you. Do a search for your name periodically and see what results show up. While you may not be able to remove information completely, you can combat it by responding appropriately. You don’t want to let any negativity about you linger online for too long since it could tarnish your reputation.

Your online presence is as vital today as having a current resume. Recruiters and hiring professionals will search for you  online before they offer an interview. It is imperative that your online presence shows your most recent achievements and activities. Do not make the mistake of letting your online presence become stale and out of date. It could cost you your dream job.

 

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  March 20, 2020

LinkedIn Tips: Are You Building Your Executive Personal Brand with LinkedIn Comments? Great 2 Min Read!

Your executive LinkedIn profile brings you more benefits than simply the ability to connect with other professionals. When you incorporate LinkedIn comments into your job search strategy, you can give your online presence a boost, naturally grow your network, demonstrate your expertise and always be at the top of the mind of other professionals. Of course, the type of comments you leave makes a difference as well, so never post anything negative about anyone.

Here are some effective ways LinkedIn comments can help with your c-level personal branding efforts:  

Comment On Original Articles

Part of your LinkedIn profile development may be to publish original articles periodically. It’s a good strategy to implement and you’ll notice others have a similar strategy. One way to earn even more credibility is by commenting on those articles by your peers. You should only write a few short sentences about the article, stating what you liked most, what you agreed with, what you found or anything else you deem to be appropriate. The author will appreciate the time you took to comment on it and will likely return the favor at some point.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article: 

Be Active in Group Discussions

LinkedIn groups are also a great place to build your c-level personal branding. People who actively comment in groups can demonstrate their brand and what they represent as a person and a professional. The biggest challenge with LinkedIn groups is finding the ones relevant to you and your job search and knowing who to communicate with. You never know whom you may encounter in these groups, but active communication can open up many doors.

 

Always Look Out For Updates From Connections

When your connections post significant updates, don’t hesitate to comment and congratulate them on an achievement or start a discussion with them. Also, be sure to post updates on your executive LinkedIn profile as well so people have the opportunity to comment on your updates. You don’t want to go overboard with your updates at any given time, but it is valuable to post an update once a week or so. When your connections see you comment on their updates, your c-level personal branding efforts will get a boost since they believe you have a genuine interest in what’s going on in their professional life.

Something as simple as commenting on someone’s original article can go a long way in boosting your c-level personal branding efforts and can promote great discussions. Being active on LinkedIn can tap you into the hidden job market in many different ways, so schedule time every week to make sure you are staying current and active on this all important branding platform.

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

                                                                                                          FSC Career Blog | March 14, 2020

Five(5) Surprising Ways To Make Your LinkedIn Profile Shine. #CareerAdvice, #LinkedIn, #JobSearch

A lackluster or copycat profile will work against you when you’re trying to create a powerful first impression and build relationships on LinkedIn. And with LinkedIn membership moving closer and closer to a billion, standing out is absolutely essential.

Here are five of my favorite tricks that will give you an edge in this crowded yet vital digital space.  

1. Double Your Message

Your headline is one of the most important aspects of your LinkedIn profile. Why? Because it acts like the headline of an ad. Its job is to attract attention and get viewers to want to know more. However, the challenge with this element is that LinkedIn only gives you 120 characters to attract viewers – that is, if you use the desktop version of LinkedIn to create or update your headline. But, when you use the mobile app instead, you get double the amount of space for typing those crucial words. That’s right, instead of the 120 characters, you get 240 on the app. It’s likely just a programming a glitch, so this spacious upgrade may not be valid forever, but right now, you get more space to introduce yourself than you thought.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continued article:

2. Start Your Summary (About) With Likability

In most summaries I have read, people start out by repeating themselves. “I’m the director of marketing for xyz corp.” There are two things wrong with that. First, you have already established relevance with your headline – it should clearly state your current role and company. Don’t waste space repeating it right below. Second, you do nothing to get someone to want to know more about you if your summary focuses on job titles. The latest iteration of the LinkedIn profile format only shows viewers the first two or three lines of your summary. A viewer needs to click “see more” to get the whole story. So skip the credentials and kick off your About with something interesting, provocative or intriguing. Here are some of my favorite “About” kick-offs.

3. Prioritize Pictures Over Words

The way your profile is displayed, people see your multimedia more than your text. If you want to influence people who are checking you out, establish your multimedia strategy for your profile. Do that in these two ways:

Today In: Leadership
  • Add images to your About. As I said above, when someone looks at your profile, they only see the first two or three lines. And what they see in addition are multimedia content that you added to your About. You can include things like videos of you speaking or images of you doing your thing or PDFs of whitepapers you have written.
  • Replace the boring blue standard background with an image that expresses your unique promise of value. It’s the easiest way to make your profile one-of-a-kind. Create (or have a designer create – you can use services like Fiverr or Upwork to get it done very inexpensively) a custom image that helps you exude your personal brand.

4. Write An Article

You may not be focused on building your thought leadership or perhaps you think you don’t have anything to say, but take it from me: having at least one article in your LinkedIn profile is extremely valuable for two reasons. First, it shows that you have something to say. Use it to help showcase that for which you want to be known. Second, it features prominently on your profile – it’s the fourth content box – before your Experience. That’s some pretty important real estate. Both the title and the image are visible. Even if people don’t click on it, it makes your profile look different, adding some visual appeal.

5. Lead With Your Most Important Skills

When someone checks out your profile, they only see the top three skills for which you have received the most endorsements. You need to make sure that the top skills in your profile sit at the intersection of these two criteria: You actually possess them and they help position you for what’s next. That means they need to be both authentic and aspirational. So take a look at your profile and ask yourself this question: Are my three featured skills the ones that will be most helpful to me? If the answer to that question is no, don’t worry. Here’s a trick. When you’re in edit mode in LinkedIn, you can change the order of your endorsements so the most important skills show up on top. Just go into editing mode, click the pencil icon in the skills section, and then you’ll see three horizontal lines on the right of each skill. Reorder them so you lead with the ones that will be most helpful to you.

These five tips will have a big impact on the power of your profile – without having a negative impact on your time and energy.

Author: William Arruda is the cofounder of CareerBlast and author of Digital YOU: Real Personal Branding in the Virtual Age.

Forbes.com | January 9, 2019

#CareerAdvice : #JobSearch -How to Respond to a Recruiter’s InMail on #LinkedIn . #MustRead !

With a healthy labor market, record low unemployment and steady wage growth, U.S. job seekers are in the driver’s seat of their careers. Employers are eager to show you more than the basic job description. They are beefing up their employer branding, benefits, perks and insights into their company culture to attract you to their open jobs.

And one of the ways recruiters will reach out to you is via LinkedIn InMail.

InMail messages are private messages that allow recruiters, hiring managers and head hunters to contact you on LinkedIn without an introduction or contact information.

Receiving an InMail from a recruiter can make you feel special and in-demand, but like so many things in life, you only get one shot to make a great first impression. Sure, your profile and maybe your resume caught their eye on the social platform, but how you communicate when a recruiter reaches out to you is key.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of article:

Seasoned recruiters have a keen eye and can spot red flags like dishonesty, misrepresentation and job seekers who are “wishy-washy” on whether they’d consider the opportunity. Therefore, whether you’re interested in the job or not, how you respond can speak volumes. Here are some tips on how to best respond to a recruiter’s InMail message.

If You’re Interested in the Opportunity:

Hi [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Recruiter name],

[Insert commonality or compliment here, such as, “Thank you for reaching out with this awesome opportunity” or “It’s great to connect with someone at XYZ company — I’ve admired your work]!”

I’m interested in [company’s] open [job title] role, would be interested in [hearing more about the opportunity, learning the specifics of the role, applying formally]. I’d love to get your thoughts on [your experience at the company, what the team is specifically looking for, why you felt I’d be a great fit]. Would you be open to [hopping on a call, answering 3-5 quick questions]? It would be so appreciated.

Thank you,

[Your name]

Why This Works: With this response, you show genuine interest in both the company and the role and show that you are proactive about suggesting next steps. Sure, it’s a job seekers’ market, but there’s no need to play hard to get. If you’re interested, then show it and don’t hesitate to share your interest and preferred mode of communication.

If You’re On the Fence:

Hi [Recruiter name],

Thank you for your InMail.

I’m pretty happy in my current role at [Company name], but I’d be open to discussing this opportunity with you. This role and company look to have some exciting potential and I never turn down a chance to chat about [insert compelling aspect of the jobs/company/industry].

Would it be possible for us to connect via phone next week?

I look forward to speaking!

Best,

[Your name]

Why This Works: Sure you’re satisfied in your current job, but if you’re open to the right opportunity, this response allows you to be both honest about your current feelings and leaves room for the possibility of a new role. It signals to a recruiter that you’re open to being sold on the role and considering a new company.

If You’re Interested in the Company, But Not the Role:

Hi [Name],

Thanks for reaching out to me for this role! I am actively exploring new opportunities, but would ideally like to find a position that would allow me to [work from home, expand on my marketing experience, step into the nonprofit space, earn at least $X annually, etc.]. It sounds like this particular role isn’t quite what I’m looking for, but do you happen to know of any other opportunities that may be a better fit? If so, I’d love to connect! [Or include a sentence with a link to another job opening at the company.]

I’ve attached my resume for your review and can be reached directly at [your email address and/or phone number] moving forward.

Best,

[Your Name]

Why This Works: If your dream company reaches out to you for a role that’s less than ideal, get your foot in the door by sharing exactly what you’re looking for. Don’t be shy about telling them you’re interested in the company and use the introduction as a way to explore alternative opportunities.

If the Company & Role Are Not Interesting:

Hi [Name],

Thank you for your note about [insert job title]. While the role seems interesting and the work your company is doing is impressive, I really love the company I currently work for. That said, if I am looking to make a change in the future, I will certainly be in touch.

Thanks again,

[Your Name]

Why This Works: For the sake of your professional brand and to show common courtesy, do not just ignore the recruiter. Even if the opportunity isn’t a right fit now, being humble and thankful are important traits when turning a recruiter down. There’s no need to dwell on why you’re not interested, or to provide excuses. Be direct and clear with your position, and like any smart professional, leave room for continuing the relationship down the line.

If Your Dream Job & Company Present Themselves:

Hi [Name],

Thank you for your note. Based on your description of the role, it sounds like a great job and aligns with where I’d like to take my career. I’m eager to learn more.

As you may have seen on my profile [or resume], I have [number of years] experience in [field/industry]. I’ve been consistently committed to [specific goal, skill or trait the new job entails]. In my current role at [Name of current employer], I recently [impressive accomplishment that relates to the new job] and [add mention of management experience or soft skills.]

Could we discuss this opportunity in more detail? I’d welcome the opportunity to learn more about the role and share how my skills and experiences would benefit [Name of potential employer].

I’m available to talk by phone on [List of dates and times you’re available]. I look forward to speaking with you.

Best,
[Your name]

Why This Works: While you may be jumping up and down with excitement because your dream company and job appeared in your inbox, there are better ways to convey your excitement than by sending a response full of exclamation marks and smiley-face emojis. Demonstrate your enthusiasm for the role by responding with a carefully crafted note that reflects both your skills as well as your understanding of the company’s business needs. This combo will show the recruiter that you’re absolutely worth an initial interview.

Remember, when speaking with recruiters on any medium, here are a few general tips:
1. Spark their interest.
2. Be natural.
3. Be direct.
4. Share insight into your decision.
5. Customize your templates.

It’s easy to get overconfident when a recruiter reaches out to you, but it is very important to leave a positive impression in every interaction.

GlassDoor.com | |

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#CareerAdvice : #Networking -5 Types of Connections you Need in your #LinkedInNetwork .

Having a robust professional network can be a game changer when thinking about your career journey. The people in your network can help make future connections, refer you for a job, provide advice, and so much more. But building a thoughtful–and more importantly, actionable–professional network, can seem daunting. Who should you connect with and why?

Based on our research, the number of connections to kick-start the value of LinkedIn’s network is 30. Once you hit this many connections, you should start to see a more relevant news feed and engagement on your posts and new opportunities start to open up. However, this only works if you connect with people you know, as this ensures the notifications and information coming through are relevant to you.

With that in mind, here are the five types of people we recommend you connect with and nurture a relationship with on LinkedIn.

FRIENDS AND FAMILY MEMBERS

This might seem like overkill to some folks, but it’s important to consider your family members and friends as part of your professional network. Yes, you can probably pick up the phone and give your relatives a call for some professional assistance or call your friend who works at your dream company to help you get your foot in the door.

But, by actually adding your friends and family members to your LinkedIn network you will get insight into their unique professional network that you might not have known about otherwise. Maybe your father-in-law actually knows the hiring manager at that dream company, and he might be the best person to engage with to get your foot in the door. Or, your good friend has an old classmate who is on the career journey you’re aspiring to be on and is happy to connect you two for a coffee meeting. That’s the power of a robust professional network.

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CLASSMATES OR SCHOOL ALUMNI

Whether you’re currently a student or have recently graduated, connecting with your classmates (present or former) is another great way to build your professional network. Find people you worked with on a group project or studied with for that big final exam you aced. Your classmates are also looking ahead at their career paths, so it’s a good chance to help each other find new opportunities.

CURRENT AND PAST COLLEAGUES

The people we work with are more than just teammates–they help us make it through the day and can also help us get ahead in our careers. We spend the bulk of our day with these folks. In fact, 95% of working professionals think it’s a good idea to have friends at work, and 63% say they have relationships with their coworkers outside the office, according to LinkedIn’s data.

We all spend a lot of time each week interacting with our teams at work. But you can strengthen relationships by liking, commenting on, or even resharing what your teammates are sharing online.

Another benefit of connecting and engaging with your current colleagues on LinkedIn? If someone on your team is leaving the company (or if you are leaving), it will be easier to stay connected for the long-term. With messaging on LinkedIn, it doesn’t matter if contact information changes from job to job, you can always stay connected—which is why it’s also important to connect with your past colleagues. Whether you’ve only had that one summer internship, or you’ve held numerous roles in your career, we recommend connecting with your old colleagues on LinkedIn and staying in touch.

Previous colleagues can serve as a great reference for future job opportunities or can help talk through job challenges with an outside perspective you can trust. This is how you can turn a handful of meaningful relationships at one company into a powerful network of connections all across your industry.

SOCIAL ACQUAINTANCES

It’s important to have a diverse professional network, including people from different backgrounds and working in different industries and roles as you. This might seem like a difficult task since most of the people you interact with might be at your current job or past job (so same industry), but it’s time to think outside of the workplace.

So, you are part of an evening soccer league, a volunteer team, or a local church group? Put these social connections to work in your professional career. The people you meet through these types of organizations are a great addition to your network, since they likely add new perspectives and diversity to your current network.

SOMEONE YOU CAN HELP IN THEIR CAREER

Your professional network shouldn’t just be about adding people who can help you with your career. It’s about both getting and giving help. Make sure you consider accepting invitations or reaching out to people who are looking for career advice you can provide or to open the door for those who might be looking for a new gig.

These should still be people you actually know, such as a former coworker who is earlier in their career journey and might need advice, someone you met at a conference or networking event who is looking to build their career, or even someone you’ve interacted with via Linkedin Groups or InMail. Pay it forward, and pass along the professional goodness you’ve received in your career to date.

These are just a few of the types of connections you should be making on LinkedIn, but this is a great place to start as you build and nurture your professional network. As your career changes direction and evolves, your network is there to help you. The stronger your network, the further everyone goes.

FastCompany.com | June 26, 2019 | BY LIZ LI  4 MINUTE READ