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Your #Career : 7 Things You Must Do To Maximize The Value Of Your LinkedIn Profile…Your LinkedIn Profile is One of the Most Important Career Marketing Tools you Have.

You’ve done all the hard work to create a stellar LinkedIn profile. You have a professional headshot, a compelling headline and a complete, authentic summary (if you are still working on this, read this post for guidance). When LinkedIn says your profile is “all-star,” it’s time to turn your hard work into a tool that will advance your career.

Free- Business Desk

Here are seven actions to take (in four categories) to maximize the value of your perfect profile:

1. Make it visible. You don’t want to be the world’s best-kept secret, wasting all that effort you spent building the online representation of the real you. I recommend making every element of your profile visible to everyone. Through the Privacy and Settings option, you can choose to share your entire profile or just a few elements with public viewers. Allow anyone to see your public profile. What’s the value of creating your profile if you don’t showcase it?

 

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2. Keep it current. The more interaction you have with your profile, the more likely it will be seen by others. In fact, according to LinkedIn, you should “update your status at least 20 times per month in order to maximize your reach to approximately 60% of your unique audience.”

Stay connected with your contacts by updating your status regularly – letting others know what you are working on and the events you are attending, along with sharing links to the content you find interesting. 

Direct People to it

Sure, people can find your profile through LinkedIn searches – publishing all the right keywords is essential for attracting people you didn’t even know were looking for you. I call it planned serendipity. But you need to go beyond the random and unplanned connections. You need to send people to your profile so they can learn more about you.

There are two easy ways to get people to check out your profile:

3. Use a QR Code. You want people to learn more about you after meeting you at a networking function. Make it easy for them to get to your profile by creating a QR (quick response) code that links directly to your profile. Add your QR code to business cards, your resume, and your pitch letters. You can also create stickers with your QR code and add them to your name badge at networking functions.

4. Create LinkedIn buttons. Use the LinkedIn buttons to direct people to your profile. Under “Privacy and Settings” you can access your public profile settings (on the right side of the screen). At the bottom of the box, there’s an option to create what LinkedIn calls “your public profile badge.” This lets you choose from a series of button options that you can add to your email signature, Blog, Website, etc.

Repurpose it

LinkedIn provides a valuable, one-stop-shopping resource for people who want to know more about your expertise. But the act of putting your profile together is also a valuable, one-stop-shopping exercise in getting clear about your personal brand message and defining and documenting your career success. Now that you have all that content in one place, leverage that work for other applications. In personal branding, we have a technique we call “being lazy,” which means repurpose and reuse content. This helps ensure consistency and saves time and effort. Here are three ways to maximize the effort you put into build your amazing LinkedIn profile: 

5. Get a copy of it. You can export your profile to Word or PDF document to use in your career marketing activities. Here’s how.

6. Turn it into a resume. LinkedIn Labsprovides an option to turn your LinkedIn profile into your resume. First, you select your resume template, and then you can customize the content that you pull directly from your profile. This helps save time and ensures consistency between your on- and offline career materials.

7. Create your own website. There are a number of services that will let you import your LinkedIn content into their platform so you can create your own custom website. My favorite is branded.me (disclosure: branded.me is a partner of my company, Reach Personal Branding). They allow you to import your profile content into one of a variety of templates. Then you can customize your site with images, colors, fonts, etc.

Your LinkedIn profile is one of the most important career marketing tools you have. Its value is amplified when you get more people to see it, and when you repurpose it to support your personal branding efforts.

Remember, before you maximize your profile, you need to make sure it is compelling and reflects who you are in the real world. Learn how to build a stellar LinkedIn summary in this recorded webinar which you can download here.

 

Forbes.com | January 4, 2015 | William Arruda

 

Your #Career : Do You Need A New Job in 2016? This One Question Will Tell You…So here is the Question. Where is your Career on the Curve?

Should you stay in your current job, or is it time to move? You will have various ways of dealing with this question, but let me suggest one concept that you may have missed. Or if you are thinking of it, you may not have realised its full ramifications. I’m going to ask you a very pointed question here. The answers might transform your plans for the coming year.

Free- Man on Skateboard with Sign on Ground

The concept is  the simple S-curve. If you have studied marketing, you will recognise it immediately as the product lifecycle, but it applies to everything – businesses, careers, musical genres, empires…

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For a product the stages are introduction-growth-maturity-decline. For a career the stages can be characterised as:

    1. Learning the job – excitement, disorientation, growth;
    2. Proving yourself – producing results, acquiring mastery;
    3. Mastery – quite effortless competence;
    4. Decline – boredom, staleness, beyond your sell-by date.

So here is the question. Where is your career on the curve? How much have you learned in the past year, compared to how much you learned in the first year? What is your level of excitement, relative to past years? If you are still growing, that’s good. It’s probably worth staying, unless there’s something wrong with the organisation. It’s the mastery phase that is dangerous.

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The feeling that you have mastered your job is, for most of us, very pleasant. We feel comfortable, competent, in control (but see my previous post!). Life is good. But here’s the bad news. If you have reached this point, the rot is already setting in. Peak mastery is in fact the beginning of decline. And from this follows something very important; just when you feel on top of things is the moment you need to be looking for the next step. This seems counterintuitive, but think for a moment and you will see why it makes sense.

When is the best time to be looking for a new job? Is it when you are at the top of your powers? Still energised about the job you are doing, still performing strongly, still confident? Or is it better to be looking when you are starting to fade, getting a little bored, maybe not giving of your best, starting to worry? Put that way, it’s obvious, but it is so easy to miss. So often, we don’t start to plan the next move until we start to feel bored or uncomfortable where we are. Then, given the inevitable delays in getting our ideas together and the time waiting for the right thing to come up, we are into the period of decline. Trust me on this – it’s a mistake I’ve made. Probably one of my biggest mistakes.

If this little piece of productive paranoia seems an unwelcome intrusion in the season of peace and goodwill, please believe it’s well intentioned. If it does make you feel uncomfortable, that probably means there’s something you need to attend to as soon as you are back at work.

Forbes.com | December 31, 2015 | Alastair Dryburgh 

#Strategy : 12 Mind Tricks That Make People Like You And Help You Get Ahead…With Minimal Effort on your Part, their Unconscious Influence on Behavior can Make a Huge Difference in your Day-to-Day Life.

When you’re working hard and doing all you can to achieve your goals, anything that can give you an edge is powerful and will streamline your path to success.  Mind tricks won’t make you a Jedi, but using the brain’s natural quirks to your advantage can have a positive impact on everyone you encounter.

Free- Man at Desktop

None of these tricks are deceitful or disingenuous, except for number six, and I trust that you’ll only use that one with good reason.  As soon as you become aware of these 12 tricks, they start popping up wherever you look. With minimal effort on your part, their unconscious influence on behavior can make a huge difference in your day-to-day life.

1. When a group of people laughs, each member of the group can’t help but make eye contact with the person they feel closest to

This trick can make you an astute observer of relationships of all types. It can tell you which members of your team are bonding and learning to trust one another, just as easily as it can tell you if you might have a shot at landing a date with a certain someone. Of course, you’ll learn a lot about how you feel about other people just by paying attention to whom you make eye contact with.

 

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2. When someone does a favor for you, it actually makes them likeyou more

When you convince someone to do you a favor, they unconsciously justify why they are willing to do so. Typical justifications include things such as “he’s my friend,” “I like him,” and “he seems like the kind of person who would return the favor.” These justifications serve you perfectly. Not only did you just get help with something, but the other party also likes you more than they did before.

3. Silence gets answers

When you ask someone a question and they’re slow to respond, don’t feel pressure to move the conversation forward. Remaining silent plays to your advantage. Moments of silence make people feel as though they should speak, especially when the ball is in their court. This is a great tool to use in negotiations and other difficult conversations. Just make certain you resist the urge to move the conversation forward until you get your answer.

4. Open hands and palms create trust

There’s an employee policy at LEGOLAND that says whenever someone asks where something is, the employee “presents” (open-palm gesture) their directions instead of “pointing” them. This is because the open-palmed gesture conveys trust, making people more likely to agree with what you’re saying and to find you friendly and likeable. Pointing, on the flip side, is generally seen as aggressive and rude.

5. Nodding your head during a conversation or when asking a question makes the other person more likely to agree with what you’re saying

The next time you need to win someone over to your way of thinking, try nodding your head as you speak. People unconsciously mirror the body language of those around them in order to better understand what other people are feeling. When you nod your head as you speak, you convey that what you’re saying is true and desirable, and people are more inclined to agree with you.

6. If you have to tell a lie, add embarrassing details to make it more believable

The more detailed a lie is, the more likely people are to believe it. When you add detail, people begin to put a picture to your story. When you includeembarrassing details, the picture becomes all the more vivid and believable. After all, if you were going to make up a story, you would be much more inclined to make yourself look good.

7. People remember unfinished things better

The natural tendency to remember unfinished things is called the Zeigarnik effect. Ever notice how some television commercials get cut off early? The company paying for the commercial cuts it off so that it sticks in your head longer than other commercials. The best way to forget unfinished things (commercials or songs) is to finish them in your head. If a song gets stuck in your head, try singing the last lines to yourself. You’ll be amazed how quickly it goes away.

8. Chew gum to relax and focus

Chewing gum actually lowers your cortisol levels, the hormone responsible for stress. But chewing gum doesn’t just reduce stress, it also makes you more alert and improves your performance in memory-oriented tasks. It does so by increasing the blood flow to your brain and alerting your senses. When you experience a stressful situation while chewing gum, your body is less likely to go into the primal fight-or-flight mode (which results in poor decisions and inability to focus).

9. People’s feet reveal their interest

When talking to someone, pay attention to their feet. If their feet are aimed at you, they’re interested and listening to what you’re saying, but if their feet point away from you, they’re most likely disinterested and mentally checked out.

10. When you meet someone new, work their name into the conversation in order to remember it

The goal here is to repeat their name three times in the first five minutes. It works extremely well, but the trick is to do it naturally. When you rattle off their name unnecessarily, it sounds foolish and awkward. Try to use phrases like “Hello ____,” “Nice to meet you _____,” and “Where are you from _____.”

11. Showing excitement makes other people like you

This one goes back to the idea that we mirror the behavior of those around us. If you show excitement when you see someone, they naturally mirror that excitement back at you. It’s an easy way to make a strong first impression and to get people to like you.

12. Maintain eye contact for 60% of a conversation

The key to eye contact is balance. While it’s important to maintain eye contact, doing so 100% of the time is perceived as aggressive and creepy. At the same time, if you only maintain eye contact for a small portion of the conversation, you’ll come across as disinterested, shy, or embarrassed. Maintaining eye contact for roughly 60% of a conversation comes across as interested, friendly, and trustworthy.

Bringing It All Together

Give these tricks a try, and you’re bound to notice a difference in how people respond to you.

Have you ever tried any of these? Please share your thoughts in the comments section below as I learn just as much from you as you do from me.

 

Forbes.com | December 3, 2015 | Travis Bradberry

Your #Career : 19 Changes to Make in your 20s to Set Yourself Up for Lifelong #Success … How you Spend your 20s is Hugely Important for Determining Who you’ll Become

In fact, one psychologist calls this time period the “defining decade,” since it sets the stage for the rest of your life.

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Your #Career : 5 Reasons You Should Always Be Looking for a New Job…Often, We Get Comfortable (a.k.a. Lazy) in Our Current Positions & Don’t Think About What Might be Next for Us on the Ladder of Success. But you Never Know When your Dream Job Will Come Along—Or When you Might Lose the One you Have.

You may be really happy in your job and that’s great. But if a recruiter calls or a friend tips you off to a great position that fits your skills, are you ready to pursue it? If so, is your resume current? Are you constantly connecting with people in case a better opportunity presents itself?

 

 

Often, we get comfortable (a.k.a. lazy) in our current positions and don’t think about what might be next for us on the ladder of success. But you never know when your dream job will come along—or when you might lose the one you have. Here are five reasons why you should be always be seeking out new opportunities and laying the groundwork for your next career move:

1)    Loyalty doesn’t pay. Gone are the days when people stayed at the same company for their entire careers and collected a gold watch at their retirement party. According to a Careerbuilder study, today’s Millennials spend an average of 2.4 years or less in the same position—and it doesn’t hurt them one bit. In fact, staying at a company too long can work against you. You may get promoted but you likely won’t see the kind of substantial salary increases that you would if you left for a new job. In addition, unless you’re able to move into different roles that challenge you and grow your skills, you may max out on learning in the same job for years. Lastly, while you may feel that your employer values your loyalty, when push comes to shove, if they need to make cuts or new leadership comes in above you, there’s no guarantee that your job won’t be eliminated.

 

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2)    Things can change quickly. There are any number of reasons why you could be put in a difficult or precarious position and, suddenly, your previously secure gig could be on the chopping block. You could get a new boss who decides to bring in his own team or doesn’t think you’re as much of a rock star as your previous manager. Alternatively, if your company gets acquired, the new owner could choose to clean house or the business could go through a rough patch financially and be forced to streamline. You want to stay in control of your own destiny—not leave it at the mercy of shifting business priorities.

3)    It keeps you top of mind. Even if you’re content where you are, you should always be entertaining other options. Update your LinkedIn profile on a regular basis, expand your network and stay in touch with recruiters in your industry so they know to reach out to you when an even better job becomes available. If people don’t think you’re on the market, you won’t get those calls—and your competition will. I landed my last job by reconnecting on social media with the company’s CEO, with whom I had worked years ago, and asking him to have a catch-up coffee. It turned out that he had just started thinking about bringing in a head of communications. After I had started there, he admitted that, had I not gotten back in touch, he never would have thought of me as a candidate since I was at a much bigger, more established company and he didn’t think I would leave.

4) Every conversation is worthwhile. So, say you do get approached about a job opportunity and you don’t think it’s the right fit or the right time. Go on the interview anyway. Case in point: When I was director of PR at an internet company years ago, reporting directly to the CEO and running a department, I got a call from a recruiter for a senior manager position at a much bigger company, with three people above me, and I almost turned down the chance to interview. But I decided to take the meeting for the heck of it. Flash forward: I took the job, stayed there for over a decade and was promoted three times.

5) It’ll help clarify what you want—and don’t want. A few years ago, I got an offer for what seemed, on paper, like a dream job. But the process was agonizing—spanning five months of back and forth, multiple interviews, periods of radio silence and a management team that seemed highly disorganized. I turned it down because my gut told me it wasn’t a good move. Sure enough, less than a year later, they had eliminated the entire PR team and had gone through three CEOs. Paying attention to the signs confirmed for me what I didn’t want in a job or a company, which was indecision, changing priorities and a leadership team without a clear vision.

The upshot: You have nothing to lose and everything to gain by getting out there and going on interviews. At a minimum, it’ll expose you to new companies, businesses and people—which could help you at your current company. At best, it could lay the groundwork for future career moves. Either way, you’ll be on the road to success—and squarely in the driver’s seat.

Jessica Kleiman is a Branding and Communications Consultant and co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work.

 

Forbes.com | September 28, 2015 | Jessica Kleiman

#Leadership : 9 Life Lessons I Learned from Being a Janitor for a Year…My Sophomore Year of College I Landed a Part-Time Job as a Janitor. I made just $6.25 an Hour, & it Wasn’t Glamorous, but it Was One of the Best Life Experiences I’ve Had to Date. Why? I Learned some Invaluable Lessons that Have Stuck With Me Every Day Since.

Most college kids get jobs as waiters or lifeguards or tutors when they need extra cash. I did something slightly less conventional.

 

This job didn’t pay much — but it offered me a lot of good life lessons.

My sophomore year of college I landed a part-time job as a janitor. I made just $6.25 an hour, and it wasn’t glamorous, but it was one of the best life experiences I’ve had to date. Why? I learned some invaluable lessons that have stuck with me every day since.

Here are a few that stand out:

1. People are generally self-absorbed.

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Many people don’t think about how their actions – even seemingly insignificant ones — affect others.

For instance, when people go to the bathroom, they aren’t thinking about aiming right so someone else doesn’t have to clean up their mess, or about picking up the paper towel when their free-throw misses the trash can. No. They are thinking about finishing their business as quickly as possible so they can get out and get on with their life.

When I first started working as a janitor, this type of self-absorption annoyed me — it got under my skin. But I eventually accepted it because I know we all have a lot going on in our lives and we’re all guilty of being at least a little bit self-absorbed. Plus, it was my job to clean up other people’s messes. That’s what I signed up for, and what I was paid to do.

2. Just because someone is your boss doesn’t mean they are best suited to be your boss.

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No one is perfect. Managers are human and have faults and doubts just like everyone else. But some bosses are really just not meant to be leaders.

Even at the janitorial level, this truth struck me hard when I noticed some of the “head janitors” gossiping with employees about colleagues in a mean manner. I couldn’t believe they would stoop to that level of unprofessionalism — but I learned a good lesson: You should never put your boss on a pedestal.

I realized that just because someone lands a managerial role doesn’t mean they actually deserve it (or will be good at it).

3. People in all lines of work go on “power trips” — even janitors.

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Considering I was slightly embarrassed to have to wear a bright orange janitor uniform in the first few days of my employment, I was surprised at the competitive race for managerial positions that I sometimes observed at work.

Then, once someone received a promotion, they often went overboard with discipline and micromanagement.

I finally understood the word “power trip,” or the phenomenon of people in higher up positions making their subordinates’ lives difficult just because they can. And I learned that you can’t make a power trip go away — you just have to accept it and choose your battles wisely.

 

4. Never be ashamed of a job.

As I said in lesson three, I was slightly embarrassed to wear the neon orange janitor uniform on my first few days on the job. However, I quickly learned not to be ashamed of my “janitor” title.

That gig required a lot of manual labor and hard work, which I think is admirable…not embarrassing.

It’s important to remember that not every job will be your “dream job,” especially if you are just entering the workforce. So keep an open mind and never judge a book (or a job) by its cover (or reputation).

And if someone makes fun of you for a job, they are not worth your time.

5. People get uncomfortable when they hear you have a low-level job.

Evil Erin/flickr

Much like telling someone that you’re unemployed or that you’re now single can make them uncomfortable, so can telling them that you work as a janitor.

I get this. Janitors are at the bottom of the work totem pole in most people’s mind. Why do you think Matt Damon’s character in “Good Will Hunting” started off as a janitor before his incredible math skills were discovered? Because being a janitor created the most dramatic contrast. Who would ever expect the janitor to be a genius?

So when you tell someone that you work as a janitor, they don’t necessarily know the proper response. They can’t say “Cool! That’s awesome!” because it will seem sarcastic. They can’t say “That stinks!” in case you like being a janitor and will find that offensive. So they generally say, “Oh okay…and how is that?”

I tried to save people from this uncomfortable decision by saying, “I work as a janitor. It has its ups and downs, but I generally like it and it’s taught me some good lessons.” This type of answer puts people at ease and they can feel free to ask more questions about your job or to move on to a new topic.

6. You value $6.25 a lot more when you scrub toilets for an hour to earn it.

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I remember being 15 and my grandmother would sometimes give me $5 or $10 “just because” and, while I appreciated the generous gift, I would usually just stick it in my wallet or spend it on an ice cream cone or movie ticket. I didn’t truly value that seemingly small amount of money.

However, once you scrub toilets, mop floors, and pick up trash across an auditorium for a solid hour just to earn $6.25, you learn to really value money — any amount of it.

 

7. No matter what you’re tasked with, always give it your all.

Marcin Wichary/flickr

This lesson is a bit of a cliché, but it’s true. Whether you are cleaning toilets or running a company, you should always do your best so you develop a good work ethic that will help you to achieve your career goals and to earn good recommendations from your boss.

In addition, when you work hard, you gain confidence in yourself and your abilities. And that’s something everyone wants.

8. Nothing creates a friendship like complaining together.

Flickr / engelene

I agree that optimism is better than pessimism, but I also know that some of my best friends have come from complaining about a teacher, or an awful school assignment, or certain aspects of my job.

One of my closest friends in college was a fellow janitor with whom I would complain about work. We both noticed some uncalled-for “drama” among some our colleagues and bonded over how silly we found it. I had a much easier time keeping my head down when I could give my friend “the look” out of the corner of my eye.

Perhaps a better lesson is that you never know where you will meet your closest friends in college.

9. Guys can’t aim.

Mike Mozart/Flickr

You know what this means.

 

Businessinsider.com | September 30, 2015 | Natalie Walters

 

#Strategy : 4 Steps To Overcome Adversity And Amplify Your Success…When you Consider the Statistic that 60% of Americans are Unhappy With their Occupation, It Becomes Apparent That the Majority of Us are Not Aligned With our Purpose or, Consequently, our Potential.

“The truth is that customers don’t typically care who you are or what you have to offer unless they can see that there is clear and obvious value being offered in the exchange,” said Brad. “What drives the interaction is an exchange of value. As soon as the customer perceives that the value being offered is greater than the cost, there will be a natural urgency for the exchange.”

“Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference,” wrote Robert Frost in his famous poem “The Road Not Taken” in 1916. Our team at Fishbowl believes it is a metaphor for accepting accountability for our choices. We can remain optimistic through every breakdown or failure, learn and come back wiser and possibly even grateful for the experience.

“Life is difficult,” wrote Dr. M. Scott Peck in his bestseller The Road Less Traveled published in 1978. “This is a great truth, one of the greatest truths. It is a great truth because once we truly see this truth, we transcend it. Once we truly know that life is difficult – once we truly understand and accept it – then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters.”

Frost and Dr. Peck make it clear that life is a journey and challenges are a given. Fast forward to 2015 and to a new generation of thought leaders and we learn that adversity in many experiences can be overcome with knowledge and viewing the situation from a different perspective.

We recently read The Laws of Influence by Brad Harker, a highly respected influence expert. He reminded us a lot of Dr. Peck. We liked his book so much that we connected with him to learn more.

 

Brad consults with professionals and organizations in the disciplines of sales, entrepreneurship and career development. With his entrepreneurial track record that includes a series of startups and more than a quarter billion dollars in sales, we were anxious to learn more about Brad’s theories on influence and the strategies he has introduced to his clients to help them reach incredible levels of personal and professional achievement.

Brad possesses more ambition, creativity and passion than we’ve seen in most experts. He has a unique ability to help others discover their purpose, amplify their strengths and leverage their potential.

Here are the four highlights from our discussion that helped our team and will hopefully help you overcome challenges and amplify success:

1. Everyone is in sales

Brad views selling as a function of influence. “Rooted in a distinct mindset, selling is in the way we think, act and communicate,” said Brad. “It is habitual. It’s not so much what we do or say, but how we do or say it. We all sell our ideas, beliefs, products or services every single day of our lives. No matter what our job title is, we are all active in the art of influence.”

Through his experience in sales and entrepreneurship, Brad has arrived at five conclusions:

  1. Selling or influencing others is an integral part of our daily experience, no matter what role we play in life.
  2. Our success in any endeavor depends on our ability to influence.
  3. We each have natural abilities that we can cultivate into habits of influence.
  4. By practicing these habits on a consistent basis, we can leverage the power of influence to reach our greatest potential.
  5. Once we have accepted the reality that we are always selling something, we can direct our attention to the most important sale we will ever face – ourselves. Our “pitch” to ourselves is that we each have unlimited potential and a unique capacity to realize our own version of greatness.

2. Align with your purpose

Brad believes that aligning with your purpose is the first step to build influence. He suggests that “each of us possesses unique traits and natural abilities, and our mission is to come into harmony with the gifts and talents that we have been given.”

We learned that Brad, in addition to his speaking and consulting activities, is an Adjunct Professor at Dixie State University. He thrives on the opportunity to help his students gain an awareness of their purpose and leverage their potential.

“Consider how much of your life you have spent acquiring an education,” said Brad. “It requires at least 16 years of school to earn an undergraduate degree! In all of that time spent learning, how much of that was spent on understanding exactly who you are? Education and experience are worthless if you don’t first understand who you are and what drives you.

“When you consider the statistic that 60% of Americans are unhappy with their occupation, it becomes apparent that the majority of us are not aligned with our purpose or, consequently, our potential.”

In the words of Mark Twain, “The two most important days in your life are the day you were born and the day you find out why.” If you follow our work at Fishbowl, you will know that we believe Twain got it half right. It’s what you do after figuring out the why that really matters, which leads to Brad’s next point…

 3. Focus on creating value

Brad recently created an online webinar series called Sales Primer that is designed to simplify the sales process for sales executives, professionals and entrepreneurs. In the first section Brad shares what he calls the exchange model.

The model simplifies the process of exchanging products and services. The model highlights the fact that the true medium of exchange is value, not necessarily money or the product. Brad has found that far too many professionals lead with their title or product, expecting success as a result of who they are or what they think is great about their product.

“The truth is that customers don’t typically care who you are or what you have to offer unless they can see that there is clear and obvious value being offered in the exchange,” said Brad. “What drives the interaction is an exchange of value. As soon as the customer perceives that the value being offered is greater than the cost, there will be a natural urgency for the exchange.”

4. Find success in the midst of adversity

Brad has overcome significant obstacles throughout his career. What is more compelling is how he has been able to harness that adversity to educate and motivate himself towards his goals.

“Mental response to rejection is a major differentiator between average and successful people,” said Brad. “Resilience” is the word he uses when describing the degree of fortitude people are able to show in the face of adversity. You may wonder how much resilience you have. Brad suggests, “It is important to understand that resilience is largely based on perceptions. From our youth, we have formed habits and meanings for the events we experience.”

Here is a relevant example Brad shared with us: consider how you have felt after experiencing a significant challenge, such as being fired from a job, benched during a game or intensely reprimanded.

For most of us, those experiences evoke emotions of discouragement, failure or severe depression. The reason is because we have been conditioned through our experiences to respond that way. “Fears, doubts and worries are perceptions of a reality that exists only in your mind,” Brad explained. He believes that our biggest weakness as humans is what often keeps us safe: our protective mechanisms.

Brad teaches a powerful approach to “reframe failure” that helps his clients embrace and learn from the adversity in their lives instead of shrinking in defeat and losing confidence.

He believes that we have two options in the face of adversity:

1. We can conform to it by allowing fear and insecurity to construct facades and walls that allow us to pretend that we are okay. In this conformity, we deprive ourselves of valuable education and strength.

2. Or we can humbly embrace failure as the great teacher and refining fire that has proliferated great men and women from the dawn of civilization.

We all face challenges in life. Reframe what holds you down into a learning opportunity and your success will be amplified. “We must be willing to fail and to appreciate the truth that often life is not a problem to be solved, but a mystery to be lived,” said Dr. Peck.

Learn more about Brad and his concepts here.

Additional reporting for this article provided by Mary Michelle Scott, Fishbowl President

 

Forbes.com | September 29, 2015 | David K. Williams

 

#Leadership : I Wish I Knew Then: 6 Power Women Share Most Valuable Career Advice …”Surround Yourself with People Who are Smarter than You. You Should Never Be the Smartest Person in the Room. Worry if you Are. ” -Jessica Alba, Founder & Chief Creative Officer, The Honest Co.

What if you had the opportunity to ask today’s most successful leaders to identify the single most important lesson they’ve learned on a given topic? And what if those same leaders were willing to drill down on their personal experiences and share key insights in an honest and relevant way? My guess is that it would be a game-changer for many of us.

 

“The One Thing” is a new series dedicated to tapping into the wisdom of today’s most dynamic thinkers and ‘doers’. What’s ‘The One Thing’…. about career success, or work-life wellness, or bouncing back from failure…that you absolutely need to know in order to better navigate those types of events in your own life? This series will be a one-stop, go-to guide for women who are looking to embrace the success strategies of proven leaders, across industries and across generations.

Everybody can benefit from a mentor. And while we can’t hit fast forward on personal experience, we can draw on the life lessons of others to enhance our growth or simply help us manage all that we’re looking to accomplish each and every day.

“Surround yourself with people who are smarter than you. You should never be the smartest person in the room. Worry if you are.

Jessica Alba, Founder & Chief Creative Officer, The Honest Co.

Have A Bias For Action

“I would echo what my mother told me, ‘You’ve got to have a bias for action.’ The hockey coaches and the basketball coaches always say, “You will miss a hundred percent of the shots that you never take.” My mother encouraged me to try things that I wasn’t sure I could do. Over my life, I’ve been able to try things, many of which have worked that I didn’t necessarily think they would. Be brave. The price of inaction is far greater than the cost of making a mistake.

Meg Whitman, CEO, HP

 

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Leadership Is All About Adaptability

“Darwin said those who survive are neither the strongest nor the most intelligent, it’s those that can adapt to change. And I wish I had thought about that when I was younger because it always seemed to me that you had to be the brightest or the strongest. There’s something to be said for adapting to change. That doesn’t mean abandoning your values, but it does mean recognizing that the environment has changed and absorbing that .”

-Anne Finucane, Vice Chairman and Global Chief Strategy and Marketing Officer,Bank of America BAC +0.00%

Stay Open To Opportunity

“Be ready. Just be ready.  You just don’t know what opportunity might be out there.  It may not even be a path that they were thinking of.  But other people see your possibilities there.  I never intended to run for Congress.  I never intended to run for leadership.  Other people came to me to encourage me to do so.  And I was ready.”

Nancy Pelosi, House Democratic Leader, The U.S. House of Representatives

Stay True To You

“I would say always, to thyself be true. We’re all born with what we have. Take what you have and do the best you can with it . Know who you are…Feel your way through life. Don’t over-think your way through life, because I think we’re all guilty of that.

Angela Ahrendts, Senior Vice President of Retail and Online Stores, Apple

It’s All Going To Be Ok

 “I would tell myself to relax, that everything works out the way it’s supposed to. If you look back on your life at the things that you stressed out, ‘Oh my gosh, he didn’t ask me out, he didn’t call, I didn’t get that job, I lost that job,’ quite often in the end when one door closes, another one opens. Everything, even though you don’t believe it at the time, works out the way it’s supposed to–the good and the bad.

Gayle King, Editor-at-Large, O, The Oprah Magazine; Co-Host, CBS This Morning

 

Forbes.com | September 28, 2015 | Moira Forbes

#Leadership : The Change Habitat – 70% Percent Of Change Managers Are Wrong…Top Managers Should Lead Only One Big Change Program: The Creation of a Change Habitat. 70% of All Change Initiatives Fail

 

There Seems to be a Veiled Arrogance in the Statement “70% of Change Initiatives Fail”. It basically says, “We know what workers should be doing, but most of them are either too stubborn or too ignorant to do it.” This know-it-all attitude to change programs has generated mountains of books and herds of change consultants advising top managers to create a sense of urgency, walk the talk,get employees involved, form a team of change champions, celebrate short-term wins, and communicate, communicate, communicate!

 

You’ve probably seen this statistic before. It has been repeated again and again by reputable sources such as Forbes, Harvard Business Review, IBM and McKinsey. And even though more than one expert has claimed that the statistic is wrong, it is a fact that change programs have a bad name among workers, and one of the biggest frustrations of top managers is that people resist all change.

But what if the change managers themselves are failing?

The problem lies in beliefs about who is responsible for launching change and how change is implemented.

Gary Hamel

 

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Your Business Is Like a City

I frequently claim that organizations are similar to cities. Instead of a geographical boundary, businesses have an economic boundary. But most of what people do in businesses–they way they collaborate and compete and they way they lead and follow–can be compared to how people manage themselves in cities.

 Have you ever seen a local TV station complain that 70% of citizens fail to watch their programs?  Would it bother you to know that 70% of business ideas fail to get paying customers? How would you rate a politician bemoaning the fact that 70% of voters fail to vote for him?

There seems to be a veiled arrogance in the statement “70% of change initiatives fail”. It basically says, “We know what workers should be doing, but most of them are either too stubborn or too ignorant to do it.” This know-it-all attitude to change programs has generated mountains of books and herds of change consultants advising top managers to create a sense of urgency, walk the talk,get employees involved, form a team of change champions, celebrate short-term wins, and communicate, communicate, communicate!

When you see the organization as a modern city, instead of a traditional army, change becomes a very different phenomenon. No marketer, politician, or entrepreneur would blame the public for 70% of ideas not catching on.  The people’s resistance to change is what others would call the manager’s failure to make a difference.

Fortunately, you can address this issue.

Create a Habitat of Change

What’s needed is a real-time, socially constructed approach to change, so that the leader’s job isn’t to design a change program but to build a change platform—one that allows anyone to initiate change, recruit confederates, suggest solutions, and launch experiments.”

Gary Hamel

What Gary Hamel refers to as a change platform–which is a rather technical term–could better be called a change habitat.

Habitat /ˈhabɪtat/

The natural environment in which a species or group lives; the natural home of an organism; the environment one is accustomed to living in.

Managers should lead only one big change program: the creation of a change habitat.

A change habitat is an environment in which change is natural. It is the home for people who feel comfortable suggesting, introducing and implementing changes. It is an ever-changing environment that workers are accustomed to living in. Such a change habitat has at least five preconditions:

  • A higher purpose toward which people can self-manage;
  • The autonomy for workers to do what they believe is best;
  • Sufficient connectivity which enables sharing ideas in a network;
  • Ample transparency for everyone to know what is going on;
  • A feeling of safety that allows people to experiment and fail.

When you have these in place, there is little need to roll out change initiatives as a manager, to get people involved and to communicate, communicate, communicate. In all but a few cases, it is not even your job to create a sense of urgency or to celebrate short-term wins. The major of a city doesn’t do that, so why would you?

Your job as a manager is to create a habitat that is optimized for adaptation, exploration, and innovation.  Forming teams of champions for every change of direction is a waste of your time! Allow your creative workers to do this themselves. If you don’t think they’re smart enough, then why did you hire them in the first place?

Will you care that 70% of the change initiatives of your workers are going to fail? You shouldn’t. In fact, informal investors would tell you this statistic is a rather impressive number. They are used to 90% of their startups failing. The world of business has become too unpredictable to plan and roll out top-down change initiatives. Top-down change is too slow and too risky.  By offering your employees a change habitat, you let the crowd do its job for you. Maybe 70% of those changes will fail, but–by offering purpose, autonomy, connectivity, transparency and safety–it is you will likely succeed.

Forbes.com | September 22, 2015 | Jurgen Appelo

 

 

Your #Career : 45 Pieces of Career Advice That Will Get You to the Top…In Chaos, There is Opportunity. Most Major Career Accelerations Happen When Someone Steps Into a Mess & Makes a Difference.

When it comes to your career, sometimes it feels like you could use all the advice you can get. From picking the “right” career to actually excelling in it, there’s certainly a lot to learn.  And that’s why we’ve gathered our all-time best career advice.

man-on-staircase

From starting out at the bottom of the totem pole to advancing to a more senior position to—who knows?—maybe even branching out to open your own business, we’ve collected 45 of the best tips for whatever stage you’re at in your career.

 

On Working a Not-Quite-Dream-Job

1. The best career or job is the one in which you’re using the skills you enjoy. But, not every job needs to address all of your passions. Use every job as an opportunity to learn something new and keep an open mind; you may find that you really enjoy something you never imagined would appeal to you. Miriam Salpeter, Founder of Keppie Careers

2. Don’t take yourself (or your career) too seriously. Plenty of brilliant people started out in jobs they hated, or took paths that weren’t right at the beginning of their careers. Professional development is no longer linear, and trust that with hard work and a dedication to figuring out what you want to do with your life, you, too, will be OK! Kathryn Minshew, CEO of The Muse

3. Every person you meet is a potential door to a new opportunity—personally or professionally. Build good bridges even in that just-for-now job, because you never know how they’ll weave into the larger picture of your life. Kristina Leonardi, Career Coach

4. My friend Andre said to me, “You know, Marissa, you’re putting a lot of pressure on yourself to pick the right choice, and I’ve gotta be honest: That’s not what I see here. I see a bunch of good choices, and there’s the one that you pick and make great.” I think that’s one of the best pieces of advice I’ve ever gotten.” Marissa Mayer, CEO of Yahoo!

5. No matter how low on the totem poll you are or how jaded you’ve become by your to-do list, it’s still important to show up early, wear something sharp, and avoid Facebook like the plague. I discovered that when I acted like a professional, I suddenly felt like my work was a lot more valuable. “Looking the part” boosted my confidence, helped me begin to see myself as a highly capable contributor to the team—and ultimately led the rest of my team to see me in the same light. Lisa Habersack, Writer

6. Remember that a job, even a great job or a fantastic career, doesn’t give your life meaning, at least not by itself. Life is about what you learn, who you are or can become, who you love and are loved by. Fran Dorf, Author and Psychotherapist

7. If the career you have chosen has some unexpected inconvenience, console yourself by reflecting that no career is without them. Jane Fonda

 

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On Advancing Your Career

8. Every year or two, spend some time really thinking about your career. Go out and warm up your network, check out new opportunities, and do some salary comparisons. You make smarter career decisions when you have real data. Also, if you are afraid or uncomfortable, you are probably onto something awesome! Fear means you are growing your comfort zone. Christie Mims, Career Coach

9. Don’t be afraid to speak up in a meeting or to schedule a sit down with a colleague or boss—whether to hash out details on a project or deal with a sensitive situation. When it comes to having your ideas heard, or to really connecting with co-workers, never underestimate the power of face time and the importance of in-person communication. Catherine Straut, Assistant Editor of Elle

10. You’re setting yourself up for failure if you’re not preparing for an eventual promotion right now. Even if the next step in your career seems far off, you should be taking advantage of training and professional development courses and looking for ways to pitch in and expand your current role. Otherwise, even when the opportunity comes up, you won’t be ready to take advantage of it. Avery Augustine, Writer

11. Take criticism or “feedback” for what it is: a gift given to you to make you better at what you do. Don’t concern yourself with the person or the method of delivery. Instead, glean out the teachable nuggets and move on. Michelle Bruno, President of Bruno Group Signature Events

12. I know. You’ve heard it a thousand times: Dress for the job you want, not the one you’ve got. But I think this message goes far beyond the clothes you wear every day: It’s how you present yourself in meetings and at office events, how you interact with staff both above and below you, and how seriously you take your work. Adrian Granzella Larssen, Editor-in-Chief of The Daily Muse

13. In chaos, there is opportunity. Most major career accelerations happen when someone steps into a mess and makes a difference. Kristi Hedges, Leadership Coach

14. Work harder than everyone under you or above you. Nothing commands respect more than a good work ethic. This means being the first one at the event in the morning and the last one to leave in the evening. No one said this gig was easy. Keith Johnston, Event Consultant at Plannerwire

15. When you’re offered a big opportunity, consider it carefully—even if it scares the heck out of you. In the end, high risk often leads to high reward. But if you turn down every opportunity that comes your way, you won’t even have the chance to succeed. Avery Augustine, Writer

 

On Excelling in Your Career

16. I first heard Zig Ziglar say it when people challenged him on his “positive attitude” manifesto: “You can do anything with a positive attitude better than you can do it with a negative one.” Lea McLeod, Career Coach

17. Work hard and be nice to people. It’s a very simple motto I try to live by daily. Marie Burns, Recruiting Leader at Compete

18. There’s never going to be a precisely right moment to speak, share an idea, or take a chance. Just take the moment—don’t let thoughts like “I don’t feel like I’m ready” get in the way. Look to see if you have the main things or the opportunity will pass you by. Don’t let perfect get in the way of really, really good. Kathleen Tierney, Executive Vice President and COO of Chubb Insurance

19. “Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learn something new. Yes is how you get your first job, and your next job, and your spouse, and even your kids.” Eric Schmidt, Executive Chairman of Google

20. No matter what your dream job is, you’ll likely hear “no” many times before you achieve your goals. Just accept that as a fact. But by refusing to accept that “no,” you’ll separate yourself from the pack. Sometimes you just have to outlast the competition—and wear down your boss! Shannon Bream, Supreme Court Correspondent at FOX

21. Tenacity and persistence—nothing beats it. Even if your talent isn’t there yet, you can always develop it to what it will eventually be. But people who are persistent and tenacious and driven and have a really clear, defined goal of what they want, nothing compares to that. Not giving up is really huge. Catt Sadler, Anchor at E!

22. Asking for help isn’t a sign of weakness, it’s a sign of strength. No one got to where they are today without help along the way. Don’t be afraid to ask, and then remember to return the favor. Elliott Bell, Director of Marketing of The Muse

23. Even if you aren’t feeling totally sure of yourself and your abilities, it’s important you present yourself otherwise. That means shifting your body language to portray confidence. So, while you may be so nervous before your big interview or meeting that you want to curl into a ball, resist the temptation to cower or make yourself smaller, and walk in with your head held high. Michele Hoos, Writer

24. My advice for everyone in the industry is to find a mentor and to be a mentor. You’ll learn a great deal from both of these experiences, and make sure to leverage these roles for networking. Ask your mentor for introductions, and introduce the person that you’re mentoring to others—both will increase your visibility in the industry. Mariela McIlwraith, President at Meeting Change

25. I live by the 80/20 rule. 80% of the impact can be done with 20% of the work. It’s the last 20% that takes up the most time. Know when to stop, and when things are close enough. Alex Cavoulacos, COO at The Muse

26. Having a strong network adds to your value as an employee. In other words, the more people I can reach out to for help, the more valuable I am. Hannah Morgan, Founder of Career Sherpa

27. Do what you say you’re going to do. Danielle LaPorte, Entrepreneur

28. One of the most important things I’ve found is the importance of playing to your strengths. I think it’s common for us to learn while in school that if you get an A+ in writing and a C- in math, that you should focus your time and attention to getting better at math. In the working world I find it to be the opposite; by putting your focus on those things that you are strongest at, over time you will become an expert at it. By outsourcing your weaknesses to others who excel in those areas, you’ll be able cover those weaknesses better than you could have otherwise. Trying to be great at everything could be spreading yourself thin and keeping you from reaching your full potential in your strongest areas. Ryan Kahn, Career Coach

 

On Starting Your Own Business

29. I think the biggest thing to keep in mind is that a lot of people have a lot of ideas that they’d like to turn into businesses—but if your ideas don’t turn into actual money, then you’re not able to turn it into a business. You have to be able to generate revenue first and foremost. A lot of people have conceptual ideas and conceptual dreams, and you just have to be able to distinguish between what is a hobby and what is a passion and what you can actually turn into a business. Emily Cavalier, Founder of Midnight Brunch

30. No matter what you do, you’ll make it through. What doesn’t kill you makes you stronger. The thing they don’t tell you is that it nearly kills you. Tyler Arnold, Founder of SimplySocial Inc.

31. Early on in my career, I was determined to be independent and create my own success, and I thought this meant learning everything on my own. The reality is, you can’t always be an expert at everything, so surround yourself with brilliant, creative people and don’t be afraid to ask questions. Humility is key to success, especially in your early years. Ivanka Trump

32. I wish I knew that working smarter, not harder, is essential to surviving as an entrepreneur. You can get by working hard in the corporate world, but you won’t last long in small business ownership without working smart. Andrew Schrage, Partner and Editor-in-Chief of Money Crashers Personal Finance

33. Don’t let fear be the reason you don’t launch your new business. When have you ever felt fully ready to do anything this important in your life? All you can do is prepare as much as humanly possible, know that you’ve done all you can for your baby to shine, and send it out into the world. Megan Broussard, Founder of ProfessionGal

34. Remember all those stories you’ve heard of how the most successful entrepreneurs in the world made it to where they are now? Well, most of them started with different jobs or interests and amounts of money in the bank. The one thing they had in common is an unyielding commitment to doing whatever it was that needed to be done in order to make their dream a reality. Danielle Mund, Life Coach

35. If you’re serious about building a great, enduring company, you have to be willing to sacrifice some things. A vacation in the first year is likely going to be one of those things, so take one before you start! Ronnie Castro, Founder of Porch

36. If you are like me and follow many relevant business people, you often see tweets like “5 things to avoid when starting your business” or similar posts. You may even read them. But here’s the thing: None of that matters. Every journey is different. No two things work exactly the same. You will make mistakes. Embrace the fact that you made the mistake, learn from it, move on, and never repeat it. John Jackovin, Founder of Bawte

37. Be confident, don’t doubt yourself, and go for it. If you are sure there is an opportunity, you need to believe wholeheartedly in it—your team won’t be driven to succeed unless you are. Kellee Khalil, Founder of Loverly

 

On Doing What You Love

38. Don’t sweat it. Don’t beat yourself up about it. It’ll probably be scary or uncomfortable, but you always get to make a new choice if this one doesn’t work out. Steve Errey, Career Coach

39. “Your time is limited, so don’t waste it living someone else’s life…have the courage to follow your own heart and intuition. They somehow already know what you truly want to become.” These words, spoken by Steve Jobs during his 2005 Stanford commencement address, guide me on a regular basis. Michael Terrell, Founder, Terrell Leadership Group

40. Having an evolving bucket list or a career path that defies logic is 100% OK. After spending years envying the neatly defined careers of my friends, I came to the better-late-than-never conclusion that I wasn’t wired that way… Once I stopped fighting who I was and relaxed into the idea that different was okay, all the possibilities before me were exciting, not stressful. I love what I’m doing now, but I also know that I’ll probably have multiple careers throughout my lifetime. Kacey Crawford, Career Coach

41. When you need the courage to be bold, simply ask yourself, “What’s the worst that could possibly happen?” When you have the answer, ask, “Can I live with that?” And if the answer is yes, then take a leap! Cindy Bates, Vice President of Small and Mid-Sized Businesses at Microsoft

42. If you really want to know where you destiny lies, look at where you apply your time. Time is the most valuable asset you don’t own. You may or may not realize it yet, but how you use or don’t use your time is going to be the best indication of where your future is going to take you… Don’t follow your passions, follow your effort. It will lead you to your passions and to success, however you define it. Mark Cuban, Entrepreneur

43. Ultimately, you won’t really know what you love to do unless you actually bite the bullet. Until you give it a go, it’s really just speculation. So, whether you take a small step like signing up for a class or you dive head-first into entrepreneurship, roll up your sleeves and do it. You’ll never know until you try. Ruth Zive, Writer

44. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. Steve Jobs

45. Life’s too short to be stuck in a job you hate. Kathryn Minshew, CEO of The Muse

 

The Muse | September 2015