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#Leadership : #OlderWorkers – Everyone In My Office Is 30 Years Younger Than Me… As SYPartners’ Senior Adviser & Entrepreneur-in-Residence, Sherri Leopard, 62, is Often the Oldest Person in the Room, and she Explains Why That’s a Plus.

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Sherri Leopard has experienced being unique many times in her career. During her early professional life as a marketing consultant in technology, Leopard found herself in projects where she would be the only female member, as well as the youngest.

Having grown up in a lower-middle-class household, she also found herself at odds with many of her privileged friends who graduated from elite colleges. Yet she persevered and thrived, building and running a marketing consultancy with blue-chip clients such as IBM, SAP, Siemens, and Motorola. In 2006, she sold her consultancy, Leopard, to advertising giant WPP. Leopard became a wholly-owned subsidiary of Ogilvy & Mather.

Sherri Leopard [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Photo: courtesy of SYPartners]

Many years later, as a senior adviser and entrepreneur-in-residence for SYPartners, Leopard would find herself–once again–as the unique person in the room.  But this time, it would be as the oldest person in an office full of twenty- and thirtysomethings. Leopard recently chatted to Fast Company about how working with younger employees has helped shaped her way of thinking, and the misconceptions about older workers that she wishes everyone would drop. Here’s her experience in her own words, edited for length and clarity.

WHAT IT’S LIKE TO BE DECADES OLDER THAN ALL YOUR COWORKERS

All of the people that I work with on a day-to-day basis are 20 to 30 years younger than me. The company is young, young, young, and many of them come from prestigious schools. Me? I went to Metropolitan State University in Denver. I came from a lower-middle-class upbringing–and I think part of the way that manifests in me is being really practical. Everyone else would have these debates about really minute things, and I tend to be super impatient and cut to the chase. Of course, I’ve had to learn to do it in a way that doesn’t stifle people’s creativity.

To be honest, I don’t think people tend to focus on the fact that I’m older. There is a designer on my team who is 24 years old, and the other day he told me, I think of you as a mentor, but you’re not someone who just gives me advice, because you’ve done all these things. We get in and figure out stuff together and when we’re solving a problem. We’re solving it as equals.

Related:I Was The Only Woman In My Company For Two Long Years 

ON LEARNING FROM YOUNGER WORKERS

As a former CEO who happens to be the oldest person in the office, over my three years at SYPartners, I’ve really struggled with not being right and the need to be right. It took a while for me to be comfortable with learning from the young people who challenge me. That’s been a journey. In one of my earliest projects, that was really hard. I was on a team that just saw things so differently.

The perspective shift came during my work with BlackRock–who we’ve been working with on their diversity and inclusion initiatives. Something finally jelled in my brain, and now it’s much easier to be in situations where people are challenging my thinking. Had I learned that earlier in my career, I would have been a much better CEO. I’ve realized that we need those differences in the workplace to solve the sorts of complex problems we’re presented with today.

Of course, there will always be a generational gap. When I hear about young women discussing salaries, I think, in my generation, people didn’t talk about what they got paid. But I think that young people are a lot smarter because that transparency is going to pay off.

Another obvious generational gap is my aversion to social media. I feel like young people around me try to pull me into that world and occasionally I’ll go, okay, I get it, I get why I need to do it. But I’ve had times where I’ve gone through six rounds of writing a Medium post and I can never bring myself to post it. The younger people will be telling me, “Just do it, and you’ll get more comfortable.” But I still can’t do it.

Related:Good American’s CEO On Being The Only Black Woman In The Room: “I Don’t Notice”

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ON THE IMPORTANCE OF ENDURANCE

I think that my stamina is an advantage I have, as an older worker. When I was doing marketing and communications work, I did a lot of speech writing. I’d have clients call me very last minute, often very early in the morning. I remembered watching my then client, a senior VP at IBM, outwork me even though he was probably 20 years older. At that time I realized, oh my gosh, the game here is actually endurance. I realized then how important it is to be physically strong, eat healthy, exercise, and just be really mindful about my health. I think that investment I’ve been making for years in my health is really paying off. Today, young people in my team will go, geez, you’re the Energizer bunny!

Related:Why You Should Recruit Older Workers 

ON MISCONCEPTIONS ABOUT BEING AN OLDER WORKER

I feel like there’s this misconception that older people just can’t keep up, whether that’s keeping up with anything in the world, or physically. Well, I’m just going to prove in my little circle of the world that we can keep up. I do think that to succeed at this age, you need to have a growth mind-set. There are so many people my age who believe that the world is prejudiced against them. I deeply believe that there’s an experience in all of us that can be reshaped and reapplied in a new way. The question is, do you choose to reinvent yourself?

FastCompany.com | April 16, 2018 | BY ANISA PURBASARI HORTON 4 MINUTE READ

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Your #Career : How To Tidy Up Your #DigitalFootprint Before Your First #JobSearch …You Can’t go Back in time and Not Post those Embarrassing Photos, But you Can Erase your Mistakes Before your Future #Boss #Googles You.

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When I graduated from college in 2000, social media didn’t really exist, and managers didn’t do Google background checks. I didn’t realize how easy I had it compared to today’s graduates.

“It isn’t at all uncommon for hiring managers to look at Facebook or Instagram to see what type of person the candidate is. You can gauge what someone’s like from an interview, but only to a certain extent,” says Callum Williams, a senior recruitment consultant at FRG Technology Consulting. “The attitude [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][the applicant] displays once they have the job could be entirely different, so social media can offer valuable insight at times.”

If you’re entering the workforce now, you were raised in an era where social media has been ubiquitous. Your posts from high school might come back to haunt you when a prospective employer searches your accounts.

Of course the best way to stop embarrassing posts from coming on to the radar of a prospective employer is not to post things that you wouldn’t want your boss to see in the first place. But if you’re reading this article, it’s clearly too late for that. So here are some steps you can take to reduce the chances that your past online activity and digital footprint will hurt your job prospects.

MAKE YOUR SOCIAL MEDIA ACCOUNTS PRIVATE

As soon as you enter the professional realm, or enter the phase of looking for your first professional job, it’s time to privatize your social media profiles. Yes, it feels good to have hundreds or thousands of followers, even if you don’t know 90% of them, but is that dopamine high you get when you snag a new follower worth it if your public social media account stops you from getting a job?

Here’s how to make your Facebook profile private, make your Twitter profile private, and make your Instagram profile private.

 

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REVIEW YOUR TIMELINES

Of course, there are times when it’s beneficial to have public social media profiles when hunting for a job. This is especially true if you’re looking for a job in the media, where your social media profile can serve as an addendum to your resume.

But even if this is the case, you’ll still want to scan through all your social media posts and remove any photos or comments that could cast you in a negative light. Such posts include anything that makes you look petulant, nasty, or immature. Obviously get rid of “funny”/potentially embarrassing photos, and comments that could cause offense. As far as posts about politics go, it’s okay to stand by your political views, just don’t leave any posts up that demonize the other side simply because they disagree with your point of view.

CONTROL TAGGING

Of course, sometimes you can appear on social media despite not posting the content yourself. This often happens when our friends or family tag us in content they post. These tags with our names can often show up in Google searches, especially Google Image searches, as most tags are applied to photos.

“Be conscious of the things you are tagged in,” warns Williams. “Friends have a habit of tagging you in pictures and videos that you would rather not share with the world. Ask them to remove the tag or remove it yourself.”

Besides asking friends to untag you, most social media sites also give you the ability to disable other people from tagging you in the first place. Here’s how to control tagging on Facebook, Twitter, and Instagram.

FIND AND CLOSE ANY OLD SOCIAL MEDIA ACCOUNTS

When we think of managing our social media profiles, we generally think of the current big three social media platforms: Facebook, Twitter, and Instagram. However, chances are that many of us have digital footprints floating around online from other platforms that we’ve long since abandoned. I’m talking about old platforms like MySpace or Friendster or abandoned social media profiles on services like Google+, or from that time we created a Flickr account just to post our pics from that wild trip to Cancun.

You might not even remember how many abandoned social media accounts you have. To find them, Google your name to see what comes up (check past the first page of results) or try a service like Deseat.me, which aims to help you find all your forgotten online accounts. Any accounts you do find, either make them private or close them down completely.

Not sure if a certain post might hurt your job prospects?

“If in doubt about a historical social media post, consider the first impression it would give a stranger,” says Williams, “and be mindful that the standard of a hiring manager is higher than that.”

FastCompany.com | February 23, 2018 | BY MICHAEL GROTHAUS 3 MINUTE READ

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#Leadership : Take These Steps To Boost Morale After #Layoffs …The #Employees who Remain After a Round of Layoffs will Likely have High #Anxiety. Here’s How to Lessen the Impact & Get Everyone Back on Track.

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You might think that employees who survive layoffs feel lucky or valued, but a study by outplacement provider RiseSmart finds that surviving team members have unique challenges that can hurt their productivity, and 43% of companies are not prepared for the impact.

“Most of the focus is on the employees who are leaving, and that’s understandable,” says Dan Davenport, president and general manager of RiseSmart. “Not enough attention is paid to the impact on the surviving employees by companies.”

Anxiety and a drop in morale are commonly felt, says Davenport. “Employees wonder what’s going to happen next,” he says. “They’re also worried about their former coworkers who are leaving the organization, wondering if they’ll land on their feet. This can lead to a loss of productivity.”

Companies need get in front of the potential impact by putting a plan in place, says Davenport. “You can’t eliminate the impact on productivity and morale when you have a layoff, but you can do a lot of things to minimize impact,” he says.

HAVE A GOOD COMMUNICATION PLAN

Start by sharing as much information about the layoff with the survivors as possible. Most managers aren’t adept at delivering this kind of information, so provide training when necessary, says Davenport. “They need to understand how to address the team,” he says. “Prepare them with messaging and notification training to make sure the process is a smooth one and doesn’t lead to legal liability.”

Be transparent about what is happening, how many people are affected, and how positions were selected, Davenport continues. “Reducing headcount is a business decision,” he says. “Explain how laid-off employees are being cared for, and be transparent about the future. Talk about what to expect when going through stages of transition and how work will be distributed, and discuss the possibility of future layoffs.”

Not delivering the right message or even ignoring it altogether can have a sizeable impact on business; 70% experience a negative impact on future talent acquisition efforts, and 81% report a negative impact on brand, according to the study.

 

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HELP EMPLOYEES DEVELOP RESILIENCY

Another tactic that can help surviving employees move forward is offering lessons in resiliency, suggests Davenport. Consider holding mindfulness training in the office, such as meditation or journaling classes. Learning how to “build in a pause” when reacting to situations will help employees learn how to process information and take out emotion before they react. Engaging in gratitude exercises, such as by journaling, can also increase positive emotions and reduce stress.

“It’s important to help employees keep their focus on the future,” says Davenport.

HOLD ACTIVITIES TO IMPROVE MORALE

Finally, arrange events where employees can get together and share feelings, suggests Davenport. “Employees need to feel safe and comfortable in sharing,” he says. “It takes three months or longer for your surviving team to return to productivity. If you don’t do anything, it can take longer.”

Share your vision of the company’s future and connect each individual employee to the goals you have set, Davenport says. Offer career development, provide coaching, and encourage mentorship programs.

“Employers need to understand that employees who remain will experience the same stages of grief and loss as the employees who were let go,” says Davenport.

FastCompany.com | February 21, 2018 | BY STEPHANIE VOZZA 2 MINUTE READ

Your #Career : A Professional #CareerCoach Shares 12 Affordable #OnlineCourses that’ll Help you Advance your Career … Whether you’re a #CollegeSenior Starting to Look into your Post-Grad Prospects or a #WorkingProfessional with Years of Experience Under your Belt, the Constantly Shifting #JobMarket Never gets Easier to Navigate.

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Whether you’re a college senior starting to look into your post-grad prospects or a working professional with years of experience under your belt, the constantly shifting job market never gets easier to navigate.

It can be hard to wrap your head around all the newly emerging job titles and inefficient, poorly designed application systems, but the one area that you can be in complete control of are your own skills.

Don’t worry if you feel like your school career centers failed you or you’re not fully equipped yet to tackle the industry or job of your dreams. That’s why online learning platforms like Udemyand Coursera are so beautiful — you can take quality classes taught by experienced professionals or actual university professors at low costs and on your own time. Learning a new skill from scratch or brushing up on always-relevant ones has never been more accessible or convenient.

We asked Amanda Augustine, a career advice expert at TopResume and certified professional career coach with over 10 years of experience in the recruiting industry, about the top skills that anyone who wants to land a job right out of college or advance their career in today’s job market should have.

Here’s what she had to say and the online courses she recommends looking into. 

Strong written communication skills can get you far.

Strong written communication skills can get you far.

Strelka/Flickr

Whether you’re writing your cover letter, following up after an interview, or sending an email to everyone in your department, superb written communication skills are a must. Impress the hiring manager or your boss by optimizing your writing skills. If you struggle to write, conquer that stumbling block with an online course in effective business writing.

Course options:

 

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What Skill Sets do You have to be ‘Sharpened’ ?

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It’s helpful to be comfortable with public speaking and presentations.

It's helpful to be comfortable with public speaking and presentations.

Toastmasters International

You may not want a job that requires you to present in front of large crowds; however, sound presentation skills are useful in many instances beyond a podium. Employers value professionals who can clearly and succinctly articulate their thoughts one-on-one and during a group meeting.

Whether you find yourself explaining your ideas in an interview room or during a department meeting, strong communication skills will certainly come in handy. These online courses will help you improve your overall communication skills, overcome your public speaking fears, and fine-tune your powers of persuasion.

Course options:

Don’t write off the importance of networking — there are ways to do it effectively while staying genuine.

Don't write off the importance of networking — there are ways to do it effectively while staying genuine.

Synergos Institute/Flickr

Love it or loathe it, you can’t avoid the art of networking in today’s job market. Whether you’re looking for a job or wanting to advance your career, a strong professional network is a key ingredient to success. However, not everyone is a social butterfly with a large rolodex of connections at their fingertips. If you’re not a natural power-connector as described in Malcolm Gladwell’s book, “The Tipping Point,” then it may be time to find an online course that will teach you the basics.

Remember, sending LinkedIn requests to random people does not count as networking. Look for courses that will help you go beyond social media to seek out relevant contacts and plant the seeds for a meaningful professional relationship with these connections.

Course options:

You are your own product and you need to sell yourself to potential employers.

You are your own product and you need to sell yourself to potential employers.

University of Michigan School of Natural Resources & Environment/Flickr

In today’s job market, it’s not enough to have a great resume. You also need to clearly communicate your personal brand — the unique qualities and abilities that make you, well, you— to employers and networking connections online, on paper, and in-person. In other words, you have to consciously manage your personal marketing campaign during the job search.

It should come as no surprise, then, that marketing professionals have an advantage when it comes to searching for work. Give yourself an edge up on the competition during your job search by getting a crash course in the principles of marketing.

Course options:

 

Think of negotiations as a conversation, not a battle.

Think of negotiations as a conversation, not a battle.

Strelka Institute for Media, Architecture and Design/Flickr

You may not be vying for a sales position, but don’t be fooled. Every professional can benefit from becoming a better negotiator. This valuable skill will serve you well during your job search when negotiating your job offer, as well as when you’re on the job.

From negotiating contracts with vendors or clients, to working out the details of a prospective employee’s compensation package, to vying for a raise or promotion with your boss, strong negotiation skills will help advance your career. If you’re uncomfortable leaving emotion at the door while you hash out a contract, give one of these online courses a try.

Course options:

Fill in a skill gap.

Fill in a skill gap.

Flickr/WOCinTech Chat

Sometimes, the best way to improve your chances of landing the job you want is to develop your relevant skills. If you’re new to the workforce with little to no professional work experience under your belt, you may need to seek alternative methods to bolster your resume.

Once you have a clear job goal in mind, reach out to people in your network who work in your desired field to find out what skills are in high demand. Then, research sites like Udemy, Envato Tuts+, General Assembly, Coursera, edX, GoSkills, Lynda.com, and SkillShare, to name a few, to find out if there’s a way for you to develop those skills while you’re searching for work. This method is also useful for those who want to change careers or move up the ladder and aren’t able to build the skills they need within their current position.

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Businessinsider.com | February 7, 2018 | Connie Chen, Insider Picks

Your #Career : 15 High-Paying Jobs for People Who Love to Read…Turns out here are a Lot of High-Paying Professions Out There that Require Strong Reading Comprehension Skills.

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Are you a self-proclaimed bookworm? Can you read quickly and comprehend every sentence you consume?  Good news: your passion for books and excellent reading skills may help land you a lucrative job.

editors

Editor

Turns out there are a lot of high-paying professions out there that require strong reading comprehension skills.

Business Insider recently combed through the Occupational Information Network (O*NET), a US Department of Labor database that compiles detailed information on hundreds of jobs, and looked at salary data on the US Bureau of Labor Statistics’ website to find positions with a median annual salary of over $55,000 where reading comprehension is very important to the job.

O*NET ranks how important “understanding written sentences and paragraphs in work related documents” is in any job, assigning each a reading comprehension importance score between 1 and 100.

Here are 15 high-paying positions with a score of 85 or higher:

 

Historians

Historians

TopRank Online Marketing/flickr

They research, analyze, interpret, and present the past by studying historical documents and sources.

Reading comprehension importance score: 94

Median salary: $55,800

 

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Editors (picture above)

They plan, coordinate, or edit content of material for publication — and may also review proposals and drafts for possible publication.

Reading comprehension importance score: 91

Median salary: $56,010

 

English language and literature professors

English language and literature professors

COD Newsroom/flickr

They teach courses in English language and literature, including linguistics and comparative literature. Some of these professors also engage in research.

Reading comprehension importance score: 97

Median salary: $61,990

 

Instructional designers and technologists

Instructional designers and technologists

Strelka Institute for Media, Architecture and Design/flickr

They develop instructional materials and products and assist in the technology-based redesign of courses. They also assist faculty in learning about, becoming proficient in, and applying instructional technology.

Reading comprehension importance score: 85

Median salary: $62,270

 

Instructional coordinators

Instructional coordinators

Sean Gallup/Getty Images

They develop instructional material, coordinate educational content, and incorporate current technology in specialized fields that provide guidelines to educators and instructors for developing curricula and conducting courses. This profession includes educational consultants and specialists, and instructional material directors.

Reading comprehension importance score: 85

Median salary: $62,270

 

Sociology professors

Sociology professors

Joby Elliott/flickr

They teach courses in sociology and conduct research.

Reading comprehension importance score: 85

Median salary: $69,230

 

Molecular and cellular biologists

Molecular and cellular biologists

Idaho National Laboratory/Flickr

They research and study cellular molecules and organelles to understand cell function and organization.

Reading comprehension importance score: 85

Median salary: $75,150

 

Education administrators (elementary and secondary school)

Education administrators (elementary and secondary school)

Fort George G. Meade Public Affairs Office/flickr

They plan, direct, or coordinate the academic or administrative activities of public or private elementary or secondary level schools.

Reading comprehension importance score: 85

Median salary: $90,410

 

Neuropsychologists and clinical neuropsychologists

Neuropsychologists and clinical neuropsychologists

Army Medicine/flickr

They apply theories and principles of neuropsychology to diagnose and treat disorders of higher cerebral functioning.

Reading comprehension importance score: 91

Median salary: $94,590

 

Political scientists

Political scientists

US Embassy Canada/Flickr

They study the origin, development, and operation of political systems. They may also study topics, such as public opinion, political decision-making, and ideology — and they sometimes analyze the structure and operation of governments, as well as various political entities. They may also conduct public opinion surveys, analyze election results, or analyze public documents.

Reading comprehension importance score: 85

Median salary: $99,730

 

Law professors

Law professors

COD Newsroom/flickr

They teach courses in law and engage in research.

Reading comprehension importance score: 85

Median salary: $105,250

 

Lawyers

Lawyers

Pool / Getty Images

They represent clients in criminal and civil litigation and other legal proceedings, draw up legal documents, or manage or advise clients on legal transactions. They may specialize in a single area or may practice broadly in many areas of law.

Reading comprehension importance score: 85

Median salary: $115,820

 

Preventive medicine physicians

Preventive medicine physicians

Jim Bourg/Reuters

They apply knowledge of general preventive medicine and public health issues to promote health care to groups or individuals, and aid in the prevention or reduction of risk of disease, injury, disability, or death.

Reading comprehension importance score: 85

Median salary: $187,200

 

Allergists and immunologists

Allergists and immunologists

Anna Jurkovska/shutterstock

They diagnose, treat, and help prevent allergic diseases and disease processes affecting the immune system.

Reading comprehension importance score: 88

Median salary: $187,200

 

Sports medicine physicians

Sports medicine physicians

Frederick M. Brown / Getty Images

They diagnose, treat, and help prevent injuries that occur during sporting events, athletic training, and physical activities.

Reading comprehension importance score: 88

Median salary: $187,200

 

Businessinsider.com | September 14, 2016 | 

#Leadership : 6 Effective Ways To Get What You Want In Life…Gratitude is the Greatest Drug on the Planet . And there is no side effect. From Hand-Written Thank-You Notes to Taking Two Minutes and Writing Down as Many Things you’re Grateful For as Possible: When we Actually take a Moment to Focus Exclusively on Gratitude, it Shifts our Mood. This is Real Stuff. This Really Works.

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Here are the highlights from my recent interview with Dave Kerpen, New York Times NYT +0.85% bestselling author and founder of Likeable Media, and his thoughts on outsourcing social media, being selfless, differentiating, staying top of mind and gratitude.

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William: Let’s talk about the connection between your new book, The Art of People,and the kind of work that you’re doing in the social media space.

Dave: How can you really even think about people skills without considering social media today? So many businesses want to grow, and they want to figure out how to use social media, but they don’t really have a lot of time. And that’s where our software comes in. But there are certain things that you can’t automate. And people skills are one of those things. No matter how much you take advantage of technology, tools, software, at the end of the day you still have to be a person, and you have to relate to other people.

You can outsource content, advertising, and paid tools to help grow your social media presence. What you really can’t outsource is your individual responses to people and how you talk to individuals. It’s impossible to outsource the one-to-one conversations. It’s okay to have a social media assistant, but you’ve got to be transparent about it.

William: You have identified the most important question you can ask if you want to stand out in a meeting. I’d love for you to share that.

Dave: I can’t have meetings with salespeople every day. But there was this one guy, Michael Kiplin, who said, “Dave, I have one question for you, and I promise I will not try to sell you anything.” This got my attention.

So I sat down with him, and he said, “Any thoughts as to how I can help you?” I said, “I happen to be fundraising right now. You could be helpful by introducing me to a venture capitalist.” So he said, “You got it. I’ll introduce you to a VC.” And I said, “Well, thank you. Tell me about yourself. Like, what do you sell? How much is it?” And he said, “You know what, Dave, I told you I wasn’t going to come in here and do that today.”

So he basically refused to sell. He followed up by introducing me to a VC who didn’t invest in us, but the sentiment was there. A few months later, I called Michael up, and he became our financial planner.

 

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If you act selflessly at first, it’s very powerful. That kind of thing is unforgettable. But you have to do it authentically. You have to truly want to help and have some ideas about how you can help. That’s the difference between somebody who’s going through the motions and somebody who’s very successful with this tip.

William: Is there another “people skill” that you get especially excited about?

Dave: I think that listening is the single most important skill in social media and business and really in life. I recommend truly zoning in, making eye contact, focusing exclusively on that person. And by the way, there’s an enormous difference between listening and waiting to talk. Most people are thinking of what they’re going to say next, and they’re planning. The true listener is really just seeking to understand and will think about what to say next after they’re done listening to what the person has to say.

William: You have techniques for effective networking. Can you share one?

Dave: Sure. I have a chapter in the book called “Wear Orange Shoes: The Secret to Networking.” When I was first fundraising for Likeable Local, I was trying to track down this one particular venture capitalist named Dave McClure out of Silicon Valley. He was in New York, where I lived, for a conference. There were probably over 500 entrepreneurs at this conference, so I found myself really struggling throughout the day to meet him. I was kind of bummed out. And I hear, as I’m staring down at my phone, “I need to meet the man that’s wearing those *** shoes.” And there’s Dave. And of course, I was wearing bright orange shoes as I tend to do. Within several weeks, Dave invested hundreds of thousands of dollars in our business. In a crowded place, having a specific personal brand that helps differentiate you is a very powerful thing.

William: For those of you who’ve never seen Dave in person, he always has on a lot of orange. It’s the brand color for Likeable. Let’s talk a little bit about how to stay top of mind. We get 8 million emails and phone calls. And we’re tweeting and we’re Facebooking and we’re in meetings. It’s pretty hard to stay top of mind.

Dave: Social media has brought an opportunity for you to stay top of mind by essentially staying top of feed, on top of people’s newsfeeds on Facebook FB -0.31%, onLinkedIn LNKD +0.07%, on Twitter, on Instagram. And the way to do that is to curate and share awesome content. We have found that it doesn’t even need to be original content, by the way.

Dentists typically send two postcards a year. You think, “Well, that probably costs a lot.” And it does. But what if you could send two postcards a week? And what if that was basically free? Well, it starts to get pretty interesting. Social media allows you to stay top of mind as long as you’re adding value. I’m not talking about trying to sell stuff every day.

William: You must have a mind-shifting takeaway for folks.

Dave: Gratitude is the greatest drug on the planet . And there is no side effect. From hand-written thank-you notes to taking two minutes and writing down as many things you’re grateful for as possible: when we actually take a moment to focus exclusively on gratitude, it shifts our mood. This is real stuff. This really works.

William Arruda is a personal branding guru and co-founder of CareerBlast, a video platform and virtual coach that helps you get promoted faster. Download his free eBook 13 Things All Successful Professionals Do To Fuel Their Careers.

 

Forbes.com | August 21, 2016 | William Arruda