#JobSearch : 3 Reasons You’re Not Getting More Job Interviews (Even Though You’re Qualified). “Screw This! I Can Do Better!”

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“Screw this! I can do better!” Some variation of this usually pops in your head the moment you decide to get serious about searching for a new position. Fueled with excitement and optimism, the idea of landing a new job elsewhere seems worth the effort.

But, after more rejection emails than you’re willing to admit, you start to wonder if you’re really cut out for the next step in your career. You question if now is the right time, if you should stay put and if you’re even qualified. Even though you know you have what it takes to excel in the role you want, the lack of job interviews makes you contemplate if you’re in over your head, especially given the current job market.

However, rather than second-guessing your skills, it might be time to reevaluate your job search approach instead. Here are three reasons you’re not getting more job interviews even though you know you’re qualified for the roles you want. 

You’re not clear on what you want to do next.

Most people, whenever you ask them what they want, they’ll usually tell you what they don’t want instead. But, it’s not enough to want to leave your current job, you have to know where you’re headed. Especially at a time when the job market isn’t what it used to be, you can’t afford to toss your resume out into the wind and hope for the best. Applying for jobs without crystal clear clarity is a sure way to get denied, even when you know you’re qualified.

When you’re not clear on which type of jobs you should pursue, you risk appearing overqualified for some jobs and unqualified for others. So many high-achievers tell me that they’re frustrated because they keep hearing that they’re amazing but they’re not getting hired. One of the main reasons for that is because, even with great experience, without a clear focus on what you want to do next, it’s much harder to communicate in your resume and application why you’re the best person for the job. Getting crystal clear on the type of roles you want next not only makes your job search more organized and more efficient but also makes you a better candidate, which increases your chance of landing more job interviews when you apply for the right roles.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

You’re not clearly showing why you’re ready for the roles you want.

If you’re always hearing from your family and friends that your resume looks good but you never seem to hear back from companies when you apply for jobs, then you’re likely struggling in this area. Even if you’re clear on the roles you want next, if you’re not clearly showing why you’re ready for them, your efforts will be futile.

For instance, if you’re ready to finally secure a senior management position, but your resume only talks about projects and supporting tasks and doesn’t mention one word about your leadership skills and your ability to manage or develop a team, then you’re not clearly showing why you’re ready for the management position. To get more job interviews, you need to show how your experience aligns with the roles you desire next. Don’t just outline your career history in your resume and hope someone is willing to take the time to understand why they should hire you. Eliminate the guesswork and show how your experience has prepared you for the next step in your career.

You’re not clear on how to stand out ahead of the crowd.

If you’re still applying to eight jobs a day, stuffing your resume with keywords, and only relying on application portals to get noticed, then you’re probably not clear on how to stand out ahead of the crowd. Worse, if you’re still waiting for recruiters to reach out to you on LinkedIn, without being proactive, then you’re limiting yourself and your job opportunities. Once you know what you want, and how to show you’re ready for it, you have to be willing to take it a step further to stand out and impress hiring managers.

But, I get it. Maybe you’re still wondering if it’s even possible to stand out in the current job market. If so, the answer is a resounding yes. One of my clients recently landed her first director role at a competitive company in the middle of a pandemic and the recruiter told her that she beat out 4,000 candidates for the position. But it wasn’t because she got lucky. It was because she decided to stand out and be strategic. She mastered how to reach out directly to the right hiring managers. She decided to get out of her comfort zone. She learned how to genuinely connect with new people at companies she loved and she didn’t just wait and hope for the best.

If you’re having trouble getting interviews, instead of doubting your skills, doubt your strategy. It might be time to take a step back. Get crystal clear on what you want, take the time to show you’re ready for it, and master how to stand out ahead of the crowd.

Author: Adunola Adeshola coaches high-achievers on how to take their careers to the next level and secure the positions they’ve been chasing. Grab her free guide.

 

Forbes.com | October 29, 2020

 

#JobSearch : 10 Things You Should Always Bring With You to an Interview. If You Want to Be One of the “Chosen” to Land an Interview, You Must Be at the Top of your Game.

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The current state of the economy and the job market has made it challenging to find a job. If you want to be one of the “chosen” to land an interview, you must be at the top of your game. No longer is it enough to simply appear at an interview dressed in a suit and armed with a positive attitude. Today’s candidates must be thoroughly prepared for each interview they attend.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

An important component of that preparation is knowing the ten things you should always bring with you to an interview.

  1. Five copies of your resume – even if you have submitted your resume electronically, it is still important to bring along hard copies. In many cases, candidates will find themselves interviewed by multiple managers, so it is always important to have enough resumes to go around.
  2. Professional references – be sure to bring a list of 3-5 professional references. Include each reference’s contact information, including email address as well as the capacity by which they know you.
  3. Personal references – more and more companies are turning to personal references to round out the interview process, so bring a list of personal references as well. Phone numbers, email address, and relationship should be carefully noted for each reference.
  4. Work History – keep a list of your previous employers, including physical address, phone number, employment dates, and manager names. Being unable to provide this information is unprofessional and may raise an eyebrow or two.
  5. Education – bring a list of each school you attended, the address, and the degree, or program studied.
  6. Skills – As technology continues to evolve, many potential employers are interested in what programs candidates have mastered. You should also include any specialized skills or equipment you can operate
  7. Questions – almost all hiring managers will end the interview by asking if the candidate has any questions – prepare a list in advance. It is a great idea to do this by carefully reviewing the company website. The questions should be thought provoking and relevant.
  8. Documentation – Bring along any professional certifications, as well as a valid driver’s license and social security card. In the event that the position is immediately offered to you, you will have all of the information needed with you.
  9. Samples – Many jobs require a candidate to provide samples of their work. Be sure to bring along representations of your best work. This applies to almost all jobs. For example, an architect may bring along samples of their designs while a teacher might bring lesson plans or an example of a teaching plan.
  10. Attitude – never underestimate the power of your attitude – remember you are selling yourself, so it is crucial you come prepared to do just that. Be well rested and eat shortly before your interview.

Being adequately prepared for an interview is the first step towards has a successful session. Be sure to prepare your interview items in advance so you are not rushing around trying to locate everything right before your interview.

 

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog | October 29, 2020

#JobSearch : How To Talk About A Layoff Or Furlough In A Job Interview. You will Be Asked About your Career Moves and Layoff(s).

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Mass layoffs and furloughs have been announced across a variety of industries — travel and leisure, media, energy, financial services, etc. (Business Insider keeps a running tally here). While losing your job may be more commonplace now, it can still be difficult to talk about, especially in a job interview, where you might feel less confident admitting any negative news.

You will likely be asked about your various career moves and transitions, especially your most recent ones. You may also be asked about any gaps in your resume. Finally, with layoffs prominently featured in the news and top of mind for many, the interviewer may ask you outright if you were downsized.

The good news is that, with so many people affected, there is less stigma attached to being laid off or furloughed. The better news is that you have control on how you talk about a layoff or furlough. You can minimize the negative impact of being laid off or furloughed and still ace your job interview by taking these five steps:

1 – Address what the interviewer really wants to know

Remember that the purpose of the job interview is to determine if you’re the best candidate for the job. The prospective employer wants their problem solved. They really aren’t focused on you, except for what you can do for them. In the same way, they don’t really care about your layoff, except what it might reveal about how good an employee you will be.

A layoff or furlough can impact you negatively if the prospective employer thinks you were let go for performance reasons. You can counter that by confirming that you were one among many and not singled out for cause. The prospective employer might worry that your time away from work has eroded your skills. You can counter that by keeping your skills and expertise updated. The prospective employer might assume your recent bad experience has soured your attitude or work ethic. You can counter that by showing high energy and enthusiasm during the interview.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2 — Keep your answer concise

Concise means just enough information. You don’t want to say too little, such as avoiding talking about the layoff or furlough at all. This makes it appears as if you’re hiding something. At the same time, you don’t want to say too much and keep referencing it throughout the job interview. This is like going on a date where the other person spends the whole time talking about their ex! The incident is in the past, and the job interview is for the future. You want to assure the prospective employer that you only have eyes for them.

3 — Keep your tone neutral and non-judgmental

The prospective employer wants to hire someone who will be committed and a positive addition to the team. If you bad mouth your previous employer, your next employer will worry you will say the same about them. Even if the layoff or furlough was handled terribly or you felt you were treated unfairly or you have whatever good reason for having a negative opinion about your past employer, keep your tone neutral and non-judgmental when you explain what happened. (it helps when you keep your answers concise!)

Getting to a neutral tone when you are talking about a difficult issue is something you may need to practice. As a longtime recruiter, I have sat in too many interviews where the candidate clearly still harbors negative feelings toward a past employer. Outline in advance what you will say about the layoff or furlough. Practice saying it until you can do it without getting emotional – e.g., sad, angry, defensive. Role play with someone else who will probe on this issue to make sure you’re comfortable talking about it. (Read more tips here on how to handle a hostile interview.)

4 — Refocus the interview back to the job opening

The likelihood is that the interviewer will move on quickly after hearing a satisfactory explanation for your layoff or furlough. But you can help move the interview along by initiating the transition back to the job opening at hand. For example, as you talk about your recent job, you mention that you left because you were laid off, and then you immediately highlight the skills, expertise and experience you gained at the job that is relevant to this particular opening. No need to wait for the interviewer to sign off on your layoff explanation and give you permission to move on. The job interview is a conversation, a two-way street, and you can control the agenda as much as the interviewer by refocusing the interview on the job opening.

5 — Line up references to support your story

Too many job seekers wait till they have an impending job offer before lining up their list of professional references. It takes time to reach your references and confirm that: 1) they agree to give you a reference; 2) you have their most updated contact information; and 3) they know what to say to give you the strongest and most relevant reference possible.

Number 3 surprises some people, but you need to coach your references. You don’t need to tell them what to say word-for-word (and legitimate references won’t want you to do that anyway). However, you need to tell them what jobs you’re going for so they can highlight the relevant aspects of your previous work together. This includes talking about the circumstances surrounding your layoff or furlough – even if only to confirm that it wasn’t performance-related. Having your references lined up in advance, including someone who will corroborate your account of the layoff or furlough, will make you more confident and comfortable in your job interview.

You determine how strong a candidate you are, not your layoff or furlough

Being laid off or furloughed is the end of that job, but certainly not your career. You can still come across as a strong candidate during the job interview by highlighting the skills, expertise and experience you do have. Remember that the prospective employer is focused on hiring a solution to their problem, not your layoff or furlough at all.

 

Forbes.com | October 28, 2020 | Caroline Ceniza-Levine

#JobSearch : What’s the Value of Sending a Thank You Letter? Studies Show that Candidates who Follow Up the Interview with a Thank You always Get Chosen Before their Peers.

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I’ve been asked many, many times, “Do I really need to send a Thank You letter to the employer?” and the answer is always, “Yes! Yes! Yes!”

Okay, so I am a bit uptight about Thank You letters. I know that–especially after a wedding or birthday. But do we need to do it after an interview? Does the employer really care? Does it really make a difference?  YES!

When in the job search process, a little bit of manners goes a long way. A Thank You letter can literally boost your chances of beating out other candidates.In a recent online poll taken, a question was posed to HR managers “Are you more likely to hire someone who has sent you a post-interview thank you note?” 61 percent answered either “yes” or “perhaps”, where 39 percent said “no” or “probably not”.

With fierce competition out there these days, HR professionals are looking at more and more criteria to help them decide on the best possible candidate. The right Thank You letter can give a hiring manager additional insight on your intelligence, manners, and written verbal communication skills, as well as your desire for the job. Guess it’s time to dust off the box of thank you notes.

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What Skill Sets Do You have to be ‘Sharpened’ ?

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Studies repeatedly show that candidates who follow up the interview with a thank you always get chosen before their peers. Sending a customized thank you note gives you an edge. It helps remind the interviewer who you are. Many recruiters of Fortune 500 companies admit that some candidates get lost in the shuffle, only to rediscover them when receiving a thank you note.

A thank you note reiterates your strong points. It reminds them why they should hire YOU. 

Here are a few tips about writing a thank you note:

1- Proofread. Double check and make sure that not only is your thank you error-free, but that you are sending it to the right employer!

2- Restate Your Strong Points. Hiring managers state that a thank you note is “literally the last chance candidates have to sell themselves to an employer”. Remind them why you are the best candidate.

3- Impress Them with Your Listening Skills. State something in the letter that relates to the conversations you had at the interview. Show them you really were listening to them, not daydreaming about what the benefits and compensations are going to be.

4- Thank Everyone. If 3 people interviewed you, then they each get a thank you. Not only will they be impressed, but they may show it to each other in an attempt to get the others to want to hire you, too. Just remember to customize each letter. A letter that is not well-thought-out (or the same to each) can only hurt you. If you are stumped on what to write, just think about the topics you discussed during the interviews.

It only takes about 2 minutes and a stamp to make a lasting impression.

 

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog |  October 27, 2020

#BestofFSCBlog : Eight(8) Ways To Cope & Rebound From Constant Rejection In Your #JobSearch & Career. During the Job Search, you’ll be Met with Rejection & it’s Even Worse Now.

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Interviewing for a job or seeking advancement at work is stressful and nerve-racking. The pressure is now intensified as there’s a prolonged Covid-19 pandemic with no immediate end in sight. Over 60 million Americans have filed for unemployment, millions more are underemployed or have finished collecting benefits and have fallen off of the government’s official data coverage. So, now you’re faced with intense competition.

During the job search, you’ll be met with rejection and it’s even worse now. As companies are concerned over what will happen in the future, it’s hard to get noticed at the office, especially as everyone’s fighting to hold onto their jobs or get a better one.

It’s especially hard to handle rejection when you’re worried about your financial situation, how you’ll pay the bills, rent or mortgage. After submitting dozens of résumés and completing lengthy, annoying and glitchy applications every day without hearing back, it’s nearly impossible to stay positive. When you think you did exceptionally well in an interview and haven’t heard back after several weeks, it’s devastating. If you’re stuck in the same role at work and no one is giving you a chance, it’s hard to keep making it through the day.

Here are some ways to cope and rebound from rejection.

1) It’s not just happening to you.

Take a small measure of comfort in knowing that everyone is going through the same thing. We’ll all be in this together. Yes, there will be some people who look like they’re getting all of the breaks, but those are the rare exceptions. Take comfort in knowing that everyone else is experiencing similar feelings of fear, stress and bouts of depression. Everyone at one point in their career gets rejected for a coveted role, loses out to an office rival for a lucrative promotion or gets ghosted after a great series of interviews.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2) Maybe it’s not meant to be.

Once in a while, you catch a break and you’re in the right place at the right time. Most often, you’re in the wrong place at the wrong time. Not getting selected to move on in the interview process nor getting a raise or big bonus may have nothing to do with you. It could be due to a host of other factors. The job may have been placed on hold or the company went in a different direction. There could have been an internal candidate that received the job offer. The senior vice president’s nephew got the promotion.

3) Consider your approach.

If you keep striking out, it may be time to do some self-analysis. Are you applying for jobs outside of your core competencies? What does your social media footprint say about you? How’s your tone in the interview or at the office?

When you’ve been beaten down, it’s easy to start feeling bitter, resentful and angry. These unattractive traits could come out and alienate people. If a manager senses that you’re unhappy and blame others for everything that’s happened in the past, they won’t be interested in extending an offer or giving you more responsibilities. In this job market, they’ll believe that there are many other smart, capable and level-headed people with positive attitudes available.

4) Make adjustments.

If you keep striking out, share your presentation style with trusted friends and mentors. Ask them for their honest evaluation, constructive criticism and feedback. Really listen to what they have to say and enact the necessary alterations to your approach.

You should also take a step back and assess other elements too. Review your résumé, LinkedIn profile, networking strategy and social media postings. People look at these things and make snap judgements. Ensure that you are presenting yourself in the best light.

Practice your elevator pitch until you feel it’s perfected. Think of all the questions that could be asked of you and rehearse your answers.

5) Manage your expectations.

Pre-pandemic, your goal may have been to find a job within one to three months. You also wanted to receive a certain title and compensation. In a strong job market, that’s fairly reasonable. Today, you need to adjust your definition of success. Getting a new job is very hard and could take a long time.

Focus on the victories along the way and celebrate them. Feel good when you hear from a company. Pat yourself on the back when you get an interview. Get excited about a second round. Keep in mind that the odds are stacked against you. So, if the offer does not materialize, it won’t crush you.

6) Keep a running list of your good qualities.

Rejection can sap your self-confidence and question your abilities. You may start ruminating on all of the bad breaks that hurt you in the past. Left unchecked, you can slide down a slippery slope of self-doubt and second-guess any decision you make.

Replace the negative feedback loop with a recitation of all of your stellar qualities and crowning achievements. When a negative thought pops up, immediately replace it with a memory of a time in which you prevailed over adversity. Mentally repeat back all of your accomplishments—both big and small. It will serve as a reminder that you’ve succeeded in the past and can prevail against all odds in the future.

7) Positive mantras help.

Self-talk yourself into a success-oriented mindset. Have a list of positive affirmations and play them on loop to fight back against the obstacles and hurdles in your path.

“This is merely a minor setback; I will find a new job!”

“Just because I was rejected for the job does not diminish my self-worth and value.”

“I am smart, talented and have a lot to offer.”

“I won’t give up and will make it through this tough time!”

8) Stay strong and tough.

You need this to power through the daily challenges. A helpful tip is to take care of yourself mentally, emotionally, physically and spiritually.

Don’t wallow in self-pity or engage in destructive behaviors, such as binge drinking, eating to excess, watching too much television, taking drugs or isolating yourself from others. Hit the pause button and stop obsessing over your situation. Find some hobbies to distract you. Engage in activities that you excel at, so it provides a confidence boost. Take a walk in the park to clear your head, set a workout routine, listen to thoughtful and encouraging podcasts and read books or stories of uber-successful people that triumphed over failure and rejection to put you in a better mood.

It’s not easy to cope with rejection. This will be a constant battle. By focusing on staying strong, reminding yourself of all of your great qualities, reevaluating your approach, adopting positive mantras, taking a break and adjusting your definition of success, it will help you combat and overcome the feelings associated with rejection.

 

Forbes.com | October 23, 2020 | Jack Kelly 

#JobSearch : Interview Responses to Avoid at All Costs. You Need to Answer the Questions Correctly to Get the Job.

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An interview is your opportunity to sell yourself. Regardless of how much you may look the part, you need to answer the questions correctly to get the job. Interviewers ask key questions and look for certain types of answers. Honesty is always the best policy, but remember that it is okay not to offer information that was not asked.

Never bash your former employer.
It doesn’t matter if your last boss was the Wicked Witch of the Workforce, don’t say anything negative about your former employer. Instead of saying that you left your last job to get away from your boss that micromanages like it’s going out of style, say that you are looking for an employer that wants to utilize your talents and allow you to truly contribute to the company. Instead of saying what you hated about your last employer, focus on what you love about the employer that you are interviewing with.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

Avoid slang.
It doesn’t matter if everyone you know uses double negatives and slang, don’t use them in your interview responses. Always make sure that you look and sound intelligent and articulate in an interview. You might be a college graduate from an ivy league school, but if you speak like you dropped out of grade school in your interview, there’s a good chance that you won’t be getting the job. An interview is the place to be as professional as possible.

Always have questions.
Almost all interviews end with the interviewer asking you if you have any questions about the position or the company. Be certain to have some questions. However, avoid questions about pay, vacation time, hours, bonuses, and similar things that depend on you actually having the job. Instead, do some research on the company that you are interviewing with and ask a question about something that you read. This shows that you are interested about the company and have done some research.

Never say you were fired.
When asked why you left your last place of employment, never under any circumstances should you say that you were fired, even if you were. You could say instead that you and your manager agreed that your last position may not have been the best fit. Do not lie about why you left, but avoid using the words fired, terminated, and let go in your explanation of why you are no longer with your previous company.

Don’t lie.
It’s better to admit that there is something that you don’t know than to lie. If you find yourself put on the spot with a question that you don’t know how to answer, it is perfectly acceptable to ask for a moment or two to consider your answer. When you give the interviewer a well thought out response to the question that was posed, you can also make a point of emphasizing that you don’t make snap judgments and decisions, but instead prefer to think through how you are going to answer the situation. In many situations, this type of personality trait can be an asset.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog | October 23, 2020

#JobSearch : Career Reinvention Is About More Than Just Skills: 3 Areas Critical To Employability In The Future Of Work. A MUst REad for All!

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The future of work is here. And as Jack Kelly highlights in this sobering Forbes.com article, life is not going to be as comfortable as we remember it pre-pandemic and we must become self-reliant and entrepreneurial when it comes to our careers.

This may feel exciting for some and downright terrifying for others. What used to be a choice, is now becoming a guarantee: We will all need to reinvent ourselves multiple times throughout our careers to remain employable.

Those who resist may find themselves in an uncomfortable reality in the not-so-distant future. But even those who are ready to embrace the situation may not know where to begin.

Here’s how to remain employable in a volatile and ever-advancing market:

1) Reinvent expertise. This is traditionally how most professionals think about career reinvention. Building new skills through formal education, online courses, applied experience and self-created projects is a great habit and something all professionals should pursue.

Although some companies are leading efforts to upskill or reskill their workforces, this is still an emerging concept and most of those roles tend to be in technology fields where there’s a talent shortage. Since many organizations are not offering these programs or sadly, not proactively encouraging their employees to reskill, the onus is on the individual to drive this process. Here’s how:

  • Regularly take inventory. In today’s labor market, it doesn’t take long for skills to go stale, especially when it comes to technology solutions. While many employees go through some type of annual performance review, these are often rushed, unstructured and focused on the company’s performance metrics (vs. broader market skills). It will benefit you to review your accomplishments annually, update your resume and LinkedIn with new abilities, and identify any skills gaps that may exist. Specifically, take note if you realize that you’ve gained few new marketable skills in the last year. At the pace we’re moving, even one year with limited growth can set you behind.
  • Follow the market. Many employees focus on how to be successful internally at their organizations, which makes sense because this is likely what they’re measured on and where they earn a paycheck. However, make time to look externally as well. It’s easy to become myopic and the reality is what your company is focusing on may not be what the broader industry is doing. If your company is remaining stagnant when your competitors are moving forward, it may be time to take it upon yourself to upskill.
  • Make a plan. Once you’ve done your market and self assessments, take action. There are so many resources available today to increase your skills and knowledge, many low cost or no cost. Plan to take two LinkedIn Learning courses monthly, raise your hand to be on the board of an industry association, volunteer to lead the new retention task force your company is instituting, enroll in a business course at a local community college, select a new technology App or system to master. My favorite strategy is putting yourself into rooms where you’re the least qualified, which forces you to improve your skills while being surrounded by others who can help advise you. The list of possibilities is endless, but you need to schedule it and follow through. Most professionals have a lot of things competing for their time, so if it’s not a priority, it won’t happen.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2) Reinvent brand. Whether or not you’re consciously building a brand, others observe what you do and develop their own conclusions. While you can’t necessarily control what others think, you can engage in behaviors that portray the brand you aspire to, and ensure the great work you accomplish is visible.

While you may balk at the necessity of this, you may change your mind when you realize the people around you who are landing stellar opportunities aren’t more talented or experienced, they just do a better job of broadcasting their skills and achievements. As Carla Harris points out in her book “Strategize to Win,” many decisions about your career are made when you’re not in the room, so if key decision-makers aren’t aware of your expertise, you will get overlooked, fair or not. Here’s how to create a visible brand:

  • Do great work. Whether in the boardroom or mailroom, building a trusted brand starts with being known as the person who gets the job done while being a role model to others in terms of work ethic, attitude and reliability. Create a strategy to measure your progress, even if it’s not a built-in aspect of your job (e.g., Sales, billable hours), and strive to improve your performance through building efficiencies, reducing costs or engaging creativity. What employers value more than anything today are employees who are agile, resourceful, and continuously learning. Regardless of your title, be that person and you’ll always land on your feet.
  • Create a visibility strategy. Doing great work is a must, but others need to know about it. If your organization is highly siloed, your manager tends to overlook recognition or your role doesn’t have a formalized measurement that ends up on a distributed report, it’s likely others aren’t fully aware of your contributions. Create a dashboard or scorecard for yourself and share it with your boss and team. Make it a habit to celebrate team accomplishments in staff meetings, including your role in the project. Volunteer for committees or projects that expose you to new colleagues and leaders so others become aware of your capabilities. Worst case, these steps may save you if your manager unexpectedly leaves or your company experiences a RIF, and best case, you may be hand-selected for a juicy new role. For more tips, click here.
  • Define your brand. Most don’t reflect on the question, “What do I want to be known for?” However, the answer to this is what defines the behavior guidelines for your professional brand. No, you can’t control what others’ think of you, but you can control your actions, which give others the criteria for making a judgment. If you want to get a promotion, show up to meetings on-time, prepared to contribute and ready to display leadership qualities like recognizing contributions and offering ideas. Knowing your goals and what attributes define someone who is successful attaining those goals will inform your actions, which others will notice. Take time to define your brand when you’re starting a new role, project or team. Then, determine the behaviors that make someone effective and exhibit them. Follow through on your social media and how you introduce yourself.

3) Reinvent connections. Your network is likely constantly evolving through work, community and social connections, even if you’re not putting too much effort into it. Imagine what could happen if you invested just a bit more?

More than anything, your network is the lifeline to career opportunities. Up to 70% of jobs are never posted, which means the only way to learn about them is through a connection, and 98% of Fortune 500 companies use Applicant Tracking Systems (ATS) according to Jobscan, which often weed out 75% of applications before they reach the recruiter. Unfair? Yes. The Covid-19 pandemic highlighted what we already knew: job security is a myth and even stellar performers are susceptible to a deflated economy. So, while reinventing your skills is a fantastic start, great performance can get you only so far. The rest is about who knows what you know. Here’s how to reinvent your network:

  • Take stock, then take a step further. You already have a great network, but you may not have thought about it. Go through your email, texts, Venmo, social media and other contact lists to learn more about the network you already have. Are you connected online? Have they changed jobs? Do they know your target? What could be learned from a 15-minute phone call? The people in your network are constantly evolving, so don’t underestimate their value in your reinvention. Reach out, share your current career goals, and be curious about theirs. You may just find that you can mutually benefit one another’s careers in a way you hadn’t imagined. See here.
  • Branch out. If you’ve been growing your network organically, it may be time to get more strategic. In this article, Herminia Ibarra describes a method for auditing your connections and ensuring you’re being thorough in your outreach. For example, are you networking in diverse groups outside of your normal circles? Have you considered who you’d like to meet to get to the next level of your career and started to follow their work? Much of what makes networking successful in the moment is planning ahead and giving yourself a lengthy runway to develop the relationship, so start before you need it.
  • Make it a habit. Like exercise and healthy eating, networking and building connections needs to become a way of life to be most effective. In the same way cramming in a few Peloton sessions won’t help your cholesterol numbers one week prior to your health checkup, reaching out to new contacts when you’ve just lost your job won’t quickly solve your employment woes. Your best bet is to first consider most people you meet a valuable part of your network. Connect with new colleagues on LinkedIn. After attending a webinar, reach out to thank the panelists and organizers. On you next Zoom event, jot down a few people you’d like to get to know better and follow up. Next, implement Ibarra’s strategy of proactively diversifying your network with industry thought leaders, diverse cultures, geographies, ethnic and age groups, and some super connectors. Once you start building outreach into your routine, it’ll feel like you’ve forgotten something if you don’t engage.

 

While two-thirds of Americans believe technology will eventually take over about 50% of current roles, over 80% of those same people believe their roles won’t be impacted. We need to face reality. Our careers will morph and change with innovation, which is moving at an accelerated pace, and no one is going to manage your career as well as you.

Happy hunting.

 

Forbes.com | October 20, 2020 | Dawn Graham 

#JobSearch : A 7-Step Job Search Plan To Beat The Tough Economy. A Seven Step Job Search Plan that has Gotten Results!

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Job searches go faster when job-seekers first take a step back to plan strategically. And careful planning has become even more important during these challenging economic times. Think of it this way; your “job” in a job search is to be a world-class consultative salesperson, for yourself. So do what the best salespeople do: plan carefully first, to get the highest return on your time investment.

Here’s a seven step job search plan that has gotten results for my clients, and that any great salesperson would appreciate. 

1. Start with the audience. Define your audience using two parameters so that you can understand and market to them effectively. Vary one of these two parameters and your pitch needs to change to resonate with the new audience:

  • The position description, including the level. “Finance” doesn’t cut it; “Chief Finance Officer” or “Financial Analyst” does, because of the very different ways you need to sell yourself for each of these roles.
  • The type of organization, including the industry, for profit vs. non-profit, startup or global Fortune 100, and so forth. For example, a CFO at a startup will be expected to pitch in beyond their finance role more so than would a CFO at an established global company.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2. Craft messages that will resonate with your target audience in your resumes, LinkedIn profile, emails, cover letters, and your networking and interview pitches. Which keywords, phrases, skills and experience would gain their interest? Find out by researching a) the words and phrases used in job postings, b) the LinkedIn profile content of those that do what you want to do, c) online publications for your field, d) blog posts and articles of relevant thought-leaders, and e) the “Investors” section on public company websites.

3. Make sure your target audience is big enough. Does your job target have enough potential so that your search won’t become a years-long odyssey? By “potential,” I mean the number of positions that exist, whether open or filled. You want to fish in a sea with a lot of fish so you’re more likely to catch one! Try to target roughly 200 potential positions, to help ensure you can complete your search in two to four months.

For example, a client was looking for a Chief Marketing Officer role at mid-sized technology companies in a remote part of the U.S. and identified 13 companies that met the definition. She thus identified only 13 potential positions, since each of these 13 companies has only one CMO.

This small number implies a very long search given that most positions will be filled, and for those that are not she would be competing with lots of candidates. She was ultimately able to target roughly 200 potential positions by expanding her geography, the types of roles she was willing to accept, and the industries to which she was open. And she did in fact land a role about three months after expanding her audience.

4. Prioritize your valuable job search time. Plan to spend 80% of your time on the “active” marketing channels that are getting my clients (and my colleagues’ clients) roughly 80% of their interviews: networking (that is, getting introductions) and cold-calls/emails. Spend the remaining 20% of your time on the “passive” channels for getting interviews – job postings and search firms.

5. Think broadly about your network, then plan how you want to reach out. Aim to let at least 200 people know about your search. Include family, friends, colleagues you haven’t spoken to in years who might be open to helping you, former classmates, your neighbor and so forth. One of my clients landed an interview after reaching out to a former business school classmate she hadn’t spoken with in 17 years. This is typical.

Then segment your outreach by those who will receive a) a mass “Your help requested” email vs. individual emails, b) a highly personalized vs. templated email, and c) an informational meeting request vs. a referral request or simply an update on your job search.

6. Create a one-page marketing-plan document. Plan to share this document with those who are well connected in your field, as it will make it easier for them to help you. Consider emailing the document prior to, or even during, an informational meeting. In the document, include a) your job target, b) how you can help/what differentiates you, and c) a list of the better known organizations that you’re targeting, with the hope that they’ll more likely think of someone they can refer you to if they see the organization names.

7. Set up your contact management system. You’ll want to keep in touch with everyone in your broadly defined network so no opportunities pass you by. To do so, you’ll need to keep track of, and schedule, your individual outreach efforts.

Whether your system consists of a simple spreadsheet (like most of my clients) or something more sophisticated, every contact should have “next action,” “date of next action” and “priority” fields next to their name. This way you’ll always know what to do on a given day and ensure no opportunities slip through the cracks. Adding a “last action” field is also useful to see how you have been spending your time. Click here to download an example of what this spreadsheet might look like (customize to make it work for you). Plan to follow up with everyone in your system every three to six weeks.

Jobseekers often struggle with what to say when keeping in touch, and I routinely get asked about this. Here’s what to say.

 

Forbes.com | October 21, 2020 | Robert Hellmann 

#JobSearch : You Only Need To Do These Five Things To Succeed In Your Job Hunt—Block Out All Of The Other Noise. A MUst REad!

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When you’re in between jobs, it’s an overwhelming experience. There’s an overflow of too much well-intentioned advice. Everyone’s telling you what you must absolutely do to succeed in the pursuit of a new job. Your parents offer stale advice that’s 30 years old. Colleagues—who moved jobs two years ago—give unsolicited guidance, but have no idea how out of touch they are with the current Covid-19 job market. All sorts of so-called experts come out of the woodwork and weigh in—for a hefty price tag, of course.

Allow me to simplify the process, Marie Kondo-style. Here are the core basics of what you need to do in the job hunt—without all of the drama and fanfare.

1) Know what you want to do next. 

Too often, people jump into a job search without seriously contemplating their next move. They lack a definitive goal and a system of actions to achieve it.

You’ll see this on LinkedIn when members post a banner with the #opentowork hashtag on their profile photo. They’ll write something like, “Hi, Covid-19 happened and I lost my job.” Then, they’ll add, “Please help me!”

I get why they do this, but it’s not terribly helpful. The job seeker hasn’t clearly stated what they’ve accomplished in their career, the type of job they want next, the reasons why they are suitable and appropriate for that type of role and the specific help they require.

Tell prospective hiring managers, recruiters, people in your network and random strangers how awesome you are and the specific role you covet. Politely ask if they could please introduce you to the appropriate hiring manager, human resources and decision-making personnel, along with a positive recommendation.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2) Be honest—is this an achievable goal? 

Before you jump head-first into the search, ensure that you possess the appropriate skills, background and experience. This market is too brutal and unforgiving to expect that you’ll get an interview and job offer just because you show up.

Over 60 million Americans have filed for unemployment since March. On a daily basis, we continue to see major corporations conducting massive layoffs. With all of this competition, you need to possess all of the right stuff to garner attention.

If you think you’re a smart person, can figure things out and succeed in the role, that’s not enough. No one in this environment has the time to deal with someone who isn’t a direct on-target fit. They desire a plug-and-play person who can hit the ground running from day one. There are too many other people out there for a company to settle on a less-than-perfect fit. It sounds harsh, but management feels, “Why shouldn’t we continue looking until there are applicants that meet or exceed the appropriate criteria at a cost-effective price?”

If you’re chasing an illusionary goal, you’ll waste precious time. Yes, I know. Everyone has a friend who has secured an amazing job without all of the necessary experience. That’s the exception. We are not them.

3) Why should the company hire you? 

Clearly articulate the background and skill set you possess that make you a great fit for the position you’re applying to. It’s shocking how many people can’t tell and sell their own story. They stumble, fumble and go around in circles. This won’t fly. The interviewer will get frustrated with your inability to formulate a cohesive narrative and tell you that it was nice meeting with you and they have other people to see.

You must put together a marketing pitch to sell yourself. Just because you have 20 years of experience—and anyone can say that they’re at the top of their field—is not a sufficient enough reason to hire you. You have to sell them on yourself. Don’t say, “I shouldn’t have to sell myself, as my reputations and knowledge speaks for itself.” No, it doesn’t. You have to sell yourself hard. You also need to have a tight, concise pitch that tells a compelling story of your relevant background, how you’ll add value and why you’d succeed in the job. Practice until it sounds organic.

4) Network in person and online.

Nobody really likes networking. Unless you’re one of those gregarious, outgoing folks, it’s kind of icky. However, you must do it. Get on any and all career-related meetups online. Join all sorts of networking groups. Seek out top recruiters in your niche. Brand and market yourself on LinkedIn. Find relevant people to connect with, including human resources, talent acquisition and hiring managers. Comment on their posts and share your insights to brand yourself as a leader in your space.

5) Keep trying and don’t give up.

The search can last for many months, which can feel like years. There will be heartaches and roller-coaster ups and downs. You’ll be depressed with brief periods of elation. People will be rude, inconsiderate and unsympathetic. You’ll lose faith in people and feel miserable.

This can’t stop you. You need to persevere forward—despite all of the hurdles and obstacles in your path. Take the rejection, pick yourself up, brush yourself off and start over again and again. Stay mentally and emotionally strong. The search may take one month or more than six months, but eventually you will get that great new job!

 

Forbes.com | October 20, 2020 | Jack Kelly 

#JobSearch : How To Answer This Awkward Interview Question. Where Do you See Yourself in Five Years?

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Where do you see yourself in five years? Anyone who thought they knew where their lives would be five years ago is probably re-evaluating their plans right now. Five years ago, we had no idea our world would change as much as it has due to a global pandemic.

Yet, unfortunately, “where do you see yourself in five years?” is a question job interviewers still tend to ask in job interviews. Often, interviewers ask this question because they want to know if you actually do want the specific job you’re interviewing for and they want to know if you see yourself at their particular company for the long haul. This question allows them to get insight into your personal career goals to see if it aligns with the role and company. As a job candidate, it can be tricky to know if you should be brutally honest or fake and flattering when posed with this question.

To make answering this question easier, here are the only three things you need to focus on the next time you’re asked this awkward question:

Focus on what work you want to do

It may sound compelling to let the interviewer know that you plan to have a much higher senior title in five years or that you plan to start your own company or something similar, but these options aren’t the best way to approach this question. If you mention to the interviewer that you plan to have a specific job title at the company in five years, you might be shooting yourself in the foot before you even get the job. It’s uncertain if the particular role you might mention would even be available five years from now. If you mention that you plan to do your own thing five years from now, the interviewer might assume that they’re merely a stepping stone for you and that you’re not truly invested in the opportunity.

Instead, you want to focus on the responsibilities you hope to partake in over the next five years. Next time try something like, “In the next five years, I see myself growing and becoming an expert in [job function/industry]. I see myself still working on challenging projects like [specific projects mentioned in the job description or interview] and probably taking on even more challenging work as I learn and develop even more skills.”

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

Focus on how you want to feel 

While you can’t predict where exactly you’ll be five years from now, or the role you’ll have, or that you’ll even be at the company you’re interviewing for now, you can visualize how you’d like to feel about yourself and your career five years from now. Focusing on how you want to feel when answering this question also gives you the chance to subtly infuse the elements that are important to you in your next career move. Plus, if the company’s culture and values align with your career goals (as they should), this will give you the chance to further prove to the interviewer that you’d be a great addition to the team.

Here’s an example of what you could say: “I see myself feeling excited about the work I do. I see myself working with colleagues and a manager who still inspires and empowers me to keep growing and stretching myself to achieve and exceed expectations.”

Focus on how you want to contribute

Companies want to hire problem solvers and team players and this question is a great opportunity to show that you have a strong desire to make an impact over the next five years. Focusing on how you plan to contribute is a creative way to do that without predicting the future and mentioning specific details that may or not happen five years from now.

To show how much you intend to be an asset, you can say something along the lines of, “I see myself continuing to be an asset to my clients, team and all the other people I’ll have the honor of working with over the next five years. That’s why I’m so excited about the opportunity to join your team as a [job title you’re interviewing for now] because I know I can jump right in and add tremendous value now.”

Yes, this question may seem awkward and intrusive. But, when answered the right way, it’s a great opportunity for you to share a little more about you and to drive home the key factors that make you a great candidate for the position. By only focusing on these three things, you’ll be able to answer this question with more confidence and authenticity, and you’ll likely increase your chances of getting hired.

Author:  Adunola Adeshola coaches high-achievers on how to take their careers to the next level and secure the positions they’ve been chasing. Grab her free guide.

Forbes.com | October 15, 2020