Strategy: Seeking Social’s ROI? You’re Missing The Point Entirely…There are More Than 2 Billion People on Social Networks Today, & With the Proliferation of Mobile Technology
Businesses have been obsessively trying to find the ROI of social media, which is the completely wrong approach. Don’t get me wrong—it’s not that you shouldn’t measure the impact of social media; but the measurement should be a business one, not a measure of social alone. Social Media is an enablement tool, not a standalone […]
