Strategy: 5 things to Say Instead of ‘Sorry’…It Becomes Clear the Women Should Not be Remorseful.
I recently came across a Pantene ad that went viral in June. Besides highlighting the flawless and beautiful hair of the actresses, it features multiple situations where women unnecessarily say “sorry” — a verbal tic that, for many women, has become entrenched in everyday conversation. In scene after scene of the ad, women are shown apologizing for a series of […]