#JobSearch : 5 Effective Marketing Tips For Professionals Who Just Got Laid Off. Great REad for ALL!
Many professionals went through a tough time with their jobs last year. A large number of planned job cuts reached 89,703, going up by 15% since February. From the beginning of the year until now, job losses have gone way up to 270,416, shooting up by a massive 396% compared to the same time last year.
Around 1,450 folks working in the U.S. tech sector have lost their jobs, as counted by Crunchbase News. And if that’s not enough, Layoffs.fyi tells us that a whopping 1,157 tech companies have let go of a staggering 257,778 workers in 2023. If you’ve recently experienced a job loss, know that you’re not alone. Numerous individuals are encountering comparable challenges. Here are five practical tips to help you navigate tough times and get back on your feet.
1. Take a Pause to Figure It Out
Experiencing a layoff is tough and can bring a lot of stress to you and your loved ones. Studies show that being laid off is the seventh most stressful life experience. Rather than getting stressed, think of a layoff as a chance to start over somewhere new, with different opportunities and challenges.
The initial step to realign your professional path is to take a brief break. Given the increasing number of layoffs, it becomes crucial to strategize your next moves. Taking this pause enhances your likelihood of discovering new opportunities in the months ahead. Use this time to think about your skills, strengths, and the job market. This will help you plan your next moves wisely.
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2. Invest Time In Skill Development
The job market is evolving rapidly, and continuous skill development is crucial. Dedicate time to enhance or acquire new skills. Online courses are a great way to start, offering a flexible and accessible way to boost your capabilities.
This investment in yourself makes you more capable, and companies are likely to notice your efforts when they’re looking to hire. The goal is to become someone companies find hard to resist hiring because of your valuable skills.
3. Craft A Compelling Personal Brand
Today, making yourself known online is like having a secret weapon for job hunting. It’s a strong tool that helps you stand out. Your mission? Make a personal brand that shows off what makes you special – your skills and what you’re great at. Start by updating your resume or CV with all your latest achievements.
Now, take your skills online. Use social media like LinkedIn to make a consistent and real online image. Share your work journey, talk about what you know, and connect with others. Your personal brand, when done well and kept the same everywhere, becomes a story that tells employers why you’re awesome.
4. Build Strong Professional Connections
When you’re promoting yourself after a layoff, it’s not just about how you show yourself but also about the folks you link up with. Get in touch with people in your industry—colleagues, mentors, and friends from previous jobs. Keep the connection alive by regularly checking in and participating in professional conversations. This could open doors to valuable mentorship, career advice, and even potential job opportunities.
Moreover, attend online events, join communities, and participate in networking activities to grow your connections. Remember, your network might be the key to reclaiming your dream job, so utilize it wisely. They could offer valuable insights and even help you find new opportunities.
5. Be Consistent in Your Job Hunt
Finding a job after being laid off can be tiring and downright frustrating. But here’s a straightforward tip to keep you moving forward: commit to doing at least one job-hunting task every day. This small but consistent effort can make a big difference.
Your daily tasks could be updating your resume or online profile, applying for a specific job, creating a new profile on a job search website, or having a conversation with a mentor. The key is to stay engaged with the job search process regularly.
In addition to exploring traditional employment, consider other options like freelance work, contract positions, or even starting your own small business. These alternatives may open new doors and provide valuable experience while you navigate your job search journey.
As we enter deeper into 2024, job seekers are bracing for more challenges. A recent survey by ResumeBuilder.com reveals that a concerning 38% of larger companies anticipate layoffs in the coming year. Shockingly, 96% of organizations have already made cuts in the past 12 months, and 92% plan to do so again in the next year, as reported by Randstad RiseSmart. The uncertainty surrounding job losses persists, leaving many wondering when this cycle will end.
In times like these, the strategies shared in this guide can be a lifeline for those navigating layoffs. Remember, while the road ahead may be uncertain, your ability to adapt and follow these effective tips can make a real difference in facing the challenges that lie ahead.
Forbes.com | February 5, 2024 | Goldie Chan
