#ExcutiveJobSearch : 3 Ways to Help Your Personal Brand When Unemployed. Personal Branding for Senior-Level Managers is So Critical. - First Sun Consulting, LLC | Outplacement Services and Career Transition Firm

Whether you have recently found yourself unemployed due to the global health crisis or not, at some point, most people find themselves unemployed, whether through downsizing or a personal crisis. Once you gather your thoughts and begin to make a plan of action, ensure you include how to enhance your personal brand during a period of unemployment.

Personal branding for senior-level managers is so critical. You’re essentially always supposed to be networking with other professionals to enhance your brand and be better prepared for unemployment, should the situation arise. The good news is your c-level personal branding doesn’t have to suffer if you don’t have a job, and here are some tips for keeping it alive and well.

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What Skill Sets Do You have to be ‘Sharpened’ ?

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Fill in Employment Gaps

When you lose a job, it’s usually best to take some time off to reevaluate your goals and find the right fit. The only problem is this can lead to employment gaps of several weeks or months.

These gaps don’t look good on a resume, so finding temporary work, freelancing, volunteering, obtaining higher education, or certification courses and more can help fill them. If nothing else, filling the employment gaps in these ways will demonstrate you are still serious about your profession and are constantly enhancing your skills before finding the right opportunity.

Reconnect with Your Current Network, Then Expand

You may choose to work with a professional executive LinkedIn profile writer to get your profile up-to-date and ready for a strong networking effort. It’s easy to let your network get stale over time when you are comfortable with your job.

However, everyone usually understands this, so there’s no harm in reconnecting with people. By reconnecting with your current network, you may be able to naturally expand it by being introduced to new people. The more people you talk to, the better your chances are of improving your c-level personal branding, and finding a job you didn’t even know was out there.

Leverage Social Media

Having an online presence is essential in today’s professional world. While social media can be a complete disaster if you aren’t careful, it’s also one of the most valuable resources you have at your fingertips. Use it to demonstrate your knowledge by commenting on articles, joining

LinkedIn groups, or promoting your own organic content through a blog or other platform. The more you build a positive online presence, the better your c-level personal branding will be, and the quicker you’ll be discovered, most likely.

Personal branding for senior-level managers is one of the most important characteristics of any job search. Your personal brand shows who you are and why you would be valuable to any given company. Neglecting to enhance your personal brand while unemployed is a major mistake, so use your time to continue working on it.

FSC Career Blog Author: Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog | May 14, 2020