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#CareerAdvice : #LinkedInTips – 9 Mistakes you’re Making on #LinkedIn that Could Sabotage your #JobHunt — and How to Fix Them. A Must REad!

  • If you’re on LinkedIn, there’s a good chance you’re guilty of (at least) one of the mistakes listed below.

  • We talked to LinkedIn career expert Blair Decembrele about how to avoid them.
  • For example, if you’re job-hunting, be sure to alert recruiters that you’re open to new roles. Your current employer won’t find out.
LinkedIn can be a terrific place to build your brand, expand your network, attract new clients, and find job opportunities.

But use it the wrong way and you could turn off professional contacts — or even lose out on your dream job.

We spoke with LinkedIn career expert Blair Decembrele about the most common (and most egregious) mistakes she sees on the platform, as well as what you can do to avoid them. Read on, and get ready to make some potentially serious changes to your profile.

Your profile headline is incorrect or missing entirely

Your profile headline is incorrect or missing entirelyScreenshot/LinkedIn

This is “prime real estate,” Decembrele said.

It’s the first thing other members see besides your photo. You can use these 120 words either to list your current title (e.g. “senior reporter at Business Insider”) or to describe your job more generally (e.g. “reporter covering career development and entrepreneurship”).

You don’t have a profile photo

You don't have a profile photoScreenshot/LinkedIn

According to LinkedIn data, profiles with photos receive up to 21 times more views than profiles without photos, plus nine times more connection requests.

That’s not to say that any photo will do — it’s important to choose one that’s visually appealing, Decembrele said. Think a solid-color background without distractions like a friend’s arm dangling off the edge. Your face should fill up roughly 60% of the frame.

 

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What Skill Sets do You have to be ‘Sharpened’ ?

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You haven’t written a summary

You haven't written a summaryScreenshot/LinkedIn

A summary “describes who you are as a professional,” Decembrele said. It’s your elevator pitch, or your chance to “spark a potential employer’s interest in 20 seconds.”

That’s why you should include your experience, skills, and interests. Most importantly, “don’t be afraid to have your personality shine through.” LinkedIn says summaries of at least 40 words are more likely to turn up in search results.

You never customized your LinkedIn URL

You never customized your LinkedIn URLScreenshot/LinkedIn

Once you do, you can include your LinkedIn URL on your résumé without worrying about it looking clunky, Decembrele said. It also makes it easier for you to be found by recruiters.

You have no idea what your privacy settings are

You have no idea what your privacy settings areScreenshot/LinkedIn

Decembrele recommends thinking carefully about your privacy settings (for example, whether you want your entire network to find out that you’ve switched jobs).

You should also know whether other members can see when you’ve looked at their profile, and vice versa. Decembrele said there are benefits to having people know you checked out their profile, since they might see an opportunity to work together.

If you subscribe to LinkedIn Premium, you’re able to tweak the settings so that you can see when other people view your profile, but they can’t see when you’ve viewed theirs.

SEE ALSO: 9 mistakes you’re making on LinkedIn that are putting off recruiters and making it harder to find a job

 

You haven’t alerted recruiters that you’re open to new roles

You haven't alerted recruiters that you're open to new rolesScreenshot/LinkedIn

Enabling the “open candidates” feature on your profile dashboard is a way to privately signal that you’re open to job opportunities. LinkedIn found that members who enable this feature are twice as likely to see relevant opportunities.

Fortunately, this is not listed publicly on your profile — and luckily for you, recruiters from your particular organization aren’t able to see this.

You’re not using hashtags in your posts

You're not using hashtags in your postsScreenshot/LinkedIn

You can use relevant hashtags to a) customize your feed so that you see the content that’s most interesting to you, and b) to make sure your posts wind up in front of the right people (just like on other social media platforms). For example, if you’re writing about leadership, you might tag “#leadership.”

Once you’ve started writing a post on LinkedIn, you’ll see recommended hashtags to choose from.

You aren’t taking advantage of LinkedIn groups

You aren't taking advantage of LinkedIn groupsScreenshot/LinkedIn

When you join LinkedIn groups for professionals in your field, “it enables you to talk to each other about trends in your industry,” Decembrele said. Plus, it’s a great way to solicit career advice or opinions.

You’re cold-contacting people for jobs

You're cold-contacting people for jobsScreenshot/LinkedIn

The first rule of messaging another LinkedIn member is to make sure you’ve looked at their profile, so you can refer to something about their career that resonated with you. Explain why you’re reaching out and why they should connect with you, Decembrele added.

That said, if you’re job hunting, don’t message someone asking directly for a job. Instead, you might write something like, “Hi, I noticed you work for [X organization] and I’m really interested in learning more about that company. Would you be wiling to talk to me?”

Author: Jillian D’Onfro contributed to an earlier version of this post.

Businessinsder.com | March 7, 2019

 

 

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#CareerAdvice : #JobSearch – What #Recruiters Look at When Stalking Your #SocialMedia … You probably Already Know Recruiters are Looking at your #LinkedIn Page, but What About your Other Social Media Platforms?

You know, the ones where you post pictures of your latest vacation, share what you had for dinner and occasionally tag your friends in memes. Why, you might wonder, would a recruiter possibly be interested in viewing things like that?

As it turns out, those personal details are precisely why recruiters and hiring managers keep tabs on applicants’ social media accounts, says career coach Hallie Crawford. “It can help them get a more accurate idea about who you are outside of your resume — a more personal view into your life,” she explains. “A resume can tell them your qualifications, but your social media profile can help them determine your personality type and if you would be a good fit for company culture.”

Plus, recruiters are looking for red flags — risqué photos, bad language, signs of drugs use — that would show them you’d be a less than ideal man or woman to have in their offices.

So now that you know why they’re looking, how about knowing what they’re looking at?

Facebook

According to Crawford, recruiters and hiring managers are concentrating their efforts on two sections of your Facebook page — your “about me” section, and your photo albums.

About Me: “They will want to see how you describe yourself and if it matches up [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][with] how you have described yourself in your cover letter and resume,” Crawford says. Any discrepancies could cost you points pre-interview. What’s more, Crawford says, “they will also be looking for proper spelling and grammar” in this section, to see how seriously you take those skills.

Photos: When it comes to your photos albums, “a hiring manager will be checking not only your photos but also your descriptions,” Crawford warns. “A hiring manager wants to see if you represent yourself in a professional way.” To come off in the most positive pre-meeting light, “you will want to avoid using profanity, sexual or drug references,” Crawford says.

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FSC LinkedIn Network:   www.linkedin.com/in/fscnetwork

Facebook:  http://www.facebook.com/pages/First-Sun-Consulting-LLC-Outplacement-Services/213542315355343?sk=wall

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & type(#career, #leadership, #life) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets do You have to be ‘Sharpened’ ?

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Twitter

Who You’re Following: “Recruiters like to see if you have any mutual connections and if you are connected with others in your industry,” Crawford explains. Following others in your industry is a smart thing to do no matter what — watching their feeds can give you a scoop on a new job opening, company announcements, the latest tech and much more.

Tweets: “Recruiters will be checking to see if you share useful information, if you share information relevant to your trade or if you just use tweets to fight with others,” Crawford says. If you’re applying for a job, take a look at your tweeting history and consider deleting anything that won’t show your best — and most thoughtful — self to a potential employer.

Instagram

Followers: Recruiters will check out the kind of followers you attract, Crawford says. Plus, they’ll want to see “how friendly and social you seem to be with your followers,” she says. What you say to them and what you say back, she explains, “can also give them insight [into] your personal relationships and if you would be a good cultural fit for the company.”

Pictures: You probably figured this, right? But recruiters are looking to see more than your photography skills (or lack thereof). “They will want to see how you represent yourself,” Crawford says. For example, “if you are at a party, do you represent yourself in a dignified way?” Crawford asks, or, “do you post things that others would consider inappropriate?”

GlassDoor.com | 

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Your #Career : Do This To Write A More #EmotionallyIntelligent #LinkedInProfile ….Don’t just List Out Skills Associated with Emotional Intelligence. Here’s How to Adapt a Technique from Psychology to appear More Approachable on LinkedIn.

LinkedIn is a great place to network and look for jobs, but a lot of people’s profiles feel stiff and standoffish–at least compared with other social media platforms. We talk all the time about the rising value of emotional intelligence in the workforce, and there’s lots of advice on how to show it off on a job interview.

But that doesn’t often carry over to LinkedIn, which often just presents a litany of information about people’s accomplishments: what they’ve done, which jobs they’ve worked, the schools they’ve attended. It’s hard to get a sense of who they are. Ideally, your LinkedIn account should be just as good at making interpersonal connections as you are in real life. Here’s how to get that to happen.


Related: This LinkedIn Recruiter’s Tips For Showcasing Soft Skills On Job Interviews


TWO WAYS TO DESCRIBE YOURSELF

Some of the challenge here is LinkedIn’s format. The easiest things to add to your profile are straightforward data like your employment and education history. Sections like your “Headline” and “Summary” are harder to fill in, because it’s not always clear what you’re supposed to say about yourself.

It’s true that you’ll want to use keywords so recruiters and hiring managers can find you, but it’s also crucial to simply appear personable. And to do that, it helps to understand some of the psychology around how people define themselves. Researchers on self-concept have found that we typically use two distinct modes, called “self-construals.”

An “independent self-construal” involves defining your sense of self in terms of the qualities you possess without reference to other people. If you describe yourself as smart, a hard worker, or someone who gets things done, then you’re focusing on independent properties–the stuff that has to do with just you. With an “interdependent self-construal,” on the other hand, you define yourself according to the qualities that do refer to others. If your self-concept prominently includes your role as a parent, then you’re prioritizing your relationship with your kids. If you describe yourself as a mentor, then your sense of self arises from your experiences interacting with them.

If you look at many LinkedIn profiles (my own included), some will be heavier on independent self-construals than interdependent ones, and vice versa. One isn’t necessarily “better” than the other in every context; some cultures (both within a given organization and across entire societies) lean more individualist than collectivist, so what flies in one environment may weigh you down in another. And in a more in individualistic culture, researchers have found that people are more prone to independent self-construals. Generally speaking, though, if you describe yourself in more interdependent terms, then other people will likely feel more welcomed by you.

It’s pretty intuitive, really: If you include your reader in part of the self-construal you present on LinkedIn, they’ll have a better chance of seeing how they can relate to you.

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Facebook:  http://www.facebook.com/pages/First-Sun-Consulting-LLC-Outplacement-Services/213542315355343?sk=wall

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & type(#career, #leadership, #life) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets do You have to be ‘Sharpened’ ?

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REVERSE-ENGINEERING AN EMOTIONALLY INTELLIGENT LINKEDIN PROFILE

How do you actually put this into practice? Work backwards.

For decades, psychologists have used the so-called “Twenty Statements Test,” one of a few leading instruments to assessing people’s self-concepts. It’s extremely simple: The test requires you to come up with 20 different answers to the question, “Who am I?” Instead of answering this question generally, though, answer it for your work-self–that is, “Who am I at work?”

Chances are many of the descriptions you come up with for yourself are independent, but you’ll probably also hit upon a few that are interdependent as well. Now go back through your list and see if there are ways of turning some of the independent descriptors you used into interdependent ones: How does this skill or attribute you possess help or relate to that other person?

This exercise can leave you with a richer, more conversational means of describing yourself than just listing out the job skills associated with emotional intelligence. As you rewrite your headline, summary, and other sections on LinkedIn, hang onto that interdependent mind-set. It’ll make you seem more approachable and worth connecting with.

 

 

FastCompany.com | March 19, 2018 | BY ART MARKMAN 3 MINUTE READ

Your #Career : 9 Reasons To Love #LinkedIn … Study conducted by ROI Research, 59 percent of Respondents said LinkedIn is Their Most Important Account on Social Networks.

It is one of any career-minded professional’s most important personal branding tools because it is replete with features that not only help you stand out and get noticed, they help you do your job better.

Linkedin Coffee

Here’s why:

1. It’s big! In fact, it is the largest professional network with over 400 million members (and growing). That means it gives you access – and makes you visible – to people from all around the world who can help you be successful.

2. It shows up first. When someone googles you, your LinkedIn profile is likely to show up at the top of the search results – making it a key tool for influencing those who want to get to know you. Since almost two thirds of all clicks go to the top three results, LinkedIn is the place where people will learn about you.

3. It helps you stay in touch. In a world where it is getting harder and harder to maintain contacts, LinkedIn provides the best way to keep in touch. When your former colleagues change companies, you don’t need to worry about finding their new email address. You can maintain all those professional relationships by being connected on LinkedIn.

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FSC LinkedIn Network: (Over 15K+ Members & Growing !)   www.linkedin.com/in/frankfsc/en

Facebook: (over 12K)   http://www.facebook.com/pages/First-Sun-Consulting-LLC-Outplacement-Services/213542315355343?sk=wall

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4. It provides Google juice. The links you provide from LinkedIn, leading people to your website and other sites that are important to you (LinkedIn allows you to include three outbound links in your profile), make the sites more valuable to Google. This makes them even more visible to people who are searching for what you have to offer; traffic generates more traffic when it comes to search-result rankings. Links to your website have more value with an inbound link from LinkedIn – just make sure you have your profile visible to everyone. Here’s how to do that.

5. It’s comprehensive. It’s your one-stop shop for managing all your contacts. You can organize your contacts using tags so you can communicate with subsets of them at a time. And they don’t even need to be LinkedIn connections. You can upload your Gmail contacts and iphone contacts too – keeping your entire professional network in one place.

6. It lets others speak for you. Personal branding is not all about you telling the world how great you are. It helps to get others help you tout your accomplishments. There are two ways LinkedIn lets you validate what you say about yourself –endorsements and recommendations. These features make you more credible to those who are checking you out. Just be sure to get endorsements for key skills and have recommendations from respected leaders in your industry.

7. It’s always available. The new version of the LinkedIn app gives you access to everything you need when you are on the move and gives you an opportunity to use those minutes (while waiting for the plane to take off or standing in line at Whole Foods) to reach out to connections – keeping those relationships in shape.

8. It’s exclusively focused on business. There are lots of social networks where you can post a picture of your family outing or your dog doing stupid tricks, but LinkedIn is truly the most powerful professional network for people who are serious about their career.

9. It helps you keep the saw sharp. LinkedIn Pulse provides access to luminaries and their latest thinking. Participating in groups and being engaged in conversations with your connections helps you learn and grow, benchmark processes, and innovate. You can also find mentors, source staff, and find people to coach and mentor outside your company – even outside your industry.

William Arruda is a partner in CareerBlast, a video platform and virtual coach that helps you get promoted faster.

Forbes.com | August 14, 2016 | William Arruda

Your #Career : 7 Ways To Make Your LinkedIn Profile Job Search/Contacts Ready…There’s a Lot of Great Advice Out there on Using LinkedIn to Find Jobs/Networking. This Post is Different because I Include Actions to Make your Search so Fruitful that the Jobs/Contacts Find You.

Untitled-3

Here are your 7 Ways:

1. Get Your Headline Right

Although the search algorithm at LinkedIn is a closely guarded secret, one thing many experts agree on is that the words in your headline play an important role in how search results are ranked and displayed. That means you need to make sure the most important words hiring managers and recruiters would use to find are included in your 120-character headline. One way to identify all the right keywords is to go to indeed.com, put in the title(s) of the job for which you are searching and look for the words that come up over and over among the job listings.

 

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FSC LinkedIn Network: (Over 15K+ Members & Growing !)   www.linkedin.com/in/frankfsc/en

Facebook: (over 12K)   http://www.facebook.com/pages/First-Sun-Consulting-LLC-Outplacement-Services/213542315355343?sk=wall

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2. Grow Your Network

It’s as simple as this: The more connections you have, the more frequently you show up in search results. This makes some people nervous – connecting with people they don’t know. Let me allay your fears. LinkedIn provides a way for you to remove, block or report a connection if they become a problem. So the risk of accepting connection requests from people you don’t know is low. You also get to see the full profiles of first- and second-level connections. The more connections you have, the more full profiles you will see – making it easier for you to check out hiring managers and others you will meet before those interviews!

3. Follow Desired Companies

Get clear about your ideal employers and follow their company pages in LinkedIn. This keeps you up-to-date on what they are talking about – giving you great fodder for your interview. Some of their posts can also include the names and other information about your potential hiring manager or others who could help you open doors in the company. And LinkedIn allows you to follow 10,000 companies – that’s probably a lot more than your full list of targets.

4. Use the Alumni Feature

Including your education in your profile does more than show potential hiring managers what degree you earned from what school. Perhaps more importantly, it gets you on the radar of hiring managers who are your fellow alumni. But the alumni search tool works both ways. Get familiar with this extremely valuable feature. It is one of the best ways to find warm leads inside companies. By searching on your alma mater, you can find people who also went to your school. Then you can reach out, asking them for an informational interview or finding out if there is someone in the company to whom they can connect you. It’s the antidote to cold calling.

5. Add AKA/Common Misspellings

Save some of those 2,000 characters in your summary for a section called AKA/Common Misspellings and include all the different ways people may spell your name, your nicknames, maiden or married names, etc. That way, people can find you whether or not they know exactly how to spell your name.

6. Get Your Skills In Order

Literally. Sure, LinkedIn endorsements seem silly. Most of us have been endorsed for skills we don’t want to be known for – or we don’t even possess. The challenge is that even though we roll our eyes when we think about endorsements, they matter. A New York Times article underscores this, quoting Bill Peppler, a managing partner at the staffing firm Kavaliro. He seeks out the most endorsed person with specific skills in a particular city: “It’s hard to know how meaningful that will be in the long run, but to me, it makes them one of the most influential people in that region for what they do.”

7. Be Redundant

Take every opportunity to repeat all the keywords for which you want to be known. Make a list of them. Then prioritize them and add them to all parts of your profile. Make sure they are in your headline, summary and all relevant experience sections, too. Include an additional section at the bottom of your summary called Specialties. Repeat your keywords there, separated by commas.

These easy-to-implement actions will help you get found and make you more attractive to the hiring managers and recruiters who hold the key to your ideal next job.

William Arruda is the CEO of Reach Personal Branding and host of the Reach Interview Series. His full podcasts are available here.

Forbes.com | May 18, 2016 | William Arruda

#Strategy : How to Create a Killer LinkedIn Profile in 5 Minutes… Want to Attract More Clients, & Customers using #LinkedIn? Here’s a Simple, Copy-&-Paste Script you Can Use to Make it Happen!

If you want to Discover How to attract Clients using LinkedIn , it’s critical to understand what your ideal audience on that particular platform wants… and what they don’t.

Free- Business Desk

For instance, they’re not interested in reading an online version of your work résumé. (In fact, that’s about as far away as you can get from creating a killer LinkedIn profile.)  They do want to know, as quickly as possible, who you are, what product or service you provide, and how that product or service can help them achieve their goals. They also have to know how to take next steps to working with you, so they are going to be frustrated if you don’t place your contact information in some strategic places.

I want to show you how to create a client-attracting, lead-generating LinkedIn profile in five minutes or less. Before I get there, however, I need to make one thing clear: If you want to attract your ideal clients and customers on LinkedIn, you must adhere to these two core tenets: Speed and Clarity.

The fastest way to ensure you deliver on those two key elements is to think about one simple reality: How most of us tend to consume content online.

Even as you’re reading this post, you’re likely flicking along on your phone or scrolling on your laptop, scanning and moving fast, stopping only when something stands out and grabs your attention. Your ideal customer is doing the same.

 

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When it comes to laying out your LinkedIn profile in a way that appeals to prospects who are quickly scanning to see if you have what they need, the “copy and paste” template below works as well as anything I’ve seen on the platform.

Best of all, the entire process should take less than five minutes.

The copy-and-paste template for generating Leads on LinkedIn.

(Note that I use ALL CAPS for sections like “WHAT I DO” and “WHO I WORK WITH” to help those headers stand out, since LinkedIn, as of this writing, doesn’t allow you to use bold or italic text on your profile page.)

WHAT I DO: I help [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].

WHO I WORK WITH: I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including:

[Insert Bulleted List of Job Titles, Industry Names, Client Types, etc.]

WHY IT WORKS: When you partner with [MY COMPANY NAME], you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.

WHAT MAKES ME DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Something else?]

WHAT OTHERS SAY: [Copy and paste two-three testimonials in this area. Make them specific to the product or service you’re offering or the industries you’re serving. Focus on the results clients got from using your product or service. Include the full name of the person and his or her company to give your testimonials more legitimacy.]

HOW IT WORKS: [Explain how your process — “we start with a free evaluation, we do an analysis of your website’s SEO rankings,” etc.]

READY TO TALK? Feel free to connect with me here on LinkedIn, drop me a line at [EMAIL ADDRESS], visit me online at [WEBSITE URL] or call me directly at [PHONE NUMBER].

Look here: great LinkedIn summary examples.

If you want to see some great examples of how LinkedIn Riches students of mine have followed this format to near perfection with their LinkedIn profile summary sections, check out these profile pages:

Your turn — update your LinkedIn summary!

Time to take action! Copy and paste the template above into your LinkedIn summary section, then leave a comment below and let me know how it turns out!

 

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The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
PUBLISHED ON: MAR 2, 2016
BY JOHN NEMO

Founder and CEO, LinkedIn Riches

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Your #Career : 7 Things You Must Do To Maximize The Value Of Your LinkedIn Profile…Your LinkedIn Profile is One of the Most Important Career Marketing Tools you Have.

You’ve done all the hard work to create a stellar LinkedIn profile. You have a professional headshot, a compelling headline and a complete, authentic summary (if you are still working on this, read this post for guidance). When LinkedIn says your profile is “all-star,” it’s time to turn your hard work into a tool that will advance your career.

Free- Business Desk

Here are seven actions to take (in four categories) to maximize the value of your perfect profile:

1. Make it visible. You don’t want to be the world’s best-kept secret, wasting all that effort you spent building the online representation of the real you. I recommend making every element of your profile visible to everyone. Through the Privacy and Settings option, you can choose to share your entire profile or just a few elements with public viewers. Allow anyone to see your public profile. What’s the value of creating your profile if you don’t showcase it?

 

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2. Keep it current. The more interaction you have with your profile, the more likely it will be seen by others. In fact, according to LinkedIn, you should “update your status at least 20 times per month in order to maximize your reach to approximately 60% of your unique audience.”

Stay connected with your contacts by updating your status regularly – letting others know what you are working on and the events you are attending, along with sharing links to the content you find interesting. 

Direct People to it

Sure, people can find your profile through LinkedIn searches – publishing all the right keywords is essential for attracting people you didn’t even know were looking for you. I call it planned serendipity. But you need to go beyond the random and unplanned connections. You need to send people to your profile so they can learn more about you.

There are two easy ways to get people to check out your profile:

3. Use a QR Code. You want people to learn more about you after meeting you at a networking function. Make it easy for them to get to your profile by creating a QR (quick response) code that links directly to your profile. Add your QR code to business cards, your resume, and your pitch letters. You can also create stickers with your QR code and add them to your name badge at networking functions.

4. Create LinkedIn buttons. Use the LinkedIn buttons to direct people to your profile. Under “Privacy and Settings” you can access your public profile settings (on the right side of the screen). At the bottom of the box, there’s an option to create what LinkedIn calls “your public profile badge.” This lets you choose from a series of button options that you can add to your email signature, Blog, Website, etc.

Repurpose it

LinkedIn provides a valuable, one-stop-shopping resource for people who want to know more about your expertise. But the act of putting your profile together is also a valuable, one-stop-shopping exercise in getting clear about your personal brand message and defining and documenting your career success. Now that you have all that content in one place, leverage that work for other applications. In personal branding, we have a technique we call “being lazy,” which means repurpose and reuse content. This helps ensure consistency and saves time and effort. Here are three ways to maximize the effort you put into build your amazing LinkedIn profile: 

5. Get a copy of it. You can export your profile to Word or PDF document to use in your career marketing activities. Here’s how.

6. Turn it into a resume. LinkedIn Labsprovides an option to turn your LinkedIn profile into your resume. First, you select your resume template, and then you can customize the content that you pull directly from your profile. This helps save time and ensures consistency between your on- and offline career materials.

7. Create your own website. There are a number of services that will let you import your LinkedIn content into their platform so you can create your own custom website. My favorite is branded.me (disclosure: branded.me is a partner of my company, Reach Personal Branding). They allow you to import your profile content into one of a variety of templates. Then you can customize your site with images, colors, fonts, etc.

Your LinkedIn profile is one of the most important career marketing tools you have. Its value is amplified when you get more people to see it, and when you repurpose it to support your personal branding efforts.

Remember, before you maximize your profile, you need to make sure it is compelling and reflects who you are in the real world. Learn how to build a stellar LinkedIn summary in this recorded webinar which you can download here.

 

Forbes.com | January 4, 2015 | William Arruda