The 20 Colleges With The Smartest Students …Lumosity’s analysis of 72,388 undergrads, ages 17-24, who played its signature –- and much-advertised –- “cognitive training games,”

Washington University in St. Louis has the “smartest” students in America, according to the second annual ranking of college students released by San Francisco-based Lumosity, the self-purported “leading brain training and neuroscience research company.”

In Lumosity’s analysis of 72,388 undergrads, ages 17-24, who played its signature –- and much-advertised –- “cognitive training games,” MIT (ranked 1st last year) and Princeton (a shocking 39th last year) came in at 2nd and 3rd respectively. They were followed by my undergraduate Alma mater of Northwestern (ranked 4th for the second year running).

Perennial ranking darlings Harvard (which dropped from 2nd to 8th) and Stanford (which dropped from 3rd to 9th) fell, while “Core Curriculum” powerhouse, the University of Chicago, rose from 16th to 6th. The Rose-Hulman Institute of Technology (9th last year) plummeted to 80th. Meanwhile, Ivy League stalwarts Cornell, Columbia and Brown came in at 23rd, 26th and 35th respectively.

Holding up the rear in Lumosity’s ranking of 456 colleges were Farleigh Dickinson University (453), The University of Texas-Pan American (454), the University of North Carolina at Pembroke (455) and the not-so-game Jacksonville State University Gamecocks (dead last at 456).

Privately held Lumosity claims that its results closely mirror a school’s median composite ACT and SAT scores. However, the fairly wide discrepancy between Lumosity’s rankings and conventional rankings from the likes of U.S. News & World Report suggests a question: does Lumosity’s game-centered rankings approach provide an accurate measure of student intelligence? Moreover, are its results a measure of certain students’ ability to play games or take tests rather than a measure of what they empirically know?

I am not alone in raising these concerns. After my story on Lumosity’s 2012 rankings ran, I received a flurry of comments on the company’s ranking methodology. I brought these concerns to Lumosity after they released this year’s rankings (see the full 2013 list below).

Selecting Based on Email Addresses May Include Graduate Students and Staff.

As I noted in my original post, Lumosity uses “self-reported email addresses and/or the web domain associated with” a student’s “IP address” in ascertaining whether a test-taker is a bona fide collegiate undergrad. As Crotty on Education reader Richard Campo commented, “They did not necessarily test students, let alone undergraduate students. They tested anyone at the university with an email address. That could be anyone from the maid to the cafeteria lady. All this study shows is that at MIT and Stanford the students have a separate email address from the rest of the university employees.”

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In response, Lumosity spokesperson Erica Perng informed me that “this year’s analysis had additional inclusion criteria to increase the probability that the game scores were generated by a current student at the university. (1) We only included users who list their education level as having completed ‘high school’ (possibly freshmen), ‘some college’ (current students), or ‘bachelor’s degree’ (students who are about to or just recently graduated). (2) We included only users whose first five game plays occurred in the time period between July 2012 to October 2013.”

Nevertheless, Lumosity scientist Daniel Sternberg, Ph.D., admits that Lumosity’s “approach to identifying users as university students” is still “imperfect” in part because “a particular university domain is not necessarily an indicator of a lasting affiliation with a university.” Moreover, I still can’t tell how Lumosity clearly distinguishes between a bona fide undergrad and a preternaturally smart young janitor like Will Hunting.

The World’s Top University, Caltech, is Not Even on the List.

In the Times/Thomson Reuters World University Rankings for 2012-2013, the California Institute of Technology (Caltech) in Pasadena was named the top university in the world. Unfortunately, Walter “Heisenberg” White’s Alma mater did not make the Lumosity list again this year because it did not meet the cut-off of a 50-person sample of students with complete score and demographic data from the past year. Notes Perng, Lumosity “chose this cut-off in order to improve the reliability of our findings while still providing good coverage across a large number of schools. As a result, Caltech and several excellent small liberal arts schools (e.g., Amherst) were not able to be included. If we look at the data without taking into account the 50-person cut-off, Caltech is certainly at the top.”

Success at Lumosity Games is a Factor of Repetition and Gamesmanship, Rather than Innate Cognitive Ability.

As with its 2012 analysis, in 2013 Lumosity chose to analyze a user’s first game play in each cognitive area, so that, notes Perng, Lumosity would “not measure practice effects.” In addition, notes Perng, Lumosity does not base its results off a user’s Brain Performance Index because Lumosity finds that “the more people train, the better their Lumosity scores.” In other words, users cannot game the results in their school’s favor.

Lumosity Users are Self-Selecting.

The Lumosity ranking data are based on college students from across the U.S. who’ve heard about Lumosity, came to the Lumosity website, and tried at least a few games. Therefore, the Lumosity data does not represent a random sample from each college. Rather, it represents a sample of the kind of people at a college who were interested in Lumosity and the kind of “self-improvement” that Lumosity proffers. As Perng notes, it’s “possible that the results could be biased by this, if the types of people who were interested in Lumosity and came to our site were systematically different from college to college.”

For me, this is a de-limiting factor since knowledge of Lumosity is largely dependent on receiving, let alone being receptive to, its marketing. Since there is a large pool of foreign students at places like Caltech who reside outside the prevailing American media sphere, combined with strong anti-media/anti-marketing bias at rigorous, classics-driven liberal arts colleges like St. John’s College Santa Fe (where I received my Masters), it’s possible that there might be a target customer more likely to respond to a Lumosity pitch, and, thus, play a Lumosity game.

Though Lumosity claims to have rigorously controlled for gender (49.6% of the Lumosity data sample was female) and age, Lumosity players may not be a representative sample of a college’s demographics, and, in fact, might merely represent the small subset of students likely to try online learning games. Moreover, there are many kinds of “intelligence” — developmental psychologist Howard Gardner identified nine — for which Lumosity does not test. The fact that Lumosity’s methodology has not been officially peer-reviewed makes all these caveats worthy of further investigation.

Nevertheless, the Lumosity rankings continue to fascinate, since, in an education landscape increasingly obsessed with making learning more like gaming – there’s even an egregious word for this phenomenon: “gamification” — they offer a doorway into how a generation immersed in video gaming might perform in school, the workplace, and beyond.

Below, in order, are the 20 Colleges with the Smartest Students:

1. Washington University in St Louis
2. Massachusetts Institute of Technology
3. Princeton University
4. Northwestern University
5. Carnegie Mellon University
6. University of Chicago
7. Rice University
8. Harvard University
9. Yale University
10. Dartmouth College
11. Tufts University
12. Stanford University
13. Georgetown University
14. University of Notre Dame
15. University of Virginia
16. Duke University
17. Bucknell University
18. Vanderbilt University
19. College of William and Mary
20. Boston College

For the complete list of 456 ranked colleges, and a full explication of Lumosity’s ranking methodology, please go below. | December 28, 2013 | James Marshall Crotty

10 Easy Ways To Be More Productive At Work …organize your time considering which tasks are most important, how much time you will need for each, and the best time

Prioritizing tasks takes a lot of mental effort, says Tate, so you should plan to think about your day or week when your brain is the freshest. Then, organize your time considering which tasks are most important, how much time you'll need for each, and the best time of the day or week to complete them based on your body’s rhythms. (see #2 below)


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1- Understand Your Body's Timetable

It's important to organize your day around your body's natural rhythms, says Carson Tate, founder and managing partner of management consultancy Working Simply. Tackle complex tasks when your energy's at its highest level. For many this may mean first thing in the morning, after you've rested and eaten. Save low-intensity, routine tasks for periods when you're energy regularly dips, like late afternoon. Everyone is different, so it's important to understand your own timetables, she says.

2- Prioritize Prioritizing

Prioritizing tasks takes a lot of mental effort, says Tate, so you should plan to think about your day or week when your brain is the freshest. Then, organize your time considering which tasks are most important, how much time you'll need for each, and the best time of the day or week to complete them based on your body’s rhythms.

3- Establish Routines

Our brains are wired to be very good at executing patterns, says Tate. Establishing routines around the way you carry out regular tasks makes you more efficient and productive. For example, Tate recommends creating email rules to automate checking email, responding to routine requests and archiving emails. You may create a similar routine for opening, reading and filing physical documents. In the same way, stick to set routines for starting and completing new projects or delegating tasks to others.

4- Batch Together Similar Tasks

The brain also learns and executes complex tasks by lumping together similar items. Tate suggests leveraging this ability by scheduling similar tasks back-to-back. For example, you may make all of your phone calls one after another, or draft and send emails at one time.

5- Take Breaks

Complex tasks, like writing or strategizing, take a lot of mental effort, and your brain can only focus for a limited amount of time, says Tate. That means it’s critical to take breaks and let your brain rest. Take a walk or socialize for a bit. Then when you get back to work, you're energized again.


6- Create A Five-Minute List

When you don't have the energy to start a major task or you find your energy waning, Tate suggests using a five-minute list: A to-do list of easy, low-intensity tasks that you can do in less than five minutes. It might be an internet search, printing out and sorting documents, or light research. Whatever it means for you, the five-minute list can help you be productive even during the times you have difficulty concentrating.


7- Don't Multi-Task

One thing the brain is not good at is multi-tasking, or switching rapidly between tasks. Nothing gets your full attention and you’re more likely to forget things, says Tate. Instead, it’s better to focus on one item at a time.


8- Do A Daily Brain Dump

Tate recommends eliminating "popcorn brain"--the incessant popping of ideas and to dos into your thoughts--by doing a brain dump, where you empty the contents of your brain by writing down all the myriad thoughts, ideas and errands that pop up. Just focus on getting them all out and then connect the dots later, she says.


9- Make Routine Tasks Fun

One of the reasons people often procrastinate is that they find a task boring and have trouble motivating themselves to do it, says Tate. But those tasks still need to get done. She suggests making the routine work more fun, perhaps by listening to music or trying a new environment. Have your team meeting in the park or during lunch, for example.


10- Use 'High-Performance Procrastination'

Believe it or not, procrastination is not always the enemy of productivity, says Tate. It sends an important signal. If you're procrastinating, ask yourself why. Is the idea not yet fully formed? Is the task even worth completing at all? Is the project out of alignment with your goals or skills? Use the information to cull your to-do list and focus on what's really important.  |  December 27, 2013  |  Forbes Editors 


Leadership: Want To Succeed? Don’t Check Your Email – And Work Out At Lunch … the company has (and enforces) a total embargo on email to and from the company during vacation.

David Morken practically sparkles with energy, even over the phone.  Morken is Co-founder and CEO of Bandwidth, a 15-year-old company that focuses on IP-based communication technology – and is proud of the fact that they’re “challenging the standards of old telecom” in everything they do.  Their stated mission is tounlock remarkable value for our customers – and, as I discovered when I spoke to him, Morken is convinced that a big part of doing that involves ‘unlocking remarkable value’ for their employees: making Bandwidth a place that supports employees’ body, mind and spirit.

Microsoft Word - Document1

One Bandwidth policy supports all three: the company has (and enforces) a total embargo on email to and from the company during vacation.  That is, when you’re on vacation, you may not communicate with the company and they may not communicate with you.  And to make sure the policy is followed to the T: when someone goes on vacation, all the folks he or she would ordinarily communicate with (employees, partners, boss, etc.) get an email, saying “so-and-so is on vacation.  If he or she contacts you for any reason, please let us know.”

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While it may sound a little draconian, it means that folks generally only break the rule once: getting a phone call from the CEO reconfirming that you’re on vacation and shouldn’t be emailing anybody seems to convince everyone that the policy is real. And, according to Morken, while lots of people have told him it’s difficult at first, no one has ever told him they think it’s a bad idea.

The results? Employees experience vacations as vacations: rejuvenation, reconnection and relaxation. And managers put more attention toward developing their folks  - because their folks can’t call them when there’s an emergency during their absence; they have to be willing and able to handle it themselves. Finally, Morken says, it makes managers more thoughtful about preparing for vacation: if you really can’t give added instructions or sort things out while you’re gone, it’s essential to get as much clarity as possible beforehand about what’s supposed to happen when you’re not there.  He’s convinced that this has impact outside of vacation time, as well: that the increased clarity and trust ‘leak’ out into employees’ interactions every day.

Then there are the 90-minute lunches.

This part is voluntary vs mandatory, but it’s still an important aspect of the culture.  Any employee can take a (paid) one-and-a-half-hour lunch to pursue fitness.  Not only will Bandwidth pay you for the time, they’ll pay your gym membership, shuttle you to the gym, provide access to a personal trainer, and offer you a comprehensive “know and go” assessment of your physical condition that gives you a foundation of information for getting in better shape.

It’s a big investment for a relatively small (400 employee) company – so what’s the payoff?  Morken believes that because everyone has limited time outside of work to be a significant other, a parent, a friend, or to pursue other non-work passions, making time for fitness during work hours makes it more likely that employees will both get and stay fit, and have time to focus on the non-work parts of their lives –  improving both morale and productivity.

These unusual policies seem to be paying off in terms of business results: Bandwidth is set to make $150M this year – up about 20% from last year –  and they anticipate $200M in profitable revenues next year.

I love hearing about companies and executive teams that are willing to do more than just talk about creating a culture focused on supporting people to be their best: who are willing to put dollars into it and create policies that support it.

And I’d love to hear what you think.  Is this kind of thing a good idea, a bad idea, or…it depends? Please share your insights and experiences…  |  December 23, 2013  |  Erika AndersenErika AndersenContributor


How does your company measure?.. 5 Tips For Starting And Running A Successful Socially Responsible Business … Ingrain giving into the fibers of your company

Most people want to make a difference in the world. Give back. Leave a mark on the world. Sounds great, right? But what does it mean in the context of building a profitable company? Customer, investor, employee demands are enough to keep us up all night. How do you take a step back from the daily hurdles that face your company to build the socially responsible company you promised yourself you would build when you set out to start your business? FIGS creates beautifully designed medical apparel and through our Threads for Threads initiative. For every set of scrubs we sell, we give a set to a healthcare provider in need globally. As the co-founder of FIGS, I can share some of the insights I have learned through our journey.

 Ron Sombilon photo

We want to get as many people involved as possible to make the biggest impact around the world.

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1) Core business should solve a problem.

If your aim is to build a for-profit entity, you actually need to solve a demand in the marketplace. Making a difference is a wonderful goal but if you don’t have a sustainable business model, your impact will not be long-lasting. We became keenly aware of the main problems in the medical apparel industry: 1) Healthcare professionals are not satisfied with the medical uniforms they are mandated to wear every day and 2) The distribution channels utilized in the industry – discount stores and websites – left medical professionals searching for a better way to purchase their uniforms. We entered the $9 billion medical apparel industry to solve these problems in two ways: 1) Bring the highest quality fabric, design and technology from the fashion world to the medical apparel world which essentially means no more saggy butts, harsh fabric, cheesy prints! And 2) Sell directly to our customers on our e-commerce platform. Find your business opportunity and change the game!

2) Ingrain giving into the fibers of your company.

In addition to choosing a philanthropic mission that aligns with your business,you have to live, breath and sleep it. We have made giving back an integral part of all facets of our company, from staff to customer service to product development. We look to hire people that understand and believe in our mission. We brainstorm on ways to expand the social impact of Threads for Threads. We are certified as a B-corporation which keeps us accountable on every level. It is helpful that we serve the medical community who give to others every day of their lives. Our customers drive us to be better every day.

3) Involve your customers.

4) Build a sustainable business model.

This is our biggest challenge – deciding when to say no. In order to address the needs of the business, we can’t say yes to everything. By building a one-for-one model, we ensure that our giving is sustainable and can grow over time. By cutting out the middleman and delivering our medical apparel directly to our customer, we can offer affordable apparel, giving to those in need while protecting our margins for the long run. We have built in organizational processes to keep consistent with our initial mission.

5) Partner with organizations that can magnify and multiply your impact.

There are endless ways to give back, but we have found it helpful to focus on what we are good at – making apparel – and let others focus on what they are good at. By partnering with organizations like Project C.U.R.E., we have been able to plug into a larger infrastructure that is training, educating and giving on an ongoing basis, so our scrubs are utilized in the most effective and sustainable way possible. Our joint efforts make a much bigger impact than what we could do alone. At the end of the day, we don’t want to become a medical mission planning company. We leave the logistics to the experts. We believe there’s no credit-taking in giving – we want to get as many people involved as possible to make the biggest impact around the world. |  December 26, 2013  |

10 American Industries That Are Going To Boom In The Next Decade…U.S. Bureau of Labor Statistics reveals which industries are going to grow the fastest between 2012 and 2022.

A decade ago, Google had not yet gone public, the Affordable Care Act wasn't law, and no one saw big data coming. The job market was entirely different then, as it will be a decade from now.   A new data release from the U.S. Bureau of Labor Statistics reveals which industries are going to grow the fastest between 2012 and 2022.

Health care and technology, already giants today, are expected to keep up their rapid growth over the next decade. At the same time, manufacturing is expected to continue its rapid decline.


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So if you're looking ahead to the future, here are the industries that are going to boom. 

Facilities support services

Facilities support services

REUTERS/Stoyan Nenov

Number employed in 2012: 125,800

Number projected in 2022: 164,400

Percentage growth: 30.6%

Why: Companies will always need janitorial, security, and maintenance services, which can't be outsourced to other countries or replaced by technology (at least not yet).

Veneer, plywood, and engineered wood product manufacturing

Number employed in 2012: 63,800

Number projected in 2022: 83,500

Percentage growth: 30.9%

Why: This is one of the industries that will benefit from increased construction spending, as the effects of the housing bubble wane and people start to build again.

Offices of health practitioners

Number employed in 2012: 3,968,000

Number projected in 2022: 5,193,800

Percentage growth: 30.9%

Why: One side effect of the Affordable Care Act is that previously uninsured people will be more likely to seek out health care. Add that to an aging population, and you get plenty of demand for health care services.

Office administrative services

Number employed in 2012: 426,400

Number projected in 2022: 571,300

Percentage growth: 33.9%

Why: Office support staff is typically one of the first things to go during an economic downturn. As the economy improves, more of these jobs will be added.

Cement and concrete product manufacturing

Number employed in 2012: 161,600

Number projected in 2022: 218,900

Percentage growth: 35.5%

Why: This is another industry to benefit from an increase in construction spending. It will also benefit as government spending on infrastructure stabilizes.

Computer systems design and related services

Computer systems design and related services

stickwithjosh via Creative Commons

Number employed in 2012: 1,620,300

Number projected in 2022: 2,229,000

Percentage growth: 37.6%

Why: The ongoing tech boom means a growing demand for computer professionals.

Management, scientific, and technical consulting services

Number employed in 2012: 1,121,100

Number projected in 2022: 1,577,100

Percentage growth: 40.6%

Why: Many tech giants like IBM, HP, and Xerox see the future of their businesses as providing consulting services. This trend is expected to increase over time.

Outpatient, laboratory, and other ambulatory care services

Outpatient, laboratory, and other ambulatory care services

Chip Somodevilla/Getty Images

Number employed in 2012: 1,151,400

Number projected in 2022: 1,673,700

Percentage growth: 45.4%

Why: Rising demand for health care means rising demand for the services surrounding it. Also, as the U.S. tries to reduce health care costs, more care is expected to take place in outpatient facilities.

Individual and family services

Individual and family services

District 37

Number employed in 2012: 1,311,400

Number projected in 2022: 2,022,900

Percentage growth: 54.3%

Why: This is another industry that will benefit from an aging population, since families will need help navigating the state and government services available to them.

Home health care

Number employed in 2012: 1,198,600

Number projected in 2022: 1,914,300

Percentage growth: 59.7%

Why: Home health care is an easier and less expensive option than an extended hospital stay, and it is expected to boom as the population ages. | December 19, 2013  | 

Dial Up: Startup Founders…6 Secrets For Success..I was impressed by Price’s methodology around building a startup, and thought his wisdom would be beneficial for other entrepreneurs

 Entrepreneurs often ask me, “how do you pick an idea for a business?” and the question is difficult answer. With the first startup I launched, Ciplex, I was passionate about web design and the firm naturally grew after I started hiring people to meet the demand from businesses for good websites. With my second company, Open Me, the idea grew out of a personal friendship with Tom Ryan, the CEO of Threadless, in a kind of eureka moment when we thought: “how great would greeting cards be if the artwork was crowdsourced from thousands of artists around the world?”


I recently spoke with Richard Price, the 33-year-old Founder and CEO of, whose ideas around choosing and developing a business idea were both thought-provoking and filled with wisdom.’s mission is certainly a noble one: Price wants to get every single science PDF ever written available on the internet, for free. Having raised $11.1 million in Series B funding in September, the company just passed the six million user mark, and shows no sign of slowing down — with over 12 million people visiting the site every month.

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While I’m no scientist, I was impressed by Price’s methodology around building a startup, and thought his wisdom would be beneficial for other entrepreneurs. The following are Price’s tips for creating a lasting and powerful business idea:

Choose an idea you think is important

A sense of importance around what you are doing is critical, because that alone will nourish you through the inevitable ups and downs involved in running a business. “Find a company you can pour ten years of your life into, and one you can be proud of,” urges Price. There is no better form of motivation than having a sense that you are investing your blood, sweat, and toil into something important, and that — even if you fail – at least you failed doing something that was important.

As soon as you can, write down a mission statement — ideally as a blog post

Articulate your mission, what you aim to do, and why its important, says Price. It seems simple, but a well-articulated blog post that is publicly visible is better than any business plan you could ever write. Not only is such an exercise great for internal morale, it will also help outsiders to see your vision, and can become a rallying point for others to get involved — whether that’s investors, engineers, or future employees. It wasn’t until a few years after Price founded that he wrote his first blog post, which he submitted and was able to have published on the popular technology news website TechCrunch. In retrospect, he wished he had done it sooner: “Even if you haven’t built your idea yet, simply writing it down will have a transformative effect on how you think about what you’re doing.”

Focus on growth

Many companies fail because they aren’t disciplined enough about growth. The philosophy of “if we build it, they will come,” generally speaking, is not true. Companies that look like they grew like wildfire, were in fact founded by entrepreneurs who thought very seriously about growth. You need to think about where growth is going to come from. The best way to do this is to look to the industry or companies most similar to yours, and find out what you can about their strategy for growth. When Price built, he studied Linkedin, Bebo, High5, Twitter, Instagram, and Pinterest; he knew the growth profile and retention profile of every single company in the social space. If you are going into e-commerce, study in a very serious way how Amazon grew, how Zappos grew, and how grew. Know the industry you are going into, and learn what you can from those who went before you.

Learn from others, but retain a strong independent vision

Finding out what has worked and what hasn’t for others is valuable, but don’t let your knowledge of what others have done crowd out your own independent thought. Too much dovetailing or being in the Silicon Valley echochamber can encourage a certain degree of incremental thought, notes Price. Balance needs to be found between the advice given from others and one’s own strong powerful vision. Elon Musk is famous for saying “Don’t reason by analogy,” which means don’t make every decision about what will work and what won’t work because of what someone else’s approach was. Be a student of the space you are getting into, but independent of it at the same time.


A common mistake for first-time entrepreneurs is that they are often not disciplined enough about making a value proposition that is simple. They try to build too many features early on, none of which work very well. Engineering is expensive and one can only bite off small chunks at any one time to do them well. It’s better to something that solves a specific painpoint, and then build from there toward your larger vision for the company, than to try to take on everything at once. That said, make sure what your building has the potential to be a real company. Sometimes entrepreneurs go in the opposite direction, and build features instead of companies — ideas that ultimately can’t be segwayed into a larger vision down the road.

Tenacity and Determination

You’ve got to be a friend of the struggle. When Price first told people his idea to accelerate the world’s research by bringing it online, people thought he was crazy; they were adamant that science wouldn’t move out of the domain of journals and wouldn’t become open. Just a few years later the tide of opinion is changing, science is moving online, and notable investors like Vinod Khoslaand Bill Gates are putting money into the space. An essential part of befriending the struggle is believing in the importance of what you are doing, and then not giving up when people tell you your goals are impossible. The message of tenacity and determination applies to every area of your business, from raising money to product development to hiring. Knock on every door, if something fails, try something else, and turn over every stone in every area of the business.  |  December 20, 2013  |   Ilya Pozin


Got Kids??..The 30 Fastest-Growing Jobs In America …We ranked the jobs on projected percentage growth from 2012 to 2022.

Health care and technology industries are booming in the United States, but which specific jobs are expected to grow over the next decade?  Using projections from the U.S. Bureau of Labor Statistics on job growth from 2012 to 2022, we've identified the fastest-growing jobs in America.home-construction-new-paltz-new-york-1There's something for everyone, with at least 10 jobs that don't require any education beyond high school, several that require only an associate's degree, as well as jobs for those with master's and doctoral degrees.

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We ranked the jobs on projected percentage growth from 2012 to 2022. We also included the number of jobs expected to be added during that period, typical education needed, and the average salary.


30. Cardiovascular technologists and technicians

30. Cardiovascular technologists and technicians

Canadian Space Agency

Percent growth: 30.4%

Jobs added through 2022: 15,700

Median salary: $52,070

Typical education needed: Associate's degree

29. Helpers, construction trades

29. Helpers, construction trades

AP Photo/Mike Groll

Percent growth: 30.6%

Jobs added through 2022: 65,300

Median salary: $26,570

Typical education needed: Not indicated

28. Marriage and family therapists

Percent growth: 30.6%

Jobs added through 2022: 11,600

Median salary: $46,670

Typical education needed: Master's degree

27. Ambulance drivers and attendants, except emergency medical technicians

Percent growth: 31.1%

Jobs added through 2022: 5,900

Median salary: $23,440

Typical education needed: High school diploma or equivalent

26. Substance abuse and behavioral disorder counselors

Percent growth: 31.4%

Jobs added through 2022: 28,200

Median salary: $38,520

Typical education needed: High school diploma or equivalent

25. Market research analysts and marketing specialists

Percent growth: 31.6%

Jobs added through 2022: 131,500

Median salary: $60,300

Typical education needed: Bachelor's degree

24. Meeting, convention, and event planners

Percent growth33.2%

Jobs added through 2022: 31,300

Median salary: $45,810

Typical education needed: Bachelor's degree

23. Dental hygienists

23. Dental hygienists


Percent growth: 33.3%

Jobs added through 2022: 64,200

Median salary: $70,210

Typical education needed: Associate's degree

22. Audiologists

Percent growth: 33.6%

Jobs added through 2022: 4,300

Median salary: $69,720

Typical education needed: Doctoral or professional degree

21. Nurse practitioners

Percent growth: 33.7%

Jobs added through 2022: 37,100

Median salary: $89,960

Typical education needed: Master's degree

20. Brickmasons, blockmasons, and stonemasons

Percent growth: 34.5%

Jobs added through 2022: 29,300

Median salary: $44,950

Typical education needed: High school diploma or equivalent

19. Nursing instructors and teachers, postsecondary

Percent growth: 35.4%

Jobs added through 2022: 24,000

Median salary: $64,850

Typical education needed: Master's degree

18. Orthotists and prosthetists

Percent growth: 35.5%

Jobs added through 2022: 3,000

Median salary: $62,670

Typical education needed: Master's degree

17. Medical secretaries

17. Medical secretaries

Percent growth: 36.0%

Jobs added through 2022: 189,200

Median salary: $31,350

Typical education needed: High school diploma or equivalent

16. Physical therapists

Percent growth: 36.0%

Jobs added through 2022: 73,500

Median salary: $79,860

Typical education needed: Doctoral or professional degree

15. Health specialties teachers, postsecondary

Percent growth: 36.1%

Jobs added through 2022: 68,600

Median salary: $81,140

Typical education needed: Doctoral or professional degree

14. Information security analysts

Percent growth: 36.5%

Jobs added through 2022: 27,400

Median salary: $86,170

Typical education needed: Bachelor's degree

13. Helpers of electricians

13. Helpers of electricians

Percent growth: 36.9%

Jobs added through 2022: 22,400

Median salary: $27,670

Typical education needed: High school diploma or equivalent

12. Insulation workers

Percent growth: 37.6%

Jobs added through 2022: 19,600

Median salary: $35,940

Typical education needed: High school diploma or equivalent

11. Segmental pavers

11. Segmental pavers

Segmental pavers make patios like this one

Percent growth: 38.1%

Jobs added through 2022: 700

Median salary: $33,720

Typical education needed: High school diploma or equivalent

10. Physician assistants

Percent growth: 38.4%

Jobs added through 2022: 33,300

Median salary: $90,930

Typical education needed: Master's degree

9. Skincare specialists

Percent growth: 39.8%

Jobs added through 2022: 17,700

Median salary: $28,640

Typical education needed: Postsecondary non-degree award

8. Occupational therapy and physical therapist assistants and aides

Percent growth: 40.8%

Jobs added through 2022: 65,300

Median salary: $42,120

Typical education needed: Associate's degree

7. Genetic counselors

Percent growth: 41.2%

Jobs added through 2022: 900

Median salary: $56,800

Typical education needed: Master's degree

6. Helpers of brickmasons, blockmasons, stonemasons, and tile and marble setters

Percent growth: 43.0%

Jobs added through 2022: 10,500

Median salary: $28,220

Typical education needed: Less than high school

5. Diagnostic medical sonographers

Percent growth: 46.0%

Jobs added through 2022: 27,000

Median salary: $65,860

Typical education needed: Associate's degree

4. Interpreters and translators

Percent growth: 46.1%

Jobs added through 2022: 29,300

Median salary: $45,430

Typical education needed: Bachelor's degree

3. Home health aides

Percent growth: 48.5%

Jobs added through 2022: 424,200

Median salary: $20,820

Typical education needed: Less than high school

2. Personal care aides

Percent growth: 48.8%

Jobs added through 2022: 580,800

Median salary: $19,910

Typical education needed: Less than high school

1. Industrial-organizational psychologists

Percent growth: 53.4%

Jobs added through 2022: 2,500

Median salary: $83,580

Typical education needed: Master's degree  |  December 20, 2013  |  

11 New Year’s Resolutions That Will Jump-Start Your Career … “The holidays are a great time to reflect and begin implementing your resolution plan.”

Many of you will resolve to do a whole host of things in 2014. Some will vow to eat healthier, lose weight or save money—while others will pledge to land a new job, get a promotion or earn more money. “Many people go into a New Year with resolutions or goals for their career for the next 12 months,” says Shawnice Meador, director of career management and leadership development at MBA@UNC. “The holidays are a great time to reflect and begin implementing your resolution plan.”


Andy Teach, a corporate veteran and author of From Graduation to Corporation: The Practical Guide to Climbing the Corporate Ladder One Rung at a Time, agrees. “I do believe that it’s fairly common for most people to have career-related New Year’s resolutions because work is such an important part of our daily lives,” he says. “Therefore, it’s in our best interest to try to become better at what we do for a living.”

The end of the year is always a great time to reflect on what has worked and what hasn’t worked for us, and to think about what we want to do differently next year, he says.

“New Year’s resolutions tend to be reactions to things we want to change in our lives,” adds Dr. Karie Willyerd, vice president of learning and social adoption at SuccessFactors. “I have a good friend who only makes resolutions she knows she will keep, so they tend to be positive and something she really wants to do. The same could be said of career-related resolutions: some can be in reaction to things you want to change, but you should also consider some aspirational, desirable resolutions.”

Creating an actual plan will help you stick with your career-related goals for the year, Meador says. “Some resolutions are inward-focused, such as improving a mindset or stopping a bad habit, and sometimes career-related resolutions are outward-focused, such as expanding your professional network or getting your name ‘in the mix’ for a lateral move to another department.”

To increase your probability of sticking to your resolutions, prioritize your list and don’t sign up for too much all at once, she says.

First Sun Consulting, LLC,  is proud to provide one of many of our ‘career advancement’ article below.  We also invite you to take less than a minute to visit our quick video below:


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Here are 11 of the most popular career-related resolutions, along with tips for sticking to each of them.

1. Get a raise or promotion. “Talk to your manager now to really understand what it will take and what the timeline is for receiving a raise or promotion,” says Lindsey Pollak, a career expert and author of Getting from College to Career. “When you have specific, tangible, measurable goals they are much more realistic to achieve.”

Before you pursue this one, you’ll want to consider your request from the company’s viewpoint, Willyerd adds. “What are you doing or what do you offer that is addressing a big issue or need for the company? Promotions and raises have two parts: what you bring and what the company needs. No matter how fabulous your skills are, if the company doesn’t need them, it can’t justify a promotion or pay raise.”

The best way of proving that you offer what the company needs is to come up with a list of your daily responsibilities, the major projects you’ve worked on, projects you’ve worked on that you weren’t asked to do, recommendations or endorsements from others inside or outside the company, future responsibilities, examples of how you’ve made your boss’s job easier, and, if possible, quantify your accomplishments, Teach says. “Don’t mention that you work hard (so does everyone else) or that you’ve been with the company for a long time. Longevity doesn’t necessarily count, but results do.”

Once you have a compelling story about the value you bring to the organization, get a good friend to rehearse your request, Willyerd says. “Listen to their feedback and practice again. This is one of the most important conversations you’ll ever have and you should be highly prepared to have it.”

2. Reduce stress. Ask yourself if the stress is coming from outside sources (your supervisor, colleagues, etc.) or if it’s self-induced. Perhaps you’re putting too much pressure on yourself, Teach says. If so, step back and start with the simple things like sleeping and exercising more. “Don’t place the weight of the world on yourself,” he says. “You can’t do everything so don’t try to.”

One excellent way to reduce stress is to gain better control by managing up, says Lynn Taylor, a national workplace expert and author of Tame Your Terrible Office Tyrant; How to Manage Childish Boss Behavior and Thrive in Your Job. “Most bosses barely have time to get their job done, save overseeing yours. In the process, hasty decisions can be made; not enough time may be spent upfront on a project; your wishes may not be heard; there may be misalignment with what you can achieve and when, and so on.” So here is your opportunity in 2014 to take your boss by the proverbial hands and set meetings, goals, and your agenda. “If you are reactive, don’t be surprised if you also are more stressed out, juggling more than you can handle. But if you present logical to-do lists and provide leadership, you will thrive.”

Pollak says this resolution is different for everyone because we all have different stress triggers and favorite ways of relaxing. “Know what works for you,” she says. “Maybe it’s walking around the block, calling a friend, playing online for five minutes, or breathing deeply. Do your best to fit that de-stressor into your day on a regular basis.”

3. Be more organized. “Getting a head start on organization coming into the New Year is wonderful, however maintaining it is a little more difficult,” Meador says. “Don’t overwhelm yourself into a whole new way of doing everything. Rather, focus your efforts on one or two key areas where you want to be more organized and maintain them throughout the entire year.”

There are two key areas that are very important to keep organized in all jobs: your calendar and your desktop, she says. Once you determine a system that works for you to manage your time effectively, the more you will be able to accomplish at work, and, in turn, the better you will be at your job. “If you use an online calendar system, consider color-coding various tasks to track how you are spending your time, actively using the task management function as your checklist (instead of thousands of post-it notes), and utilizing the meeting tracking function to stay on top of the agendas and attendees.”

Your desktop is a direct reflection on how you manage your job, and management and executives do pay attention to this, Meador says. “Your office or desk is the first impression for anyone that is working with you to see how you manage your workload and how you take pride in your professional presence.”

Keeping a clean and organized workspace can also help reduce stress. “It’s obviously much easier and less stressful when you can easily find important projects and papers on your desk,” Teach says. If not, this could hurt your work efficiency and productivity.

4. Quit your job/get a new job. Consider this one if you feel stuck, you hate your boss or your company, or there’s no opportunity for growth and you have skills that match needs in the marketplace, Willyerd says. “Take matters into your own hands and look for a place or a role where there’s buzz and excitement.”

If you’re simply unhappy with your position or responsibilities—seriously consider a new role within your current company, Meador says. “Instead of looking for a way out this year, it may be worthwhile to focus your efforts to creating a plan to stay. An internal move is usually an easier and quicker way to achieve your career progression goals. You have an advantage at your current company because you are a known entity.”

Whether you stick with your employer or pursue a job elsewhere, you need to take the time to figure out exactly what you want in a new job–and then ensure that your personal brand is accurately and professionally reflected in three key mediums: your online presence (your LinkedIn profile or Google search links), your on-paper presence (your résumé and cover letter), and your in-person presence (your elevator speech), Meador says.

“There are many people who don’t like what they’re doing for a living and are ready for a change,” Teach adds. “They see the new year as a great starting point to look for a new job. The one thing I would recommend is to only quit your current job if you have a new one lined up, especially in this economy. You have a lot more leverage that way.”

If you’re unhappy with your current role but unable to find a new job—consider modifying your job description within the same company and do more of what you enjoy, Taylor says. “The company has invested in you and a slight shift in your role and responsibilities may be viewed as a win-win. In this scenario, the squeaky wheel may get the grease; don’t overlook the possibilities.”

5. Improve your work-life balance. “Get clear on what your boundaries are, and stick to those boundaries so your colleagues start to know how best to work with you,” Pollak says.

Part of this might be working more or fewer hours.

If you work late every night, vow to leave the office earlier. “Many people work long hours every day and it really infringes on their personal life,” Teach says. “They want to leave earlier each day but aren’t sure how to go about doing it.” One solution is to come in earlier. If you can get things done first thing in the morning, perhaps it will allow you to leave earlier each day.

Another solution is to delegate more. “If you’re a supervisor, try giving your employees more work so that you will have less,” Teach says. “You can also try to prioritize better. Don’t try to please everyone because then you’ll end up pleasing no one. Work on the most important projects and realize that you can’t finish everything in one day. There’s always tomorrow.”

6. Network more effectively. You might want to tweak your approach to networking. “As you embark on professional networking, you need to drop the ‘me’ perspective and go into your interactions with other professionals with a partnership perspective,” Meador says. Remember that both of you are there to share, learn and help each other out professionally. “You and others will get more out of this type of ‘give and take’ relationship than the single-sided approach.”

Once you’ve got that down—try to become more active on LinkedIn or other professional social networks, Pollak says. “Schedule 10 to 15 minutes three times a week (or whatever consistent schedule works for you) to set up a great profile, connect with colleagues and former colleagues and surf around LinkedIn to see where you can add value and what features of the site will be most helpful for you.”

If you are more of a face-to-face networker, stay involved with your college alumni networks and your regional professional associations, Meador says. And make an effort to attend more networking events, Pollak adds.

Start with a realistic goal, like attending one networking event per month. “It’s also a good idea to have an accountability partner–someone with a similar goal who will encourage you to stick to your plans and not bail at the last minute,” she says. Also, try to find events that really appeal to you, with great speakers or at fun venues, so you are more likely to attend and enjoy yourself.

7. Improve your relationship with the boss/co-workers. If there’s one relationship that you should constantly be focused on, it’s your relationship with your boss, Teach says. “They control your destiny so it behooves you to develop a really strong professional relationship with them and to work at improving that relationship.” How do you accomplish this? It all comes down to communication. Stay in touch with your boss throughout the day by letting them know about your progress on important projects. Let them know that you’re there to help them in any way possible. Ask them how you can be better at your job and what their expectations are. Anticipate your boss’s needs and by focusing on them, you should be able to improve your relationship with your boss, he says.

Cooperation with your co-workers is also critical. “We all want to have a department of supporters who will have our backs and we have theirs,” Teach explains. “It’s not always possible to get along with everyone in your department. Sometimes there’s friction between co-workers and it may be our fault, it may be theirs. Again, it comes down to communication.”

Make an effort to get to know your co-workers better and offer your help when they need it. Keep in mind that it’s in your best interest when the entire team looks good, not just you.

8. Develop your communication skills. It might be difficult to improve your professional relationships if you’re a poor communicator. If that’s the case, you might resolve to enhance those skills in 2014.

“Being a better communicator is a great career-related New Year’s resolution,” Taylor says. “Consider taking local adult education classes for presentation or communication skills. If you think your business writing could use a refresher course, consider an online college or adult education class. You can also pick up a book and learn the ropes if you’re self-motivated,” she adds. Strong communications skills is often what separates great employees from good ones.

9. Get a degree. “One study I read said that one of the biggest regrets people have late in life is not finishing a degree,” Willyerd says. “I’m amazed at the number of people who go back to school late in life and find they are highly successful, motivated students—which is often quite the contrast to their first school experience.”

There are endless options for online or flexible degree programs for those who want to go back to school later in life—so whether you want to earn an undergraduate degree or a Ph.D.–you should get the wheels in motion in 2014 by researching programs and setting a date by which you want to complete the program. “I decided I wanted to get a doctorate by the time I was 50, and I was in the middle of the age spectrum of my fellow program participants,” Willyerd says. “It’s simply never too late.”

10. Be better with e-mail and voicemail. Many workers vow to return phone calls and e-mails faster, Teach says. “One quick way to hurt your work reputation is to not return phone calls and e-mails in a timely manner. If you don’t, you will have a lot of unhappy campers on your hands.”

When you return from a meeting or lunch, and you have a list of people who called or e-mailed you, make an effort to get back to them promptly, in the same day if possible, depending on your workload and what their request is, Teach says. It’s critical to prioritize by their deadline, importance of the project, and title of the person making the request.

Another way to expedite this process is to clear out your inboxes often.

“The only difference between physically cleaning your desk and cleaning out your e-mails and voicemails is that you can delete messages with the touch of a button,” Teach says. Once you listen to the message or read the e-mail and take note of the important information—delete it (unless you need the message for your records).

“It feels much better when our e-mail or voicemail backlog is manageable.”

11. Have a better attitude. A positive attitude can bring you great career success in 2014. “The resolutions I hear all the time, like make more money, get a promotion, do work I love, be a better networker, are more likely to happen if you have a more positive attitude,” Pollak says. “People want to do business with people who are proactive, positive and enthusiastic, so a good attitude will likely attract more people and opportunities your way.” If you want to be more optimistic this year, you’ll need to take good care of yourself; spend more time with family and friends–or doing the things that make you most happy; learn to appreciate what you have (both in your personal and professional lives); and smile more.

Unfortunately, most people fail to follow through on New Year’s resolutions, Willyerd says.

“Once Jan. 2nd hits we’re usually thrown right back into the grind and get caught up in our day-to-day tasks and short-term goals,” Meador adds.

Pollak believes most people give up their resolutions by February, “after the momentum of the New Year has worn off.”

But if you really want to stick to any goal, the best thing to do is get clear on the outcomes you want and what it takes to achieve them, set actions in your calendar so you really make time for your goals, and have accountability partners to keep you on track, Pollak says.

“If you make a list of 10 things to do in the new year regarding your career, perhaps just focus on two or three of the most important ones. Once you accomplish one of these, pat yourself on the back and move on to the next one,” Teach adds.

Meador agrees. She says it is important to prioritize your resolutions, and consider only tackling a few in the first few months. Then, assess your progress regularly, and determine if you need to continue to focus on just a few goals, or if you are ready to add a few more to your actionable to-do list.

Another trick for staying on track is to send yourself some predated e-mail messages, Willyerd says. Write a half dozen e-mail messages to yourself, dated every other month. A few times a year you’ll get a reminder from your motivated self to get back in touch with important goals in your life.

“As the year wears on, the excitement of a new plan can wear out–unless you stay vigilant in your purpose,” Taylor concludes.

Lead: Would Nick Saban Make It As a CEO? ….Three leadership tips to take from Auburn’s win over Alabama.

I was born and raised in the South where college football is a religion. I had no SEC affiliation, so when I got married, my wife's family seized on the fact that I had no true allegiance and I became an "Auburn fan by marriage."


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Each year, the Auburn and Alabama teams meet up in what is called the Iron Bowl. While this game is always a big deal, last week's Iron Bowl was exceptionally important because the winner would move on to the SEC Championship game.

First Sun Consulting, LLC,  is proud to provide one of many of our ‘career advancement’ article below.  We also invite you to take less than a minute to visit our quick video below:

                                        "who we are.... what we do"

We welcome both your comments and suggestions.

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At the end of the fourth quarter, the teams were tied at 28. Nick Saban, Alabama's legendary coach, insisted that one second be added back to clock, adding one last play in regulation. The decision cost his team the game. In that final play, Alabama attempted a field goal that was blocked and returned by Auburn--a 109-yard touchdown that won Auburn the game.

Football, they say, is life. Whether or not you agree, there are many lessons you can learn as a business leader from Coach Saban's decision.

The Timeline Isn't Always the Most Important Thing

Saban's demand that one second be added back to the clock is like the executive who insists a product be shipped on time even if it's not ready. The damage a bad product launch can have on your company's reputation can be hard to recover from.

The wiser choice on Saban's part would have been to allow the time to run out and move into overtime.  This extra time would have potentially given his team the runway they needed to be victorious.

While it's important to establish hard timelines for your project and initiatives, don't lose your focus. You should always strive to achieve the best result even if it takes a little more time.

Don't Send in an Amateur to do a Professional's Job

One of Alabama's weaknesses throughout the game was their inability to successfully kick a field goal. The final field goal attempt was more than 50 yards, and Saban chose an inexperienced freshman kicker.  Instead, he could have attempted a Hail Mary by playing AJ McCarron--who has helped to lead Alabama to dominance over the past three years with his Heisman-caliber throwing arm.

Who knows if this choice would have turned out any differently, but when the stakes are high, it's always better to rely on a resource that is experienced and a known.  This may require spending extra money to hire expertise or pulling your best resources from other initiatives.  If this is not an option, then considering a different approach altogether might be the better option.

Anticipate Your Competition's Next Move

In Malcolm Gladwell's recent book David and Goliath, he explains that the underdog often wins because they employ unconventional methods.  Saban didn't anticipate that Auburn would place someone in the end zone to catch the ball.  The Alabama players were caught off guard as Auburn's Chris Davis jetted past them to score an instantly legendary touchdown that has been referred to as the "Immaculate Reception."

As a company leader, you need to play the field from both sides.  Consider not just what or who your competition is today, you must also look to what they might do in the future.  If you are selling your product based on a technology advantage, will that technology be obsolete in a few years?  What else should your company provide to stay competitive  |  December 11, 2013  |  Eric V. Holtzclaw



Dialed In: Six (6) Management Lessons from Visionary Women Leaders..It’s been a big year for women in leadership. Mary Barra just ascended to the throne of GM, becoming the first female in history to lead an automaker.


It’s been a big year for women in leadership. Mary Barra just ascended to the throne of GM, becoming the first female in history to lead an automaker. Angela Ahrendts announced her departure from luxury British brand Burberry to head up Apple’s retail division. Marissa Mayer continues to apply an intrepid shoulder to push Yahoo’s comeback strategy forward. Others like Jenna Lyons, keep their focus on what they do best to drive their companies to greater heights.

We took a look back at our coverage of women in power and pulled together a select compendium of their best advice for either gender to lead a charge, in work and life.

First Sun Consulting, LLC,  is proud to provide one of many of our ‘career advancement’ article below.  We also invite you to take less than a minute to visit our quick video below:                                                    "who we are.... what we do"

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For Barra, a second generation GM employee, the success of the company is “in her blood.”

I have had many experiences that helped me grow and take with me a fundamental understanding of the industry and our challenges. I attacked each new position like I was going to do it for the rest of my life.

If you don’t address problems head on, they don’t go away--they get bigger. Get the right people together, address the challenges, and keep moving forward.

Every time I approach a new business opportunity, or a new activity, or a new role, I approach it as an engineer, as a professional, as a leader. My gender doesn’t really come into it.



Ahrendts presided over sweeping changes at Burberry that not only restored the brand’s luster, but propelled it into the Millennium with a series of successful digital strategies. She'll be taking her philosophies with her to Apple, where she'll lead retail starting in 2014.

When we sat down and said, "How have we created this energy? How do we keep 11,000 people so connected, so united?" And 90% of it is trust. There is an innate trust that I don't second-guess anything [creative director Christopher Bailey][/creative] does, never have. And on business, he doesn't second-guess anything I do.

We’ve never been finance first. We’ve always been instincts first.
My dad used to always say he can teach you anything but he couldn't teach you to feel. And so that's the hardest part when you have 11,000 people: How do you teach them to feel like we feel?

I don’t want to be sold to when I walk into a store. I want to be welcomed. The job is to be a brilliant brand ambassador. Everybody is welcome. Don’t be judgmental whatsoever. Look them in the eyes. Welcome them. ‘How are you?’ Don’t sell! NO! Because that is a turnoff. What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand. Then it will naturally happen. And then I don’t care where they buy. I only care that they buy the brand.


Image: Flickr user Fortune Live Media | Don Feria | Getty Images for Fortune


Marissa Mayer’s cool confidence has inspired investors to get excited again. The company’s stock price has nearly doubled since her arrival in July of 2012 and the $7.6 billion Yahoo earned from selling half its investment in Alibaba helped fund the acquisitions of Tumblr, Qwiki, GoPollGo, Milewise, and others. So it makes sense that one area she’s focusing on is hiring. At one point, Mayer saidYahoo was getting about 12,000 resumes a week, roughly the same number as its current staff.

Hiring the right people, using them to build products consumers love, using those products to bring in traffic, and using that traffic to grow revenue says Mayer, "are a chain reaction, and they work somewhat like a funnel.”

I have said it would take multiple years…for the growth to be the way we wanted it to be. Having the right people and products and getting to the right traffic. People, products, traffic and revenue.


The FDA leveled a blow to Anne Wojcicki’s genetic testing startup 23AndMe last month, when it ordered the company to stop marketing its $99 DNA test kits. In just a few weeks, the “most daring CEO in America” and the FDA became adversaries. As the dust settled, Wojcicki took the stance of cooperation--whilesticking to her company’s mission.

The great loophole in all of health care is that you own your own data and ultimately you can direct your care. We’re direct to consumer not because it’s easy, but because that’s how you create a revolution.

I am highly disappointed that we have reached this point and will work hard to make sure consumers have direct access to health information in the near future. Our goal is to work cooperatively with the FDA to provide that opportunity.

We also want to make clear that we stand behind the data we have generated for customers.

This is new territory for both 23andMe and the FDA. This makes the regulatory process with the FDA important because the work we are doing with the agency will help lay the groundwork for what other companies in this new industry do in the future. It will also provide important reassurance to the public that the process and science behind the service meet the rigorous standards required by those entrusted with the public’s safety.

I am committed to making sure that 23andMe is a trusted consumer product. I believe that genetic information can lead to healthier lives — a goal that all of us share.



Facebook's COO and the author of Lean Incontinues to press hard to make sure Facebook doesn’t flame out. For the woman who once said, “There’s no such thing as work-life balance. There’s work, there’s life, and there is no balance,” is also famous for leaving the office at 5:30 p.m. to spend time with her family.

Likewise, she keeps it real with her boss, Mark Zuckerberg.

We sit next to each other, we Facebook message each other a lot. We give each other feedback every Friday. Remember that when I took the job, I was going to work for a 23-year-old with a $15 billion valuation.


Annual revenue in excess of $2.2 billion and expansion into Europe is only part of the story of J.Crew, the preppy retailer that’s been elevated to cult status with its clothes on the backs of Anna Wintour and Michelle Obama. Behind the reinvention of the brand is Jenna Lyons, who holds the dual role of J.Crew's executive creative director and its president. "No financial decision weighs heavier than a creative decision. They are equal," says Lyons. She works hard to encourage the creative side among her staff.

When something hasn't been as beautiful as it can be, the reason is always bigger than the thing. At this stage, I'm like a glorified crossing guard. It's like, try to keep people motivated, keep the traffic moving, keep people from getting stumped or stopped by a problem.

When someone creates something and puts it in front of you, that thing came from inside of them, and if you make them feel bad, it's going to be hard to fix, because you've actually crushed them.

Managing creative people--not so easy. A lot of emotion, a lot of stroking. Some people need tough love. Some people need a lot of love. |  December 2013 |