Companies now will have a bookmark on their Facebook pages where they can post job openings that users can apply for directly on the site, Recode reports. Applications are automatically populated with information pulled from the user's Facebook profile, and sent to the employer via Facebook Messenger.
In the past, some companies have posted Facebook status updates about job openings, but the new feature gives employers a single place to post multiple listings and communicate with applicants. The tool has been in beta for several months, but is now available to all U.S. and Canadian users. Employers do not have to pay for the tool.
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Recode notes that the move puts Facebook more directly in competition with LinkedIn, which also lets users apply for job openings right on its site. Facebook has been experimenting with a host of new tools for professionals for months, including Workplace, its enterprise communication tool. In a press release touting the jobs bookmark, Facebook reiterated that it is "focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month."